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    About Us / BankMyCell

    BankMyCell is Featured in Forbes, PBS, CBS, Mashable, CNET, Computer World
    • BankMyCell: Innovators in electronics trade-in, offering secure, profitable recycling options and empowering consumer choices.
    • Features over 700 devices, 100,000+ prices, and 35+ buyback stores; users earn up to 43% more on trade-ins.
    • Led by experts, BankMyCell focuses on unbiased advice, user-friendly experiences, and sustainable, eco-friendly initiatives.

    Who We Are

    Pioneers in Electronics Trade-In

    At BankMyCell, we are a team of innovators, thinkers, and doers united by a common passion: to revolutionize the way people trade in and recycle their electronic devices. Our journey began with a vision to simplify the complex world of electronics trade-ins, transforming it into an accessible, secure, and profitable experience for everyone.

    Empowering Your Choices in Electronics Recycling

    We’re more than just a comparison website; we’re your guide to making informed, profitable decisions for electronic device trade-ins. Our mission is to empower you with impartial, accurate advice, ensuring you get the most out of your gadgets. We believe in a future where every consumer has the knowledge to make smart, environmentally conscious choices.

    From a Vision to Widespread Impact

    BankMyCell began with a simple yet powerful idea: to help consumers navigate the complex world of electronics trade-ins. Our roots go back to 2009, in the heart of the electronics recycling market. Under the leadership of our CEO, a veteran in the cell phone industry, we’ve grown from a niche comparison site to a trusted advisor for millions. Our journey is marked by a commitment to independence, providing unbiased comparisons that have consistently helped users earn up to 43% more for their devices.

    Monthly Visits

    Every month, a quarter of a million Americans visit BankMyCell to compare tech prices.


    They can choose from over 700 cell phones, tablets, consoles, smartwatches, and gadgets.


    We get price updates every 15 minutes, so you can compare the market in seconds.

    Buyback Stores

    Compare trusted stores with 1,000’s of 5-star ratings. All stores are approved by our experts.

    Traded In

    Since 2017, we’ve had $36 million worth of tech trade-in orders placed through our platform.

    Extra Earned

    By comparing at BankMyCell, customers have earned an extra $14.4 Million – happy people!

    Our Team



    • Experience: Cell Phone Industry Expert Since 2005.
    • Expertise: Apple, Samsung, Google, smartphones, tablets, smartwatches (reviews, MVNOs, carrier plans, buyback, trade-in Industry).

    As CEO of and since 2009, Ash has been a pivotal figure in the mobile tech industry. With a background in managing Brightstar’s PhoneRecycleBank, he boasts extensive experience with global carriers and MVNOs like T-Mobile and O2, and leading manufacturers such as Apple and Samsung.

    Dan Farmer - BankMyCell Tech Leadership



    • Experience: Lead cell phone comparison engine developer since 2013.
    • Expertise: Data science, data feed & platform management for cell phones, tablets, smartwatches, audio, consoles, carriers, and wireless plans.
    Kim Juanillo - BankMyCell Senior Editor



    • Experience: Technology & Digital Content Specialist
    • Expertise: Technology Researcher in Apple, Samsung, Google, smartphones, tablets, smartwatches & cell phone carrier plans.
    Ayu Mega - BankMyCell Editorial Deals Manager



    • Experience: Marketing and tech deals campaign manager since 2015.
    • Expertise: Multi-platform marketing campaigns for various mobile, tablet, gaming, TV, and home audio brands.
    Harriet Fortune - BankMyCell Editorial Fact Checker



    • Experience: Cell phone comparison site expert since 2014.
    • Expertise: Fact-checking, merchant data management, cell phones, tablets, smartwatches, audio, consoles, carriers, and wireless plans.
    Marlene Centeno - BankMyCell Senior Tech Writer



    • Experience: Tech Content Specialist with Data Analysis and Digital Marketing proficiency.
    • Expertise: In-depth Apple, Samsung, and Google smartphones, tablets, and smartwatches guides, gadget buyback and trade-in insights, and tech trends
    Joey Bobiles - BankMyCell Senior Tech Writer



    • Experience: Tech Content Specialist with Data Analysis and Digital Marketing proficiency.
    • Expertise: In-depth Apple, Samsung, and Google smartphones, tablets, and smartwatches guides, gadget buyback and trade-in insights, and tech trends

    What We Offer

    Comprehensive, Secure, and Unbiased

    • Trade-In and Recycling Comparisons: We simplify your search for the best deals in electronic trade-ins and recycling.
    • Mobile Phone Trade-Ins: Specializing in mobile devices, we offer a range of options tailored to your needs.
    • Secure Recycling Programs: Prioritizing your data security and privacy in every recommendation.
    • Price Lock Guarantee: Lock in your quote for up to 30 days, ensuring you get the best value.
    • Independent and Impartial Advice: Our commitment to neutrality means you get honest, trustworthy choices.
    • Rigorous Testing and Verification: Only the best, most reliable options are presented to you.
    • Exclusive Offers and Insights: Stay ahead with our newsletter, offering the latest deals and industry news.
    • In-Depth, Unbiased Reviews: Our independent reviews offer clear, honest evaluations.
    • Rich Informational Content: Covering a wide spectrum of technology topics to keep you informed.
    • Visual Storytelling: Enhancing understanding through infographics and real-life imagery.
    • Commitment to Accuracy: Regular updates and fact-checking ensure you have the latest information.
    • Transparent Operations: Our editorial independence is key to our trustworthy content.

    Impact In The Press

    Shaping the Industry and Empowering Consumers

    BankMyCell’s influence extends beyond individual consumers to the broader electronics recycling industry. We’re not just a platform; we’re a movement towards more responsible, informed choices in electronics recycling. Our recommendations set industry standards, promoting secure and efficient recycling practices.


    BankMyCell Featured In The Press

    Our unique trade in data, based on what happens when consumers sell old cell phones, has earned us awesome mentions in fantastic publications. Take a look at some of our more recent press features right here.

      BankMyCell in the Press (logos)

    Our Community and Audience

    We believe in the power of community. Through transparent communication, customer support, and active engagement on social media, we’re here to listen, learn, and grow with you. Your feedback shapes our services, ensuring we meet your evolving needs.


    Looking Ahead: Innovating for a Sustainable Future

    At BankMyCell, our vision for the future is rooted in continuous innovation and a steadfast commitment to sustainability. We are dedicated to enhancing our services to make electronic trade-ins and recycling not just more user-friendly, but also more environmentally responsible.

    In every step we take, our focus remains on providing a service that not only meets the current needs of our users but also contributes positively to a more sustainable future in the electronics industry.

    • Streamlined User Experience: We’re focused on further simplifying our platform, making it easier for users to compare and choose the best trade-in options. We aim to create an intuitive, hassle-free experience that saves time and maximizes value for our customers.
    • Expanding Our Reach: In the coming years, we plan to broaden our network of partners, encompassing a wider range of devices and brands. This expansion will give our users more diverse options, ensuring they always find the best deal.
    • Eco-Friendly Initiatives: Recognizing our role in the electronics recycling industry, we are committed to introducing more eco-friendly trade-in options. We aim to partner with organizations that prioritize sustainable practices, helping to reduce electronic waste and its environmental impact.
    • Educational Resources: We believe informed choices are crucial. To this end, we will continue to provide rich, informative content, helping our users understand the importance of responsible electronics recycling and how their choices make a difference.
    • Community Engagement: Engaging with our community is key to our growth. We plan to increase our presence on social media and other platforms, fostering a space for discussion, feedback and shared learning about sustainable tech practices.

    Connect With Us

    Your Gateway to Informed Choices

    Reach out to us through our website, social media, or our newsletter. We’re here to provide you with the information and support you need to make the best choices for your electronic devices.


    Our Address:
    BankMyCell, 99 Wall Street #1032, New York City, New York, 10005.