US Smartphone Market Share (2024)

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USA smartphone market share
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By Ash Turner
As CEO of CompareMyMobile.com and BankMyCell.com since 2009, Ash has been a pivotal figure in the mobile tech industry. With a background in managing Brightstar’s PhoneRecycleBank, he boasts extensive experience with global carriers and MVNOs like T-Mobile and O2, and leading manufacturers such as Apple and Samsung.

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| Updated on April 08, 2024
Fact Checked By
Marlene Centeno
Marlene specializes in creating comprehensive guides for smartphones, tablets, and smartwatches from leading brands like Apple, Samsung, and Google, demonstrating a deep understanding of these technologies.

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Edited By
Kim Juanillo
Kim, an editor with a rich background in digital content management and developmental psychology, brings a unique blend of analytical and creative skills to BankMyCell. With her background in Psychology, Kim is adept at understanding complex concepts and transforming them into engaging, accessible content.

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In 2024, Apple leads the smartphone yearly market share in the United States at 61.26%, followed by Samsung at 22.63%. Together, they have the bulk of the market share, with a total of 83.89% combined. Lenovo-acquired Motorola takes third place at 3.50%.

We are living in a world where smartphones are dominating the market. The US Census Bureau estimated the smartphone sales value at USD 74.7 Billion in 2022-2023. Meanwhile, the global smartphone market share is estimated by Fortune Business Insights to rise to USD 520.2 billion in 2023 at a 7.3% CAGR.

Most Popular Phone Brands in the US (Most Recent Quarter)

BrandQuarterly Market Share (%)
Apple61.26
Samsung22.63
Motorola*3.5
Google2.4
Xiaomi1.14
Others9.07

*Motorola was acquired by Lenovo in 2014.

Apple is the most popular phone brand in the US in 2024. This is evident based on their 61.26% market share in the country. The company takes the lead with a 38.63% difference from Samsung, which comes in second at 22.63% brand share.

The rest of the phone brands share around 16% of the market share. Motorola, which was acquired by Lenovo, is in third place with 3.50%, followed by Google, Xiaomi, and other brands.

Editors Picks:

  • Top 5 smartphone brands in the US: The top 5 brands in the US in Q1 2024 by quarterly market share are Apple at 61.26%, Samsung at 22.63%, Motorola at3.50%, Google at 2.40.%, and Xiaomi at 1.14% market share.
  • Top smartphone brand in the US: Apple continues to dominate the market share with 61.26% this quarter, which shows how in-demand iPhones are in the US.
  • Second smartphone brand in the US: Samsung comes second in the US with a 22.63% market share in 2024. The company’s market share declined by 2.60% compared to the fourth quarter of 2022.
  • Third smartphone brand in the US: Motorola, ranking third, has a 3.50% market share in 2024, a decline of 0.39% compared to Q4 2022.
  • Fourth smartphone brand in the US: Google ranks fourth this quarter with a 2.40% market share. It outperformed Xiaomi, with a market share of 1.14%.
  • Apple and Samsung in the US: Out of all the smartphone brands, Apple and Samsung take the lion’s share of the US smartphone market, totaling 83.89% combined. The rest of the smartphone brands share around 15% of the market share in the US.

US Market Share of Cell Phones

Cellphone Market Share in the US (This Month)

BrandsMarket Share
Apple61.26
Samsung22.63
Motorola*3.5
Google2.4
LG1.14
Others9.07

*Motorola was acquired by Lenovo in 2014.

US Market Share of Cell Phones
Data Table
BrandsMarket Share
Apple61.26
Samsung22.63
Motorola*3.5
Google2.4
LG1.14
Others9.07

*Motorola was acquired by Lenovo in 2014.

Data Graph
US Market Share of Cell Phones

The monthly data for the smartphone market share in America currently shows Apple and Samsung leading all the brands at 61.26% and 22.63% market share, respectively. This indicates that more than half of the earnings made from all smartphone sales in America were from iPhones. Motorola is at the third spot with a 3.50% market share, Google at fourth with 2.40%, and Xiaomi in fifth place with 1.14%.

US Smartphone Market Share (Quarterly)

BrandsQ1 2023 (%)Q2 2023 (%)Q3 2023 (%)Q4 2023 (%)Q1 2024 (%)
Apple57.1259.7956.8358.6661.26
Samsung29.2126.2926.5524.5922.63
Motorola*4.684.344.263.893.5
Google2.112.112.482.562.4
Xiaomi0.730.720.911.071.14
LG1.741.471.140.870.66
Others4.415.277.838.378.41

*Motorola was acquired by Lenovo in 2014.

US Smartphone Market Share By Quarter
Data Table
BrandsQ1 2023 (%)Q2 2023 (%)Q3 2023 (%)Q4 2023 (%)Q1 2024 (%)
Apple57.1259.7956.8358.6661.26
Samsung29.2126.2926.5524.5922.63
Motorola*4.684.344.263.893.5
Google2.112.112.482.562.4
Xiaomi0.730.720.911.071.14
LG1.741.471.140.870.66
Others4.415.277.838.378.41

*Motorola was acquired by Lenovo in 2014.

Data Graph
US Smartphone Market Share By Quarter

The first quarter of 2024 shows Apple leading the market share of mobile phones in the US at 61.26%, followed by Samsung at 22.63% brand share. The rest of the phone brands share around 15% of the US smartphone sales revenue.

Data shows that Apple has constantly taken the highest market share and smartphone sales over the last four quarters, taking more than half of the total US market share. Samsung, which takes around a solid quarter of the US market share, also constantly came in second place.

US Market Share by Year (2013-2024)

US Smartphone Market Share by Year from 2013 to 2024 (%)

Brands201320142015201620172018201920202021202220232024
Apple52.7652.2850.8553.1953.8954.8255.2359.5458.5856.7458.161.26
Samsung18.3825.3426.5726.7926.6224.7625.6724.7225.6428.9426.8922.63
Motorola*4.73.623.593.23.153.493.683.173.654.754.333.5
Google0.840.840.881.161.141.852.452.532.242.322.282.4
Xiaomi-0.010.150.090.160.430.710.490.830.650.831.14
LG4.0956.626.617.367.016.264.894.152.471.360.66
OnePlus-0.010.10.090.140.120.430.590.670.850.740.62
Huawei1.280.740.540.620.690.920.970.990.830.340.290.36
Vivo-------0.020.230.190.230.29
OPPO--0.050.040.080.160.260.140.250.190.230.28
Others17.9612.1610.658.26.756.434.322.912.912.554.716.86

*Motorola was acquired by Lenovo in 2014.

US Smartphone Market Share by Year
Data Table
Brands201320142015201620172018201920202021202220232024
Apple52.7652.2850.8553.1953.8954.8255.2359.5458.5856.7458.161.26
Samsung18.3825.3426.5726.7926.6224.7625.6724.7225.6428.9426.8922.63
Motorola*4.73.623.593.23.153.493.683.173.654.754.333.5
Google0.840.840.881.161.141.852.452.532.242.322.282.4
Xiaomi-0.010.150.090.160.430.710.490.830.650.831.14
LG4.0956.626.617.367.016.264.894.152.471.360.66
OnePlus-0.010.10.090.140.120.430.590.670.850.740.62
Huawei1.280.740.540.620.690.920.970.990.830.340.290.36
Vivo-------0.020.230.190.230.29
OPPO--0.050.040.080.160.260.140.250.190.230.28
Others17.9612.1610.658.26.756.434.322.912.912.554.716.86

*Motorola was acquired by Lenovo in 2014.

Data Graph
US Smartphone Market Share by Year

Apple Smartphone Market Share Trends

Apple has consistently topped the US smartphone sales with more than 50% market share for years, starting from 2011 up to the present.

It is also worth noting that Android devices took over smartphone sales throughout the US in 2010 before Apple snatched it away in 2011 and continued to dominate the market until the present.

Samsung Smartphone Market Share Trends

Data shows that Samsung had a rough start in the US. However, they steadily grew and finally captured a quarter of the US market share starting in 2014 when they released the Galaxy S5. Despite the decline of their global market share due to the rise of smartphone companies from China, such as Xiaomi, their US numbers managed to remain relatively steady, playing around 24 to 29%.

Even though the year is not over, Samsung held its highest market share in the US yet in 2022-2023. This might be partly due to their latest smartphone lines, the A and S series, which cover a wide range of price points. From 2010, the company increased its yearly market share by 22.18%.

APPLE

Market Share of Apple in the US

Apple’s market share for this month is currently at 61.26%, taking the biggest chunk of the smartphone market share in the US. However, it is a 0.74% decline from the peak monthly market share of the brand in 2023 at 62.00% market share. Apple still has a significant lead over its competitor, Samsung, with a 38.63% difference in market share this month.

Apple Market Share in the US (By Quarter)

iPhone Market Share by Quarter

QuarterMarket Share
Q1 202461.26%
Q4 202358.66%
Q3 202356.83%
Q2 202357.79%
Q1 202357.12%
Q4 202255.31%
Q3 202255.91%
Q2 202257.23%
Q1 202258.50%
Apple Market Share in the US By Quarter
Data Table

iPhone Market Share by Quarter

QuarterMarket Share
Q1 202461.26%
Q4 202358.66%
Q3 202356.83%
Q2 202357.79%
Q1 202357.12%
Q4 202255.31%
Q3 202255.91%
Q2 202257.23%
Q1 202258.50%
Data Graph
Apple Market Share in the US By Quarter

Key Stats:

  • America is the most significant Apple market, accounting for 37.47 billion US dollars in net sales during the third quarter of the company’s fiscal year 2022.
  • America has around 120 million iPhone users in 2022-2023, accounting for 57% of all smartphone users in the country.
  • According to Counterpoint Research, Apple managed to become the top smartphone vendor in the world recently, easing out Samsung from its position.

Apple’s market share for the first quarter of 2024 is at 61.26%. This is a 2.60% increase in its market share compared to Q4 2023. The company continues to take more than half of the total smartphone sales in the country.

The first quarter of 2022 showed a slight increase owing to high demand for the iPhone 13 in the premium segment and the launch of the iPhone SE, providing a budget-friendly option to iOS users. Data shows a slight decline starting from the second quarter of 2022 after that.

Apple US Market Share by Year (2010-2024)

YearMarket Share
202461.26%
202358.10%
202256.74%
202158.58%
202059.54%
201955.23%
201854.82%
201753.89%
201653.19%
201550.85%
201452.28%
201352.76%
201251.65%
201154.04%
201046.19%
Apple US Market Share by Year
Data Table
YearMarket Share
202461.26%
202358.10%
202256.74%
202158.58%
202059.54%
201955.23%
201854.82%
201753.89%
201653.19%
201550.85%
201452.28%
201352.76%
201251.65%
201154.04%
201046.19%
Data Graph
Apple US Market Share by Year

For the year 2024, Apple’s market share in the US is at 61.26%. This is a 3.16% increase compared to 2023. There are currently 120 million iPhone users in the country.

Key Stats:

  • Apple achieved its major breakthrough in the US market in 2011 when it reached more than 50% market share for the first time. They broke sales records and earned the top spot, besting all the Android-based original equipment manufacturers (OEMs) combined. Over the years, Apple has continued to dominate the market share in America with its premium-segment devices.
  • Apple had a market share of less than 50% in the previous years before 2011, as the companies RIM (maker of BlackBerry), Motorola, and Nokia dominated smartphone sales.
  • Apple’s largest market share to date was in the year 2020, taking 59.54% in America despite the COVID-19 pandemic. Apple continues to be the most valuable technology company in market capitalization this year.

SAMSUNG

Market Share of Samsung in the US

Samsung’s market share for this month is at 22.63%, a 6.84% decline from 2023’s peak monthly market share of 29.47%. They hold the second largest market share in America, 38.63% behind Apple, which has a market share of 61.26% in the same month.

Samsung Smartphone Market Share in the US (By Quarter)

Market Share of Samsung in the US by Quarter

QuarterMarket Share
Q1 202422.63%
Q4 202324.59%
Q3 202326.65%
Q2 202326.29%
Q1 202329.21%
Q4 202230.16%
Q3 202229.87%
Q2 202228.32%
Q1 202227.41%
Samsung Smartphone Market Share in the US By Quarter
Data Table

Market Share of Samsung in the US by Quarter

QuarterMarket Share
Q1 202422.63%
Q4 202324.59%
Q3 202326.65%
Q2 202326.29%
Q1 202329.21%
Q4 202230.16%
Q3 202229.87%
Q2 202228.32%
Q1 202227.41%
Data Graph
Samsung Smartphone Market Share in the US By Quarter

The second largest quarterly market share of smartphones in the US as of Q1 2024 is held by Samsung at 22.63%. Data shows that the company’s market share declined by 1.96% compared to the fourth quarter of 2023.

Samsung Smartphone Market Share By Year (2010-2024)

Samsung US Market Share by Year (2010-2023)

YearMarket Share
202422.63%
202326.89%
202228.94%
202125.64%
202024.72%
201925.67%
201824.76%
201726.62%
201626.79%
201526.57%
201425.34%
201318.38%
201212.84%
20119.12%
20105.27%
Samsung Smartphone Market Share By Year
Data Table

Samsung US Market Share by Year (2010-2023)

YearMarket Share
202422.63%
202326.89%
202228.94%
202125.64%
202024.72%
201925.67%
201824.76%
201726.62%
201626.79%
201526.57%
201425.34%
201318.38%
201212.84%
20119.12%
20105.27%
Data Graph
Samsung Smartphone Market Share By Year

Samsung’s market share for the year 2024 is 22.63%. Over the years, Samsung has boosted its market share in the US by more than five times since releasing its first Samsung Galaxy in 2009. From 5.27% market share in 2010 to 26.89% in 2023. The company has maintained the second-largest share in the US from 2012 to the present and has continued to grow in recent years.

SAMSUNG VS APPLE

Samsung vs. Apple Market Share in the US

Apple and Samsung currently hold the largest market share in the US, with a combined market share of 83.57% this month. Apple leads with 57.10%, and Samsung is second with 26.47%. The staggering 26.47% difference shows a strong demand for Apple products and the iPhone series by consumers in the US. Maintaining shares at around 55%, Apple has bested all Android OEMs in America.

Samsung vs. iPhone Market Share in the US (By Quarter)

QuarterAppleSamsung
Q1 202461.26%22.63%
Q4 202358.66%24.59%
Q3 202358.83%26.65%
Q2 202359.79%26.29%
Q1 202357.12%29.21%
Q4 202255.31%30.16%
Q3 202255.91%29.87%
Q2 202257.23%28.32%
Samsung vs. iPhone Market Share in the US By Quarter
Data Table
QuarterAppleSamsung
Q1 202461.26%22.63%
Q4 202358.66%24.59%
Q3 202358.83%26.65%
Q2 202359.79%26.29%
Q1 202357.12%29.21%
Q4 202255.31%30.16%
Q3 202255.91%29.87%
Q2 202257.23%28.32%
Data Graph
Samsung vs. iPhone Market Share in the US By Quarter

The first quarter of the US smartphone market share in 2024 saw Apple at 61.26% and Samsung at 22.63%. Despite the marginal difference between the two vendors in the global market share, the US market shows a massive difference of 38.63% in Apple’s favor.

Apple has maintained a solid lead in US smartphone sales over the last quarters. Apple’s market share has increased by 2.60% compared to last year’s fourth quarter. In contrast, Samsung has dropped by 1.96% compared to Q4 2023.

Samsung increased the production of their well-known A series to compete in the mid-to-low-end segment. The company is also refreshing its 2023 portfolio, which includes the flagship Galaxy S23 series.

MOTOROLA

Motorola Market Share in the US

Motorola currently has a monthly market share of 4.16%, placing Motorola third in rank in the US market. Motorola was acquired by Lenovo in 2014.

Motorola Smartphone Market Share in the US (By Quarter)

Market Share of Motorola in the US by Quarter

QuarterMarket Share
Q1 20243.50%
Q4 20233.89%
Q3 20234.26%
Q2 20234.34%
Q1 20234.68%
Q4 20225.07%
Q3 20224.90%
Q2 20224.79%
Q1 20224.25%

*Motorola was acquired by Lenovo in 2014.

Motorola Smartphone Market Share in the US By Quarter
Data Table

Market Share of Motorola in the US by Quarter

QuarterMarket Share
Q1 20243.50%
Q4 20233.89%
Q3 20234.26%
Q2 20234.34%
Q1 20234.68%
Q4 20225.07%
Q3 20224.90%
Q2 20224.79%
Q1 20224.25%

*Motorola was acquired by Lenovo in 2014.

Data Graph
Motorola Smartphone Market Share in the US By Quarter

Motorola’s current quarterly market share is at 3.50%. This is a decline of 0.39% compared to the brand’s market share during the fourth quarter of 2023.

Motorola Market Share By Year in the US (2010-2024)

Motorola US Market Share by Year

YearMarket Share
20243.50%
20234.33%
20224.75%
20213.65%
20203.17%
20193.68%
20183.49%
20173.15%
20163.20%
20153.59%
20143.62%
20134.70%
20125.78%
20112.54%
20101.29%

*Motorola was acquired by Lenovo in 2014.

Motorola US Market Share by Year
Data Table

Motorola US Market Share by Year

YearMarket Share
20243.50%
20234.33%
20224.75%
20213.65%
20203.17%
20193.68%
20183.49%
20173.15%
20163.20%
20153.59%
20143.62%
20134.70%
20125.78%
20112.54%
20101.29%

*Motorola was acquired by Lenovo in 2014.

Data Graph
Motorola US Market Share by Year

The above data shows the yearly smartphone market share of Motorola in the US over the years. Motorola currently has a 3.50% market share in 2024, a slight decline of 0.83% from the previous year. The brand has managed to keep a stable 3-5% market share through the years.

GOOGLE PIXEL

Google Market Share in the US

This month, Google ranks fourth in the US smartphone market share with 2.40%, trailing behind Motorola. They have increased significantly over the previous months with the help of their newest Pixel.

Google Smartphone Market Share in the US (By Quarter)

Google US Market Share by Quarter

QuarterMarket Share
Q1 20242.40%
Q4 20232.56%
Q3 20232.42%
Q2 20232.11%
Q1 20232.11%
Q4 20222.26%
Q3 20222.27%
Q2 20222.42%
Q1 20222.34%
Google Smartphone Market Share in the US By Quarter
Data Table

Google US Market Share by Quarter

QuarterMarket Share
Q1 20242.40%
Q4 20232.56%
Q3 20232.42%
Q2 20232.11%
Q1 20232.11%
Q4 20222.26%
Q3 20222.27%
Q2 20222.42%
Q1 20222.34%
Data Graph
Google Smartphone Market Share in the US By Quarter

Google’s smartphone market share for Q1 2024 is at 2.40%. This is a decline of 0.16% compared to the fourth quarter of 2023. Up until the third quarter of 2022, LG held the fourth rank in terms of market share in the US. The brand’s steady decline in the most recent quarters, however, allowed Google to take the spot.

Google Pixel Market Share By Year (2010-2024)

Google Pixel US Market Share by Year

YearMarket Share
20242.40%
20232.28%
20222.32%
20212.24%
20202.53%
20192.45%
20181.85%
20171.14%
20161.16%
20150.88%
20140.84%
20130.84%
20120.74%
20110.30%
20100.25%
Google Pixel Market Share By Year