US Smartphone Market Share (2025)

The monthly data for the smartphone market share in America currently shows Apple and Samsung leading all the brands at 61.26% and 22.63% market share, respectively. This indicates that more than half of the earnings made from all smartphone sales in America were from iPhones. Motorola is at the third spot with a 3.50% market share, Google at fourth with 2.40%, and Xiaomi in fifth place with 1.14%.

The first quarter of 2024 shows Apple leading the market share of mobile phones in the US at 61.26%, followed by Samsung at 22.63% brand share. The rest of the phone brands share around 15% of the US smartphone sales revenue.

Data shows that Apple has constantly taken the highest market share and smartphone sales over the last four quarters, taking more than half of the total US market share. Samsung, which takes around a solid quarter of the US market share, also constantly came in second place.

Apple has consistently topped the US smartphone sales with more than 50% market share for years, starting from 2011 up to the present.

It is also worth noting that Android devices took over smartphone sales throughout the US in 2010 before Apple snatched it away in 2011 and continued to dominate the market until the present.

Data shows that Samsung had a rough start in the US. However, they steadily grew and finally captured a quarter of the US market share starting in 2014 when they released the Galaxy S5. Despite the decline of their global market share due to the rise of smartphone companies from China, such as Xiaomi, their US numbers managed to remain relatively steady, playing around 24 to 29%.

Even though the year is not over, Samsung held its highest market share in the US yet in 2022-2023. This might be partly due to their latest smartphone lines, the A and S series, which cover a wide range of price points. From 2010, the company increased its yearly market share by 22.18%.

Apple’s market share for this month is currently at 61.26%, taking the biggest chunk of the smartphone market share in the US. However, it is a 0.74% decline from the peak monthly market share of the brand in 2023 at 62.00% market share. Apple still has a significant lead over its competitor, Samsung, with a 38.63% difference in market share this month.

Apple’s market share for the first quarter of 2024 is at 61.26%. This is a 2.60% increase in its market share compared to Q4 2023. The company continues to take more than half of the total smartphone sales in the country.

The first quarter of 2022 showed a slight increase owing to high demand for the iPhone 13 in the premium segment and the launch of the iPhone SE, providing a budget-friendly option to iOS users. Data shows a slight decline starting from the second quarter of 2022 after that.

For the year 2024, Apple’s market share in the US is at 61.26%. This is a 3.16% increase compared to 2023. There are currently 120 million iPhone users in the country.

Samsung’s market share for this month is at 22.63%, a 6.84% decline from 2023’s peak monthly market share of 29.47%. They hold the second largest market share in America, 38.63% behind Apple, which has a market share of 61.26% in the same month.

The second largest quarterly market share of smartphones in the US as of Q1 2024 is held by Samsung at 22.63%. Data shows that the company’s market share declined by 1.96% compared to the fourth quarter of 2023.

Samsung’s market share for the year 2024 is 22.63%. Over the years, Samsung has boosted its market share in the US by more than five times since releasing its first Samsung Galaxy in 2009. From 5.27% market share in 2010 to 26.89% in 2023. The company has maintained the second-largest share in the US from 2012 to the present and has continued to grow in recent years.

Apple and Samsung currently hold the largest market share in the US, with a combined market share of 83.57% this month. Apple leads with 57.10%, and Samsung is second with 26.47%. The staggering 26.47% difference shows a strong demand for Apple products and the iPhone series by consumers in the US. Maintaining shares at around 55%, Apple has bested all Android OEMs in America.

The first quarter of the US smartphone market share in 2024 saw Apple at 61.26% and Samsung at 22.63%. Despite the marginal difference between the two vendors in the global market share, the US market shows a massive difference of 38.63% in Apple’s favor.

Apple has maintained a solid lead in US smartphone sales over the last quarters. Apple’s market share has increased by 2.60% compared to last year’s fourth quarter. In contrast, Samsung has dropped by 1.96% compared to Q4 2023.

Samsung increased the production of their well-known A series to compete in the mid-to-low-end segment. The company is also refreshing its 2023 portfolio, which includes the flagship Galaxy S23 series.

Motorola currently has a monthly market share of 4.16%, placing Motorola third in rank in the US market. Motorola was acquired by Lenovo in 2014.

Motorola’s current quarterly market share is at 3.50%. This is a decline of 0.39% compared to the brand’s market share during the fourth quarter of 2023.

The above data shows the yearly smartphone market share of Motorola in the US over the years. Motorola currently has a 3.50% market share in 2024, a slight decline of 0.83% from the previous year. The brand has managed to keep a stable 3-5% market share through the years.

This month, Google ranks fourth in the US smartphone market share with 2.40%, trailing behind Motorola. They have increased significantly over the previous months with the help of their newest Pixel.

Google’s smartphone market share for Q1 2024 is at 2.40%. This is a decline of 0.16% compared to the fourth quarter of 2023. Up until the third quarter of 2022, LG held the fourth rank in terms of market share in the US. The brand’s steady decline in the most recent quarters, however, allowed Google to take the spot.

Google currently has a yearly market share of 2.40%. The brand gradually entered the market with a market share ranging from 0.25% to 1.85% from 2010 to 2018. With the release of the Pixel 3 series in 2019, it rose to 2.45%, landing Google fifth place in the US market from 2019 to 2022.

LG’s market share is currently at 0.66%, showing a decrease of 1.02% from its highest monthly market share in 2023 at 1.68%. The company stopped making smartphones in 2021 and its market share in the US market has been constantly declining.

LG’s current quarterly market share at 0.66% is a 0.21% decline from its brand share from the fourth quarter of 2023. The brand’s most recent quarters have been showing a downward trend in the US market following the termination of its phone manufacturing business.

LG’s dwindling market share is down to 0.66% in 2024. From a mere 0.21% market share in the US in 2010, they peaked at 7.36% in 2017. Their growth was bolstered by a diverse portfolio of product devices. Following years, however, of a dwindling market share, the company decided to discontinue its phone lines in 2021.