US Smartphone Market Share (Feb 2023)

USA smartphone market share
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This 2022, Apple leads the smartphone market share in the United States at 55.91%, followed by Samsung at 29.87%. Together, they have the bulk of the market share, with a total of 85.75% shares combined. Lenovo-acquired Motorola takes third place at 4.9%. (Source: StatCounter)

We are living in a world where smartphones are dominating the market. The US Census Bureau estimates the smartphone sales value at USD 74.7 Billion in 2022. Meanwhile, the global smartphone market share is estimated by Fortune Business Insights to rise to USD 484.81 billion in 2022 at a 7.3% CAGR. (Source: Statista)

Most Popular Phone Brands in the US (2022-Q4)

4th Quarterly Mobile Phone Brands Market Share in the US 2022 (%)

Brand Q4 – 2022 (%)
Apple 55.91
Samsung 29.87
Motorola* 4.9
Google 2.27
OnePlus 0.83
Others 6.23

*Motorola was acquired by Lenovo in 2014.

Source: StatCounter

Apple is the most popular phone brand in the US in Q3 2022. This is evident based on their 55.91% market share in the country. The company takes the lead by getting 26.04% more shares than Samsung, which comes in second at 29.87% shares.

The rest of the phone brands share around 15% of the market share. Motorola, which was acquired by Lenovo, is in third place with 4.9%, followed by Google, OnePlus, and other brands. (Source: StatCounter)

Editor’s Picks

  • The top 5 brands by market share for Q3 are Apple at 55.91%, Samsung at 29.87%, Lenovo-acquired Motorola at 4.9%, Google at 2.27%, and OnePlus at 0.83% market share.
  • Apple continues to dominate the market share with 54.47% this month, which shows how in-demand iPhones are in the US.
  • Samsung comes second in the US with a 30.83% market share this month.
  • Lenovo, ranking third, has a 5.2% market share this month, combining the smartphone sales for the Lenovo line and the Motorola brand they acquired in 2014.
  • Following Lenovo, Google ranks fourth with a 2.34% market share this month.
  • The most recent data for the US smartphone market shows that OnePlus lags behind Google, with a 0.87% market share.
  • Out of all the smartphone brands, Apple and Samsung take the lion’s share of the US smartphone market, taking a total of 85.75% combined. The rest of the smartphone brands shares less than 15% of the market shares in the US.

US Market Share of Cell Phones (October 2022)

Cellphone Market Share in the US – October 2022 (%)

Apple54.47% Samsung30.83% Motorola*5.11% Google2.34% OnePlus0.87% Others6.38%

*Motorola was acquired by Lenovo in 2014.

Source: StatCounter

The monthly data for the US smartphone market share currently shows Apple and Samsung leading all the brands at 54.47% and 30.83% shares, respectively. This indicates that more than half of the earnings made from all smartphone sales in America were from iPhones. Motorola is at the third spot with 5.14% shares, Google at fourth with 2.37%, and OnePlus in fifth place with 0.87%. (Source: StatCounter)

US Smartphone Market Share By Quarter

US Smartphone Market Share by Quarter (2021 – 2022)

Brand Q4 2021 (%) Q1 2022 (%) Q2 2022 (%) Q3 2022 (%)
Apple 58.35 58.5 57.23 55.91
Samsung 26.84 27.41 28.32 29.87
Motorola* 3.92 4.25 4.79 4.9
Google 2.15 2.34 2.42 2.27
OnePlus 0.76 0.85 0.85 0.83
Others 7.98 6.65 6.41 6.22

*Motorola was acquired by Lenovo in 2014.

Source: StatCounter

The third quarter of 2022 shows Apple leading the market share of mobile phones in the US at 55.91% shares, followed by Samsung at 29.87% shares. The rest of the phone brands share around 15% of the US market shares. 

Data shows that Apple has constantly taken the highest market share and smartphone sales over the last four quarters, taking more than half of the total US market share. Samsung, which takes around a solid quarter of the US market share, also constantly came in second place. (Source: StatCounter)

US Market Share by Year (2010-2022)

US Smartphone Market Share by Year from 2010 to 2022 (%)

Brand 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Apple 46.19 54.04 51.65 52.76 52.28 50.85 53.19 53.89 54.82 55.23 59.54 58.58 56.92
Samsung 5.27 9.12 12.84 18.38 25.34 26.57 26.79 26.62 24.76 25.67 24.72 25.64 28.78
LG 0.21 0.87 3.66 4.09 5 6.62 6.61 7.36 7.01 6.26 4.89 4.15 2.58
Motorola* 1.29 2.54 5.78 4.7 3.62 3.59 3.2 3.15 3.49 3.68 3.17 3.65 4.69
RIM 40.24 23.24 3.62 3.44 1.64 0.49 0.19 0.09 0.05 0.04 0.02 0.01 0.01
HTC 0.03 1.89 8.99 5.37 2.92 2.67 1.79 1.11 0.49 0.2 0.07 0.03 0.02
Google 0.25 0.3 0.74 0.84 0.84 0.88 1.16 1.14 1.85 2.45 2.53 2.24 2.34
Nokia 1.53 5.08 2.54 2.06 2.2 1.53 0.62 0.2 0.12 0.16 0.16 0.15 0.18
OnePlus 0 0 0 0 0.01 0.1 0.09 0.14 0.12 0.43 0.59 0.67 0.84

*Lenovo has acquired Motorola since 2014.

Source: StatCounter

Apple Smartphone Market Share Trends

Apple has consistently topped the US smartphone sales with more than 50% market share for years, starting from 2011 up to the present. It increased by 7.85% from 46.19% in 2010 to 54.04% in 2011. (Source: StatCounter)

It is also worth noting that Android devices took over smartphone sales throughout the US in 2010 before Apple snatched it away in 2011 and continued to dominate the market until the present.

Samsung Smartphone Market Share Trends

Data shows that Samsung had a rough start in the US. However, they steadily grew and finally captured a quarter of the US market share starting in 2014 when they released the Galaxy S5. Despite the decline of their global market share due to the rise of smartphone companies from China, such as Xiaomi, their US numbers managed to remain relatively steady, playing around 24 to 29%. (Source: Forbes

Even though the year is not over, Samsung held its highest market share in the US yet in 2022. This might be partly due to their latest smartphone lines, the A and S series, which cover a wide range of price points. The company earned 28.78% market shares, a 3.14% hike over the previous year. (Source: Canalys)

Market Share of Apple in the US (October 2022)

Apple’s market share for this month is currently at 54.47%, taking the biggest chunk of the smartphone market share in the US. It declined by 0.96% from the previous month. Forbes attributes this decline partially to buyer fatigue and inflation. Apple, however, still has a significant lead over its competitor, Samsung, with a 26.04% difference in market shares. (Source: StatCounter, Forbes)

  • America is the most significant Apple market, accounting for 37.47 billion US dollars in net sales during the third quarter of the company’s fiscal year 2022. (Source: Statista)
  • America has around 120 million iPhone users in 2022, accounting for 49% of all smartphone users in the country. (Source: Statista)
  • Apple has gotten more than half of the US smartphone market share over the last 12 years.

Apple Market Share in the US By Quarter

Apple US Market Share by Quarter (2021-2022)

Q4 202158.35% Q1 202258.5% Q2 202257.23% Q3 202255.91%

Source: StatCounter

Apple’s market share for Q3 of 2022 is at 55.91%. This is an almost 3% decrease from its shares in the last quarter of 2021. However, the company still takes more than half of the total smartphone sales in the country. (Source: StatCounter)

In the first quarter of 2022, it appears to show a slight increase owing to high demand for the iPhone 13 in the premium segment and the launch of the iPhone SE, providing a budget-friendly option to iOS users. However, data shows a decline starting from the second quarter of 2022. (Source: Counterpoint Research, Canalys)

Apple Market Share by Year (2010-2022)

Apple US Market Share by Year (2010-2022)

201046.19% 201154.04% 201251.65% 201352.76% 201452.28% 201550.85% 201653.19% 201753.89% 201854.82% 201955.23% 202059.54% 202158.58% 202256.92%

Source: StatCounter

For the year 2022, Apple’s market share in the US is at 56.92%. There are currently 120 million iPhone users in the country, or around 49% of all its smartphone users. 

  • Apple achieved its major breakthrough in the US market in 2011 when it reached more than 50% market shares for the first time. They broke sales records and earned the top spot, besting all the Android-based original equipment manufacturers (OEMs) combined. Over the years, Apple has continued to dominate the market share and premium segment in America. (Source: CNet, Apple)
  • Apple had a market share of less than 50% in the previous years before 2011, as the companies RIM (maker of BlackBerry), Motorola, and Nokia dominated smartphone sales. (Source: Financial Times)
  • Apple’s largest market share to date was in the year 2020, taking 59.54% of shares in America despite the COVID-19 pandemic. Apple continues to be the most valuable technology company in market capitalization this year. (Source: Statista)

Market Share of Samsung in the US (October 2022)

Samsung’s market share for this month is at 30.83%, a 0.72% boost from the previous month. They hold the second largest market share in America, 23.64% shares behind Apple, which has a market share of 54.47% in the same month. This (Source: StatCounter, Counterpoint Research

  • Samsung holds a relatively solid market share in the US, ranging between 25% and 28.78% shares per year since 2014.

Samsung Smartphone Market Share in the US By Quarter

Market Share of Samsung in the US by Quarter (2021-2022)

Q4 202126.84% Q1 202227.41% Q2 202228.32% Q3 202229.87%

Source: StatCounter

The second largest market share of smartphone sales in the US as of the third quarter of 2022 is held by Samsung at 29.87%. 

Samsung has grown over the last four quarters, from 26.84% in Q4 2021 to 29.87% in Q3 2022. This is a 3.03% growth over the period of one year. Data points show that the company’s market share grew every quarter. (Source: StatCounter)

Samsung Smartphone Market Share By Year (2010-2022)

Samsung US Market Share by Year (2010-2022)

20105.27% 20119.12% 201212.84% 201318.38% 201425.34% 201526.57% 201626.79% 201726.62% 201824.76% 201925.67% 202024.72% 202125.64% 202228.78%

Source: StatCounter

Samsung’s market share for the year 2022 (until Q3) is at 28.78%. Over the years, Samsung has managed to boost its market share in the US by more than five times since releasing its first Samsung Galaxy in 2009. From 5.27% market share in 2010 to 28.78% in 2022. The company has maintained the second-largest share in the US since 2012 to the present. 

Samsung vs. Apple Market Share in the US (October 2022)

Apple and Samsung currently hold the largest market share in the US, with a combined market share of 85.3% this month. Apple leads by 54.47%, and Samsung is second at 30.83%. The staggering 23.64% difference shows a strong demand for Apple products and the iPhone series in the US. Maintaining shares at around 55%, Apple has bested all Android OEMs in America. (Source: StatCounter)

Samsung vs. iPhone Market Share in the US By Quarter

Source: StatCounter

The third quarter of the US smartphone market share saw Apple at 55.91% and Samsung at 29.87%. Despite the marginal difference between the two brands in the global market share, their US shares show a difference of 26.04% shares.

Apple has maintained a solid lead in US smartphone sales over the last four quarters, with a market share ranging from 55.91% to 58.5%. However, data shows a slight decline of almost 3% in the last three quarters, even with the release of the iPhone 14 in Q3. In contrast, Samsung comes in with more than a quarter of the US shares. The company, however, shows continuous growth with a little over 3% increase over the past four quarterly data.

Samsung increased the production of their well-known A series to compete in the mid-to-low-end segment. The company is also refreshing its 2022 portfolio, which includes the flagship Galaxy S22 series. (Source: Canalys, Canalys)

Market Share of Other Smartphone Vendors

Google Market Share in the US (October 2022)

This month, Google ranks fourth in the US smartphone market share with 2.34% shares, trailing behind Lenovo. They have increased significantly over the previous months with the help of their Pixel 6. (Source: StatCounter, Canalys)

Google Smartphone Market Share in the US By Quarter

Google US Market Share by Quarter (2021-2022)
Q4 20212.15% Q1 20222.34% Q2 20222.42% Q3 20222.27%

Source: StatCounter

Google’s smartphone market share for the third quarter is at 2.27%. It had an upward trend starting from the fourth quarter of 2021 up until the second quarter of 2022, then fell slightly in the third quarter of 2022. 

Google Pixel Market Share By Year (2010-2022)

Google Pixel US Market Share by Year (2010-2022)
20100.25% 20110.3% 20120.74% 20130.84% 20140.84% 20150.88% 20161.16% 20171.14% 20181.85% 20192.45% 20202.53% 20212.24% 20222.34%

Google gradually entered the market with a market share ranging from 0.25% to 1.85% from 2010 to 2018. With the release of the Pixel 3 series in 2019, it rose to 2.45%. Since then, Google has ranked fourth in the US. (Source: Counterpoint Research)

Lenovo Market Share in the US (October 2022)

With Lenovo acquiring Motorola in 2014, both smartphone lines combined garner a 5.2% market share, placing Lenovo third in rank in the US. Lenovo devices account for 0.09% of the share, while Motorola devices account for 5.11%. (Source: Statista)

Lenovo Smartphone Market Share in the US By Quarter

Market Share of Lenovo in the US by Quarter (2021-2022)
Q4 2021 Q1 2022 Q2 2022 Q3 2022
Lenovo 0.11% 0.09% 0.09% 0.09%
Motorola* 3.92% 4.25% 4.79% 4.9%
Total MS 4.03% 4.34% 4.88% 4.99%

*Motorola was acquired by Lenovo in 2014.

Source: StatCounter

Lenovo’s (together with Motorola’s) market share steadily grew from 4.03% to 4.99% over the last four quarters. 

Lenovo Market Share By Year (2010-2022)

Lenovo US Market Share by Year (2010-2022)
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
Lenovo 0 0 0 0.01% 0.05% 0.14% 0.25% 0.29% 0.31% 0.17% 0.1% 0.12% 0.09%
Motorola 1.29% 2.54% 5.78% 4.7% 3.62% 3.59% 3.2% 3.15% 3.49% 3.68% 3.17% 3.65% 4.71%
Total MS 3.67% 3.73% 3.45% 3.44% 3.80% 3.85% 3.27% 3.77% 4.80%

Source: StatCounter

The above data shows the smartphone market share of Lenovo and Motorola in the US over the years. Lenovo entered the market in 2013 and successfully acquired Motorola and its innovative smartphone portfolio in 2014. From then on, we can see a rise in their market share until 2019. A slight downward shift in 2020 suggests that the pandemic affected Lenovo’s sales. This year, however, sees Lenovo’s highest shares yet. (Source: Lenovo)

OnePlus Market Share in the US (October 2022)

OnePlus’ market share is currently at 0.87%, showing an increase of 0.03% from the previous month. It is currently in the sixth spot out of all smartphone brands in the US.

OnePlus Smartphone Market Share in the US By Quarter

OnePlus US Market Share by Quarter (2021-2022)
Q4 2021 0.76% Q1 2022 0.85% Q2 2022 0.85% Q3 2022 0.83%

Source: StatCounter

OnePlus has maintained its market share at around 0.8% in the last four quarters. Counterpoint Research suggests that OnePlus benefited significantly from LG’s exit from the market in the third quarter of 2021, when OnePlus’ share grew from 0.58% in Q2 to 0.75% that quarter. (Source: Counterpoint Research)

OnePlus Market Share By Year (2010-2022)

OnePlus US Market Share by Year (2010-2022)
2014 0.01% 2015 0.1% 2016 0.09% 2017 0.14% 2018 0.12% 2019 0.43% 2020 0.59% 2021 0.67% 2022 0.84%

OnePlus started with the launch of the OnePlus One in 2014. From a mere 0.01% market share in the US, they grew their share to 0.84% over time. Their growth was bolstered by providing devices with 5G capability at competitive pricing in carrier channels. OnePlus is considered to be one of the fastest-growing smartphone OEMs in America. (Source: StatCounter, Counterpoint Research)