How Many Android Users Are There? Global and US Statistics (2023)
The Rise of Android: Why is Android Successful?
It is expected that in 2023, around 3.6 billion people worldwide are going to own Android phones. With a global market share of 71.75% by the end of 2022, Android is considered to be the most widely used operating system. It continues to rise despite the pandemic as it has become popular in most countries, particularly Turkey, Iran, Indonesia, India, and Brazil.
Android is an open-source platform that is free to access and control for original equipment manufacturers (OEMs) such as Samsung, Xiaomi, Oppo, Vivo, Huawei, Motorola, Google, and many more. These manufacturers often sell their phones cheaper, with a $261 average selling price (ASP) in 2021 than Apple iOS, which makes it one of the factors why Android is successful today.
- Android Users: Today, there are around 3.6 billion expected active Android smartphone users spread across 190 countries worldwide. Globally, Android takes 70.94% of the mobile operating system market share.
- Percentage of Android Smartphone Users Worldwide: With an estimated 7.33 billion smartphone users worldwide in 2023, 49.11%, or 3.6 billion, are expected to be Android smartphone users. Google’s mobile operating system has 70.94% market share worldwide in Q3 2023.
- US Android Users: Android smartphone users in the United States are expected to grow to 144.01 million people in 2023.
- Percentage of Android Users in the US: With an anticipated 311 million smartphone users in the United States in 2023, 46.30% of smartphone users in the country, or approximately 144.01 million people, will be Android users.
- Android Installations: The Android operating system was installed on 83.32% of mobile devices sold in 2021.
- Android OS Market Share: Android dominated globally with a 70.94% market share in mobile operating systems in 2023, while Apple iOS reached only 28.33%.
- US Android OS Market Share: In the United States, Android reached a 42.60% market share, while iOS has 57.01%.
How Many Android Users Are There in the World?
It is expected that there are going to be 3.6 billion android smartphone users in 2023, spread across 190 countries worldwide. Around 1.3 billion smartphone units carrying Android are expected to be shipped in the same year.
Android, a mobile operating system, is developed by Google and powers over 2 billion active devices, such as smartphones, tablets, TV, watches, and cars. It is said that they are less expensive compared to their competitors, with an average sale price of significantly lower than $300.
In Q4 2022, Android rules the mobile operating system market share globally with 71.75%, followed by iOS with 27.64%, Samsung with 0.34%, KaiOS with 0.08%, and Windows with 0.02%.
Number of Android Users Worldwide (2012-2023)
Note: *This figure is an estimate using regression analysis data from BusinessofApps.
With an expected growth rate of 9% from 2022, 3.6 billion people worldwide are estimated to own Android phones in 2023, an increase of around 300 million users in a year. Android had 500 million users in 2012. Since then, it has had a user growth of around 620%.
- Android became the most popular mobile OS in 2014, reaching 1 billion users.
- Android has taken over the global market as the popular operating system except in the United States and Japan, which Apple iOS dominated.
- Android accounts for more than 85% market share in Turkey, Iran, Indonesia, India, and Brazil.
- In 2022, Huawei AppGallery takes the top spot with 44.31% market share in China, followed by Oppo Software Store and VIVO App Store. Google Play Store is not on the list as Google is banned in the country.
- Samsung is the largest manufacturer of Android mobile devices, with a market share of 28.33%, followed by Xiaomi, Oppo, and Huawei in 2022.
Percentage of Android Users Worldwide
With an estimated 7.33 billion smartphone users worldwide, 49.11%, or 3.6 billion, are expected to be Android smartphone users in 2023. Additionally, more than 1 billion Android mobile devices were sold in 2021.
- Samsung shipped more than 258.2 million units in 2022, making it the largest smartphone vendor today.
- The Android operating system was installed on 83.32% of mobile devices sold in 2021.
How Many Android Users Are There in the US?
There are expected to be 144.01 million Android smartphone users in the United States in 2023, a 10.61 million increase from 2022. Along with this, Android’s market share is steadily growing. In the fourth quarter of 2022, it had 44.32% of the market share in the country, following iOS’ market share at 55.31%.
Number of Android Users in the US (2014-2023)
Note: *All values are estimated.
**This figure is an estimate using regression analysis data from Statista.
With an anticipated 311 million smartphone users in the United States in 2023, 46.30% or 144.01 million will be Android smartphone users. The rise of this mobile operating system is because of its open-source platform that is adaptable and usable in many smartphone manufacturers, unlike iOS, which can be only utilized within the Apple ecosystem.
Percentage of Android Users in the US
With an anticipated, 307 million smartphone users in the United States, 43.45% or 133.4 million will be Android smartphone users in 2022. The rise of this mobile operating system is because of its open-source platform that is adaptable and usable in many smartphone manufacturers, unlike iOS, which can be only utilized within the Apple ecosystem.
Percentage of Android vs iPhone Users Worldwide
Out of approximately 7.33 billion smartphone users in 2023, which mobile OS has the most users worldwide? It is expected that there will be 3.6 billion android smartphone users in the same year, which makes up 49.11% of total smartphone users worldwide. The percentage of iPhone or iOS users worldwide is expected to reach 18.55% of the total smartphone users or 1.36 billion people.
Before the competition between Google Android and Apple iOS, several mobile operating systems built by software developers such as Microsoft, Symbian, and Research in Motion (RIM) were strong competitors in 2009. Symbian is an open-source platform like Android used by Samsung, Nokia, and Sony Ericsson, accounting for roughly half of the mobile operating systems market. At the same time, Android generated only less than 2%.
Percentage of Android vs. iPhone Users in the US
With an estimated 311 million total smartphone users in the United States in 2023, 46.30%, or 144.01 million people, are expected to use the Android OS. Meanwhile, 43.72% of US smartphone users, or 135.97 million people, will be using iPhones. Despite the massive difference in brand penetration rate between Android and iOS in global stats–a 30.56% difference–Apple managed to reduce the gap in the US to less than 3%.
Google Android and Apple iOS combined take more than 99% market share in the mobile operating systems. Blackberry OS, Windows, and other operating systems could not keep a mobile market presence, with Android and iOS continuing to dominate, not only in the US but around the globe.
Android vs iPhone User Demographics
- Android smartphone users are primarily male, with 54% of its users identifying as such. Apple iPhone, however, has a 51% female user base.
- Thirty-six percent of Android OS users are aged 25-34 years old, while 30% are aged 16-24 years old. Meanwhile, 44% of users of iOS devices are aged 16-24 years old, while 34% are aged 25-34 years old.
- Even though Android smartphone users install twice as many apps in Google Play Store compared to iOS or iPhone users, they spend less money on app purchases.
- Consumers who owned Android-powered phones spent $10.4 billion in subscriptions, in-app purchases, and premium apps on Google Play, while iPhone users spent $21.2 billion on the iOS App Store in the third quarter of 2022.
- People who own Android devices spend 3 hours and 42 minutes per day looking at their phones, while those who own devices running iOS spend 4 hours and 54 minutes daily.
Users of both Android and iOS operating systems have gaming apps as the leading category for consumer spending, meaning they are most likely to spend on games than other apps. In 2021, gaming apps in the Google Play store generated $37.3 billion in revenue, while the Apple App Store generated $52.3 billion.
- The Google Play platform has always accounted for more app downloads, but the Apple App Store was more profitable in 2022.
Social media applications are the most downloaded apps for Android and iOS users.
- With 23.96 million downloads in Google Play Store, TikTok is the most popular app among Android users, while BeReal dominates the Apple App Store in the stats from September 2022.