THE RISE OF MOBILE
1 BILLION MORE MOBILE CONNECTIONS THAN PEOPLE WORLDWIDE
The machines have officially taken over with almost 1 billion additional mobile connections than there are people – To put this in perspective, since its inception in 1973 mobile device connections has surpassed the number of people in the world, making it the fastest growing man-made technology phenomenon ever.
MOBILE CONNECTIONS AND SMARTPHONE PENETRATION
According to GSMA real-time intelligence data, there are now over 8.78 Billion mobile connections worldwide, which surpasses the current world population of 7.64 Billion implied by UN digital analyst estimates.
This data does exemplify that in the world of wireless, 66.70% of the world’s population are now unique mobile subscribers.
It’s important to state that not every person in the world has a mobile device. We’re talking mobile connections that come from people with multiple devices, and a fraction with dual SIM’s or other integrated devices like cars.
Sources: WorldoMeters U.N. data, GSMA Intelligence
Top 50 Global Smartphone Penetration Markets
The interactive map and data table below demonstrates the top 50 global markets for smartphones forecasted in 2015-2020. The penetration figures are calculated through the population and individuals within that market that interact with a smartphone on a monthly basis.
Tip: Hover over a market to see its data
Smartphone Users and Market Penetration
The raw smartphone penetration data is below ranked by the number of users within each market, with China leading with the only half their population scoring the most smartphone users at 775 Million. The United Arab Emirates has the highest smartphone penetration with 82.2% of its population owning a smartphone, whereas Bangladesh has the lowest user to population ratio at 5.40%.
Tip: Filter table columns by clicking on the headings
|RANK||COUNTRY/MARKET||TOTAL POPULATION||SMARTPHONE USERS||SMARTPHONE PENETRATION|
|44||United Arab Emirates||9,543,000||7,845,000||82.20%|
The majority of the mobile market growth and penetration can be attributed to the ever-increasing adoption of the smartphone lead by Apple and Samsung. For example, in the US the manufacturers control 79.22% of the market where 71.5% of American mobile subscribers have a smartphone. By the end of 2018, the global split between smartphone and cell phone is expected to surpass 50%.
SMARTPHONE AND MARKET DEMOGRAPHICS
It’s clear from the smartphone penetration data above that its adoption correlates closely to markets with greater affluence.
In this section, we explore the smartphone penetration of the U.S. market in terms of the demographic adoption and manufacturer market share.
Americans have become fully connected to digital information via these increasingly addictive mobile devices.
U.S. Smartphone Ownership Demographics
Smartphone ownership in America is comparatively consistent across surveyed areas such as gender, ethnicity and area development. Contrary to the forecasted 2015-2020 U.S. smartphone figures from Newzoo at 71.5%, this 2018 survey data shows a slightly higher smartphone penetration in the U.S. at 77%
The greatest contrasts are presented where age, income and education are surveyed. For example, 94% of 18-29 year olds have a smartphone, whereas only 46% of the 65+ age group have adopted it.
Another contrast is where 67% of people that earn less than $30,000 a year own a smartphone. Further to this affluence data, 57% of Americans with less than a high school graduate attainment have a smartphone.
|ANY CELL PHONE||SMARTPHONE ONLY||CELLPHONE ONLY (NON SMARTPHONE)|
|Less than high school graduate||90%||57%||33%|
|High school graduate||92%||69%||24%|
|Less than $30,000||92%||67%||25%|
Source: PEW Research Center
U.S. Mobile Manufacturer Market Share
The statistics below show the market share of the top 6 leading smartphone OEMs in America. The stat counter data from June 2017-2018 shows significant market share figures from Apple (53.65%) and Samsung (25.57%) which combine to almost 80% of the smartphone market.
Source: Global Mobile Market Report
According to CNET, there is 250 million machine to machine connections, so the GSMA data showing 8.6 Billion mobile connections most certainly shows that machines have overtaken man on our planet. It was certainly enough for us to get a kick out of, we hope you enjoyed this research summary.
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