Smartphone Market Share in India (Feb 2023)

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Did you know that Xioami has been leading India’s smartphone manufacturer market in 2022? The brand is followed by Samsung and Vivo.

Xioami currently has a 26.01% annual market share, while Samsung has 17.17% and Vivo has 15.71%.

In this article, you will learn more about the overall smartphone shipments in India. From the mid-range segment to premium segment smartphone shipments in the country, discover how many million units are being sold yearly, monthly, and quarterly.

Editors Picks:

  • Xiaomi by market share percentage: Xiaomi had a share of 26.01% in 2022 and a monthly share of 24.26% in December 2022. The brand’s market share might also continue to remain robust as its quarterly share in the fourth quarter of 2022 is at 24.79%. Xioami leads India’s overall 2022 market shares for smartphone manufacturers.
  • Samsung by market share percentage: Samsung currently ranks second in the Indian smartphone market in terms of monthly market share, with 18.84%. It had a 17.17% share in the fourth quarter of December and 17.15% share for the entire year of 2022.
  • Vivo by market share percentage: Vivo has a monthly market share of 15.81% in December 2022 and a quarterly share of 16.38% in Q4 2022. Vivo ranked third in the market in terms of yearly sales, with a 15.71% market share.
  • Huawei by market share percentage: With 0.98%, Huawei ranks 11th among the top smartphone brands in India in terms of annual market shares. It had a monthly market share of 0.73% in December 2022 and 0.78%quartetly share in the fourth quarter of 2022.
  • Oppo by market share percentage: Oppo ranks fifth in annual sales, with a market share of 3.95% in 2022. It has a market share of 11.56% in December 2022, and a market share of 11.81% in the fourth quarter of 2022.
  • Apple by market share percentage: Apple currently ranks sixth in India in terms of yearly sales, with a market share of 3.95% in 2022. It  has a monthly market share of 3.54% as of December 2022, with sales of 3.78% in the fourth quarter of 2022.
  • General market share percentage: With a 26.01% annual market share, Xioami is leading the Indian smartphone market in 2022. Samsung comes in second with 17.17% and Vivo comes in third with 15.71%.

Indian Smartphone Market Share (December 2022)

India’s December 2022 Market Share

Brands Shares
Xiaomi 24.26%
Samsung 18.84%
Vivo 15.81%
Realme 13.27%
OPPO 11.56%
OnePlus 4.05%
Apple 3.54%
Tecno 1.35%
Motorola 1.29%
Unknown 1.44%
Infinix 1.26%
Huawei 0.73%
Nokia 0.5%
Lenovo 0.35%
Itel 0.36%
Asus 0.28%
Google 0.19%
BBK 0.15%
Lava 0.11%
Infinex 0.14%
Jio 0.13%
LG 0.09%
Micromax 0.1%
Gionee 0.05%
Honor 0.02%
Sony 0.02%
HTC 0.01%
LeEco 0.01%
Panasonic 0.01%
Lyf 0.01%
Mobiistar 0.01%
Other 0.04%

(Source: Statcounter)

Xioami leads the monthly market share of smartphone shipments in India with 24.26%. It is followed by Samsung with 18.84% and Vivo with 15.81%. Realme, OPPO, OnePlus, and Apple follows the top three, with 13.27%, 11.56%, 4.05%, and 3.54%, respectively.

HTC, LeEco, Panasonic, Lyf, and Mobiistar have the lowest monthly shares, each with 0.01% as of December 2022.

Key stats:

  • Honor and Sony tied for 25th place among top smartphone brands in India in December 2022, with both recording a market share of 0.02%. (Source: Statcounter)
  • LG and Micromax were also tied for 22nd place among India’s most popular smartphone brands in October 2022, with both brands recording a market share of 0.11% on the same period. (Source: Statcounter)
  • There is a significant difference in in consumer demand between India’s top five smartphone vendors and the sixth (OnePlus), with a difference of more than 7% in their monthly shares. (Source: Statcounter)

India’s Smartphone Market Share (By Quarter)

(Source: Statcounter)

India’s smartphone shipments increased at varying rates by brand, with Xioami having the highest market share in the most recent quarter with 24.79%. However, that rate is a 4.43% decline from the previous quarter. In contrast, Samsung’s quarterly shares increased, rising from 16.6% in the third quarter of 2022 to 17.17% in the most recent quarter.

Vivo, Realme, and OPPO are following these top smartphone brands in India, with shares of 16.38%, 13.16%, and 11.81%, respectively. Apple trailed with 3.78% in the most recent quarter, a decrease of 9.35% from the third quarter of 2022.

Key stats:

  • The average selling price of smartphones consistently grew quarter-on-quarter since the fourth quarter of 2020. Figures show a growth of 15% year-on-year or around USD $213 in the second quarter of 2022. (Source: IDC)
  • India’s overall smartphone shipments reached over 37 million units in the second quarter of 2022. It’s a decline of 5% compared to the first quarter of 2021. (Source: Candytech)
  • According to Counterpoint Research, OPPO grew 12% year on year in the third quarter of 2019 due to demand for its budget segment device A5s and consistent performance of its F11 series. (Source: Counterpoint Research)
  • According to Canalys analyst Sanyam Chaurasia, the festival season increased consumer demand in the final few weeks of Q3 2022. In 2022, entry-level device contribution also dropped due to inflation, while the mid-to-high segment performed relatively well due to aggressive promotions. (Source: Gizmochina)

India’s Smartphone Market Share by Year (2010-2022)

(Source: Statcounter)

Xioami leads India’s overall 2022 market share for smartphone manufacturers with 26.01%. Samsung follows it with a share of 17.15%, and the Chinese smartphone brands Vivo, Realme, and Oppo with 15.71%, 12.49%, and 11.55%, respectively.

Smartphone brands in the middle include Apple with a market share of 3.95%, Motorola with 1.32%, and Huawei with 0.98%. Karbonn, ZTE, Xolo, Opp, and HP are among the weakest consumer demand, as they all recorded 0% in 2022.

Market Share of Xiaomi in India (December 2022)

Xioami’s market share in India is 24.26% as of December 2022, making it the country’s leading smartphone manufacturer by.

(Source: Statcounter)

Key stats:

  • Xioami’s consumer demand peaked in September 2022 as it recorded a share of 22.55%, but it dropped by 2.42% in October. (Source: Statcounter)
  • Xioami recorded its lowest smartphone shipments in the last four months in October 2022, with only 24.93% market sales. However, it bounced back by 1.36% the following month after recording 25.27%. (Source: Statcounter)
  • Xiaomi’s largest gap from Samsung in the last four months was in November 2022, when their monthly market shares differed by around 9.22%. (Source: Statcounter)

Xiaomi Market Share in India (By Quarter)

Xioami’s Quarterly Sales

Quarter Shares
Q1 2022 26.69%
Q2 2022 26.52%
Q3 2022 25.94%
Q4 2022 24.79%

(Source: Statcounter)

The current market share of Xioami is 24.79%, a 4.43% decrease from the previous quarter. However, it continues to be the market leader in overall quarterly shares. Xioami achieved its highest quarterly share in the last four quarters in the initial quarter of 2022, with 26.69%.

Xiaomi’s Market Share in India by Year (2010-2022)

Xiaomi’s Yearly Sales

Year Shares
2010 0%
2011 0%
2012 0%
2013 0%
2014 0.11%
2015 0.95%
2016 2.95%
2017 8.74%
2018 17.11%
2019 22.71%
2020 26.42%
2021 27.31%
2022 26.01%

(Source: Statcounter)

Xiaomi’s current yearly market share is 26.01%, a 4.76% decrease from its peak of 27.31% in 2021. Even though its shares declined, Xioami continued to dominate the Indian smartphone market as it remained on top among other smartphone brands since 2020, taking the highest spot from Samsung.

Samsung Market Share in India (December 2022)

Samsung currently ranks second in the Indian smartphone market, with a share of 18.84%.  It has a 5.42% lower market share than Xioami and a 3.03% higher share than Vivo.

(Source: Statcounter)

Key stats:

  • Samsung’s highest monthly market share in the last four months was 18.84% in December 2022, while its lowest was 16.05% in November 2022. (Source: Statcounter)
  • Samsung was surpassed by Vivo from September to November 2022, when the former had a market share of 16.65%, 16.92%, and 16.5%, while Samsung only had 16.44%, 16.37%, and 16.05%, respectively. Samsung finally recovered in the final month of 2022, when it had a market share of 18.84%, a 3% increase over Vivo.  (Source: Statcounter)
  • Samsung never had a chance to overtake Xioami in the top spot in the last four months because the latter was always 5% ahead. (Source: Statcounter)

Market Share of Samsung in India (By Quarter)

Samsung’s Quarterly Sales

Quarter Shares
Q1 2022 17.57%
Q2 2022 17.04%
Q3 2022 16.6%
Q4 2022 17.17%

(Source: Statcounter)

Samsung’s current quarterly market share is 17.17%, up 3.43% from the previous quarter. It peaked at 17.57% in the first quarter of 2022 and fell by 3% in the second quarter. Nevertheless, the brand remains second on the list of the top smartphone brands in the Indian market following Xioami.

Market Share of Samsung in India by Year (2010-2022)

Samsung’s Yearly Sales

Year Shares
2010 9.66%
2011 17.53%
2012 25.43%
2013 27.21%
2014 31.81%
2015 27.57%
2016 26.7%
2017 25.41%
2018 24.23%
2019 23.14%
2020 21.11%
2021 18.82%
2022 17.15%

(Source: Statcounter)

Samsung’s most recent annual market share in the India smartphone market is 17.15%, a slight decline from 2021 of around 8.87%. The brand’s figures have significantly decreased as recent years have seen higher market shares, with 2019 recording 23.14% and 2020 recording 21.11%. It represents a decrease of 25.88% and 18.75%, respectively.

Vivo Market Share in India (December 2022)

Vivo is top three in India’s overall smartphone market, with 15.81% market share, trailing Samsung by only 3.03%.

(Source: Statcounter)

Vivo Smartphone Market Shares in India (By Quarter)

Vivo’s Quarterly Sales

Quarter Shares
Q1 2022 15.02%
Q2 2022 15.4%
Q3 2022 16.15%
Q4 2022 16.38%

(Source: Statcounter)

Vivo’s current quarterly market share is 16.38%, the highest in the previous four quarters. The brand still ranks third in India’s overall smartphone market with consistent quarterly growth since the beginning of 2022.

Key stats:

  • Samsung led the affordable premium smartphone segment (at around 30,000 to 45,000 Indian rupees) in the first quarter of 2022. (Source: Counterpoint Research)
  • Menka Kumari, an analyst from the Industry Intelligence Group of Cyber Media Research, says the ultra-premium segment of 5G smartphones grew 170% year on year or more than 1 million Indian rupees during the third quarter of 2022. (Source: Cyber Media Research)

Vivo Smartphone Market Shares in India by Year (2010-2022)

Vivo’s Yearly Sales

Year Shares
2010 0%
2011 0%
2012 0%
2013 0%
2014 0%
2015 0%
2016 0%
2017 0%
2018 0%
2019 0%
2020 1.24%
2021 14.33%
2022 15.71%

(Source: Statcounter)

Vivo’s current yearly market share is 15.71%, an increase of 9.63% from the previous quarter. It also represents a significant increase over 2020, when its share was only 1.24%.

Huawei Market Share in India (December 2022)

Huawei’s share in the Indian smartphone market is 0.73% as of December 2022, a 7.5% decrease from 2021. It ranks 12th among the country’s top smartphone brands, surpassing Infinix by 0.53%, but Huawei is ahead of Nokia by about 0.23%.

(Source: Statcounter)

Huawei Smartphone Market Shares in India (By Quarter)

Huawei’s Quarterly Sales

Quarter Shares
Q1 2022 1.15%
Q2 2022 1.04%
Q3 2022 0.93%
Q4 2022 0.78%

(Source: Statcounter)

As of the fourth quarter of 2022, Huawei’s market share in India was approximately 0.78%, placing it among the top 11 manufacturers in the country. Compared to recent quarters, the brand’s market share decreased significantly, falling by 16.12% in the previous quarter and 32.17% in the first quarter of 2022.

Huawei Smartphone Market Shares in India by Year (2010-2022)

Huawei’s Yearly Sales

Year Shares
2010 0%
2011 0%
2012 0.07%
2013 0.09%
2014 0.15%
2015 0.37%
2016 0.5%
2017 0.9%
2018 1.82%
2019 2.66%
2020 2.46%
2021 1.61%
2022 0.98%

(Source: Statcounter)

Huawei ranks 11th in the India smartphone market, with a current annual market share of 0.98%, a 39.13% decrease from 2021 and the lowest in the previous five years. The brand’s yearly market share peaked in 2019 at 2.66%, before declining by 7.51% in 2020 and 39.47% in 2021.

OPPO Market Share in India (December 2022)

OPPO is India’s fifth most popular smartphone vendor, with a market share of 11.56% in December 2022. There is only a 1.71% difference between OPPO and the brand ahead of it, Realme. OPPO is also significantly leading OnePlus by up to 7.51%.

(Source: Statcounter)

OPPO Smartphone Market Shares in India (By Quarter)

OPPO’s Quarterly Sales

Quarter Shares
Q1 2022 11.5%
Q2 2022 11.42%
Q3 2022 11.5%
Q4 2022 11.81%

(Source: Statcounter)

Oppo is included in the top five brands in the India smartphone market with a quarterly share of 11.81%. Its market share increased by 3.41% since the previous quarter, making the most recent quarter its highest since the beginning of the year.

OPPO Smartphone Market Shares in India by Year (2010-2022)

OPPO’s Yearly Sales

Year Shares
2010 0%
2011 0%
2012 0%
2013 0%
2014 0.02%
2015 0.13%
2016 0.86%
2017 5.08%
2018 6.9%
2019 9.75%
2020 11.15%
2021 11.33%
2022 11.55%

(Source: Statcounter)

Oppo recorded a market share of 11.55% in 2022, up by 1.94% from the previous year. In 2020, the brand saw a 14.3% market share increase from 2019, and it has been consistently rising since then, with an annual growth rate of around 1%.

Apple Market Share in India (December 2022)

Apple has a 3.54% market share in the Indian market as of December 2022, putting it among the top seven smartphone vendors in the country. OnePlus is only 0.51% ahead of Apple. The brand that follows Apple is Tecno, with a slightly more significant gap of 2.19%.

(Source: Statcounter)

Apple Smartphone Market Shares in India (By Quarter)

Apple’s  Quarterly Sales

Quarter Shares
Q1 2022 3.88%
Q2 2022 3.89%
Q3 2022 4.17%
Q4 2022 3.78%

(Source: Statcounter)

Apple’s latest quarterly market share in India is 3.78%, a 9.35% decrease from the previous quarter. It peaked in the third quarter of 2022, with a total market share of 4.17%. (Source: Statcounter)

Apple led the premium smartphone segment (at more than 30,000 Indian rupees) in the first quarter of 2022, followed by Samsung. (Source: Counterpoint Research)

Apple Smartphone Market Share in India by Year (2010-2022)

Yearly iPhone Market Share India

Year Shares
2010 0.88%
2011 0.76%
2012 0.78%
2013 1.07%
2014 1.27%
2015 1.61%
2016 2.37%
2017 2.8%
2018 2.95%
2019 2.67%
2020 3.21%
2021 3.05%
2022 3.95%

(Source: Statcounter)

Apple had a market share of 3.95% in 2022, up 29.5% from 2021. It’s a significant increase for a brand that only had a 2.8% market share in 2017, 2.95% in 2018, and 2.67% in 2019. The brand began to peak in the India smartphone market in 2020, when it increased by 20.22% from the previous year.