Smartphone Market Share in India (2024)

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| Updated on April 08, 2024
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Did you know that Xiaomi has been leading India’s smartphone manufacturing market in 2024? The brand is followed by Vivo and Samsung.
Xiaomi currently has a 20.70% annual market share, while Vivo has 18.23%, and Samsung has 13.69%.
In this article, you will learn more about the overall smartphone shipments in India. From the mid-range segment to premium segment smartphone shipments in the country, discover how many million units are being sold yearly, monthly, and quarterly.

Most Popular Phone Brands in India (Most Recent Quarter)

BrandsMarket Share
Xiaomi20.67%
Vivo18.22%
Samsung13.69%
Realme13.45%
OPPO11.71%
OnePlus4.82%
Apple4.10%
Others13.30%

Editor’s Picks: India Smartphone Market

  • Xiaomi by market share percentage: Xiaomi has a quarterly market share of 20.67% in Q1 2024, a 0.19% decline compared to Q4 2023. Xiaomi holds the highest market share in the Indian smartphone vendor market.
  • Vivo by market share percentage: Vivo’s quarterly market share for 2024 is second in India at 18.22%, a 0.25% increase compared to the fourth quarter of 2023. Vivo has seen an upward trend in its most recent quarters.
  • Samsung by market share percentage: Samsung’s 2024 market share in India is 13.69%, a decrease of 0.11% compared to Q4 2023. Samsung holds the third-largest market share in the country.
  • Huawei by market share percentage: Huawei’s 2024 market share in India is at 0.41%. Compared to Q4 2023, Huawei’s market share decreased by 0.04%. The brand is ranked 11th in the market.
  • OPPO by market share percentage: Oppo ranks fifth in brand share in India, with a quarterly market share of 11.71%. This is a 0.15% decline compared to the fourth quarter of 2023.
  • Apple by market share percentage: Apple currently ranks seventh in India in terms of brand share, with a market share of 4.10%, a 0.16% increase in market share for the brand compared to the fourth quarter of 2023.
  • General market share percentage: Xiaomi has the highest market share in India in the most recent quarter, with 20.67%. Vivo recently overtook Samsung and comes second with an 18.22% brand share. Samsung is now ranked third with a 13.69% brand share. Realme, OPPO, OnePlus, and Apple complete the top seven smartphone brands in India, with a market share of 13.45%, 11.71%, 4.82%, and 4.10%, respectively.

Market Share of Phones in India

Indian Smartphone Market Share (This Month)

India’s Monthly Market Share

BrandsMarket Share
Xiaomi20.67%
Vivo18.22%
Samsung13.69%
Realme13.45%
OPPO11.71%
OnePlus4.82%
Apple4.10%
Others13.30%
Most Popular Phone Brands in India
Data Table

India’s Monthly Market Share

BrandsMarket Share
Xiaomi20.67%
Vivo18.22%
Samsung13.69%
Realme13.45%
OPPO11.71%
OnePlus4.82%
Apple4.10%
Others13.30%
Data Graph
Most Popular Phone Brands in India

Xiaomi leads the monthly market share of smartphone shipments in India with 20.67%. It is followed by Vivo with 18.22% and Samsung with 13.69%. Realme, OPPO, OnePlus, and Apple follow the top three, with 13.45%, 11.71%, 4.82%, and 4.10% market penetration rates, respectively.

There is a significant difference in consumer demand between India’s top five smartphone vendors from the rest. The top 5 vendors dominate and take more than 70% of the market share, while the other vendors take less than 5% market share each in the same period.

India’s Smartphone Market Share (By Quarter)

BrandsQ2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023Q1 2024
Xiaomi26.52%25.94%24.79%24.82%23.29%21.38%20.86%20.67%
Vivo15.40%16.15%16.38%16.51%16.77%17.69%17.97%18..22%
Samsung17.04%16.60%17.17%15.42%15.06%14.14%13.80%13.69%
Realme12.55%12.72%13.16%13.92%13.29%13.35%13.43%13.45%
OPPO11.42%11.50%11.81%12.13%12.01%12.03%11.86%11.71%
OnePlus3.68%3.94%4.15%4.21%4.11%4.48%4.66%4.82%
Apple3.89%4.17%3.78%3.73%4.36%3.94%3.94%4.1%
Others9.47%8.94%8.70%9.24%11.08%13.00%13.46%13.3%
India’s Smartphone Market Share (By Quarter)
Data Table
BrandsQ2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Q4 2023Q1 2024
Xiaomi26.52%25.94%24.79%24.82%23.29%21.38%20.86%20.67%
Vivo15.40%16.15%16.38%16.51%16.77%17.69%17.97%18..22%
Samsung17.04%16.60%17.17%15.42%15.06%14.14%13.80%13.69%
Realme12.55%12.72%13.16%13.92%13.29%13.35%13.43%13.45%
OPPO11.42%11.50%11.81%12.13%12.01%12.03%11.86%11.71%
OnePlus3.68%3.94%4.15%4.21%4.11%4.48%4.66%4.82%
Apple3.89%4.17%3.78%3.73%4.36%3.94%3.94%4.1%
Others9.47%8.94%8.70%9.24%11.08%13.00%13.46%13.3%
Data Graph
India’s Smartphone Market Share (By Quarter)

India’s smartphone shipments increased at varying rates by brand, with Xiaomi having the highest market share in Q1 of 2024, with 20.67%. However, that rate is a 0.19% decline from the fourth quarter of 2023. In contrast, Vivo’s quarterly market share increased, rising from 17.97% in the fourth quarter of 2023 to 18.22% in Q1 2024.

Samsung, Realme, OPPO, and OnePlus follow these top smartphone brands in India, with a market share of 13.69%, 13.45%, 11.71%, and 4.82%, respectively. Apple trailed with 4.10% in the most recent quarter, a 0.16% increase from Q4 2023.

Key Stats:

  • India’s overall shipments reached over 37 million units of smartphones in the second quarter of 2022. It’s a decline of 5% compared to the first quarter of 2021.
  • The average selling price of smartphones in India consistently grew quarter-on-quarter since the fourth quarter of 2020. Figures show a 15% year-on-year growth or around USD $213 average selling price in the second quarter of 2022.
  • According to Canalys analyst Sanyam Chaurasia, the festival season increased consumer demand in the final few weeks of Q3 2022. In 2022, entry-level device contribution also dropped due to inflation, while the mid-to-high segment performed relatively well due to aggressive promotions.
  • Menka Kumari, an analyst from the Industry Intelligence Group of CyberMedia Research, says the ultra-premium segment of 5G smartphones had a 170% year-on-year growth, or more than 1 million Indian rupees, during the third quarter of 2022.

India’s Smartphone Market Share by Year (2013-2024)

Brands201320142015201620172018201920202021202220232024
Xiaomi00.110.952.958.7417.1122.7126.4227.3125.9822.8120.7
Vivo00000001.2414.3315.7317.1518.23
Samsung27.2131.8127.5726.725.4124.2323.1421.1118.8217.1114.713.69
Realme0000001.065.649.8612.5513.5213.46
OPPO00.020.130.865.086.99.7511.1511.3311.5612.0211.71
OnePlus000.10.30.530.551.452.612.643.794.344.82
Apple1.071.271.612.372.82.952.673.213.053.923.984.08
Others71.7166.8169.6566.8157.4548.2639.2528.6412.629.3411.4813.28
India’s Smartphone Market Share by Year
Data Table
Brands201320142015201620172018201920202021202220232024
Xiaomi00.110.952.958.7417.1122.7126.4227.3125.9822.8120.7
Vivo00000001.2414.3315.7317.1518.23
Samsung27.2131.8127.5726.725.4124.2323.1421.1118.8217.1114.713.69
Realme0000001.065.649.8612.5513.5213.46
OPPO00.020.130.865.086.99.7511.1511.3311.5612.0211.71
OnePlus000.10.30.530.551.452.612.643.794.344.82
Apple1.071.271.612.372.82.952.673.213.053.923.984.08
Others71.7166.8169.6566.8157.4548.2639.2528.6412.629.3411.4813.28
Data Graph
India’s Smartphone Market Share by Year

Xiaomi leads India’s overall 2024 market share for smartphone manufacturers with a 20.70% market share. Xiaomi’s market share remain robust since taking the top spot in the overall smartphone market in India in 2020. Vivo follows with a yearly market share of 18.23%. Vivo has only recently risen to the second position after beating Samsung in 2023. While Samsung currently takes the third spot at 13.69%, it had previously been the top smartphone brand in the country from 2014-2019 and then slid to the second position from 2020-2022.

XIAOMI

Market Share of Xiaomi in India

Xiaomi’s market share in India is 20.67% as of this month, making it the country’s leading smartphone manufacturer. However, this is a 4.31% decline from Xiaomi’s peak monthly market share in 2023 at 24.98%.

Xiaomi Market Share in India (By Quarter)

QuarterMarket Share
Q1 202420.67%
Q4 202320.86%
Q3 202321.38%
Q2 202323.29%
Q1 202324.82%
Q4 202224.79%
Q3 202225.94%
Q2 202226.52%
Q1 202226.69%
Xiaomi Market Share in India (By Quarter)
Data Table
QuarterMarket Share
Q1 202420.67%
Q4 202320.86%
Q3 202321.38%
Q2 202323.29%
Q1 202324.82%
Q4 202224.79%
Q3 202225.94%
Q2 202226.52%
Q1 202226.69%
Data Graph
Xiaomi Market Share in India (By Quarter)

The market share of Xiaomi in Q1 2024 is 20.67%, a 0.19% decrease from Q4 2023. However, it continues to be the market leader in overall quarterly brand share. Xiaomi achieved its highest quarterly share in 2022 with a 26.69% market share.

Xiaomi’s Market Share in India by Year (2014-2024)

YearMarket Share
202420.70%
202322.81%
202225.98%
202127.31%
202026.42%
201922.71%
201817.11%
20178.74%
20162.95%
20150.95%
Xiaomi Market Share in India
Data Table
YearMarket Share
202420.70%
202322.81%
202225.98%
202127.31%
202026.42%
201922.71%
201817.11%
20178.74%
20162.95%
20150.95%