Smartphone Market Share in China (Feb 2023)

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Learn about the most popular smartphone brands in China and how they compete in terms of monthly, quarterly, and yearly market shares.

Discover how Apple, a non-Chinese company, is thriving in the market, and how Huawei, a Chinese company that had ongoing US sanctions, is dominating the Chinese market in terms of market shares, among other things.

We gathered data from credible sources to determine how brands rank in terms of market shares in the Chinese smartphone market.

Most Popular Phone Brands in China (2022-Q4)

Brands Q4 2022
Huawei 27.3
Apple 26.35
Xiaomi 9.87
Vivo 6.98
OPPO 5.8
Samsung 2.2
Unknown 16.91
Others 4.59

Apple by market share %

  • Apple claimed a 26.35% share of the market in the third quarter of 2022, an increase from the previous quarter. Even if it’s not a local China smartphone, Apple remained in the top two for the current highest market shares (25.85%) and yearly shares for 2022 (23.42%).

Vivo by market share %

  • Vivo ranked fifth in the third quarter of 2021, with a 6.98% market share, followed by OPPO (5.8%) and Samsung (2.2%). It also ranked fifth among the top current market shares this month and for the year 2022.

Huawei by market share %

  • Huawei is one of China’s leading smartphone vendors, with 30.19% of the market in 2022, 27.3% in the third quarter of 2022, and current shares of 28.32%. It also takes the first spot for the overall shares of 2022.

Oppo by market share %

  • In the third quarter of 2022, OPPO had a 5.8% share of China’s smartphone market, a 0.03% decrease from the fourth quarter of 2021 and a 0.64 decrease from the first quarter of 2022. OPPO ranked sixth in both the 2022 (annual) and current shares.

Honor by market share %

  • According to StatCounter, Honor had a 0.46% share in the third quarter of 2022, placing it 13th among other smartphone brands, followed by Sony and Meizu. But according to  Counterpoint Research, Honor recorded a 20% share in the second quarter of 2022, which places the brand first among Chinese smartphone vendors with the highest quarterly shares.

Xiaomi by market share %

  • Xiaomi’s current market share of 10.66% places it fourth among Chinese smartphone vendors with the highest market shares. It has been surpassed by brands such as Huawei and Apple, which take the first and second places, respectively.

General market share mention

  • Huawei led the pack with a current market share of 28.32%, followed by Apple at 25.85%, an unknown brand at 16.52%, Xiaomi at 10.66%, Vivo at 6.3%, and Oppo at 4.8%. Huawei maintained its lead in the third quarter of 2022 with a record high of 27.3%, followed by Apple at 26.35%, an unknown brand at 16.91%, Xiaomi at 9.87%, Vivo at 6.98%, and Oppo at 5.8%. Huawei also continues to have the highest annual market share of 30.19%, followed by Apple at 23.42%, an unknown brand at 15.79%, Xiaomi at 10.27%, Vivo at 6.9%, and Oppo at 5.96%.

The market share of mobile phones in China as of the third quarter of 2022 is led by Huawei, which recorded 27.3%. It is followed by Apple with 26.35% respectively. Next to them are an Unknown brand, Xiaomi and Vivo, ranked high due to their respective market shares of 16.91%, 9.87%, and 6.98%.

  • In both the second and third quarters of 2022, Huawei maintained its market share lead in China. However, there was a downward trend, with the brand’s market share dropping by 2.81%  from the second to the third quarter.
  • Apple, on the other hand, increased its market share by 3.57% from the second to the third quarter, rising from 22.78% to 26.35%. However, it was not enough to overtake Huawei. Apple remains the second largest mobile vendor in China in terms of market shares.
  • Some brands have recorded a stable trajectory until the third quarter, with mobile vendors like Vivo, OPPO, and Honor that went from 6.7%, 5.84 %, and 0.44 % to 6.98 %, 5.8 %, and 0.46 %, respectively.

Market Share of Phones in China (October 2022)

Market Share of Phones in China

Brands Oct 2022
Huawei 28.65%
Apple 25.76%
Xiaomi 10.59%
Vivo 6.29%
OPPO 4.81%
Samsung 2.37%
OnePlus 1.24%
Unknown 16.37%
Others 2.47%

(Source: Statcounter) 

Today, the current brand with the most market share is Huawei at 28.65%, followed in second place by Apple at 25.76%. Ranking next to these brands are some unknown brands, Xiaomi and Vivo, with market shares of 16.37%, 10.59%, and 6.29%, respectively.

Key Stats:

  • The number of 5G smartphone shipments in China reached 14.7 million units in July 2022, accounting for more than 73% of total smartphone sales. On that period, the Chinese market saw the release of nine new 5G capable devices. (Source: Statista)
  • According to Senior Analyst Ivan Lam, Apple and Huawei have long competed for first and second place in terms of market share, but other major Chinese OEMs have now begun to target the premium segment. (Source: Counterpoint)
  • According to Senior Analyst Ivan Lam in 2021, ongoing component shortages are affecting all OEM’s smartphone shipments and China’s average smartphone replacement cycle is becoming longer. (Source: Counterpoint)

China Smartphone Market Share (By Quarter)

(Source)

With a 27.3% market share in the third quarter of 2022, Huawei remains the dominant player in China’s smartphone market. Apple is on the second spot, with 26.35% in Q3 2022, a 3.47% difference from the top brand Huawei. Other brands, such as Xiaomi, Vivo, and OPPO, maintained consistent market shares, with recent figures in Q3 2022 of 9.87%, 6.98%, and 5.8%, respectively.

Key Stats:

  • China’s smartphone market dropped 14.7% in in the second quarter of 2022 amid COVID-19 lockdowns. It also experienced a 14.4% year-on-year decline in the first half of the year, with around 140 million units sold. (Source:  IDC Worldwide Quarterly Mobile Phone Tracker)
  • In the third quarter of 2022, major smartphone manufacturers in China joined the July-August summer sales to clear inventories following the 6.18 online shopping festival. (Source: Communications Today)
  • Smartphone sales in China fell 12.6% between the first and second quarters of 2022. It is comparable to the peak of the pandemic (Q1 2020), less than half of the fourth quarter of 2016, and is almost identical to the critical profits when the iPhone 5 hit the market. (Source: CNN Philippines)

China Smartphone Market Share (2010-2022)

In the last 10 years, Huawei has remained at the top of the list with a current yearly share (2022) of 30.19%. That’s 6.77% higher than Apple, which is in second place in 2022 with a share of 23.42%. From 2010 to 2015, local Chinese brands such as Xioami and OPPO saw a consistent increase in market share year on year.

Key Stats:

  • Despite stagnant growth in the overall mobile phone market, foldable smartphones stood out, with smartphone sales increasing by approximately 70% YoY growth, with more than 1.1 million smartphone shipments in the first half of 2022. (Source: IDC Worldwide Quarterly Mobile Phone Tracker)
  • Domestic smartphone shipments of foldable smartphones surpassed 1.1 million in the first half of 2022, showing a 70% year-on-year increase. (Source: China Internet Watch)
  • Canalys predicts smartphone shipments in 2022 are expected to be well below 300 million units at the end of July. (Source: Mint)

Mobile Phone Market Share of Apple in China (October 2022)

(Source: Statcounter)

The current market share of Apple is 25.85, a 1.54% increase from last month.  Apple peaked in July 2022 with 29.02%, a 3.17% decrease from this month.

Key Stats:

  • According to CINNO Research, foldable phone sales in China reached 587,000 units in the second quarter of 2022. (Source: Tech Node)
  • China is one of the world’s leading smartphone manufacturing countries, and it is expected to continue growing rapidly in the forecast period 2029. (Source: Maximize Market Research)
  • In the second quarter of 2022, China’s smartphone shipments saw a 10% year-on-year decrease overall to 67.4 million units in the same period. (Source: Tech Node)

Apple Market Share in China (By Quarter)

iPhone Market Share by Quarter

Quarter Shares
Q3 2022 26.35%
Q2 2022 22.78%
Q1 2022 20.52%
Q4 2021 19.73%

Apple ranked second in China’s smartphone market with a 26.35% shares in Q3 2022. This is also their highest record in the last four quarters.

Key Stats:

  • Apple’s iPhone 13 drove the company’s smartphone sales in the second quarter of 2022, as the model’s pricing was significantly reduced in channels such as JD.com. This is in addition to reducing the mix of its previous model in the online “6.18” festival. (Source: IDC)
  • In the third quarter of 2022, Apple was the only company in the top five with a 2.5% increase in sales following the release of its iPhone 14 Pro and Pro Max models. (Source: GSM Arena)
  • Aside from releasing new models with high demand (iPhone 14 Pro and Pro Max models), Apple hasn’t encountered a major supply issue like it did in 2021, which has contributed to its YoY increase in the third quarter of 2022. (Source: Communications Today)

Apple Market Share in China by Year (2010-2022)

iPhone Market Share by Year

Year Shares
2010 7.19%
2011 19.69%
2012 15.18%
2013 16.29%
2014 22.3%
2015 24.45%
2016 22.79%
2017 25.05%
2018 21.96%
2019 21.33%
2020 18.47%
2021 20.7%
2022 23.42%

In the last 12 years, Apple had the highest share with 25.05% in 2017. With a share of 23.42% in 2022, it still retained its position as one of the leading Chinese smartphone companies, but that share is down 1.63% from 2017.

Key Stats:

  • The iPhone 13 has accounted for over 60% of Apple’s smartphone shipments, allowing the company to maintain its year-on-year solid growth rate. (Source: IDC)
  • Apple’s total smartphone sales increased 46% month over month in October 2021, motivated by the iPhone 13 series (Source: Fierce Wireless)
  • To gain a larger share of the Chinese market, Apple will need to develop an iPhone that supports the patented technology of the largest Chinese cellular carrier, resolve an iPad trademark dispute, and open more official sales outlets. (Source: Reuters)

Huawei Market Share in China (October 2022)

(Source: Statcounter)

The current market share of Huawei is 28.32%, leading the smartphone market in China. Its market share is 2.47%  higher than its competitor Apple.

Key Stats:

  • The P40/P40 Pro 5G series, the Mate 30 5G series, and Nova 7 5G series received positive market feedback, putting them to the top of the China smartphone best-selling model list (Source: Maximize Market Research)
  • Huawei takes the top spot for this month, with a 2.47% lead over the smartphone brand in second place, Apple.
  • Huawei smartphones’ SOS satellite option only works in mainland China. (Source: Enterprise Management 360)

Huawei Smartphone Market Share in China (By Quarter)

Huawei’s Share in China by Quarter

Quarter Shares
Q3 2022 27.3%
Q2 2022 30.11%
Q1 2022 33.46%
Q4 2021 36.46%

(Source)

Huawei has consistently topped the quarterly shares of the Chinese smartphone market, with a share of 27.3% in the third quarter of 2022. However, its quarterly shares have dropped by 2.81% from Q2 to Q3. But the decline isn’t enough to knock it off the number one spot, as its shares are still higher than Apple’s.

Key Stats:

  • Huawei expanded its market presence with the 4G-only Mate series, showing high demand from Chinese customers and channel partners. (Source: Canalys)
  • According to Huawei, their revenue totaled ¥445.8b or over $61b in the first three quarters of 2022. Huawei’s main business profit margin was 6.1%. (Source: Huawei)
  • According to Huawei Technologies, its device business, which includes phones and other consumer devices, is facing its “most difficult” time ever in 2022. It comes as the company grips with a US clampdown and economic uncertainty. (Source: KR Asia)

Huawei’s Yearly Share in China Smartphone Market (2010–2022)

Huawei Market Share in China By Year

Year Shares
2010 0
2011 0
2012 4.51
2013 6.96
2014 8.63
2015 10.2
2016 13.77
2017 17.99
2018 21.38
2019 20.57
2020 30.31
2021 37.6
2022 30.19

In the last 10 years, Huawei ranked second on yearly market shares in China. With a share of less than 10% from 2010 to 2014, it consistently rose its market shares until it reached 37.6% in 2021 and 30.19% in 2022.

Key Stats:

  • In 2019, Huawei made the most smartphone shipments in the Chinese market selling more than 140 million devices. (Source: Statista)
  • Apple’s annual share increase in 2021, particularly on November 11, is remarkable because it occurred at a time when many Chinese consumers were holding back purchases in anticipation of Singles’ Day sales. (Source: Fierce Wireless)
  • Huawei saw double digit drops from the second quarter of 2021. (Source: Tech Crunch)

Mobile Phone Market Share of Vivo in China (October 2022)

(Source: Statcounter)

The current market share of Vivo is 6.3%, a 0.38% drop in the last two months and its lowest share this year. For the year 2022, Vivo peaked on July with 7.40% shares.

Key Stats:

  • According to Canalys Analyst Toby Zhu, Chinese smartphone vendors are looking to break into the high-end segment, which is why Vivo is constantly investing in camera and imaging capabilities for its flagship X series. (Source: Canalys)
  • Vivo had an impressive performance in Q3 2022, but sales are down more than 20% year on year. (Source: Equipment News)
  • Despite the fact that smartphone shipments in China fell around 11% year on year in the fourth quarter of 2021, Vivo used its X70 Pro unit to expand its premium product portfolio. (Source: China Daily)

Vivo’s Shares in the Chinese Smartphone Market (By Quarter)

Vivo Market Share in China by Quarter

Quarter Shares
Q3 2022 6.98%
Q2 2022 6.75%
Q1 2022 7.05%
Q4 2021 6.54%

Vivo claimed a 6.98% share of the market in the third quarter of 2022, a decrease of 0.23% from the previous quarter.

Key Stats:

  • Vivo chose to concentrate on imaging systems and operating systems, as well as industrial design and performance, in the fourth quarter of 2021. The company’s first in-house designed V1 custom imaging chip took two years to develop and was launched for the first time on their X70 series. (Source: EqualOcean)
  • Vivo updated its product portfolio in the third quarter of 2022, and the X Series has seen consistent progress in the premium segment and online channel. (Source: UK Daily)
  • Vivo’s bestselling units include their flagship models like the X21 and R15. (Source: Counterpoint)

Vivo’s Yearly Share in China Smartphone Market (2010–2022)

Vivo Market Share in China By Year

Year Shares
2010 0
2011 0
2012 0
2013 0
2014 0
2015 0.01
2016 0.06
2017 0.03
2018 0.01
2019 1.07
2020 3.22
2021 6.02
2022 6.9

Vivo ranked high on the China market in 2022, claiming the 10th spot with 6.9% shares. It’s the company’s highest share in the last 12 years, an increase by 0.88% in the past year. Vivo saw its highest YoY growth after 2020, as its around 3% share increased to over 6%.

Key Stats:

  • Vivo has grown significantly since 2019, with a 5.83% increase from 2019 to 2022.
  • Vivo had its lowest market share in 2015 and 2018, recording 0.1% in both years.
  • Vivo’s subsidiary iQOO had a strong market performance in the third quarter of 2022, which helped the company retain a high position in the Chinese market. (Source: Nepali Telecom)

OPPO Market Share in China (October 2022)

Vivo’s smartphone shipments declined slightly, with its current market share falling 0.16% from the previous month. Its highest market share for 2022 was 7.4% in July.

Key Stats:

  • According to Canalys Analyst Toby Zhu, OPPO is now investing in the development of its cross-device ecosystem solution to break into the high-end segment. (Source: Canalys)
  • OnePlus Nord 2 became a rebranded version of the OPPO Reno 6. (S0urce: Pink Villa)
  • Oppo ranks sixth among Chinese smartphone brands with the highest market share this month. It outperforms Samsung by 2.48%, but falls short of Vivo by 1.5%.

OPPO’s Shares in the Chinese Smartphone Market

OPPO Market Share in China by Quarter

Quarter Shares
Q3 2022 5.80%
Q2 2022 5.84%
Q1 2022 6.44%
Q4 2021 5.83%

(Source)

In the first quarter of 2022, OPPO had the sixth highest quarterly market share in China, peaking at 6.44%. This is an increase of 0.61% from the 5.83% it began with in the fourth quarter of 2021.

Key Stats:

  • OPPO’s volume drivers for the second quarter of 2022 were the Reno and A series. This is in addition to the Reno 8 series and the A57 models, both of which have sold over two million units. Moreover, the Reno 8 series assisted OPPO in maintaining its lead in the $200-$400 mid-range segment. (Source: IDC)
  • Due to economic uncertainties, OPPO was less aggressive in launching new products in the home market around the third quarter of 2022. (Source: Business Wire)
  • As 2021 began, Oppo has shown signs of significant sales growth with devices such as its 2020 flagship, the Oppo Find X2 Pro, being well-received by critics and even users. (Source: Notebook Check)

OPPO’s Yearly Share in China Smartphone Market (2010–2022)

OPPO Market Share in China By Year

Year Shares
2010 0
2011 0
2012 0
2013 0.21
2014 1.2
2015 4.33
2016 4.57
2017 10.61
2018 12.77
2019 8.69
2020 7.71
2021 6.25
2022 5.96

OPPO saw its highest yearly share in 2018 with 12.77%, but it fell over the next four years. The company’s shares fell to 5.96% in 2022, a 6.81% decrease from 2018.

Key Stats:

  • OPPO’s market share did not change much compared to 2017, but their sales declined slightly. (Source: Counterpoint)
  • OPPO saw sales declines of more than 20% year on year in Q3 2022, which could be attributed to China’s smartphone market slump. (Source: Counterpoint)
  • In 2021, OPPO has merged with OnePlus but both brands will continue to operate separately. (Source: Pink Villa)

Honor Market Share in China (October 2022)

(Source: Statcounter)

Based on Statcounter, Honor continued to underperform with the brand taking the 12th spot among the smartphone brands with the biggest market shares in China. Its current market share is at 0.59%, which is a 2% increase from the previous month. However, information from Counterpoint Research shows that Honor actually takes the highest place in terms of market shares in China.

Key Stats:

  • Due to US sanctions, Huawei was forced to sell Honor in November 2020, transforming it into an independent brand. (Source: Android Authority)
  • According to Counterpoint analyst Archie Zhang, the company expected to keep its growth momentum going with new products like the Honor 60 and its foldable smartphone, the Magic V. (Source: China Daily)
  • Experts predict that Honor will attempt to expand in the premium segment in  to reclaim some of Apple’s market share in 2021. (Source: China Daily)

Honor Smartphone Market Share in China (By Quarter)

Honor Market Share in China by Quarter

Q3 20220.46% Q2 20220.44% Q1 20220.42% Q4 20210.15%

According to Statcounter, Honor reached its highest share in 2022 during the third quarter, accounting for 0.46%. This places the brand in 13th spot in terms of market share in China.

However, according to Counterpoint Research, Honor recorded a 20% share in the second quarter of 2022, placing it first among Chinese smartphone brands with the highest quarterly shares. Honor is followed by vivo and OPPO, each with 18% of the market.

Key Stats:

  • HONOR separated from Huawei in the fourth quarter of 2020, and its market share does not include Huawei brand family volumes beginning in the first quarter of 2021.
  • Honor rose to second place among smartphone brands with the highest market share during the fourth quarter of 2021, when it became an independent brand. This is because its YoY shares increased by 100% and smartphone sales reached 14 million units. (Source: Counterpoint Research)
  • Honor’s market share increased by 0.02% by the second quarter of 2022, thanks to the company’s coverage in lower-tier cities, where there were fewer lockdowns. (Source: Asia Financial)

Honor’s Yearly Share in China Smartphone Market (2010–2022)

Honor Market Share By Year

Year Shares
2010 0
2011 0
2012 0
2013 0
2014 0
2015 0
2016 0
2017 0
2018 0.07
2019 0.07
2020 0.21
2021 0.17
2022 0.45

According to Statcounter, Honor currently holds the 28th position in market share in 2022, with 0.45% shares. It represents a 0.28% increase over 2021. However, Counterpoint Research shows that Honor is at the top of the list, with smartphone shipments increasing 190% YoY by the first quarter of 2022.

Key Stats:

  • Honor’s year-on-year smartphone sales doubled from Q1 2021 to Q2 2022, making it the only major brand to do so during that time period. (Source: Counterpoint Research)
  • Honor became China’s fastest-growing original equipment manufacturer in the third quarter of 2021, with 96% QoQ sales growth. (Source: Counterpoint Research)
  • According to Archie Zhang, a Counterpoint analyst, Honor’s mid-range to high-end phones helped drive the brand’s sales, with its Honor 50 model holding the top spot in the $200-$599 price range for five months after its June launch. (Source: China Daily)

Xiaomi Market Share in China (October 2022)

Xiaomi’s current market share remained stable at 10.66%, a 0.27% increase from the previous month’s figure. The company’s highest monthly share price was 12.94% in April 2022.

Key Stats:

  • Xiaomi is heavily investing in R&D, with CNY 100 billion set aside for innovation investments over the next five years to support their premiumization strategy. (Source: Seeking Alpha)
  • Xiaomi’s slow ASP growth in 2021 may be partly due to its pledge to not earn more than 5% on hardware sales. (Source: Seeking Alpha)
  • Due to its thin and light appearance, Xiaomi’s new MIX FOLD 2 has earned a strong market reputation than the previous one in the third quarter of 2022, and its market share has increased to around 9%. (Source: China Internet Watch)

Xiaomi Smartphone Market Share in China (By Quarter)

Xiaomi Market Share by Quarter

Quarter Shares
Q3 2022 9.87%
Q2 2022 11.62%
Q1 2022 9.55%
Q4 2021 7.44%

(Source)

Xioami had its highest share in the second quarter of 2022 with 11.62%. Xioami also ranked fourth in China’s top brands with the highest market shares over the last four quarters.

Key Stats:

  • Xiaomi’s market share increased in the second quarter of 2022 as a result of its Redmi K and Redmi Note series. This is where its market started to recover and sales promotions began in May. Lower pricing helped sales of the high-end Mi 12 series during the “6.18” shopping campaign. (Source: IDC)
  • Xiaomi had a 9% market share in Q3 2022, but it lost 17.9% of its year on year sales. (Source: GSM Arena)
  • In the 3rd quarter of 2022, OPPO recorded a double-digit yearly declining trend and lost momentum in most markets as 4G and 5G’s fierce competition intensified in China. (Source: Business Wire)

Xiaomi’s Yearly Share in China Smartphone Market (2010–2022)

Xiaomi’s Annual Market Share in the Chinese Market

Year Shares
2010 0
2011 0
2012 2.13
2013 3.98
2014 10.05
2015 14.87
2016 11.5
2017 10.33
2018 9.9
2019 8.49
2020 9.04
2021 7.79
2022 10.27

In 2022, Xioami had a 10.27% market share, placing it fourth among China’s top smartphone brands. It is worth noting that its highest market share was in 2015, when it held 14.87% of the market. Up until 2022, its market share remained around 7-10%.

Key Stats:

  • Xiaomi’s shares dropped as much as 12% in 2020 after the company raised nearly $4 billion in equity and debt to fund efforts to increase global market share. (Source: Financial Times)
  • Xiaomi had shipped 11 million smartphones in the first quarter of 2022. (Source: Gizmochina)
  • Xiaomi’s premium smartphone shipments in China, priced at CNY 3,000 and above, more than doubled in 2021 to 24 million units, which was up from 10 million the previous year. (Source: Seeking Alpha)