Smartphone Market Share in China (2024)

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By Ash Turner
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| Updated on April 08, 2024
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Learn about the most popular smartphone brands in China and how they compete in terms of monthly, quarterly, and yearly market shares.

Discover how Apple, a non-Chinese company, is thriving in the market, and how Huawei, a Chinese company that had ongoing US sanctions, is dominating the Chinese market in terms of market shares, among other things.

We gathered data from credible sources to determine how brands rank in terms of market shares in the Chinese smartphone market.

Most Popular Phone Brands in China (Most Recent Quarter)

BrandMarket Share
Apple24.74%
Huawei22.68%
Xiaomi12.96%
Vivo5.70%
OPPO4.48%
Google2.09%
Honor1.55%
Others25.76%

The market share of mobile phones in China in the first quarter of 2024 is led by Apple, which is at 24.74%. It is followed by Huawei with 22.68%. Next to them are Xiaomi, Vivo, and OPPO, with market shares at 12.96%, 5.70%, and 4.48%, respectively. Except for Apple, the top 5 brands in China are Chinese-owned companies.

Editors Picks:

  • Apple by Market Share: Apple claimed a 24.74% brand share in 2024, a 2.23% decline from the fourth quarter of 2023. Even if it’s not a local China smartphone vendor, Apple remained in the top two for the highest market share for smartphones in the country in 2024. It gained the top spot in the country starting in 2023 starting from Q2 after trailing behind Huawei in the second spot for the past three years.
  • Huawei by Market Share: Huawei is China’s second leading smartphone vendor by market share, with 22.68% of the quarterly market share in 2024. This is a decline of 0.17% compared to its brand share in Q4 2023. Huawei had an almost 40% market share in China in early 2021.
  • Vivo by Market Share: Vivo ranked fourth in the Chinese market, with a 5.70% quarterly market share in 2024. This is a slight decline of 0.29% this quarter compared to the fourth quarter of 2023.
  • OPPO by Market Share: In 2024, OPPO had a 4.48% market share of China’s smartphone market, a 0.18% decrease from Q4 2023. OPPO ranks fifth by highest brand share in China.
  • Honor by Market Share: According to StatCounter, Honor had a 1.55% quarterly market share in 2024,, placing it 7th among other smartphone brands in China.
  • Xiaomi by Market Share: Xiaomi’s 2024 market share of 12.96% places it third among smartphone vendors in China with the highest market share. This is a 1.51% increase compared to the vendor’s market penetration rate in the fourth quarter of 2023.
  • Market Share of Smartphone Vendors in China: In 2024, Apple led the pack with a current quarterly market share of 24.74%, followed by Huawei at 22.68%, Xiaomi at 12.96%, Vivo at 5.70%, and OPPO at 4.48%. Starting from Q2 2023, Apple has managed to take back its lead in China’s mobile market share from Huawei. Apple held the highest market share in the country from 2012 to 2019 before Huawei overtook the position from Q1 2020 to Q1 2023.

Market Share of Phones in China

Market Share of Phones in China (This Month)

BrandsMarket Share
Apple24.74
Huawei22.68
Xiaomi12.96
Vivo5.7
OPPO4.48
Google2.09
Samsung1.55
Others25.76
Market Share of Phones in China (This Month)
Data Table
BrandsMarket Share
Apple24.74
Huawei22.68
Xiaomi12.96
Vivo5.7
OPPO4.48
Google2.09
Samsung1.55
Others25.76
Data Graph
Market Share of Phones in China (This Month)

In the most recent month, the current brand with the most market share is Apple at 24.74%, followed in second place by Huawei at 22.68%. Ranking next to these brands are Xiaomi, Vivo, and OPPO, with market shares of 12.96%, 5.70%, and 4.48%, respectively.

Key Stats:

  • The number of 5G smartphone shipments in China reached 14.7 million units in July 2022, accounting for more than 73% of total smartphone sales. During that period, the Chinese market saw the release of nine new 5G-capable devices.
  • According to Senior Analyst Ivan Lam, Apple and Huawei have long competed for first and second place in terms of market share in China, but other major Chinese OEMs have now begun to target the premium segment.
  • Ongoing component shortages since 2021 affect all OEM’s smartphone shipments, and China’s average smartphone replacement cycle is taking longer.

China Smartphone Market Share (Quarterly)

BrandsQ1 2022Q2 2022Q3 2022Q4 2022Q2 2023Q3 2023Q4 2023Q1 2024
Apple20.52%22.78%26.35%27.19%23.19%27.83%23.0922.51
Huawei33.46%30.11%27.30%25.21%25.31%22.69%23.0322.85
Xiaomi9.55%11.62%9.87%9.43%8.09%8.88%8.4611.45
Vivo7.05%6.75%6.98%5.96%7.60%6.26%6.245.99
OPPO6.44%5.84%5.80%5.53%5.33%5.06%4.814.66
Others2322.8923.6926.6630.4729.2634.3632.51
China Smartphone Market Share (4 Quarters)
Data Table
BrandsQ1 2022Q2 2022Q3 2022Q4 2022Q2 2023Q3 2023Q4 2023Q1 2024
Apple20.52%22.78%26.35%27.19%23.19%27.83%23.0922.51
Huawei33.46%30.11%27.30%25.21%25.31%22.69%23.0322.85
Xiaomi9.55%11.62%9.87%9.43%8.09%8.88%8.4611.45
Vivo7.05%6.75%6.98%5.96%7.60%6.26%6.245.99
OPPO6.44%5.84%5.80%5.53%5.33%5.06%4.814.66
Others2322.8923.6926.6630.4729.2634.3632.51
Data Graph
China Smartphone Market Share (4 Quarters)

With a 24.74% market share in 2024, Apple has overtaken Huawei as the most dominant player in China’s smartphone market. Huawei is in the second spot, with 22.68% in the same quarter, a 2.06% difference from the top brand Apple. Other brands, such as Xiaomi, Vivo, and OPPO, also maintained their rankings from the previous quarter, with recent figures at 12.96%, 5.70%, and 4.48% market share, respectively.

In the second quarter of 2022, China’s smartphone shipments showed a 10% year-on-year (YOY) decrease, from around 74 million to 67 million units. Sales of foldable smartphones in the country, however, grew by 132.4% in the same period.

China Smartphone Market Share (2013-2024)

Brands201320142015201620172018201920202021202220232024
Apple16.2922.324.4522.7925.0521.9621.3318.4720.724.3224.2224.74
Huawei6.968.6310.213.7717.9921.3820.5730.3137.628.9223.522.68
Xiaomi3.9810.0514.8711.510.339.98.499.047.7910.039.1112.96
Vivo--0.010.060.030.011.073.226.026.686.545.7
Oppo0.211.24.334.5710.6112.778.697.716.255.94.984.48
Google0.550.580.310.340.110.225.760.280.650.831.722.09
Honor-----0.070.070.210.170.480.811.55
Others72.0157.2345.8246.9935.8833.6833.9930.7820.7722.8329.1225.76
China Smartphone Market Share
Data Table
Brands201320142015201620172018201920202021202220232024
Apple16.2922.324.4522.7925.0521.9621.3318.4720.724.3224.2224.74
Huawei6.968.6310.213.7717.9921.3820.5730.3137.628.9223.522.68
Xiaomi3.9810.0514.8711.510.339.98.499.047.7910.039.1112.96
Vivo--0.010.060.030.011.073.226.026.686.545.7
Oppo0.211.24.334.5710.6112.778.697.716.255.94.984.48
Google0.550.580.310.340.110.225.760.280.650.831.722.09
Honor-----0.070.070.210.170.480.811.55
Others72.0157.2345.8246.9935.8833.6833.9930.7820.7722.8329.1225.76
Data Graph
China Smartphone Market Share

Apple currently has a yearly market share of 24.74% in China. At present, it is the largest smartphone brand share in the country.

In 2020, Huawei managed to become the top smartphone in China by skyrocketing its market share by almost 10% from the previous year. It took 30.31% brand share that year, with Apple coming in second at 18.47%. It maintained its top status from 2020 to 2022. Before this, Apple held the biggest market share in the country from 2012 to 2019.

APPLE

Mobile Phone Market Share of Apple in China

The current monthly market share of Apple is 24.74%. Historically, Apple reached its peak in the Chinese market on April 2017, when it reached a 43.69% brand share.

Apple Market Share in China (By Quarter)

iPhone Market Share by Quarter

QuarterMarket Share
Q1 202424.74%
Q4 202322.55%
Q3 202323.09%
Q2 202327.83%
Q1 202323.19%
Q4 202227.19%
Q3 202226.35%
Q2 202222.78%
Q1 202220.52%
Q4 202119.73%
Apple Market Share in China (By Quarter)
Data Table

iPhone Market Share by Quarter

QuarterMarket Share
Q1 202424.74%
Q4 202322.55%
Q3 202323.09%
Q2 202327.83%
Q1 202323.19%
Q4 202227.19%
Q3 202226.35%
Q2 202222.78%
Q1 202220.52%
Q4 202119.73%
Data Graph
Apple Market Share in China (By Quarter)

Apple ranked first in China’s smartphone market with a 24.74% market share in the first quarter of 2024. This is a 2.19% increase in brand share compared to the fourth quarter of 2023.

Apple Market Share in China by Year (2010-2024)

iPhone Market Share by Year

YearMarket Share
202424.74%
202324.22%
202224.32%
202120.70%
202018.47%
201921.33%
201821.96%
201725.05%
201622.79%
201524.45%
201422.30%
201316.29%
201215.18%
201119.69%
20107.19%
Apple Market Share in China by Year
Data Table

iPhone Market Share by Year

YearMarket Share
202424.74%
202324.22%
202224.32%
202120.70%
202018.47%
201921.33%
201821.96%
201725.05%
201622.79%
201524.45%
201422.30%
201316.29%
201215.18%
201119.69%
20107.19%