Samsung Market Share, Users & Revenue Statistics (2023)

how many people have samsung phones
You are here:

How Many People Have Samsung Smartphones?

Did you know that around 1.033 billion people worldwide use Samsung smartphones in 2023? At around 7.33 billion smartphone users globally in 2023, it shows that Samsung’s smartphone penetration rate is relatively high, making it one of the leading Android manufacturers in the world.

As of the third quarter of 2022, approximately 64 million Samsung units had been sold worldwide, with Samsung aiming to surpass that figure and sell around 270 million units in 2023.

In this article, you will learn about the growth of Samsung’s Android phone users globally, their latest global market share, and market trends affecting the company’s position in the market.

Editors Picks:

  • Samsung smartphone market share: Samsung has a market share of 27.14% for the first quarter of 2023.
  • Samsung sales/shipments globally: Approximately 64 million Samsung smartphone units were sold in the third quarter of 2022. Reports show that Samsung’s target for 2023 is to ship 270 million units.Taking a 21.20% share of global shipments, 2 out of 10 phones sold are Samsung phones.
  • How many people use Samsung Galaxy: There are approximately 1.033 billion Samsung users in the global smartphone market. This is approximately 14.09% of the total smartphone end users worldwide in 2023.

Samsung Market Share for Smartphones

Samsung currently has a market share of 27.14% for the first quarter of 2023. The brand came in second to Apple with a slight difference of 0.58% in shares. The two smartphone manufacturers have been closely competing for the first rank since the third quarter of 2021.

Smartphone Market Share of Samsung Per Quarter

Samsung’s global smartphone market share is 27.14% in the first quarter of 2023, a 0.84% decrease from the previous quarter.

Samsung’s Global Smartphone Market Share by Quarter

QuarterMarket Share (%)
Q1 202327.14%
Q4 202227.98%
Q3 202228.44%
Q2 202228.15%
Q1 202227.69%
Q4 202127.06%
Q3 202127.6%
Q2 202127.82%
Q1 202128.62%
Samsung’s Global Smartphone Market Share by Quarter
Data Table

Samsung’s Global Smartphone Market Share by Quarter

QuarterMarket Share (%)
Q1 202327.14%
Q4 202227.98%
Q3 202228.44%
Q2 202228.15%
Q1 202227.69%
Q4 202127.06%
Q3 202127.6%
Q2 202127.82%
Q1 202128.62%
Data Graphic
Samsung’s Global Smartphone Market Share by Quarter

Key Stats:

  • Data shows that in the past nine quarters, Samsung’s market share peaked in the first quarter of 2021 at 28.62%.
  • Samsung’s lowest market share in the previous nine quarters was in the fourth quarter of 2021, when it had a share of 27.06%.

Samsung Market Share vs. Apple

Samsung smartphones’ market share came only second to Apple’s iPhones at 27.14% in the first quarter of 2023. Apple took the first sport at 27.72% share. This was not always the case, as the Samsung Galaxy market share has mostly taken the largest share for several years. Apple, however, managed its first lead in Q4 2021 and Q1 2022 and has closely competed with Samsung for the top spot after that.

Samsung vs. Apple Market Share by Quarter

QuarterSamsung Market ShareApple Market Share
Q1 202327.14%27.72%
Q4 202227.98%27.64%
Q3 202228.44%27.71%
Q2 202228.15%27.58%
Q1 202227.69%28.46%
Q4 202127.06%28.66%
Q3 202127.6%26.7%
Q2 202127.82%26.6%
Q1 202128.62%27.41%
Samsung vs. Apple Market Share by Quarter
Data Table

Samsung vs. Apple Market Share by Quarter

QuarterSamsung Market ShareApple Market Share
Q1 202327.14%27.72%
Q4 202227.98%27.64%
Q3 202228.44%27.71%
Q2 202228.15%27.58%
Q1 202227.69%28.46%
Q4 202127.06%28.66%
Q3 202127.6%26.7%
Q2 202127.82%26.6%
Q1 202128.62%27.41%
Data Graphic
Samsung vs. Apple Market Share by Quarter

Samsung Phone Sales and Unit Shipments Worldwide (2022/2023)

Samsung sold around 64 million smartphone units in the third quarter of 2022. It represents a 2.56% increase over the last quarter, or approximately 1.6 million more units. According to reports, the smartphone manufacturer’s target for 2023 is to ship 270 million units.

How Many Samsung Phones are Sold Each Year? (2010-2022)

Samsung sold approximately 200 million phones as of the third quarter of 2022. It’s a decline of around 72.3 million from the overall sales of 2021. In the past five years, Samsung’s yearly sales peaked in 2019, when it sold 295 million phone units.

Samsung’s Yearly Sales

YearSales (Million USD)
*2022200 million
2021272.3 million
2020266.8 million
2019295 million
2018292.2 million
2017317.7 million
2016309.6 million
2015321 million
2014318.1 million
2013316.4 million
2012214.3 million
201194 million
201022.9 million

*Data for 2022’s smartphone shipments only includes the first three quarters.

Samsung Phones Sold Each Year
Data Table

Samsung’s Yearly Sales

YearSales (Million USD)
*2022200 million
2021272.3 million
2020266.8 million
2019295 million
2018292.2 million
2017317.7 million
2016309.6 million
2015321 million
2014318.1 million
2013316.4 million
2012214.3 million
201194 million
201022.9 million

*Data for 2022’s smartphone shipments only includes the first three quarters.

Data Graphic
Samsung Phones Sold Each Year

Samsung Share of Global Shipments Worldwide

In the third quarter of 2022, Samsung’s share in global smartphone shipments reached 21.20%, implying that 2 out of every 10 phones sold globally are Samsung Galaxy phones. This is a 2.75% decline in shares from the previous quarter.

Share of Smartphone Shipments Worldwide: Samsung vs. Apple

QuarterSamsung’s Share of Smartphone ShipmentsApple’s Share of Smartphone Shipments
Q3 202222%18%
Q2 202221%17%
Q1 202224%18%
Q4 202119%23%
Q3 202123%15%
Q2 202119%14%
Q1 202122%15%
Q4 202017%23%
Q3 202023%14.40%
Q2 202018.90%15.80%
Q1 202021.90%13.60%
Q4 201919.20%21.30%
Q2 201922.40%12.30%
Q1 201923.20%10.90%
Q4 201822.80%12.80%
Q3 201820.40%13.40%
Q2 201821.40%12.20%
Q1 201823.60%15.50%
Samsung Vs Apple Global Shipments
Data Table

Share of Smartphone Shipments Worldwide: Samsung vs. Apple

QuarterSamsung’s Share of Smartphone ShipmentsApple’s Share of Smartphone Shipments
Q3 202222%18%
Q2 202221%17%
Q1 202224%18%
Q4 202119%23%
Q3 202123%15%
Q2 202119%14%
Q1 202122%15%
Q4 202017%23%
Q3 202023%14.40%
Q2 202018.90%15.80%
Q1 202021.90%13.60%
Q4 201919.20%21.30%
Q2 201922.40%12.30%
Q1 201923.20%10.90%
Q4 201822.80%12.80%
Q3 201820.40%13.40%
Q2 201821.40%12.20%
Q1 201823.60%15.50%
Data Graphic
Samsung Vs Apple Global Shipments

In the third quarter of 2022, Samsung was leading in the list of top smartphone vendors by shipments, accounting for 22% of the market. Its market share is 4% higher than Apple, which ranks second in smartphone shipments.

In the last four quarters, Samsung peaked in the first quarter of 2022, with a share of around 24% of smartphone shipments.

Since 2019, shipments for Apple devices have consistently outperformed Samsung every fourth quarter, but Samsung always regained the top spot every first quarter.

Samsung Electronics Revenue

Samsung Electronics, the Samsung subsidiary which manufactures consumer electronics, generated a revenue of 76.78 trillion KRW or approximately 58 billion USD in the third quarter of 2022. It is considered to be one of the biggest manufacturing companies, along with Apple.

Samsung Electronics’ mobile communications segment, which houses the Android phones and wearable product lines, accounted for 23.30 billion USD of the company’s overall revenue in the fourth quarter of 2021, an increase of 0.4 billion USD from the previous quarter.

Samsung Electronics Revenue Per Year (2005-2021)

Annual Revenue of Samsung Electronics (2005-2021)

YearRevenue in South Korean WonRevenue in US Dollars
2021279.60 trillion244.39 billion
2020236.81 trillion200.61 billion
2019230.40 trillion206.21 billion
2018243.77 trillion218.17 billion
2017239.58 trillion222.81 billion
2016201.87 trillion187.74 billion
2015200.65 trillion186.60 billion
2014206.21 trillion191.78 billion
2013228.69 trillion212.68 billion
2012201.10 trillion187.02 billion
2011165 trillion153.45 billion
2010154.63 trillion134.08 billion
2009136.32 trillion118.20 billion
2008121.29 trillion105.17 billion
200798.51 trillion85.41 billion
200685.43 trillion74.07 billion
200580.63 trillion69.91 billion
Annual Revenue of Samsung Electronics
Data Table

Annual Revenue of Samsung Electronics (2005-2021)

YearRevenue in South Korean WonRevenue in US Dollars
2021279.60 trillion244.39 billion
2020236.81 trillion200.61 billion
2019230.40 trillion206.21 billion
2018243.77 trillion218.17 billion
2017239.58 trillion222.81 billion
2016201.87 trillion187.74 billion
2015200.65 trillion186.60 billion
2014206.21 trillion191.78 billion
2013228.69 trillion212.68 billion
2012201.10 trillion187.02 billion
2011165 trillion153.45 billion
2010154.63 trillion134.08 billion
2009136.32 trillion118.20 billion
2008121.29 trillion105.17 billion
200798.51 trillion85.41 billion
200685.43 trillion74.07 billion
200580.63 trillion69.91 billion
Data Graphic
Annual Revenue of Samsung Electronics

Key Stats:

  • In 2021, Samsung Electronics’ revenue was estimated to be around 279.60 trillion KRW, or approximately 244.39 billion USD. It represents an increase of more than 42 trillion KRW from 2020 and more than 49 trillion KRW from 2019.
  • Samsung’s revenue officially surpassed 200 trillion KRW in 2012. Before that year, the company’s revenue stood at 165 trillion KRW or about 153.45 million USD.

Samsung Electronics Revenue by Region

North and South America accounted for 35% of Samsung’s revenue in 2021. Europe accounted for 18% of the company’s revenue in the same year, with China and Korea generating 16%. Asia and Africa contributed the least, generating only 15% of the company’s revenue.

Revenue of Samsung's Mobile Communications Segment

Samsung’s revenue for its mobile communications segment is approximately 23.30 billion USD as of the fourth quarter of 2021, an increase of 0.4 billion USD from the previous quarter.

Samsung's Mobile Communications Segment Revenue

QuarterRevenue
Q4 202123.30 billion USD
Q3 202122.90 billion USD
Q2 202118.15 billion USD
Q1 202123.89 billion USD
Q4 202019.77 billion USD
Q3 202025.59 billion USD
Q2 202016.63 billion USD
Q1 202020.96 billion USD
Q4 201920.20 billion USD
Q3 201923.35 billion USD
Q2 201920.99 billion USD
Q1 201922.78 billion USD
Samsung's Mobile Communications Segment Revenue
Data Table

Samsung's Mobile Communications Segment Revenue

QuarterRevenue
Q4 202123.30 billion USD
Q3 202122.90 billion USD
Q2 202118.15 billion USD
Q1 202123.89 billion USD
Q4 202019.77 billion USD
Q3 202025.59 billion USD
Q2 202016.63 billion USD
Q1 202020.96 billion USD
Q4 201920.20 billion USD
Q3 201923.35 billion USD
Q2 201920.99 billion USD
Q1 201922.78 billion USD
Data Graphic
Samsung's Mobile Communications Segment Revenue

Since 2019, the mobile communications segment recorded its lowest revenue in the second quarter of 2020, when it registered a loss of more than 4 billion USD from the previous quarter. Since 2020, the company’s mobile communications segment has seen an upward and downward trend, with the first quarter of 2020 starting strong at 20.96 billion USD, only to drop by more than 4 billion USD the next quarter.

Mobile Device Revenue Market Share: Samsung vs. Apple

Samsung and Apple have consistently led the mobile phone market revenue from 2017 to 2021. In 2021, Samsung held approximately 24% of the market, while Apple held around 45%.

Samsung vs. Apple's Mobile Device Revenue Market Share

BrandMarket Share
Samsung24%
Apple45%
Mobile Device Revenue Market Share: Samsung vs. Apple
Data Table

Samsung vs. Apple's Mobile Device Revenue Market Share

BrandMarket Share
Samsung24%
Apple45%
Data Graphic
Mobile Device Revenue Market Share: Samsung vs. Apple

Key Stats:

  • By the end of the year in June 2017, Samsung’s global mobile device revenue share at 24.5% was behind Apple by 20.4%. By 2018, with Apple was still leading Samsung by around 30% difference.
  • In the previous five years, Samsung’s lowest mobile device revenue on the global smartphone market was around the year ending March 2018, when it recorded a revenue share of only 19%.

How Many Samsung Phone Users Are There?

The total number of Samsung smartphones on the market is approximately 1.033 billion. Samsung has a market share of 27.14% for the first quarter of 2023 and is one of the leading smartphone brands in the world.

What Percentage of People Have Samsung Phones?

Out of the 7.33 billion smartphone users in the world for 2023, around 1.033 billion use Samsung Galaxy phones. That means that around 14.09% of smartphone users worldwide use a Samsung Galaxy.

Percentage of Samsung Users vs. iPhone

While 14.09% of smartphone users worldwide use Samsung Galaxy, iPhone users account for approximately 18.55%, or approximately 1.36 billion people.