Samsung Market Share, Users & Revenue Statistics (2025)

Samsung currently has a market share of 24% in 2024. The brand came in second to Apple with a difference of 5% in market share. The two smartphone manufacturers have been closely competing for the first rank since the third quarter of 2021.

Samsung’s global smartphone market share is 24.25% in the first quarter of 2024, a 0.23% decrease from the previous quarter.

Samsung smartphones’ market share came only second to Apple’s iPhones at 24.25% in the first quarter of 2024. Apple took the first spot at 29.43% market share. This was not always the case, as the Samsung Galaxy market share has mostly taken the largest share for several years. Apple, however, managed its first lead in Q4 2021 and Q1 2022 and has closely competed with Samsung for the top spot after that.

Samsung sold around 173.5 million smartphone units in the first three quarters of 2023. According to reports, the smartphone manufacturer’s target for 2023 is to ship 270 million units.

Samsung sold approximately 258.2 million phones as of 2022. It’s a decline of around 14.1 million from the overall sales of 2021. In the past five years, Samsung’s yearly sales peaked in 2019, when it sold 295 million phone units.

In the second quarter of 2023, Samsung’s share in global smartphone shipments reached 21.0%, implying that 2 out of every 10 phones shipped globally are Samsung Galaxy phones. This is a 1.0% decline from the previous quarter.

In the second quarter of 2023, Samsung was leading in the list of top smartphone vendors by shipments, accounting for 21% of the market. Its market share is 4.0% higher than Apple, which ranks second in smartphone shipments.

In the last recent quarters, Samsung peaked in the first quarter of 2022, with a share of around 24% of smartphone shipments.

Since 2019, shipments for Apple devices have consistently outperformed Samsung every fourth quarter, but Samsung always regained the top spot every first quarter.

Samsung Electronics, the Samsung subsidiary that manufactures consumer electronics, generated a revenue of 76.78 trillion KRW or approximately 58 billion USD in the third quarter of 2022. It is considered to be one of the biggest manufacturing companies, along with Apple.

Samsung Electronics’ mobile communications segment, which houses the Android phones and wearable product lines, accounted for 23.30 billion USD of the company’s overall revenue in the fourth quarter of 2021, an increase of 0.4 billion USD from the previous quarter.

North and South America accounted for 35% of Samsung’s revenue in 2021. Europe accounted for 18% of the company’s revenue in the same year, with China and Korea generating 16%. Asia and Africa contributed the least, generating only 15% of the company’s revenue.

Samsung’s revenue for its mobile communications segment is approximately 23.30 billion USD as of the fourth quarter of 2021, an increase of 0.4 billion USD from the previous quarter.

Since 2019, the mobile communications segment recorded its lowest revenue in the second quarter of 2020, when it registered a loss of more than 4 billion USD from the previous quarter. Since 2020, the company’s mobile communications segment has seen an upward and downward trend, with the first quarter of 2020 starting strong at 20.96 billion USD, only to drop by more than 4 billion USD the next quarter.

Samsung and Apple have consistently led the mobile phone market revenue from 2017 to 2024. In 2022, Samsung held approximately 16.1% of the market, while Apple held around 57.4%.

The total number of Samsung smartphones on the market is approximately 1.033 billion. Samsung has a market share of 24.25% in 2024 and is one of the leading smartphone brands in the world.

Out of the 7.41 billion smartphone users in the world for 2024, around 1.033 billion use Samsung Galaxy phones. That means that around 14% of smartphone users worldwide use a Samsung Galaxy.

While 14.09% of smartphone users worldwide use Samsung Galaxy, iPhone users account for approximately 20%, or approximately 1.46 billion people.