Samsung Market Share, Users & Revenue Statistics (2024)

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| Updated on March 13, 2024
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How Many People Have Samsung Smartphones?

Did you know that around 1.033 billion people worldwide use Samsung smartphones in 2024? At around 7.41 billion smartphone users globally in 2024, it shows that Samsung’s smartphone penetration rate is relatively high, making it one of the leading Android manufacturers in the world.

Approximately 259 million Samsung units were shipped worldwide in 2022, with Samsung aiming to surpass that figure and sell around 270 million units in 2023.

In this article, you will learn about the growth of Samsung’s Android phone users globally, their latest global market share, and market trends affecting the company’s position in the market

Editors Picks:

  • Samsung smartphone market share: Samsung has a market share of 24% in 2024.
  • Samsung sales/shipments globally: Taking a 21% share of global shipments, 2 out of 10 phones shipped worldwide are Samsung phones. Approximately 258.20 million Samsung smartphone units were sold in 2022. Reports show that Samsung’s target for 2023 is to ship 270 million units.
  • How many people use Samsung Galaxy: There are approximately 1.033 billion Samsung users in the global smartphone market. This is approximately 14% of the total smartphone end users worldwide in 2024.

Samsung Market Share for Smartphones

Samsung currently has a market share of 24% in 2024. The brand came in second to Apple with a difference of 5% in market share. The two smartphone manufacturers have been closely competing for the first rank since the third quarter of 2021.

Smartphone Market Share of Samsung Per Quarter

Samsung’s global smartphone market share is 24.25% in the first quarter of 2024, a 0.23% decrease from the previous quarter.

Samsung’s Global Smartphone Market Share by Quarter

QuarterMarket Share (%)
Q1 202424.25%
Q4 202324.48%
Q3 202324.20%
Q2 202325.47%
Q1 202327.01%
Q4 202227.98%
Q3 202228.44%
Q2 202228.15%
Q1 202227.69%
Q4 202127.06%
Q3 202127.60%
Q2 202127.82%
Q1 202128.62%
Smartphone Market Share of Samsung Per Quarter
Data Table

Samsung’s Global Smartphone Market Share by Quarter

QuarterMarket Share (%)
Q1 202424.25%
Q4 202324.48%
Q3 202324.20%
Q2 202325.47%
Q1 202327.01%
Q4 202227.98%
Q3 202228.44%
Q2 202228.15%
Q1 202227.69%
Q4 202127.06%
Q3 202127.60%
Q2 202127.82%
Q1 202128.62%
Data Graphic
Smartphone Market Share of Samsung Per Quarter

Key Stats:

  • Data shows that in the past recent quarters, Samsung’s market share peaked in the first quarter of 2021 at 28.62%.
  • Samsung’s lowest market share in the previous recent quarters was in the third quarter of 2023 when it had a share of 24.22%.

Samsung Market Share vs. Apple

Samsung smartphones’ market share came only second to Apple’s iPhones at 24.25% in the first quarter of 2024. Apple took the first spot at 29.43% market share. This was not always the case, as the Samsung Galaxy market share has mostly taken the largest share for several years. Apple, however, managed its first lead in Q4 2021 and Q1 2022 and has closely competed with Samsung for the top spot after that.

Samsung vs. Apple Market Share by Quarter

QuarterSamsung Market ShareApple Market Share
Q1 202424.25%29.41%
Q2 202324.48%29.19%
Q3 202324.20%28.83%
Q2 202325.47%30.25%
Q1 202327.01%27.89%
Q4 202227.98%27.64%
Q3 202228.44%27.71%
Q2 202228.15%27.58%
Q1 202227.69%28.46%
Q4 202127.06%28.66%
Q3 202127.60%26.70%
Q2 202127.82%26.60%
Q1 202128.62%27.41%
Samsung Market Share vs. Apple
Data Table

Samsung vs. Apple Market Share by Quarter

QuarterSamsung Market ShareApple Market Share
Q1 202424.25%29.41%
Q2 202324.48%29.19%
Q3 202324.20%28.83%
Q2 202325.47%30.25%
Q1 202327.01%27.89%
Q4 202227.98%27.64%
Q3 202228.44%27.71%
Q2 202228.15%27.58%
Q1 202227.69%28.46%
Q4 202127.06%28.66%
Q3 202127.60%26.70%
Q2 202127.82%26.60%
Q1 202128.62%27.41%
Data Graphic
Samsung Market Share vs. Apple

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Samsung Phone Sales and Unit Shipments Worldwide (2022/2023)

Samsung sold around 173.5 million smartphone units in the first three quarters of 2023. According to reports, the smartphone manufacturer’s target for 2023 is to ship 270 million units.

How Many Samsung Phones are Sold Each Year? (2010-2023)

Samsung sold approximately 258.2 million phones as of 2022. It’s a decline of around 14.1 million from the overall sales of 2021. In the past five years, Samsung’s yearly sales peaked in 2019, when it sold 295 million phone units.

Samsung’s Yearly Sales

YearSales (Million USD)
2023173.5 million
2022258.2 million
2021272.3 million
2020266.8 million
2019295 million
2018292.2 million
2017317.7 million
2016309.6 million
2015321 million
2014318.1 million
2013316.4 million
2012214.3 million
201194 million
201022.9 million

*Data for 2023’s smartphone shipments only includes the first quarter.

How Many Samsung Phones are Sold Each Year?
Data Table

Samsung’s Yearly Sales

YearSales (Million USD)
2023173.5 million
2022258.2 million
2021272.3 million
2020266.8 million
2019295 million
2018292.2 million
2017317.7 million
2016309.6 million
2015321 million
2014318.1 million
2013316.4 million
2012214.3 million
201194 million
201022.9 million

*Data for 2023’s smartphone shipments only includes the first quarter.

Data Graphic
How Many Samsung Phones are Sold Each Year?

Samsung Share of Global Shipments Worldwide

In the second quarter of 2023, Samsung’s share in global smartphone shipments reached 21.0%, implying that 2 out of every 10 phones shipped globally are Samsung Galaxy phones. This is a 1.0% decline from the previous quarter.

Share of Smartphone Shipments Worldwide: Samsung vs. Apple

QuarterSamsung’s Share of Smartphone ShipmentsApple’s Share of Smartphone Shipments
Q2 202321%17%
Q1 202322%21%
Q4 202220%25%
Q3 202222%18%
Q2 202221%17%
Q1 202224%18%
Q4 202119%23%
Q3 202123%15%
Q2 202119%14%
Q1 202122%15%
Q4 202017%23%
Q3 202023%14.40%
Q2 202018.90%15.80%
Q1 202021.90%13.60%
Q4 201919.20%21.30%
Q2 201922.40%12.30%
Q1 201923.20%10.90%
Q4 201822.80%12.80%
Q3 201820.40%13.40%
Q2 201821.40%12.20%
Q1 201823.60%15.50%
Data Table

Share of Smartphone Shipments Worldwide: Samsung vs. Apple

QuarterSamsung’s Share of Smartphone ShipmentsApple’s Share of Smartphone Shipments
Q2 202321%17%
Q1 202322%21%
Q4 202220%25%
Q3 202222%18%
Q2 202221%17%
Q1 202224%18%
Q4 202119%23%
Q3 202123%15%
Q2 202119%14%
Q1 202122%15%
Q4 202017%23%
Q3 202023%14.40%
Q2 202018.90%15.80%
Q1 202021.90%13.60%
Q4 201919.20%21.30%
Q2 201922.40%12.30%
Q1 201923.20%10.90%
Q4 201822.80%12.80%
Q3 201820.40%13.40%
Q2 201821.40%12.20%
Q1 201823.60%15.50%

In the second quarter of 2023, Samsung was leading in the list of top smartphone vendors by shipments, accounting for 21% of the market. Its market share is 4.0% higher than Apple, which ranks second in smartphone shipments.

In the last recent quarters, Samsung peaked in the first quarter of 2022, with a share of around 24% of smartphone shipments.

Since 2019, shipments for Apple devices have consistently outperformed Samsung every fourth quarter, but Samsung always regained the top spot every first quarter.

Samsung Electronics Revenue

Samsung Electronics, the Samsung subsidiary that manufactures consumer electronics, generated a revenue of 76.78 trillion KRW or approximately 58 billion USD in the third quarter of 2022. It is considered to be one of the biggest manufacturing companies, along with Apple.

Samsung Electronics’ mobile communications segment, which houses the Android phones and wearable product lines, accounted for 23.30 billion USD of the company’s overall revenue in the fourth quarter of 2021, an increase of 0.4 billion USD from the previous quarter.

Samsung Electronics Revenue Per Year (2005-2022)

Annual Revenue of Samsung Electronics (2005-2022)

YearRevenue in South Korean WonRevenue in US Dollars
2022302.23 trillion234.08 billion
2021279.60 trillion216.56 billion
2020236.81 trillion200.61 billion
2019230.40 trillion206.21 billion
2018243.77 trillion218.17 billion
2017239.58 trillion222.81 billion
2016201.87 trillion187.74 billion
2015200.65 trillion186.60 billion
2014206.21 trillion191.78 billion
2013228.69 trillion212.68 billion
2012201.10 trillion187.02 billion
2011165 trillion153.45 billion
2010154.63 trillion134.08 billion
2009136.32 trillion118.20 billion
2008121.29 trillion105.17 billion
200798.51 trillion85.41 billion
200685.43 trillion74.07 billion
200580.63 trillion69.91 billion
Data Table

Annual Revenue of Samsung Electronics (2005-2022)

YearRevenue in South Korean WonRevenue in US Dollars
2022302.23 trillion234.08 billion
2021279.60 trillion216.56 billion
2020236.81 trillion200.61 billion
2019230.40 trillion206.21 billion
2018243.77 trillion218.17 billion
2017239.58 trillion222.81 billion
2016201.87 trillion187.74 billion
2015200.65 trillion186.60 billion
2014206.21 trillion191.78 billion
2013228.69 trillion212.68 billion
2012201.10 trillion187.02 billion
2011165 trillion153.45 billion
2010154.63 trillion134.08 billion
2009136.32 trillion118.20 billion
2008121.29 trillion105.17 billion
200798.51 trillion85.41 billion
200685.43 trillion74.07 billion
200580.63 trillion69.91 billion