Tablet Market Share Globally & US (2024)

BankMyCell is Featured in Forbes, PBS, CBS, Mashable, CNET, Computer World
You are here:
By Ash Turner
As CEO of CompareMyMobile.com and BankMyCell.com since 2009, Ash has been a pivotal figure in the mobile tech industry. With a background in managing Brightstar’s PhoneRecycleBank, he boasts extensive experience with global carriers and MVNOs like T-Mobile and O2, and leading manufacturers such as Apple and Samsung.

Learn about our editorial process

| Updated on April 08, 2024
Fact Checked By
Joey Bobiles
Joey is adept at creating comprehensive comparison guides and product reviews for devices from brands like Apple, Samsung, and Google. His expertise extends to thorough evaluations of smartphones, tablets, smartwatches, MVNOs, and phone plans, all while simplifying intricate technical information into easily understandable content.

Learn about our editorial process

Edited By
Kim Juanillo
Kim, an editor with a rich background in digital content management and developmental psychology, brings a unique blend of analytical and creative skills to BankMyCell. With her background in Psychology, Kim is adept at understanding complex concepts and transforming them into engaging, accessible content.

Learn about our editorial process

Most Popular Tablet Vendors by Market Share (Q1 2024)

Logo Apple
0
%
Market Share
Logo Samsung
0
%
Market Share
Amazon logo
0
%
Market Share
Huawei brand logo
0
%
Market Share

Did you know that there is a thriving iPad and Android market for tablets?

As manufacturers continue improving tablet hardware and operating systems, average consumers pull back on spending on lower-tier tablets and are now more likely to buy premium devices.

Learn more about the latest in tablet demand and market shares of tablets for the iOS or Android market.

Editors Picks:

  • Apple’s Tablet Market: Apple has a market share of 54.73% worldwide in 2024, an increase of 0.35% compared to Q4 of 2023. It is the largest vendor in the global tablet market.
  • Samsung’s Tablet Market: Samsung maintains its position as the world’s second-largest tablet vendor, with a quarterly global market share of 26.88% in 2024, a decline of 0.82% compared to the fourth quarter of 2023.
  • Huawei’s Tablet Market: Huawei’s most recent quarterly market share this 2024 is 2.34%, a decline of 0.10% compared to the last quarter of 2023.
  • Asus’ Tablet Market: Asus currently accounts for 0.48% of global tablet quarterly shipments in 2024 worldwide, a 0.09% decrease compared to the fourth quarter of 2023.
  • Global Tablet Market: In 2024, Apple has the highest shipments of tablets, with a 54.73% market share. Samsung is second with 26.88%. Amazon is third with 3.41%, Huawei in fourth place with 2.34%, Xiaomi fifth with 1.62%, and Asus sixth with 0.48%.
  • US Tablet Market: In the US, Apple’s iPads still take the lead with a 57.49% quarterly market share in 2024. Samsung comes second with 15.88% market share, and Amazon is third with 8.73%.

Most Popular Tablet Vendors by Market Share

Tablet Vendor Market Share Worldwide (This Month)

BrandMonthly Market Share (%)
Apple54.73
Samsung26.88
Amazon3.41
Huawei2.34
Xiaomi1.62
Asus0.48
Others10.55
Tablet Vendor Market Share Worldwide
Data Table
BrandMonthly Market Share (%)
Apple54.73
Samsung26.88
Amazon3.41
Huawei2.34
Xiaomi1.62
Asus0.48
Others10.55
Data Graph
Tablet Vendor Market Share Worldwide

Apple holds the global lead with the largest tablet vendor market share of 54.73% this month. Samsung comes in second with 26.88%, and Amazon comes in third with 3.41%. In the same period, Chinese brands Huawei and Xiaomi come in fourth and fifth place globally at 2.34% and 1.62% market share, respectively.

Tablet Vendor Market Share (By Quarter)

BrandQ2 2022 (%)Q3 2022 (%)Q4 2022 (%)Q1 2023 (%)Q2 2023 (%)Q3 2023 (%)Q4 2023 (%)Q1 2024 (%)
Apple53.2751.6750.8951.8654.6354.7954.3854.73
Samsung28.5129.2230.0830.0127.8827.8827.726.88
Amazon4.7355.334.784.374.023.633.41
Huawei3.142.932.752.552.392.172.442.34
Xiaomi0.630.730.810.861.051.491.691.62
Asus1.110.910.70.640.670.640.570.48
Others8.619.529.449.288.998.999.5710.55
Tablet Vendor Market Share (By Quarter)
Data Table
BrandQ2 2022 (%)Q3 2022 (%)Q4 2022 (%)Q1 2023 (%)Q2 2023 (%)Q3 2023 (%)Q4 2023 (%)Q1 2024 (%)
Apple53.2751.6750.8951.8654.6354.7954.3854.73
Samsung28.5129.2230.0830.0127.8827.8827.726.88
Amazon4.7355.334.784.374.023.633.41
Huawei3.142.932.752.552.392.172.442.34
Xiaomi0.630.730.810.861.051.491.691.62
Asus1.110.910.70.640.670.640.570.48
Others8.619.529.449.288.998.999.5710.55
Data Graph
Tablet Vendor Market Share (By Quarter)

Apple’s iPads, which run on iOS, have a 54.73% worldwide market share in 2024. It is followed by Samsung tablets, which run on the Android operating system, at 26.88%. These two brands take up more than 80% of the market share of the tablet industry.

According to Strategy Analytics, purchases favor detachable tablets and premium tablets during the second quarter of 2022. The high demand was caused by user behaviors favoring hybrid work.

According to industry analyst Chirag Upadhyay, Apple profits as its wealthy consumers continue spending more than the Android user base.

In terms of tablet OS market share, the Android tablet market share reached a new low of 50% in the first quarter of 2022. Competition among Android vendors seeking to grab market share from Huawei’s smaller device footprint had heated up.

Tablet Vendor Market Share By Year (2013-2024)

Brand201320142015201620172018201920202021202220232024
Apple75.2471.4165.8565.8665.5367.5170.3259.2555.5252.6253.854.73
Samsung10.5913.3216.2517.1918.2416.9715.9721.7226.0628.8828.4726.88
Amazon3.242.942.471.422.462.983.025.355.294.934.263.41
Huawei----0.010.010.453.363.773.012.42.34
Xiaomi--0.050.10.110.10.170.280.250.641.221.62
Asus0.681.351.581.111.331.21.141.641.490.970.630.48
Others10.2810.9613.8414.2912.3111.238.98.417.618.949.2110.55
Tablet Vendor Market Share By Year
Data Table
Brand201320142015201620172018201920202021202220232024
Apple75.2471.4165.8565.8665.5367.5170.3259.2555.5252.6253.854.73
Samsung10.5913.3216.2517.1918.2416.9715.9721.7226.0628.8828.4726.88
Amazon3.242.942.471.422.462.983.025.355.294.934.263.41
Huawei----0.010.010.453.363.773.012.42.34
Xiaomi--0.050.10.110.10.170.280.250.641.221.62
Asus0.681.351.581.111.331.21.141.641.490.970.630.48
Others10.2810.9613.8414.2912.3111.238.98.417.618.949.2110.55
Data Graph
Tablet Vendor Market Share By Year

Apple has the highest yearly market share for tablets in 2024, with 54.73%, and Samsung comes in second with 26.88%. Apple’s global market share increased by 0.93% from 2023, while Samsung’s decreased by 1.59%. Amazon comes in third with 3.41%, Huawei in fourth place with 2.34%, and Xiaomi in fifth place with 1.62% market share.

Tablet Vendor Market Share in the US (Quarterly)

BrandsQ2 2022 (%)Q3 2022 (%)Q4 2022 (%)Q1 2023 (%)Q2 2023 (%)Q3 2023 (%)Q4 2023 (%)Q1 2024 (%)
Apple54.7253.3152.7752.8155.1355.2356.2457.49
Samsung19.9720.8721.0821.5218.3618.6117.4615.88
Amazon12.6412.2812.3211.0310.9510.489.498.73
Google0.150.190.270.350.480.410.510.4
Alcatel0.790.820.760.640.520.440.370.34
Others11.7312.5412.7913.6514.5514.8315.9317.15
Tablet Vendor Market Share in the US
Data Table
BrandsQ2 2022 (%)Q3 2022 (%)Q4 2022 (%)Q1 2023 (%)Q2 2023 (%)Q3 2023 (%)Q4 2023 (%)Q1 2024 (%)
Apple54.7253.3152.7752.8155.1355.2356.2457.49
Samsung19.9720.8721.0821.5218.3618.6117.4615.88
Amazon12.6412.2812.3211.0310.9510.489.498.73
Google0.150.190.270.350.480.410.510.4
Alcatel0.790.820.760.640.520.440.370.34
Others11.7312.5412.7913.6514.5514.8315.9317.15
Data Graph
Tablet Vendor Market Share in the US

In the US tablet market, Apple’s iPads still take the lead in 2024 with a 57.49% quarterly market share. It takes a 41.61% lead over Samsung, which has a 15.88% market share. Amazon is third, with an 8.73% market share.

Compared to the global rankings, however, Chinese brands Huawei and Xiaomi do not occupy the top five tablet vendors in America. They are replaced instead by Google and Alcatel with a 0.40% and 0.34% market share, respectively.

APPLE

iPad Market Share

Apple’s iPad market share is currently 54.73%, a 1.02% decline from the peak monthly market share in 2023 at 55.75%. Apple iPadOS shipments continue to lead all tablet vendors.

iPad Market Share (By Quarter)

QuarterMarket Share (%)
Q1 202454.73
Q4 202354.38
Q3 202354.79
Q2 202354.63
Q1 202351.86
Q4 202250.89
Q3 202251.67
Q2 202253.27
iPad Market Share (By Quarter)
Data Table
QuarterMarket Share (%)
Q1 202454.73
Q4 202354.38
Q3 202354.79
Q2 202354.63
Q1 202351.86
Q4 202250.89
Q3 202251.67
Q2 202253.27