Tablet Market Share Globally & US (Sep 2023)
Most Popular Tablet Vendors by Market Share (Q1 2023)
Did you know that there is a thriving iPad and Android market for tablets?
As manufacturers continue improving tablet hardware and operating systems, average consumers pull back on spending on lower-tier tablets and are now more likely to buy premium devices.
Learn more about the latest in tablet demand and market shares of tablets for the iOS or Android market.
- Apple’s Tablet Market: Apple has a market share of 54.98% in the most recent quarter of 2023, an increase of 0.79% compared to Q1 of 2022. It is the largest vendor in the global tablet market.
- Samsung’s Tablet Market: Samsung maintains its position as the world’s second-largest tablet vendor, with a quarterly global market share of 27.98%, a decline of 0.01% compared to the first quarter of 2022.
- Huawei’s Tablet Market: Huawei’s most recent quarterly market share this 2023 is 2.22%, a decline of 0.93% compared to the beginning of 2022.
- Asus’ Tablet Market: Asus currently accounts for 0.70% of global tablet quarterly shipments worldwide, a 0.40% decrease compared to the first quarter of 2022.
- Global Tablet Market: In the most recent quarter of 2023, Apple has the highest shipments of tablets, with a 54.98% market share. Samsung is second with 27.98%. Amazon is third with 4.17%, Huawei in fourth place with 2.22%, Xiaomi fifth with 1.40%, and Asus sixth with 0.70%.
- US Tablet Market: In the US, Apple’s iPads still take the lead with a 55.48% quarterly market share. Samsung comes second with 18.40% market share, and Amazon is third with 11.11%.
Most Popular Tablet Vendors by Market Share
Tablet Vendor Market Share Worldwide (This Month)
Apple holds the global lead with the largest tablet vendor market share of 54.98% this month. Samsung comes in second with 27.98%, and Amazon comes in third with 4.17%. In the same period, Chinese brands Huawei and Xiaomi come in fourth and fifth place globally at 2.22% and 1.40% market share, respectively.
Tablet Vendor Market Share (By Quarter)
Apple’s iPads, which run on iOS, have a 54.98% worldwide market share in the most recent quarter of 2023. It is followed by Samsung tablets, which run on the Android operating system, at 27.98%. These two brands take up more than 80% of the market share of the tablet industry.
According to Strategy Analytics, purchases favor detachable tablets and premium tablets during the second quarter of 2022. The high demand was caused by user behaviors favoring hybrid work.
According to industry analyst Chirag Upadhyay, Apple profits as its wealthy consumers continue spending more than the Android user base.
In terms of tablet OS market share, the Android tablet market share reached a new low of 50% in the first quarter of 2022. Competition among Android vendors seeking to grab market share from Huawei’s smaller device footprint had heated up.
Tablet Vendor Market Share By Year (2013-2023)
Apple has the highest yearly market share for tablets in 2023 so far, with 53.28%, and Samsung comes in second with 28.93%. Apple’s global market share increased by 0.66% from 2022, while Samsung’s increased by 0.05%. Amazon comes in third with 4.56%, Huawei in fourth place with 2.46%, and Xiaomi in fifth place with 0.97% market share.
Tablet Vendor Market Share in the US (Quarterly)
In the US tablet market, Apple’s iPads still take the lead with a 55.48% quarterly market share. It takes a 37.08% lead over Samsung, which has an 18.40% market share. Amazon is third, with an 11.11% market share.
Compared to the global rankings, however, Chinese brands Huawei and Xiaomi do not occupy the top five tablet vendors in America. They are replaced instead by Alcatel and Asus with a 0.55% and 0.26% market share, respectively.
iPad Market Share (July 2023)
Apple’s iPad market share is currently 54.98%, a 0.25% increase from the peak monthly market share in 2022 at 54.73%. Apple iPadOS shipments continue to lead all tablet vendors.
iPad Market Share (By Quarter)
Apple recorded a market share of 54.98% for its iPads in the most recent quarter of 2023, placing it first among tablet vendors worldwide. Its current market share is a 0.79% increase compared to the first quarter of 2022. Apple iPad shipments consistently took more than 50% of the market share in the last five quarters..
iPad Market Share By Year (2012-2023)
Apple so far has recorded a yearly market share of 53.28% for its iPads in 2023, an increase of 0.66% from 2022. It consistently held the largest market share globally from 2012 to the present.
Samsung Tablets Market Share (July 2023)
Samsung’s current monthly worldwide market share is 27.98%, a 2.19% decline compared to its peak in November 2022 at 30.17%. It currently ranks second in monthly shares as it remains behind Apple by 27%.
Samsung Tablet Market Share (By Quarter)
In the most recent quarter of 2023, Samsung’s global shipments reached 27.98%, placing it second among tablet vendors worldwide in terms of market share. The brand holds the largest Android tablet market share.
Samsung Tablet Market Share By Year (2012-2023)
Samsung’s annual global market share for tablet shipments for 2023 is 28.93%, up by 0.05% from 2022. Its 2023 figures are the company’s highest market share since 2012.
Huawei Tablet Market Share (July 2023)
Huawei’s global market share for its tablets is 2.22%, a 1.01% decrease from its 3.23% peak monthly market share in 2022. It trails behind Amazon, which has a 4.17% market share this month, but has a larger share than Xioami, which has 1.40%.
Huawei Tablet Market Share (By Quarter)
Huawei was responsible for 2.22% of all tablet shipments worldwide in the most recent quarter, ranking it fourth in terms of tablet vendor market share. The company’s current share shows a decline of 0.93% compared to Q1 2022.
In the previous five quarters, Huawei’s share peaked in the first quarter of 2022 at 3.15%, but it has been steadily declining since then.
Huawei Tablet Market Share By Year (2012-2023)
Huawei’s yearly market share for 2023 is 2.46%, a 0.55% decrease from 2022. The company’s tablet shipments peaked in 2021, with a share of 3.77%, but there was a downward trend in the succeeding years.
Asus Tablet Market Share (July 2023)
Asus has a market share of 0.70% this month, a decrease of 0.43% compared to its peak monthly market share in 2022 at 1.13%. It does not make the top five vendors with the highest monthly share, but it is higher than Alcatel, Acer, and Google, which all have a market share lower than 0.30%.
Asus Tablet Market Share (By Quarter)
Asus contributed approximately 0.70% of global tablet shipments in the most recent quarter of 2023, a 0.40% decrease compared to Q1 2022.
Asus Tablet Market Share By Year (2012-2023)
Asus currently accounts for 0.66% of global tablet shipments in 2023, a 0.31% decrease from the previous year. It currently holds the sixth-largest market share for tablets worldwide.