Tablet Market Share Globally & US (Mar 2023)

Tablet Vendor Market Share Worldwide (Mar 2023)

Global Tablet Shipments (Mar 2023)

(Source: Statcounter)

As of Mar 2023, Apple held the global lead with the largest tablet vendor market share of 50.34%. Samsung comes in second with 32.36% and an unknown brand, comes in third with 6.72%.  (Source: Statcounter)

Amazon has a 2.17% difference with the unknown brand, putting it in fourth place, while Huawei has a 4.19% difference with the unknown brand, putting it in fifth place. Brands like Xioami, Asus, Alcatel, Realme, and Google only had a market share ranging from 0.3 to 0.79%  in Mar 2023. (Source: Statcounter)

Tablet Vendor Market Share (By Quarter)

(Source: Statcounter)

Apple has a 51.33% worldwide market share for tablets in the first quarter of 2023. It is followed by Samsung, which has a 21.29% lead over Apple. There is a more significant gap from the unknown brand taking third place, which is 43.7% behind Apple. Prestigio, Reeder, Vestel, LG, and RIM, brands with an Android operating system, have the lowest market share of 0.1%. (Source: Statcounter)

Tablet Vendor Market Share By Year (2012-2023)

(Source: Statcounter)

Apple has the highest market share for tablets in 2023 so far, with 51.46%. Samsung comes in second with 29.83%, and an unknown brand comes in third with 7.68%. (Source: Statcounter)

Amazon is in fourth place spot with 4.92%, while Asus is in fifth place with a more than 4% lead over Amazon. Google, Acer, Lenovo, and Microsoft all recorded higher than 0.1%. Apple’s global market share fell by 2.20% from 2022, while Samsung’s increased by 3.28%. (Source: Statcounter)

Key stats:

• According to Strategy Analytics, purchases favor detachable tablets and premium tablets during the second quarter of 2022. The high demand was caused by user behaviors favoring hybrid work. (Source: Business Wire)
• According to industry analyst Chirag Upadhyay, Apple profits as wealthy consumers continue spending more than the Android user base. However, the industry analyst saiud that supply issues prevented Apple from exceeding demand in the second quarter of 2022.(Source: Business Wire)
• More than 163 million units of tablets were shipped globally in 2022. (Source: Statista)
• According to Chirag Upadhyay, an industry analyst, Android tablet market shares reached a new low of 50% in the first quarter of 2022. However, competition among Android vendors seeking to grab market share from Huawei’s smaller device footprint and the rapidly shrinking white box market had heated up. (Source: TV Technology)

iPad Market Share (Mar 2023)

Apple’s iPad market share is currently 50.43%, a 2% decrease from January 2023. Apple iPadOS shipments continue to lead all tablet vendors, with an 18.07% lead over Samsung, which is in second place. (Source: Statcounter)

iPad Market Share (By Quarter)

Quarterly iPad Shares

(Source: Statcounter)

Apple recorded a market share of 51.33% for its iPads in the first quarter of 2023, placing it first among tablet vendors worldwide. Its current market share is up 0.86% from the previous quarter but down more than 5% from the first quarter of 2022. Apple iPadOS shipments peaked in the last five quarters during the first quarter of 2022, reaching 54.19%. (Source: Statcounter)

iPad Market Share By Year (2012-2022)

Yearly Shares for Apple iPads

(Source: Statcounter)

Apple so far has recorded a market share of 51.46% for its iPads, a decline of more than 2% from 2022. The company remains in the top spot leading against Samsung by 21.63% and an unknown brand by 43.78%. (Source: Statcounter)

Samsung Tablets Market Share (Mar 2023)

Samsung’s current worldwide market share is 32.36%, an increase of more than 9% from January 2023. It currently ranks second in monthly shares as it remains behind Apple by more than 18%. (Source: Statcounter)

Samsung Tablet Market Share (By Quarter)

Samsung’s Android Tablet Market Share

(Source: Statcounter)

In the first quarter of 2023, Samsung’s global shipments reached 30.04%, placing it second among tablet vendors worldwide in terms of market share. Its current market share is only 21.29% lower than that of Apple, but it leads by 22.41% against an unknown brand. (Source: Statcounter)

Samsung Tablet Market Share By Year (2012-2022)

Yearly Market Share of Samsung Tablets

(Source: Statcounter)

Samsung’s annual global market share for tablet shipments is 29.83%, up 3.28% from 2022, keeping it as the world’s second-largest vendor. Its 2023 figures are the company’s highest market share since 2012. (Source: Statcounter)

Huawei Tablets Market Share (Mar 2023)

Huawei’s global tablet market share is 2.53%, a 1.17% decrease from January 2023. It trails Amazon by 2.09% but has a larger share than Xioami by 1.74%. (Source: Statcounter)

Huawei Tablet Market Share (By Quarter)

Huawei’s Android Tablet Market Share

(Source: Statcounter)

Huawei was responsible for 2.55% of all tablet shipments worldwide in the first quarter of 2023, ranking it fifth among tablet vendors with large market shares. The company’s current share shows a decline of more than 7% from the fourth quarter of 2022, around 12.9% from the same year’s third quarter, and more than 18% from the second quarter. (Source: Statcounter)

In the previous five quarters, Huawei’s share peaked in the first quarter of 2022 at 3.15%, but quarterly shares have been steadily declining since then. (Source: Statcounter)

Huawei Tablet Market Share By Year (2012-2022)

Annual Shipments for Huawei Tablets

(Source: Statcounter)

Huawei’s current market share is 2.55%, a 15.2% decrease from 2022. The company’s tablet shipments peaked in 2021, with a share of 3.77%, but there was a downward trend in the succeeding years. (Source: Statcounter)

Huawei’s lowest shipment in the previous 12 years was in 2017 and 2018, when it had a yearly share of 0.01%. Shipments increased significantly in 2019, with a 0.45% share. (Source: Statcounter)

Asus Tablets Market Share (Mar 2023)

Asus currently has a market share of 0.57% as of Mar 2023, a decrease of more than 10% from the previous month. It does not make the top five vendors with the highest monthly share, but it is higher than Alcatel, Realme, and Acer, which all have 0.30% or lower shares. (Source: Statcounter)

Asus Tablet Market Share (By Quarter)

Quarterly Shares for Asus Tablets

(Source: Statcounter)

Asus contributed approximately 0.63% of global tablet shipments in the first quarter of 2023, a 10% decrease from the previous quarter. Its current market share is also the lowest in the last five quarters.  (Source: Statcounter)

On the other hand, it peaked during the second quarter of 2022 with a market share of 1.11%. Shares have been showing a noticeable downward trend from the third quarter of 2022 to the first quarter of 2023. (Source: Statcounter)

Asus Tablet Market Share By Year (2012-2022)

Yearly Shipments of Asus Tablets

(Source: Statcounter)

Asus currently accounts for 0.63% of global tablet shipments in 2023, a 35% decrease from the previous year. The company is about 4.29% behind Amazon and more than 50% behind Apple. (Source: Statcounter)