Tablet Market Share Globally & US (2025)

Apple holds the global lead with the largest tablet vendor market share of 54.73% this month. Samsung comes in second with 26.88%, and Amazon comes in third with 3.41%. In the same period, Chinese brands Huawei and Xiaomi come in fourth and fifth place globally at 2.34% and 1.62% market share, respectively.

Apple’s iPads, which run on iOS, have a 54.73% worldwide market share in 2024. It is followed by Samsung tablets, which run on the Android operating system, at 26.88%. These two brands take up more than 80% of the market share of the tablet industry.

According to Strategy Analytics, purchases favor detachable tablets and premium tablets during the second quarter of 2022. The high demand was caused by user behaviors favoring hybrid work.

According to industry analyst Chirag Upadhyay, Apple profits as its wealthy consumers continue spending more than the Android user base.

In terms of tablet OS market share, the Android tablet market share reached a new low of 50% in the first quarter of 2022. Competition among Android vendors seeking to grab market share from Huawei’s smaller device footprint had heated up.

Apple has the highest yearly market share for tablets in 2024, with 54.73%, and Samsung comes in second with 26.88%. Apple’s global market share increased by 0.93% from 2023, while Samsung’s decreased by 1.59%. Amazon comes in third with 3.41%, Huawei in fourth place with 2.34%, and Xiaomi in fifth place with 1.62% market share.

In the US tablet market, Apple’s iPads still take the lead in 2024 with a 57.49% quarterly market share. It takes a 41.61% lead over Samsung, which has a 15.88% market share. Amazon is third, with an 8.73% market share.

Compared to the global rankings, however, Chinese brands Huawei and Xiaomi do not occupy the top five tablet vendors in America. They are replaced instead by Google and Alcatel with a 0.40% and 0.34% market share, respectively.

Apple’s iPad market share is currently 54.73%, a 1.02% decline from the peak monthly market share in 2023 at 55.75%. Apple iPadOS shipments continue to lead all tablet vendors.

Apple recorded a market share of 54.73% for its iPads in 2024, placing it first among tablet vendors worldwide. Its current market share is a 0.35% increase compared to the fourth quarter of 2023. Apple iPad shipments consistently took more than 50% of the market share in the last five quarters.

Apple so far has recorded a yearly market share of 54.73% for its iPads in 2024, an increase of 0.93% from 2023. It consistently held the largest market share globally from 2012 to the present.

Samsung’s current monthly worldwide market share is 26.88%, a 4.33% decline compared to its peak in 2023 at 31.21%. It currently ranks second in monthly shares as it remains behind Apple by 27%.

In 2024, Samsung’s global shipments reached 26.88%, placing it second among tablet vendors worldwide in terms of market share. The brand holds the largest Android tablet market share.

Samsung’s annual global market share for tablet shipments for 2024 is 28.66%, a decline of 1.59% from 2023. Its 2022 figures are the company’s highest market share since 2012.

Huawei’s global market share for its tablets is 2.34%, a 0.22% decrease from its 2.56% peak monthly market share in 2023. It trails behind Amazon, which has a 3.41% market share this month, but has a larger share than Xioami, which has 1.62%.

Huawei was responsible for 2.34% of all tablet shipments worldwide in 2024, ranking it fourth in terms of tablet vendor market share. The company’s current share shows a decline of 0.10% compared to Q4 2023.

In the previous five quarters, Huawei’s share peaked in the first quarter of 2022 at 3.15%, but it has been steadily declining since then.

Huawei’s yearly market share for 2024 is 2.34%, a 0.06% decrease from 2023. The company’s tablet shipments peaked in 2021, with a share of 3.77%, but there was a downward trend in the succeeding years.

Asus has a market share of 0.48% this month, a decrease of 0.21% compared to its peak monthly market share in 2023 at 0.69%. It does not make the top five vendors with the highest monthly share, but it is higher than Alcatel, Acer, and Google, which all have a market share lower than 0.30%.

Asus contributed approximately 0.48% of global tablet shipments in the most recent quarter of 2024, a 0.09% decrease compared to Q4 2023.

Asus currently accounts for 0.48% of global tablet shipments in 2024, a 0.15% decrease from the previous year. It currently holds the sixth-largest market share for tablets worldwide.