Global Smartwatch Market Share & Shipments (2024)

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By Ash Turner
As CEO of CompareMyMobile.com and BankMyCell.com since 2009, Ash has been a pivotal figure in the mobile tech industry. With a background in managing Brightstar’s PhoneRecycleBank, he boasts extensive experience with global carriers and MVNOs like T-Mobile and O2, and leading manufacturers such as Apple and Samsung.

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| Updated on May 24, 2024
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Joey Bobiles
Joey is adept at creating comprehensive comparison guides and product reviews for devices from brands like Apple, Samsung, and Google. His expertise extends to thorough evaluations of smartphones, tablets, smartwatches, MVNOs, and phone plans, all while simplifying intricate technical information into easily understandable content.

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Edited By
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Kim, an editor with a rich background in digital content management and developmental psychology, brings a unique blend of analytical and creative skills to BankMyCell. With her background in Psychology, Kim is adept at understanding complex concepts and transforming them into engaging, accessible content.

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Top Wearable Device Companies by Shipments Market Share

Today, Apple dominates the global market share of smartwatches, taking the largest share of 22% among smartwatch vendors. The leading companies continue to improve their wearable devices with different operating systems, gaining a competitive edge in the market.

In 2024, the revenue in the smartwatch segment of the wearables market is expected to generate US $47.94 billion. As more consumers arise and are drawn by smart devices, user penetration is anticipated to reach 2.89% this year, rising to 2.88% by 2028.

Let’s delve more into the smartwatch market share by unit shipments.

Logo Apple
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Market Share
0
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Market Share
Huawei brand logo
0
%
Market Share
Other brand logo
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Market Share

Apple dominates the global smartwatch market share in the most recent quarter, accounting for more than 22% of the market. Fire-Boltt is at second place with 10% market share, and Huawei third with 9%. Samsung fell out of the top brands despite being second place since Q3 2021.

These key players operating in the global smartwatch market incorporate technological advancements like health and fitness tracking features that allow consumers to monitor their health and wellness, enticing them to buy and driving their way to global market growth.

Editors Picks:

  • Top Global Smartwatch Brand: Apple leads the global smartwatch market share in shipments, accounting for 22% of global shipments in the most recent quarter. This is a 10% decline compared to Q1 2022.
  • Second Global Smartwatch Brand: Fire-Boltt is the second leading company in the global smartwatch market, accounting for 10% quarterly market share of global shipments.
  • Top 5 Smartwatch Brands Worldwide: The top smartwatch brands in the world in the most quarter are Apple with a 22% market share, Fire-Boltt with 10%, and Huawei with 9%.

Global Smartwatch Market Share (By Quarter)

BrandsQ1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023
Apple32%27%22%37%26%22%22%
Samsung10%9%12%9%9%--
Fire-Boltt----9%-10%
Huawei7%7%-7%-10%9%
Noise--9%--10%-
Imoo-------
Others50%57%56%47%56%58%59%
Global Smartwatch Market Share (By Quarter)
Data Table
BrandsQ1 2022Q2 2022Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023
Apple32%27%22%37%26%22%22%
Samsung10%9%12%9%9%--
Fire-Boltt----9%-10%
Huawei7%7%-7%-10%9%
Noise--9%--10%-
Imoo-------
Others50%57%56%47%56%58%59%
Data Graph
Global Smartwatch Market Share (By Quarter)

The most recent quarters show that Apple continues to be the global smartwatch market share leader. It generated a market share of 22% in shipments in the most recent quarter, a 10% decline compared to the first quarter of 2022. Consequently, Apple controlled half of the global market revenue.

Global Smartwatch Market Share (2018-2024)

Year*AppleSamsungFire-BolttHuaweiNoiseimooAmazfit
2023**22%--10%10%--
202237%9%-7%---
202138%10%-8%3%4%-
202040%10%-8%-6%4%
201934%9%-10%-6%-
201837%8%-5%-6%-

*Note: Yearly data is based on Q4 market share.
**Note: Yearly data is based on most recent market share.

Global Smartwatch Market Share (By Year)
Data Table
Year*AppleSamsungFire-BolttHuaweiNoiseimooAmazfit
2023**22%--10%10%--
202237%9%-7%---
202138%10%-8%3%4%-
202040%10%-8%-6%4%
201934%9%-10%-6%-
201837%8%-5%-6%-

*Note: Yearly data is based on Q4 market share.
**Note: Yearly data is based on most recent market share.

Data Graph
Global Smartwatch Market Share (By Year)

Apple has been the global smartwatch market share leader for five years. It generated a yearly market share of 22% in shipments in the most recent year. From 2018-2024, Huawei and Samsung took turns in second place, taking around 10% of the market share per year. In 2023, however, Fire-Boltt rose up to second place.

APPLE

Apple Watch Market Share

Apple leads the global smartwatch market share in shipments, accounting for 23% of global shipments in the most recent quarter.

One of the success indicators of the Apple Watch is the loyalty of iPhone users to the brand. This popularity is more common among the younger generation, establishing Apple as an unrivaled market leader.

Apple Watch Market Share (By Quarter)

QuarterShipments Market Share
Q3 202322%
Q2 202322%
Q1 202326%
Q4 202237%
Q3 202222%
Q2 202227%
Q1 202232%
Q4 202138%
Q3 202123%
Q2 202131%
Apple Watch Market Share (By Quarter)
Data Table
QuarterShipments Market Share
Q3 202322%
Q2 202322%
Q1 202326%
Q4 202237%
Q3 202222%
Q2 202227%
Q1 202232%
Q4 202138%
Q3 202123%
Q2 202131%
Data Graph
Apple Watch Market Share (By Quarter)

Apple Watch’s market share in the most recent quarter is currently at 22%, a 10% decline compared to Q1 2022. The highest smartwatch market share for Apple was in Q4 2021, with 38%.

Q4 2020 saw high demand for the Apple Watch Series 6 and SE. These smartwatches alone managed to ship 12.9 million units, generating a 40% market share in the same quarter.

Apple Smartwatch Market Share by Year (2018-2024)

Year*Market Share
2023**22%
202237%
202138%
202040%
201934%
201837%

*Note: Yearly data is based on Q4 market share.

Apple Smartwatch Market Share by Year
Data Table
Year*Market Share
2023**22%
202237%
202138%
202040%
201934%
201837%

*Note: Yearly data is based on Q4 market share.

Data Graph
Apple Smartwatch Market Share by Year

Apple’s current yearly market share is 22%, a 15% decline compared to the previous year.

There were 102 million Apple Watch users in 2020, representing a significant increase of 41.66% or 30 million.

SAMSUNG

Samsung Smartwatch Market Share

Despite Samsung usually coming second place in the global smartwatch market, they did not figure in the most recent quarter.

Samsung Watch Market Share (By Quarter)

QuarterMarket Share
Q3 2023-
Q2 2023-
Q1 20239%
Q4 20229%
Q3 202212%
Q2 20229%
Q1 202210%
Q4 202110%
Q3 202114%
Q2 20217%

*Note: Yearly data is based on Q4 market share.

Samsung Watch Market Share (By Quarter)
Data Table
QuarterMarket Share
Q3 2023-
Q2 2023-
Q1 20239%
Q4 20229%
Q3 202212%
Q2 20229%
Q1 202210%
Q4 202110%
Q3 202114%
Q2 20217%

*Note: Yearly data is based on Q4 market share.

Data Graph
Samsung Watch Market Share (By Quarter)

Samsung had the highest smartwatch market share of 14% in Q3 2021, thanks to the release of the Galaxy Watch 4 series. Samsung developed its app ecosystem with this series through Android-based Wear OS.

Samsung Smart Watch Market Share by Year (2018-2024)

Year*Market Share
2023**-
20229%
202110%
202010%
20199%
20188%

*Note: Yearly data is based on Q4 market share.

Samsung Smartwatch Market Share by Year
Data Table
Year*Market Share
2023**-
20229%
202110%
202010%
20199%
20188%

*Note: Yearly data is based on Q4 market share.

Data Graph
Samsung Smartwatch Market Share by Year

Samsung’s current yearly market share is 0%, a 9% decrease from the previous year. It has maintained a relatively stable market share since 2018, except for this year.

HUAWEI

Huawei Smartwatch Market Share

Huawei is one of the world’s largest smartwatch manufacturers, accounting for 9% of global shipments in the most recent quarter. It held the third place in shipment market share that quarter.

Huawei Watch Market Share (By Quarter)

QuarterMarket Share
Q3 20239%
Q2 202310%
Q1 2023-
Q4 20227%
Q3 2022-
Q2 20227%
Q1 20227%
Q4 20218%
Q3 20215%
Q2 20219%
Huawei Watch Market Share (By Quarter)
Data Table
QuarterMarket Share
Q3 20239%
Q2 202310%
Q1 2023-
Q4 20227%
Q3 2022-
Q2 20227%
Q1 20227%
Q4 20218%
Q3 20215%
Q2 20219%
Data Graph
Huawei Watch Market Share (By Quarter)

Huawei’s most recent smartwatch market share is 9%. The brand’s position in the global market is weak due to the GSM restrictions. But the amount of shipments to the Chinese market is continually rising.

Huawei Smartwatch Market Share by Year (2018-2024)

Year*Market Share
2023**9%
20227%
20218%
20208%
201910%
20185%

*Note: Yearly data is based on Q4 market share.

Huawei Smartwatch Market Share by Year
Data Table
Year*Market Share
2023**9%
20227%
20218%
20208%
201910%
20185%

*Note: Yearly data is based on Q4 market share.

Data Graph
Huawei Smartwatch Market Share by Year

Huawei’s yearly market share in 2023 is 9%, a 2% increase compared to last year’s.

IMOO

imoo Watch Market Share

imoo was the world’s fourth-largest manufacturer of smartwatches in Q4 2021, accounting for 4% of global shipments that quarter. Currently, it no longer figures in the top smartwatch brands in the world.

imoo Smartwatch Market Share (By Quarter)

QuarterShipments Market Share
Q4 2022-
Q3 2022-
Q2 2022-
Q1 2022-
Q4 20214%
Q3 20216%
Q2 20216%
imoo Smartwatch Market Share (By Quarter)
Data Table
QuarterShipments Market Share
Q4 2022-
Q3 2022-
Q2 2022-
Q1 2022-
Q4 20214%
Q3 20216%
Q2 20216%
Data Graph
imoo Smartwatch Market Share (By Quarter)

Imoo’s market share in Q4 2021 was 4%.

imoo Smartwatch Market Share by Year (2018-2022)

YearShipments Market Share
2022-
20214%
20206%
20196%
20186%

*Note: Yearly data is based on Q4 market share.

imoo Smartwatch Market Share by Year
Data Table
YearShipments Market Share
2022-
20214%
20206%
20196%
20186%

*Note: Yearly data is based on Q4 market share.

Data Graph
imoo Smartwatch Market Share by Year

imoo has not figured in the worldwide smartwatch market share since 2022. It held 6% market share from 2018 to 2022.

AMAZFIT

Amazfit Watch Market Share

Amazfit’s smartwatch market share in shipments fluctuated between 4% to 5% in 2020. It did not maintain its position in the world market despite the release of the GTR 3 and GTS 3 series in Q4 2021.

Amazfit Watch Shipments Market Share (By Quarter)

QuarterShipments Market Share
Q4 20204%
Q3 20205%
Q2 20205%
Amazfit Watch Shipments Market Share (By Quarter)
Data Table
QuarterShipments Market Share
Q4 20204%
Q3 20205%
Q2 20205%
Data Graph
Amazfit Watch Shipments Market Share (By Quarter)

Amazfit’s smartwatch market share in shipments fluctuated between 4% to 5% in 2020. It managed to maintain its smartwatch market share owing to the release of the GTR 3 and GTS 3 series in Q4 2021.

Amazfit Watch Shipments Market Share by Year (2020)

YearMarket Share
2020**4%

*Note: Yearly data is based on the most recent quarterly data available.

Amazfit Watch Shipments Market Share by Year
Data Table
YearMarket Share
2020**4%