Android vs. Apple Market Share: Leading Mobile Operating Systems (OS) (2024)

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By Ash Turner
As CEO of CompareMyMobile.com and BankMyCell.com since 2009, Ash has been a pivotal figure in the mobile tech industry. With a background in managing Brightstar’s PhoneRecycleBank, he boasts extensive experience with global carriers and MVNOs like T-Mobile and O2, and leading manufacturers such as Apple and Samsung.

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| Updated on April 08, 2024
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Marlene Centeno
Marlene specializes in creating comprehensive guides for smartphones, tablets, and smartwatches from leading brands like Apple, Samsung, and Google, demonstrating a deep understanding of these technologies.

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Edited By
Kim Juanillo
Kim, an editor with a rich background in digital content management and developmental psychology, brings a unique blend of analytical and creative skills to BankMyCell. With her background in Psychology, Kim is adept at understanding complex concepts and transforming them into engaging, accessible content.

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Did you know that Google’s Android is the most popular mobile operating system around the globe? Apple’s iOS, however, reigns supreme in the United States. Android takes the top spot at 69.88% market share globally in 2024, beating iOS by a 40% difference, which has a 29.39% market share. Meanwhile, in the US, Apple continues to dominate at 61.45% market share, beating Android by a 23% difference.

Let’s delve into the market share of our devices’ two major operating systems – iOS, which powers iPhones, and Android, which powers many phones manufactured by many companies.

Operating SystemQuarterly Market Share (%)
Android69.88
iOS29.39
Samsung0.36
KaiOS0.16
Windows0.02
Others0.19

In the most recent quarter of 2024, Android remained the most popular operating system in the world, with a 69.88% market share, followed by its main competitor, iOS, with 29.39%. Both operating systems make up more than 99% of the market share for operating systems worldwide

Editors Picks:

  • Mobile OS Quarterly Market Share Worldwide: Android continues to reign in the operating system market worldwide, with a 69.88% market share in 2024’s most recent quarter. Apple’s iOS takes the second largest market share at 29.39% market share. It follows behind Android with a huge 40% difference.
  • Mobile OS Yearly Market Share Worldwide: Android’s 2023 yearly market share worldwide at 69.88% is a 0.38% decline compared to 2023. Apple’s iOS came second at 29.39%, an increase of 0.37% from the previous year.
  • Mobile OS Quarterly Market Share in the US: In the US, iOS led with a 61.45% market share in the most recent quarter of 2024, while Android generated a 38.13% market share, a difference of 23.32%.
  • Mobile OS Yearly Market Share in the US: The yearly market share of iOS in the US in 2024 is at 61.45%, an increase of 3.35% from 2023. Android doesn’t fall too far behind with a 38.13% market share, a decline of 3.33% from the last year.

Android vs. iOS Market Share

Which Mobile OS Has the Most Users Worldwide?

Operating SystemQuarterly Market Share (%)
Android69.88
iOS29.39
Worldwide mobile OS user share: iOS VS Android
Data Table
Operating SystemQuarterly Market Share (%)
Android69.88
iOS29.39
Data Graphic
Worldwide mobile OS user share: iOS VS Android

Android continues to reign in the global market with a 69.88% market share in the most recent quarter of 2024, while iOS has 29.39% of the mobile operating system users.

Android is an open-source platform owned by Google that can be adapted and used by many smartphone brands. It is one of the reasons why Android rules the mobile operating system market. Meanwhile, iOS is developed for Apple products only.

Android vs. iPhone Market Share Worldwide (2009-2024)

YearAndroid (%)iOS (%)
202469.8829.39
202370.2629.02
202271.4727.85
202171.8927.34
202073.0626.28
201975.4722.71
201875.4520.47
201772.6319.65
201669.1119.29
201564.220.2
201453.6523.95
201339.2124.03
201227.4124.04
20111922.29
20108.8225.48
20092.4134.01
Android vs. iPhone Market Share Worldwide
Data Table
YearAndroid (%)iOS (%)
202469.8829.39
202370.2629.02
202271.4727.85
202171.8927.34
202073.0626.28
201975.4722.71
201875.4520.47
201772.6319.65
201669.1119.29
201564.220.2
201453.6523.95
201339.2124.03
201227.4124.04
20111922.29
20108.8225.48
20092.4134.01
Data Graphic
Android vs. iPhone Market Share Worldwide

In the year 2024, Android maintained its lead in operating system market share at 69.88%, followed by Apple at 29.39%. Android started its top position in the global market in 2012, beating iOS by 3.37%. It has continued to dominate the mobile operating system market ever since. From 2009 to present, Android grew by more than 67%, while iOS’s market share has shown a decline of around 5%.

Market Share of Apple vs. Android in the US

Why Does iOS Rule in the US?

Operating SystemQuarterly Market Share (%)
iOS61.45
Android38.13
Market Share of Apple vs. Android in the US
Data Table
Operating SystemQuarterly Market Share (%)
iOS61.45
Android38.13
Data Graphic
Market Share of Apple vs. Android in the US

The major mobile operating systems in the US are Apple’s iOS and Google’s Android. In the most recent quarter of 2024, iOS leads with a quarterly market share of 61.45% market share, while Android took 38.13%, a significant gap of 23%.

Financial Times reported that a strong trend of Android users migrating to iOS gives Apple an edge to rule the smartphone market in the US. The active installed base, which is the number of smartphones in use, also accounts for the large market share of Apple in the country.

iOS vs. Android Market Share in the US (2009-2024)

YeariOS (%)Android (%)
202461.4538.13
202358.141.46
202256.7442.94
202158.5841.11
202059.5440.27
201955.2344.51
201854.8244.73
201753.8945.23
201653.1945.2
201550.8546.42
201452.342.58
201352.7939.25
201249.4840.63
201138.3335.32
201038.3118.71
200957.96.16
iOS vs. Android Market Share in the US
Data Table
YeariOS (%)Android (%)
202461.4538.13
202358.141.46
202256.7442.94
202158.5841.11
202059.5440.27
201955.2344.51
201854.8244.73
201753.8945.23
201653.1945.2
201550.8546.42
201452.342.58
201352.7939.25
201249.4840.63
201138.3335.32
201038.3118.71
200957.96.16
Data Graphic
iOS vs. Android Market Share in the US

The current yearly market share of iOS in the US is 61.45%, followed by Android with 38.13%. iOS has dominated the US smartphone operating system market since 2009 up until the present. Despite dominating the operating system market share worldwide, Android only came second to Apple in the US. Android came close in 2015 with only a 3.01% difference, but the gap widened again over the years.

Android Market Share

The Leading Mobile Operating System Worldwide

In 2024, Android dominated the mobile OS market share in the world with 69.88% market share, ahead by 40% compared to its competitor, Apple’s iOS. The Google Play Store, where Android users can download and purchase apps, generated US $42.3 billion in 2022, a decline of 11.69% from the previous year.

Who Owns Android?

Google LLC, the search engine company in America, acquired Android from its developer Android Inc. in 2005. Initially developed for digital cameras, Android is now an operating system for smartphones, tablets, and many more devices.

Which Mobile Brands Carry Android?

  • Samsung
  • Xiaomi
  • Oppo
  • Vivo
  • Huawei
  • Realme
  • Motorola

And more…

With a $261 average selling price (ASP) in 2021, mobile brands that carry Android sell their smartphones to consumers cheaper than Apple, one of the significant reasons Android dominates in the smartphone market worldwide.

Android Market Share Worldwide by Quarter

QuarterAndroid Market Share (%)
Q1 202469.88
Q4 202370.11
Q3 202370.46
Q2 202368.96
Q1 202371.44
Q4 202271.75
Q3 202271.64
Q2 202271.72
Q1 202270.78
Q4 202170.62
Android Market Share Worldwide by Quarter
Data Table
QuarterAndroid Market Share (%)
Q1 202469.88
Q4 202370.11
Q3 202370.46
Q2 202368.96
Q1 202371.44
Q4 202271.75
Q3 202271.64
Q2 202271.72
Q1 202270.78
Q4 202170.62
Data Graphic
Android Market Share Worldwide by Quarter

Android remained the top mobile operating system globally in 2024, with a 69.88% market share. It is currently ahead of iOS by around 40%. Compared to its market share in the fourth quarter of 2023, Android declined by 0.23%. It was mostly consistent in the last six quarters, with its market share around 70%.

Android Market Share by Year (2009-2024)

YearAndroid Market Share (%)
202469.88
202370.26
202271.47
202171.89
202073.06
201975.47
201875.45
201772.63
201669.11
201564.2
201453.65
201339.21
201227.41
201119
20108.82
20092.41
Android Market Share by Year
Data Table
YearAndroid Market Share (%)
202469.88
202370.26
202271.47
202171.89
202073.06
201975.47
201875.45
201772.63
201669.11
201564.2
201453.65
201339.21
201227.41
201119
20108.82
20092.41
Data Graphic
Android Market Share by Year

Android’s yearly market share in 2024 is at 69.88%, a slight decline of 0.38% from 2023. Google’s Android has maintained its high market share for operating systems worldwide over the years. It has consistently taken at least 70% market share since 2017 up to the present.

In 2019, it generated its highest-ever market share, with a 75.47% brand share. Around 1.3 billion Android devices were shipped that year. In 2021, 83.32% of mobile devices sold had the Android operating system installed.

Android Market Share in the US

In the most recent quarter of 2024, Google’s Android operating system generated a 38.13% market share in the US, coming in second and around 23% behind iOS. These mobile operating systems are the main competitors in America.

Android Market Share Trends in the US by Quarter

QuarterAndroid Market Share (%)
Q1 202438.13
Q4 202340.82
Q3 202342.75
Q2 202339.76
Q1 202342.48
Q4 202244.32
Q3 202243.78
Q2 202242.49
Q1 2022 41.2
Q4 2021 41.33
Android Market Share Trends in the US by Quarter
Data Table
QuarterAndroid Market Share (%)
Q1 202438.13
Q4 202340.82
Q3 202342.75
Q2 202339.76
Q1 202342.48
Q4 202244.32
Q3 202243.78
Q2 202242.49
Q1 2022 41.2
Q4 2021 41.33
Data Graphic
Android Market Share Trends in the US by Quarter

In the United States, Android’s quarterly market share is at 38.13%, a decline of 2.69% compared to Q4 of 2023.

In the second quarter of 2022, Samsung, the leading company that manufactures Android devices globally, garnered a 30% market share of smartphone sales in the United States.

Android US Market Share by Year (2009-2024)

YearAndroid Market Share (%)
202438.13
202341.46
202242.94
202141.11
202040.27
201944.51
201844.73
201745.23
201645.2
201546.42
201442.58
201339.25
201240.63
201135.32
201018.71
20096.16
Android US Market Share by Year
Data Table
YearAndroid Market Share (%)
202438.13
202341.46
202242.94
202141.11
202040.27
201944.51
201844.73
201745.23
201645.2
201546.42
201442.58
201339.25
201240.63
201135.32
201018.71
20096.16
Data Graphic
Android US Market Share by Year

Android’s yearly market share in America is at 38.13%, a decline of 3.33% from 2023. Although Android is only the second most popular mobile operating system in the US, its market share has stayed at 40% over the last ten years.

Market Share of iOS Worldwide

Apple’s iOS mobile operating system held around 29.39% of the global smartphone market share in the most recent quarter of 2024. It is lagging behind Android by 40% market share. Android has continued to dominate the operating system market share at 69.88%.

iOS Market Share Worldwide by Quarter

QuarteriOS Market Share (%)
Q1 202429.39
Q4 202329.19
Q3 202328.83
Q2 202330.25
Q1 202327.89
Q4 202227.64
Q3 202227.71
Q2 202227.58
Q1 2022 28.46
Q4 2021 28.66
iOS Market Share Worldwide by Quarter
Data Table
QuarteriOS Market Share (%)
Q1 202429.39
Q4 202329.19
Q3 202328.83
Q2 202330.25
Q1 202327.89
Q4 202227.64
Q3 202227.71
Q2 202227.58
Q1 2022 28.46
Q4 2021 28.66
Data Graphic
iOS Market Share Worldwide by Quarter

iOS generated a 29.39% market share for the most recent quarter of 2024, which is an increase of about 0.20% compared to the fourth quarter of 2023. Over the previous six quarters, iOS had the highest market share of 30.25% in Q2 2023.

iOS shows a slight increase in Q1 2022 due to high demand for the iPhone 13, the flagship device of the year in the premium segment, and the launch of the iPhone SE, which provides a budget-friendly option to iOS users. However, data shows a drop in Q2 2022

iOS Market Share by Year (2009-2024)

YeariOS Market Share (%)
202429.39
202329.02
202227.85
202127.34
202026.28
201922.71
201820.47
201719.65
201619.29
201520.2
201423.95
201324.03
201224.04
201122.29
201025.48
200934.01
iOS US Market Share by Year
Data Table
YeariOS Market Share (%)
202429.39
202329.02
202227.85
202127.34
202026.28
201922.71
201820.47
201719.65
201619.29
201520.2
201423.95
201324.03
201224.04
201122.29
201025.48
200934.01
Data Graphic
iOS US Market Share by Year

Apple’s yearly market share in 2024 is 29.39%, a 0.37% increase compared to 2023. The largest market share of Apple iOS was way back in 2009 with 34.01%, beating Android by 27.85% worldwide. However, Apple’s iOS started coming up second to Android starting from 2011 onwards.

iOS Market Share in the US

In the most recent quarter of 2024, iOS generated a 61.45% market share in the US, leading by 23.32% against Android at 38.13%. More than half of smartphone users in the US own iPhones.

iOS Market Share Trends in the US by Quarter

QuarteriOS Market Share (%)
Q1 202461.45
Q4 202358.66
Q3 202356.83
Q2 202359.79
Q1 202357.12
Q4 202255.31
Q3 202255.91
Q2 202257.23
Q1 2022 58.5
Q4 2021 58.35
iOS Market Share Trends in the US by Quarter
Data Table
QuarteriOS Market Share (%)
Q1 202461.45
Q4 202358.66
Q3 202356.83
Q2 202359.79
Q1 202357.12
Q4 202255.31
Q3 202255.91
Q2 202257.23
Q1 2022 58.5
Q4 2021 58.35
Data Graphic
iOS Market Share Trends in the US by Quarter

At 61.45%, iOS’ current quarterly market share in the US saw an increase of 2.79% compared to the fourth quarter of 2023.

Shipment of Apple iPhones for the third quarter of 2022 was at 51.9 million units worldwide, an increase of 7.3 million devices from the previous quarter.

iOS US Market Share by Year (2009-2024)

YeariOS Market Share (%)
202461.45
202358.1
202256.74
202158.58
202059.54
201955.23
201854.82
201753.89
201653.19
201550.85
201452.3
201352.79
201249.48
201138.33
201038.31
200957.9
iOS US Market Share by Year
Data Table
YeariOS Market Share (%)
202461.45
202358.1
202256.74
202158.58
202059.54
201955.23
201854.82
201753.89
201653.19
201550.85
201452.3
201352.79
201249.48
201138.33
201038.31
200957.9