Most Popular Social Media Platforms & Apps (2023)

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Top Social Media Apps/Sites by Monthly Active Users (MAU)

Today, 4.7 billion social media users account for more than half of the global population. This data demonstrates how social media platforms have become a part of our daily lives and significant to businesses.

Which are the most popular social media platforms this year? Are your favorite social media sites and apps on the list? Continue reading to learn more about the most popular social media platforms through the monthly active users (MAUs), the great platform for social media marketing to raise brand awareness, and much more.

Editors Picks:

  • With 2.934 billion monthly active users in October 2022, the most popular social media site is Facebook. (Source: Statista)
  • The second most popular social media site is YouTube, with 2.515 billion monthly active users in October 2022. (Source: DataReportal)
  • Instagram has 1.386 billion monthly active users, with a potential advertising reach of 1.386 billion in October 2022. (Source: DataReportal)
  • Twitter has 436 million monthly active users in 2022. (Source: Statista)
  • Reddit has 430 million monthly active users (MAUs) in 2022. (Source: Statista)
  • TikTok takes the 6th spot among social media sites and apps, with 1 billion monthly active users in October 2022. (Source: DataReportal)

The Top 17 Social Networking Platforms by Users Worldwide

Social Networking Platform Monthly Active Users (MAU in billion)
Facebook 2.934
YouTube 2.515
WhatsApp 2
Instagram 1.386
WeChat / Weixin 微信 1.299
TikTok 1
Facebook Messenger* 0.988
Telegram 0.7
Douyin (抖音) 0.6
Kuaishou (快手) 0.587
Sina Weibo (新浪微博) 0.582
QQ (腾讯QQ) 0.569
Snapchat 0.557
Pinterest 0.433
Twitter 0.436
Reddit 0.43
Quora 0.3

*Platforms did not publish updated figures in the last 12 months, so figures need to be updated.

(Source: DataReportal, Statista)

Key Highlights

  • What is the biggest social media platform? Facebook is the most used social media platform, with 2.934 users accessing the platform each month. (Source: DataReportal)
  • Facebook, YouTube, WhatsApp, Instagram, and WeChat are the most popular social media platforms. (Source: DataReportal)
  • 53.51% of social media users actively accessed YouTube every month in 2022. (Source: DataReportal, Statista)
  • Facebook, the most popular social media, surpassed 1 billion in Q3 2012, eight years after its initial launch in 2004. (Source: Statista)
  • Instagram is expected to reach 1.44 billion users by 2025, accounting for 31.2% of all internet users globally. (Source: Statista)
  • Reddit has a 30% increase in monthly active users, making it ahead of social media platforms such as Instagram, Snapchat, Facebook, and Twitter. (Source: Statista)
  • 42.55% of social media users actively accessed WhatsApp every month in 2022. (Source: DataReportal, Statista)

#1. Facebook Monthly Active Users (MAU)

Facebook is the top social media platform, with 2.934 billion monthly active users in October 2022. It reached over 1 billion in the third quarter of 2012, 8 years after its launch in 2004. Furthermore, it is the leading social media that 90% of marketers utilize to advertise and increase brand awareness. (Source: Statista, Britannica, Statista)

  • Today, 36.8% of the global population uses Facebook monthly. (Source: DataReportal)
  • Facebook has 1.968 billion daily active users in 2022. (Source: DataReportal)
  • India is the largest audience of Facebook, with 329.65 million users, followed by the United States, with 179.65 million users in 2022. (Source: Statista)
  • Among social media sites and apps, Facebook has the most significant global advertising audience, with 2.168 billion people or 73.9% of the total active user base. (Source: DataReportal)
  • In early 2022, males were the largest audience on Facebook, with 56.6%. The majority of them are aged 25 to 34. (Source: Statista, Statista)
  • Facebook users primarily open this popular social media to message their friends and family. (Source: DataReportal)

What social media has the most users?

Facebook continues to reign as the popular social media platform in terms of the number of users, advertisements, and audience reach. In 2021, Adults in the United States spent most of their time on Facebook, with the highest average time of 33 minutes among the most popular social media platforms. (Source: Statista, Statista, Statista, Statista)

#2. YouTube Users

The second most popular social media site is YouTube, with 2.515 billion monthly active users in October 2022. With an estimated 3.96 billion social media users, 63.51% use YouTube to watch video content. (Source: DataReportal, Statista)

YouTube, launched in 2005 and acquired by Google in the next year, launched a subscription-based membership for consumers called YouTube Premium that garnered 50 million subscribers in 2021. (Source: Britannica, BusinessofApps)

  • India has the biggest YouTube audience, with roughly 476 million users, followed by the United States, with 247 million users engaging in this app in 2022. (Source: Statista)
  • YouTube is dominated by men, with the majority of men aged 25 to 34, while women’s age range was from 35 to 44 in 2022. (Source: Statista, Statista)
  • In Q3 2020, YouTube became popular with younger users, specifically those aged 15 to 25 in the United States. (Source: Statista)
  • The global advertising revenues of YouTube accounted for $28.845 billion in 2021, an increase of 45.88% from the previous fiscal period. (Source: Statista)
  • The YouTube app reached 361.23 million daily active users on iOS and 7 million Android mobile devices in 2021. (Source: Statista)
  • The average time global users spend on YouTube mobile app is 23.7 hours per month, with South Korea having the highest time spent with 39.9 hours in 2021. (Source: Statista)

Is YouTube considered a social media platform?

YouTube is a social media platform that lets users share and watch video content and communicate through the comment section.

#3. WhatsApp Monthly Active Users

Today, there are 2 billion monthly active users on WhatsApp, making it the third most popular social media platform. It is the world’s most popular messaging app, with 44.93 million monthly downloads in 2022. Furthermore, the United States generated the highest growth of downloads in the Apple App Store with 45%, while Denmark leads the Google Play Store with 260% growth in Q2 2022. (Source: DataReportal, Statista, Statista, Statista)

#4. Instagram MAU

Instagram has 1.386 billion monthly active users, with a potential advertising reach of 1.386 billion in October 2022. As its popularity continues worldwide, it is anticipated to reach 1.44 billion users by 2025, accounting for 31.2% of all internet users worldwide. (Source: DataReportal, Statista)

In strengthening their social media presence, Instagram has been significant to beauty and fashion brands. In 2022, Chanel is the leading luxury brand with 89.1 million combined followers across social media sites such as Instagram, Facebook, YouTube, and Twitter, with Instagram being the most significant contributor. (Source: Statista)

  • Today, approximately 18.1% of the world’s population uses Instagram every month. (Source: DataReportal)
  • India is the country that has the highest amount of Instagram users, with 263.8 million, followed by the United States, with 153.6 million in July 2022. Source: DataReportal)
  • Younger users ages 16 to 34 marked Instagram as their favorite in the same year. (Source: DataReportal)
  • Instagram Stories, a feature of Instagram wherein users can upload a series of photos and videos that are only visible for 24 hours, has 500 million daily active users, accounting for 36.07% of the app’s total audience. (Source: BusinessofApps)
  • Most of the Instagram global audience is 18 to 34 years old in 2022. (Source: Statista)
  • Instagram users primarily open their app to share photos or videos. (Source: DataReportal)

#5. WeChat MAU

WeChat, or Weixin as known in China, reached 1.299 billion monthly active users in 2022, taking the 5th spot among the popular social media platforms. However, it is China’s most popular instant messaging app, with 1.015 billion monthly active users in the same year. (Source: DataReportal, Statista)

#6. Tiktok Users

TikTok takes the 6th spot among social media sites and apps, with 1 billion monthly active users in October 2022. These users primarily access the video sharing platform to look for funny or entertaining content. (Source: DataReportal)

TikTok is a video sharing platform similar to Musical.ly, which ByteDance acquired in 2018. The popular platform allows users to share short-form video content with a broader audience. (Source: Statista)

TikTok is the most popular app in the Google Play Store with 23.96 million downloads, while it came in second in the Apple App Store with 7.51 million downloads in September 2022. (Source: Statista, Statista)

  • Today, marketers can reach roughly 12.8% of all people across the globe by using TikTok ads. (Source: DataReportal)
  • TikTok rose to popularity during the pandemic, with 980.7 million first-time installs in 2020. It went down by 24.54% in the following year. (Source: Statista)
  • The United States has the largest TikTok audience, with 136.42 million users, followed by Indonesia, with 99.07 million users. (Source: Statista)
  • The global audience of TikTok is dominated by younger users aged between 18 to 24 in April 2022. (Source: Statista)
  • In 2021, Android users in the United States spent roughly 19% more time monthly engaging in TikTok than the previous year. (Source: Statista)

#7. Facebook Messenger MAU

With 988 million monthly active users worldwide, Facebook Messenger is the third most popular mobile messaging app in 2022. At the same time, it is the fourth leading social media app in the Apple App Store, with 1.029 million downloads in the United States. (Source: Statista, Statista, Statista)

With 125.5 million active users, India has the most users in this instant messaging app, followed by Brazil, with 63.9 million active users in the same year. (Source: DataReportal)

#8. Telegram Active Users

Telegram, an instant messaging app, has 700 million monthly active users. It is the third most popular messaging platform worldwide, with 31.84 million monthly downloads in 2022. (Source: DataReportal, Statista)

India has the most significant Telegram users, with 70.42 million app downloads. Russia came in second with 24.15 million downloads, followed by the United States with 20.03 million downloads. (Source: Statista)

#9. Douyin MAU

Douyin, the Chinese equivalent of TikTok, has 600 million monthly active users in 2022. The majority of them are aged between 24 to 30, as per the stats in the previous year. (Source: Statista, Statista)

The Chinese-based social media platform, where users can post short videos, is gaining popularity in the country. According to reports, users spend at least 89 minutes each day watching videos on Douyin. (Source: Statista)

#10. Kuaishou MAU

In 2022, Kuaishou, the social media platform for live streams based in China, has 587 million monthly active users. It is expected to generate $6.6 billion in global advertising revenue, and daily active users surpassed 300 million in 2021. (Source: DataReportal, Statista)

#11. Sina Weibo MAU

In 2022, Sina Weibo, the social media platform where you can write blogs, has 582 million monthly active users. These users are mostly the younger generation, particularly those born after 2000. (Source: DataReportal, Statista)

#12. Snapchat MAU

In 2022, Snapchat has 557 million monthly active users and a potential advertising reach of 576 million people. With 144.35 million users, India has the most extensive user base, followed by the United States, with 107.95 million users. Globally, females tend to use this social media app more than men. (Source: Statista, DataReportal, Statista, Statista)

#13. QQ MAU

In 2022, QQ, the Chinese-based instant messaging software, has 569 million monthly active users. These users are mostly men and young people, particularly 24 years and below. QQ users also access the platform daily and spend less than 30 minutes daily, based on the report from 2020. (Source: DataReportal, Statista, Statista, Statista)

#14. Twitter Users

Twitter has 436 million monthly active users in 2022. It is a microblogging platform launched way back in 2006 and is now owned by Elon Musk. With an approximate 544 million potential advertising reach in 2022, Twitter accounted for 237.8 million monetizable daily active users worldwide. (Source: Statista, Britannica, DataReportal, Statista)

The United States is the leading country that has the most Twitter users, with 76.9 million in 2022. In the previous year, most of the said country’s users used this social networking app for entertainment (82%), followed by staying informed about current events (78%). (Source: Statista, Statista)

Globally, men rule this social networking app with a total distribution of 56.4% in 2022. Users aged 25 to 34 made up the largest audience share, accounting for 38.5% of Twitter’s global audience in the previous year’s report. (Source: Statista, Statista)

#15. Pinterest MAU

Pinterest, an online pinboard, had 433 million monthly active users in 2022. These users access this social media primarily to follow or research brands and products. (Source: DataReportal

The United States has the largest Pinterest audience, with 86.35 million users, followed by Brazil, with 27 million users. Moreover, this image-oriented platform is popular among women between the ages of 25 and 34. (Source: Statista, Statista)

#16. Reddit Monthly Active Users

Reddit has 430 million monthly active users (MAUs) in 2022. The platform gained a significant increase of 30% MAUs, putting them ahead of market leaders such as Snapchat, Facebook, Twitter, and Instagram. (Source: Statista, Statista)

Like other social media platforms, men are more likely to use Reddit, with 63.8% in early 2022. According to a survey conducted in 2021, most users in the United States are between the ages of 18 and 29. Furthermore, the United States has the highest share of traffic to the platform, followed by the United Kingdom in 2022. (Source: Statista, Statista, Statista)

#17. Quora MAU

Quora reached 300 million monthly active users in 2022. This online community consists of well-educated people, with 65% holding a bachelor’s degree and 28% having a master’s degree. 37% of the users have significant purchasing power and are probably in management than the general population. (Source: DataReportal, Quora for Business)

How Many People Use Popular Social Media Apps in 2023?

In 2023, the world is expected to have 4.89 billion social media sites and app users, a 6.53% or 300 million increase from the previous year. It is also expected to reach 5.85 billion by 2027, representing a massive increase of 114.28% or 3.12 billion in just ten years. (Source: Statista)

Social Media Users Worldwide (2017-2027)

Year Total Number of Social Media Users (in billion)
2027* 5.85
2026* 5.64
2025* 5.42
2024* 5.17
2023* 4.89
2022 4.59
2021 4.26
2020 3.90
2019 3.51
2018 3.10
2017 2.73

*All values are estimated

(Source: Statista)

As social media grows in popularity worldwide, the total number of social media users in 2023 reached 4.59 billion. It is projected to reach 5.85 billion by 2027, a 27.45% or 1.26 billion rise over the last five years. (Source: Statista)

  • Northern Europe takes the top spot in global social network penetration rate with 85%, followed by Western Europe, which is 1% behind in 2022. (Source: Statista)
  • Globally, the average social network penetration rate was 58.4% in 2022. (Source: Statista)
  • People who use the internet spent 147 minutes or 2 hours and 45 minutes on social media platforms in 2022. (Source: Statista)
  • 47.6% of the people who use the internet spent their time on social media platforms to maintain contact with friends and family in Q3 2021. (Source: Statista)