Snapchat Users: How Many People Use Snapchat (Mar 2023)

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Snapchat now has over 384.30 million daily active users, a 2.48% increase from 2022. By 2025, the number of daily active users is expected to exceed 450 million. India currently has the most Snapchat users, with 144.35 million users.

  • Snapchat remains one of the leading social media platforms globally.
  • From how many people use Snapchat to Snapchat revenue to which countries have the most users, let’s delve into the most exciting facts about Snapchat.
  • In this article, learn more about Snapchat statistics that make the app popular today.

Editors Picks:

  • Total users: Snapchat has more than 300 million users as of 2023. (Source: Statista)
  • Monthly active users: Estimates show roughly 493 million users are on Snapchat globally, a 6% increase from last year or an additional 28 million users. (Source: Statista)
  • Daily active users: According to our estimates, there are approximately 384 million Snapchat daily active users in 2023. It represents nine million more users on the app or a 2.4% increase over 2022. (Source: Statista)
  • No. of posts: Around five billion snaps are created daily. (Source: The Social Shepherd)
  • User demographics: Females comprise 51% of all Snapchat users worldwide, while males comprise only 48.20%. The app’s most popular age group was those aged 13 to 17, accounting for 20% of the total audience or 123.6 million users. (Sources: DataReportal, Statista)

Snapchat Daily Active Users (DAU)

How Many People Have Snapchat?

Based on our estimates, around 384 million is the current number of Snapchat’s daily active users, representing nine million more people on the app, or a rise of 2.4% over 2022. Around 375 million people were using Snapchat in 2022, an increase of 18% in 2021.

How Many Users Are on Snapchat Annually (2014-2025)

Number of Daily Active Users per Year

YearDaily Active Users
2025*454 million
2024*419 million
2023*384 million
2022375 million
2021319 million
2020265 million
2019218 million
2018186 million
2017187 million
2016158 million
2015107 million
201471 million
Data Table

Number of Daily Active Users per Year

YearDaily Active Users
2025*454 million
2024*419 million
2023*384 million
2022375 million
2021319 million
2020265 million
2019218 million
2018186 million
2017187 million
2016158 million
2015107 million
201471 million
Data Graphic

Note: *Data is an estimate for end-of-year daily active users using linear regression, based on data from Statista.

Snapchat is expected to have 384 million daily active users by 2023, a 2.4% increase from last year or an additional nine million users. The app’s user base is expected to reach 454 million daily active users by 2025.

Based on Snapchat user statistics, the app’s user count began at 71 million in 2014 and quickly grew to over 100 million in a year. There were over 200 million daily active users in 2019, representing a 32% increase in just two years or a total of 319 million users on the app.

Snapchat User Growth

Snapchat has 384 million users as of 2023, a 2.4% increase over the previous year or additional nine million users. The app’s users are expected to grow by 9% or around 419 million by 2025. From that point forward, projections show an 8.3% increase in user growth, representing approximately 454 million users of Snapchat.

Average Snaps Per Day

Snapchat statistics show that around five billion snaps are created daily. The app is a platform where users share snippets of their day with their Snapchat friends by posting photos and videos.

Snapchat Monthly Active Users (MAU) (2023)

Estimates show that the number of Snapchat users globally as of 2023 is around 493 million, an increase of 6% from last year or an additional 28 million users. There are approximately 100 million Snapchat users in the United States and Canada.

Number of Snapchat Active Users in a Month (2018-2025)

No. of Snapchat Users Globally (2018–2025)

YearUsers
2025*531.10 million
2024*513.20 million
2023*492.70 million
2022*464.80 million
2021428.40 million
2020354.20 million
2019299.10 million
2018256.40 million
Data Table

No. of Snapchat Users Globally (2018–2025)

YearUsers
2025*531.10 million
2024*513.20 million
2023*492.70 million
2022*464.80 million
2021428.40 million
2020354.20 million
2019299.10 million
2018256.40 million
Data Graphic

The number of Snapchat users as of 2023 is around 492.70 million, an increase of 6% or 27.9 million more users than last year. Snapchat’s user count is projected to reach more than 531 million by 2025.

Snapchat Growth in Monthly Active Users (MAU)

There are over 384 million Snapchat users globally, a 2.48% increase from 2022. The number of Snapchat users is expected to increase by 9% in 2024 and 18% in 2025, or approximately 454 million Snapchat users.

Number of Snapchat Plus Subscribers (2023)

According to Snapchat statistics, the Snapchat+ program, which costs $3.99 per month, has over 2 million subscribers.

Snapchat+ was initially launched in June 2022 in countries such as Canada, France, Australia, Germany, the United States, the United Kingdom, New Zealand, and the United Arab Emirates to diversify Snapchat revenue. It is now available in the following countries: the Netherlands, Denmark, Norway, Egypt, Bahrain, Israel, Oman, Kuwait, Qatar, and India.

Snapchat Demographics (2023)

After categorizing gender and age groups, Snapchat statistics show that males aged 18 to 24 are the most dominant group on the app, accounting for 20.5% of the total user base. Females in the same age group accounted for 18.3%. However, females account for 51% of all Snapchat users worldwide, while males account for only 48.20%.

Snapchat User Age Group Distribution: What is Snapchat’s Largest Age Demographic?

Snapchat statistics show that as of January 2023, the most dominant age group on the app was those aged 13 to 17, accounting for 123.6 million users or 20% of the app’s total audience. Individuals aged 18 to 24 come in second, accounting for 38.9% of Snapchat’s entire user base, or 240.1 million users.

Around 140.3 million users were between the ages of 25 and 34, accounting for 22.8% of Snapchat’s user base, while 84.6 million people were between the ages of 35 and 49, accounting for 13.8% of all Snapchat users. Snapchat users aged 50 and up account for only 3.7% of the app’s total audience or approximately 22.9 million users.

Snapchat User Distribution by Gender

Snapchat usage statistics show that as of January 2023, Snapchat had more female users than male users. Females account for 51% of the total user base, and males account for only 48.20%.

Snapchat User Demographics in the US

According to the Pew Research Center, Snapchat is more popular among younger people, with 67% of American internet users aged 18-29 using the app in 2022. In contrast, 29% of American Snapchat users were between 30 and 49.

Which Country Has Most Snapchat Users?

As of 2022, India has the highest share of Snapchat users, with more than 144 million users. The United States follows with 108 million and France with around 25 million.

Also included in the list of top countries with the largest audience sizes are Pakistan, the United Kingdom, and Saudi Arabia, with 22.25 million, 21.35 million, and 20.45 million users, respectively.

Snapchat Users by Country

Countries With the Most Snapchat Users

CountryNumber of Users
India144.35 million
United States107.95 million
France24.70 million
Pakistan22.25 million
United Kingdom21.35 million
Saudi Arabia20.45 million
Mexico17.25 million
Germany15.65 million
Iraq15.35 million
Egypt14.10 million
Turkey13.80 million
Canada10.40 million
Nigeria10.40 million
Philippines10.10 million
Brazil7.60 million
Australia7.35 million
Russia7.15 million
Algeria6.65 million
Netherlands6.55 million
Columbia6.35 million
Data Table

Countries With the Most Snapchat Users

CountryNumber of Users
India144.35 million
United States107.95 million
France24.70 million
Pakistan22.25 million
United Kingdom21.35 million
Saudi Arabia20.45 million
Mexico17.25 million
Germany15.65 million
Iraq15.35 million
Egypt14.10 million
Turkey13.80 million
Canada10.40 million
Nigeria10.40 million
Philippines10.10 million
Brazil7.60 million
Australia7.35 million
Russia7.15 million
Algeria6.65 million
Netherlands6.55 million
Columbia6.35 million
Data Graphic

India has the most Snapchat users as of 2022, with over 144 million users. The United States comes second with 36 million fewer people users than India. France, Pakistan, and the United Kingdom are also in the top five, with 24.7 million, 22.25 million, and 21.35 million users, respectively.

KLey Stats:

  • Snapchat has more than 15 million users in countries like Germany and Iraq.
  • Canada and Nigeria each have 10.40 million Snapchat users. On the other hand, Algeria, Columbia, and the Netherlands each have 6 million users.
  • The Philippines has 10.10 million Snapchat users, just 300,000 users behind Nigeria and Canada. However, it has 2.5 million more users than Brazil and 2.75 million more than Australia.

Who Has the Most Followers on Snapchat?

The most followed influencer on Snapchat is Kylie Jenner, with 37 million subscribers. Next on the list are her sisters Kim Kardashian with 27.2 million subscribers, and Khloe Kardashian with 16.8 million.

Most Popular Snapchat Accounts

Most Followed Accounts on Snapchat

Name & UsernameNumber of SubscribersCategory
Kylie Jenner (kylizzlemynizzl)37 millionModel (USA)
Kim Kardashian (kimkardashian)27.2 millionMedia Personality (USA)
Khloé Kardashian (khloekardashian)16.8 millionMedia Personality (USA)
Kendall Jenner (kendalljenner)16.7 millionModel (USA)
Kourtney Kardashian (kourtneykardash)15 millionModel (USA)
Selena Gomez (selenagomez)13.6 millionFemale Musician (USA)
DJ Khaled (djkhaled305)13.5 millionMale Musician (USA)
Ariana Grande (moonlightbae)13.1 millionFemale Musician (USA)
Kevin Hart (lilswag79)10.6 millionMale Celebrity (USA)
Loren Gray (loren)10.2 millionFemale Musician (USA)
Justin Bieber (rickthesizzler)9.77 millionMale Musician (Canada)
Snoop Dogg (snoopdogg)8.1 millionMale Musician (USA)
Gigi Hadid (itsgigihadid)8 millionModel (USA)
Demi Lovato (theddlovato)7.41 millionFemale Musician (USA)
Bella Thorne (bellathornedab)6.1 millionFemale Celebrity (USA)
Zendaya (zendaya_96)5.4 millionFemale Celebrity (USA)
Shawn Mendes (shawnmendes1)5.35 millionMale Musician (Canada)
Neymar Jr (neymarjr)4.7 millionFootball (Brazil)
Logan Paul (loganpaul)4.3 millionMale Content Creator (USA)
Amanda Cerny (amandacerny)4.1 millionMedia Personality (USA)
Nicki Minaj (nickiminaj)3.7 millionFemale Musician (USA)
Lady Gaga (ladygaga)3.6 millionFemale Musician (USA)
Ellen DeGeneres (ellen)3.4 millionComedy (USA)
Calvin Harris (calvinharris)3.34 millionDisc Jockey (UK)
Cara Delevingne (caradevilqueen)3.3 millionModel (UK)
Nick Jonas (jicknonas)3.23 millionMale Musician (USA)
Miley Cyrus (mileycyrus)3.17 millionFemale Musician (USA)
Dwayne Johnson (therock)2.95 millionMale Celebrity (USA)
Jennifer Lopez (jlobts)2.91 millionFemale Musician (USA)
Bella Hadid (babybels777)2.57 millionModel (USA)
Real Madrid CF (realmadrid)2.24 millionFootball Club (Spain)
FC Barcelona (fcbarcelona)2.15 millionFootball Club (Spain)
Meghan Trainor (mtrainor22)2.1 millionFemale Musician (USA)
Jared Leto (jaredleto)2 millionMale Celebrity (USA)
Jacqueline Fernandez (jacqueen143)1.9 millionFemale Celebrity (Sri Lanka)
WWE (wwe)1.85 millionWrestling Competition (USA)
King Bach (kingbach)1.82 millionMale Content Creator (Canada)
Jessica Alba (jessicamalba)1.77 millionFemale Celebrity (USA)
Chris Pratt (chrisprattsnap)1.1 millionMale Celebrity (USA)
Sunny Leone (imsunnyleone)1.7 millionModel (Canada)
Usher (howusnap)1.6 millionMale Musician (USA)
Charlie Puth (notcharlieputh)1.6 millionMale Musician (USA)
Vanessa Hudgens (gypsybanessa)1.55 millionFemale Celebrity (USA)
Chance the Rapper (mynamechance)1.54 millionMale Musician (USA)
Katy Perry (katyperry)1.52 millionFemale Musician (USA)
Cardi B (iamcardib)1.5 millionFemale Musician (USA)
Kate Hudson (khudsnaps)1.3 millionFemale Celebrity (USA)
Rebel Wilson (rebelwilsonsnap)1.24 millionFemale Celebrity (Australia)
Antoine Griezmann (antogriezmann)945 millionFootball (France)
Data Table

Most Followed Accounts on Snapchat

Name & UsernameNumber of SubscribersCategory
Kylie Jenner (kylizzlemynizzl)37 millionModel (USA)
Kim Kardashian (kimkardashian)27.2 millionMedia Personality (USA)
Khloé Kardashian (khloekardashian)16.8 millionMedia Personality (USA)
Kendall Jenner (kendalljenner)16.7 millionModel (USA)
Kourtney Kardashian (kourtneykardash)15 millionModel (USA)
Selena Gomez (selenagomez)13.6 millionFemale Musician (USA)
DJ Khaled (djkhaled305)13.5 millionMale Musician (USA)
Ariana Grande (moonlightbae)13.1 millionFemale Musician (USA)
Kevin Hart (lilswag79)10.6 millionMale Celebrity (USA)
Loren Gray (loren)10.2 millionFemale Musician (USA)
Justin Bieber (rickthesizzler)9.77 millionMale Musician (Canada)
Snoop Dogg (snoopdogg)8.1 millionMale Musician (USA)
Gigi Hadid (itsgigihadid)8 millionModel (USA)
Demi Lovato (theddlovato)7.41 millionFemale Musician (USA)
Bella Thorne (bellathornedab)6.1 millionFemale Celebrity (USA)
Zendaya (zendaya_96)5.4 millionFemale Celebrity (USA)
Shawn Mendes (shawnmendes1)5.35 millionMale Musician (Canada)
Neymar Jr (neymarjr)4.7 millionFootball (Brazil)
Logan Paul (loganpaul)4.3 millionMale Content Creator (USA)
Amanda Cerny (amandacerny)4.1 millionMedia Personality (USA)
Nicki Minaj (nickiminaj)3.7 millionFemale Musician (USA)
Lady Gaga (ladygaga)3.6 millionFemale Musician (USA)
Ellen DeGeneres (ellen)3.4 millionComedy (USA)
Calvin Harris (calvinharris)3.34 millionDisc Jockey (UK)
Cara Delevingne (caradevilqueen)3.3 millionModel (UK)
Nick Jonas (jicknonas)3.23 millionMale Musician (USA)
Miley Cyrus (mileycyrus)3.17 millionFemale Musician (USA)
Dwayne Johnson (therock)2.95 millionMale Celebrity (USA)
Jennifer Lopez (jlobts)2.91 millionFemale Musician (USA)
Bella Hadid (babybels777)2.57 millionModel (USA)
Real Madrid CF (realmadrid)2.24 millionFootball Club (Spain)
FC Barcelona (fcbarcelona)2.15 millionFootball Club (Spain)
Meghan Trainor (mtrainor22)2.1 millionFemale Musician (USA)
Jared Leto (jaredleto)2 millionMale Celebrity (USA)
Jacqueline Fernandez (jacqueen143)1.9 millionFemale Celebrity (Sri Lanka)
WWE (wwe)1.85 millionWrestling Competition (USA)
King Bach (kingbach)1.82 millionMale Content Creator (Canada)
Jessica Alba (jessicamalba)1.77 millionFemale Celebrity (USA)
Chris Pratt (chrisprattsnap)1.1 millionMale Celebrity (USA)
Sunny Leone (imsunnyleone)1.7 millionModel (Canada)
Usher (howusnap)1.6 millionMale Musician (USA)
Charlie Puth (notcharlieputh)1.6 millionMale Musician (USA)
Vanessa Hudgens (gypsybanessa)1.55 millionFemale Celebrity (USA)
Chance the Rapper (mynamechance)1.54 millionMale Musician (USA)
Katy Perry (katyperry)1.52 millionFemale Musician (USA)
Cardi B (iamcardib)1.5 millionFemale Musician (USA)
Kate Hudson (khudsnaps)1.3 millionFemale Celebrity (USA)
Rebel Wilson (rebelwilsonsnap)1.24 millionFemale Celebrity (Australia)
Antoine Griezmann (antogriezmann)945 millionFootball (France)
Data Graphic

Model Kylie Jenner has 37 million Snapchat followers and is the most followed influencer on the app. Her sisters, media personalities, are listed next, with Kim Kardashian having 27.2 million subscribers, Khloe Kardashian having 16.8 million, Kendall Jenner having 16.7 million, and Kourtney Kardashian having 15 million.

Key Stats:

  • With over 13 million subscribers, singers Selena Gomez, DJ Khaled, and Ariana Grande are also among the most followed personalities on the Snapchat app.
  • Some Snapchat accounts of Spanish football clubs, such as Real Madrid CF and FC Barcelona, have over 2 million subscribers.
  • Canadian celebrities are also on the list of most-followed people on Snapchat, including singer Shawn Mendes with 5 million subscribers, content creator King Bach with 1.82 million, and model Sunny Leone with 1.7 million.

Snapchat Popularity

There are currently around 384 million Snapchat users globally, a 2% increase or 9.3 million more users from 2022. It ranked fourth in the top downloaded apps in 2022, with 357 million. Social media users also spend 30 minutes on average using Snapchat. With 635 million monthly active users, the app ranks 10th among the most popular social networks worldwide.

Snapchat has 65 million fewer monthly active users than Telegram but 9 million more than Kuaishou and 79 million more than Twitter.

How Many Downloads Does Snapchat Have?

Snapchat is one of the most downloaded apps in 2022, with 330 million downloads. It has 27 million fewer downloads than the video editing app CapCut but has 20 million more than the messaging app Telegram.