Snapchat Users: How Many People Use Snapchat (Feb 2024)

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By Ash Turner
As CEO of CompareMyMobile.com and BankMyCell.com since 2009, Ash has been a pivotal figure in the mobile tech industry. With a background in managing Brightstar’s PhoneRecycleBank, he boasts extensive experience with global carriers and MVNOs like T-Mobile and O2, and leading manufacturers such as Apple and Samsung.

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| Updated on February 21, 2024
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Marlene Centeno
Marlene specializes in creating comprehensive guides for smartphones, tablets, and smartwatches from leading brands like Apple, Samsung, and Google, demonstrating a deep understanding of these technologies.

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Edited By
Kim Juanillo
Kim, an editor with a rich background in digital content management and developmental psychology, brings a unique blend of analytical and creative skills to BankMyCell. With her background in Psychology, Kim is adept at understanding complex concepts and transforming them into engaging, accessible content.

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Snapchat is expected to reach 431 million daily active users all over the world in 2024, a 4.1% increase from 2023. By 2025, the number of daily active users is expected to exceed 467 million. India currently has the most Snapchat users, with 182.35 million users. Snapchat is the fifth most popular messaging app globally.

Snapchat remains one of the leading social media platforms globally.

Let’s delve into the most exciting facts about Snapchat–from how many people use Snapchat to which countries have the most users of the app and many more!

Editors Picks:

  • Snapchat DAU: There are 431 million Snapchat daily active users in 2024. Snapchat’s average daily active users are expected to grow by 8.35.% more, or up to 467 million DAU from 2024 to 2025.
  • Snapchat MAU: Estimates show roughly 513 million users are on Snapchat monthly. This figure is expected to increase by 3.49% in 2025, or the addition of around 17 million more monthly users on average.
  • Snapchat Plus Subscribers: The Snapchat+ program has over seven million paid subscribers in 2024.
  • How Many American Snapchat Users Are There?: There are approximately 108 million total Snapchat users in the US. Around 67% of American internet users aged 18-29 in the country use the app.
  • How Many Snaps in a Day: Around five billion snaps are created daily.
  • Snapchat Demographics: Females comprise 51% of all Snapchat users worldwide, while males comprise only 48.20%. The app’s largest age group was those aged 18 to 24, accounting for 38.6% of the social media platform’s total audience.

Snapchat Daily Active Users (DAU)

How Many People Have Snapchat?

Snapchat’s daily active users are currently at 431 million, representing 17 million more people on the app daily, or a rise of 4.1% over 2023. Around 414 million people were using Snapchat in 2023.

How Many Users Are on Snapchat Annually (2014-2025)

Number of Daily Active Users per Year

YearDaily Active Users (in millions)
2025*467
2024*431
2023414
2022375
2021319
2020265
2019218
2018186
2017187
2016158
2015107
201471
How Many Users Are on Snapchat Annually
Data Table

Number of Daily Active Users per Year

YearDaily Active Users (in millions)
2025*467
2024*431
2023414
2022375
2021319
2020265
2019218
2018186
2017187
2016158
2015107
201471
Data Graphic
How Many Users Are on Snapchat Annually

Note: *Data is an estimate for end-of-year daily active users using linear regression, based on data from Statista.

Snapchat is expected to have 431 million daily active users in 2024, a 4.10% increase from last year. The app’s user base is expected to reach 467 million daily active users by 2025.

Based on Snapchat user statistics, the app’s user count began at 71 million in 2014 and quickly grew to over 100 million in a year. The app’s next 100 million mark, however, is going to take another four years. It reached over 200 million daily active users in 2019.

Snapchat User Growth

Snapchat’s users are expected to grow by 8.35% from 2024 to 2025, to a total of 467 million daily users. This translates to an increase of 36 million more daily active Snapchat users on average. Snapchat has 431 million daily users in 2024, a 4.1% increase over the previous year.

Average Snaps Per Day

Snapchat statistics show that around five billion snaps are created daily. The app is a platform where users share snippets of their day with their Snapchat friends by posting photos and videos.

Snapchat Monthly Active Users (MAU) (2024)

Estimates show that the number of Snapchat users in a month in 2024 is around 513.20 million, an increase of 4.16% from last year or an additional 20.5 million users. There are approximately 100 million Snapchat users in the United States and Canada.

Number of Snapchat Active Users in a Month (2018-2025)

No. of Snapchat Users Globally (2018–2025)

YearUsers
2025*531.10 million
2024*513.20 million
2023*492.70 million
2022*464.80 million
2021428.40 million
2020354.20 million
2019299.10 million
2018256.40 million
Number of Snapchat Active Users in a Month
Data Table

No. of Snapchat Users Globally (2018–2025)

YearUsers
2025*531.10 million
2024*513.20 million
2023*492.70 million
2022*464.80 million
2021428.40 million
2020354.20 million
2019299.10 million
2018256.40 million
Data Graphic
Number of Snapchat Active Users in a Month

The number of active Snapchat users in a month in 2024 is around 513.20 million, an increase of 4.16% or 20.5 million more users than last year. Snapchat’s user count is projected to reach more than 531 million by 2025.

Snapchat Growth in Monthly Active Users (MAU)

From 513.20 million in 2024, the number of Snapchat users in a month is expected to increase by 3.48% in 2025. This roughly translates to 18 million more monthly users in the next year.

Number of Snapchat Plus Subscribers (2024)

According to Snapchat statistics, the Snapchat+ program will have over seven million paid subscribers in 2024. The app’s premium version costs $3.99 per month.

Snapchat+ was initially launched in June 2022 in countries such as Canada, France, Australia, Germany, the United States, the United Kingdom, New Zealand, and the United Arab Emirates to diversify Snapchat revenue.

Snapchat Demographics (2024)

Snapchat statistics show that females account for 51% of all Snapchat users worldwide, while males account for 48.20%. The largest age group among the Snapchat advertising audiences is aged 18 to 24, which makes up 38.6% of the population.

Snapchat User Age Demographics: What is Snapchat’s Largest Age Demographic?

Snapchat statistics show that as of 2023, the most dominant age group on the app was those aged 18 to 24, accounting for 38.6% of the app’s total audience. Individuals aged 25 to 34 come in second, accounting for 23.2% of Snapchat’s entire user base.

Around 19.9% of all Snapchat users were aged 13 to 17, and 14.0% were aged 35 to 49. Snapchat users aged 50 and up account for only 3.7% of the app’s total audience.

Snapchat User Distribution by Gender: What of the Snapchat Users are Female?

Snapchat usage statistics show that females were the largest Snapchat audience. Females account for 51% of the total user base, and males account for 48.20%

Snapchat User Demographics in the US

According to the Pew Research Center, Snapchat is more popular among younger people in the US, with 67% of American internet users aged 18-29 using the app in 2022. In contrast, 29% of American Snapchat users were between 30 and 49.

Which Country Has Most Snapchat Users?

India has the highest share of Snapchat users, with more than 182.35 million users. The United States follows with 108.8 million and Pakistan with around 26.35 million.

Also included in the list of top countries with the largest audience sizes are France, the United Kingdom, and Saudi Arabia, with 25.9 million, 23.15 million, and 21.75 million users, respectively.

Snapchat Users by Country

Countries With the Most Snapchat Users

CountryNumber of Users
India182.35
United States108.8
Pakistan26.35
France25.9
United Kingdom23.15
Saudi Arabia21.75
Germany18.65
Mexico17.15
Iraq16.75
Egypt15.65
Turkey15.00
Nigeria13.05
Canada11.45
Russia8.05
Australia7.96
Philippines7.75
Brazil7.635
Algeria7.15
Netherlands7.15
Columbia6.305
Snapchat Users by Country
Data Table

Countries With the Most Snapchat Users

CountryNumber of Users
India182.35
United States108.8
Pakistan26.35
France25.9
United Kingdom23.15
Saudi Arabia21.75
Germany18.65
Mexico17.15
Iraq16.75
Egypt15.65
Turkey15.00
Nigeria13.05
Canada11.45
Russia8.05
Australia7.96
Philippines7.75
Brazil7.635
Algeria7.15
Netherlands7.15
Columbia6.305
Data Graphic
Snapchat Users by Country

India has the most Snapchat users, with over 182 million users. The United States comes second with 73.55 million less users than India. Pakistan, France, and the United Kingdom are also in the top five, with 26.35 million, 25.9 million, 23.15 million users, respectively.

KLey Stats:

  • Snapchat has more than 15 million users in countries like Germany and Iraq.
  • Canada and Nigeria each have 10.40 million Snapchat users. On the other hand, Algeria, Columbia, and the Netherlands each have 6 million users.
  • The Philippines has 10.10 million Snapchat users, just 300,000 users behind Nigeria and Canada. However, it has 2.5 million more users than Brazil and 2.75 million more than Australia.

Who Has the Most Followers on Snapchat?

The most followed influencer on Snapchat is Kylie Jenner, with 37 million subscribers. Next on the list are her sisters Kim Kardashian with 27.2 million subscribers, and Khloe Kardashian with 16.8 million.

Most Popular Snapchat Accounts

Most Followed Accounts on Snapchat

Name & UsernameNumber of SubscribersCategory
Kylie Jenner (kylizzlemynizzl)37 millionModel (USA)
Kim Kardashian (kimkardashian)27.2 millionMedia Personality (USA)
Khloé Kardashian (khloekardashian)16.8 millionMedia Personality (USA)
Kendall Jenner (kendalljenner)16.7 millionModel (USA)
Kourtney Kardashian (kourtneykardash)15 millionModel (USA)
Selena Gomez (selenagomez)13.6 millionFemale Musician (USA)
DJ Khaled (djkhaled305)13.5 millionMale Musician (USA)
Ariana Grande (moonlightbae)13.1 millionFemale Musician (USA)
Kevin Hart (lilswag79)10.6 millionMale Celebrity (USA)
Loren Gray (loren)10.2 millionFemale Musician (USA)
Justin Bieber (rickthesizzler)9.77 millionMale Musician (Canada)
Snoop Dogg (snoopdogg)8.1 millionMale Musician (USA)
Gigi Hadid (itsgigihadid)8 millionModel (USA)
Demi Lovato (theddlovato)7.41 millionFemale Musician (USA)
Bella Thorne (bellathornedab)6.1 millionFemale Celebrity (USA)
Zendaya (zendaya_96)5.4 millionFemale Celebrity (USA)
Shawn Mendes (shawnmendes1)5.35 millionMale Musician (Canada)
Neymar Jr (neymarjr)4.7 millionFootball (Brazil)
Logan Paul (loganpaul)4.3 millionMale Content Creator (USA)
Amanda Cerny (amandacerny)4.1 millionMedia Personality (USA)
Nicki Minaj (nickiminaj)3.7 millionFemale Musician (USA)
Lady Gaga (ladygaga)3.6 millionFemale Musician (USA)
Ellen DeGeneres (ellen)3.4 millionComedy (USA)
Calvin Harris (calvinharris)3.34 millionDisc Jockey (UK)
Cara Delevingne (caradevilqueen)3.3 millionModel (UK)
Nick Jonas (jicknonas)3.23 millionMale Musician (USA)
Miley Cyrus (mileycyrus)3.17 millionFemale Musician (USA)
Dwayne Johnson (therock)2.95 millionMale Celebrity (USA)
Jennifer Lopez (jlobts)2.91 millionFemale Musician (USA)
Bella Hadid (babybels777)2.57 millionModel (USA)
Real Madrid CF (realmadrid)2.24 millionFootball Club (Spain)
FC Barcelona (fcbarcelona)2.15 millionFootball Club (Spain)
Meghan Trainor (mtrainor22)2.1 millionFemale Musician (USA)
Jared Leto (jaredleto)2 millionMale Celebrity (USA)
Jacqueline Fernandez (jacqueen143)1.9 millionFemale Celebrity (Sri Lanka)
WWE (wwe)1.85 millionWrestling Competition (USA)
King Bach (kingbach)1.82 millionMale Content Creator (Canada)
Jessica Alba (jessicamalba)1.77 millionFemale Celebrity (USA)
Chris Pratt (chrisprattsnap)1.1 millionMale Celebrity (USA)
Sunny Leone (imsunnyleone)1.7 millionModel (Canada)
Usher (howusnap)1.6 millionMale Musician (USA)
Charlie Puth (notcharlieputh)1.6 millionMale Musician (USA)
Vanessa Hudgens (gypsybanessa)1.55 millionFemale Celebrity (USA)
Chance the Rapper (mynamechance)1.54 millionMale Musician (USA)
Katy Perry (katyperry)1.52 millionFemale Musician (USA)
Cardi B (iamcardib)1.5 millionFemale Musician (USA)
Kate Hudson (khudsnaps)1.3 millionFemale Celebrity (USA)
Rebel Wilson (rebelwilsonsnap)1.24 millionFemale Celebrity (Australia)
Antoine Griezmann (antogriezmann)945 millionFootball (France)
Most Popular Snapchat Accounts
Data Table

Most Followed Accounts on Snapchat

Name & UsernameNumber of SubscribersCategory
Kylie Jenner (kylizzlemynizzl)37 millionModel (USA)
Kim Kardashian (kimkardashian)27.2 millionMedia Personality (USA)
Khloé Kardashian (khloekardashian)16.8 millionMedia Personality (USA)
Kendall Jenner (kendalljenner)16.7 millionModel (USA)
Kourtney Kardashian (kourtneykardash)15 millionModel (USA)
Selena Gomez (selenagomez)13.6 millionFemale Musician (USA)
DJ Khaled (djkhaled305)13.5 millionMale Musician (USA)
Ariana Grande (moonlightbae)13.1 millionFemale Musician (USA)
Kevin Hart (lilswag79)10.6 millionMale Celebrity (USA)
Loren Gray (loren)10.2 millionFemale Musician (USA)
Justin Bieber (rickthesizzler)9.77 millionMale Musician (Canada)
Snoop Dogg (snoopdogg)8.1 millionMale Musician (USA)
Gigi Hadid (itsgigihadid)8 millionModel (USA)
Demi Lovato (theddlovato)7.41 millionFemale Musician (USA)
Bella Thorne (bellathornedab)6.1 millionFemale Celebrity (USA)
Zendaya (zendaya_96)5.4 millionFemale Celebrity (USA)
Shawn Mendes (shawnmendes1)5.35 millionMale Musician (Canada)
Neymar Jr (neymarjr)4.7 millionFootball (Brazil)
Logan Paul (loganpaul)4.3 millionMale Content Creator (USA)
Amanda Cerny (amandacerny)4.1 millionMedia Personality (USA)
Nicki Minaj (nickiminaj)3.7 millionFemale Musician (USA)
Lady Gaga (ladygaga)3.6 millionFemale Musician (USA)
Ellen DeGeneres (ellen)3.4 millionComedy (USA)
Calvin Harris (calvinharris)3.34 millionDisc Jockey (UK)
Cara Delevingne (caradevilqueen)3.3 millionModel (UK)
Nick Jonas (jicknonas)3.23 millionMale Musician (USA)
Miley Cyrus (mileycyrus)3.17 millionFemale Musician (USA)
Dwayne Johnson (therock)2.95 millionMale Celebrity (USA)
Jennifer Lopez (jlobts)2.91 millionFemale Musician (USA)
Bella Hadid (babybels777)2.57 millionModel (USA)
Real Madrid CF (realmadrid)2.24 millionFootball Club (Spain)
FC Barcelona (fcbarcelona)2.15 millionFootball Club (Spain)
Meghan Trainor (mtrainor22)2.1 millionFemale Musician (USA)
Jared Leto (jaredleto)2 millionMale Celebrity (USA)
Jacqueline Fernandez (jacqueen143)1.9 millionFemale Celebrity (Sri Lanka)
WWE (wwe)1.85 millionWrestling Competition (USA)
King Bach (kingbach)1.82 millionMale Content Creator (Canada)
Jessica Alba (jessicamalba)1.77 millionFemale Celebrity (USA)
Chris Pratt (chrisprattsnap)1.1 millionMale Celebrity (USA)
Sunny Leone (imsunnyleone)1.7 millionModel (Canada)
Usher (howusnap)1.6 millionMale Musician (USA)
Charlie Puth (notcharlieputh)1.6 millionMale Musician (USA)
Vanessa Hudgens (gypsybanessa)1.55 millionFemale Celebrity (USA)
Chance the Rapper (mynamechance)1.54 millionMale Musician (USA)
Katy Perry (katyperry)1.52 millionFemale Musician (USA)
Cardi B (iamcardib)1.5 millionFemale Musician (USA)
Kate Hudson (khudsnaps)1.3 millionFemale Celebrity (USA)
Rebel Wilson (rebelwilsonsnap)1.24 millionFemale Celebrity (Australia)
Antoine Griezmann (antogriezmann)945 millionFootball (France)
Data Graphic
Most Popular Snapchat Accounts

Model Kylie Jenner has 37 million Snapchat followers and is the most followed influencer on the app. Her sisters, media personalities, are listed next, with Kim Kardashian having 27.2 million subscribers, Khloe Kardashian having 16.8 million, Kendall Jenner having 16.7 million, and Kourtney Kardashian having 15 million.

Key Stats:

  • With over 13 million subscribers, singers Selena Gomez, DJ Khaled, and Ariana Grande are also among the most followed personalities on the Snapchat app.
  • Some Snapchat accounts of Spanish football clubs, such as Real Madrid CF and FC Barcelona, have over 2 million subscribers.
  • Canadian celebrities are also on the list of most-followed people on Snapchat, including singer Shawn Mendes with 5 million subscribers, content creator King Bach with 1.82 million, and model Sunny Leone with 1.7 million.

Snapchat Popularity

There are currently around 431 million users on Snapchat daily. It ranked fifth in the top downloaded apps in the world, with 330 million downloads. Social media users also spend 30 minutes on average using Snapchat. With 513.2 million monthly active users, the app ranks 10th among the most popular social media platforms worldwide.

How Many Downloads Does Snapchat Have?

Snapchat is one of the most downloaded apps in the world, with 330 million downloads. It has 27 million fewer downloads than the video editing app CapCut but has 20 million more than the messaging app Telegram.