Netflix Statistics: How Many Subscribers Does Netflix Have? (Jun 2023)

There will be over 251 million Netflix users by the end of 2023, an 8.8% user growth from the previous year. Netflix’s subscriber count is expected to grow to 297 million in 2025.

Note: *Estimates based on a CAGR Q1 2020-Q4 2022 2.14%

According to our estimates, the number of Netflix consumers in 2023 will be around 251 million. It represents an 8% increase over last year’s figures. User count has steadily increased in 11 years, with no discernible downward trend. The streaming service had more than 100 million users by 2017 and reached the 200 million mark by 2020.

There were 230.75 million Netflix users during the fourth quarter of 2022, 7.66 million more users than last year, or an increase of around 3%.  According to our projections, the number of paid subscribers will rise by 2% or 235.69 million by the first quarter of 2023.

Netflix’s user base increased by 8.8% in 2023, or 20.4 million more users than the previous year. According to our projections, the streaming service’s subscriber growth will further increase by 18.45% in 2025, an addition of about 46.35 million subscribers from 2023.

There were 221.44 million monthly active users on Netflix worldwide as of January 2022. Approximately 106.362 million users stream from Android devices, while roughly 115.12 million users stream from iOS devices.

There are currently 692 million Netflix viewers worldwide, approximately a 6% increase or additional 37 million users from 2022. It is expected to increase to 725 million viewers in 2024 and even 781.70 million in 2026.

Note: *Forecast data, where viewers are paid subscribers of any age who watch Netflix at least once a month via the app or website.

Netflix has approximately 692.10 million viewers globally, a 6% increase from 2022 or about 37 million more in viewership. According to projections, there will be an additional 32.9 million viewers in 2024, a 5% increase over 2023.

Around 7% of Netflix users worldwide use the ad-supported streaming service tier. Projections show that it will increase by 24% in 2024. By 2027, the ad-supported tier is expected to account for up to 58% of the user base. (Source: Statista)

Netflix announced the ad-supported tier by the end of 2022 to offset its losses after losing more than 200,000 customers at the start of 2022. (Source: Statista)

Globally, around 7% of consumers on Netflix use the ad-supported tier, and it’s expected to rise to 24% by 2024. According to projections, these figures will reach 36% in 2025 and 58% in 2027.

According to Netflix statistics, approximately 52% of the streaming platform’s users are female, while 48% are male.

Based on data from the global research platform Morning Consult, the average Netflix user in the US is a female aged around their late twenties to forties, more likely without a college degree, and earning less than $50,000 per year.

More than 70% of those aged 18-44 years old in the US have someone in their household subscribed to Netflix.

Netflix streaming accounted for 22.4% of total television viewing time in 2022. In 2020, Netflix subscribers watched an average of 3.2 hours of video daily, or up to six billion hours monthly. An hour of streaming typically consumes up to 3 GB of data, implying that people consume approximately 288 GB per month just from Netflix.

Netflix statistics show that Australia had the highest Netflix penetration rate of 65% as of 2022. The United Kingdom follows with 57% and the United States with 53%. Brazil, Italy, and Japan, on the other hand, have penetration rates of 22%, 12%, and 11%, respectively.

Netflix is available in over 190 countries, but its television shows and movies catalog varies by country and changes regularly. According to the Netflix FAQ, some countries don’t support Netflix, including North Korea, China, Russia, Syria, and Crimea.

There were 74.30 million Netflix subscribers in the United States and Canada during the fourth quarter of 2022, a 1% increase from the previous quarter. In the first quarter of 2022, there were 74.58 million users in the United States and Canada, a 0.26% increase from the same quarter of last year.

In the last five quarters, the fourth quarter of 2021 had the most users in the United States and Canada, with 75.22 million. On the other hand, the lowest was during the second quarter of 2022, with 73.28 million users only.

Stranger Things was the most popular Netflix show in the world in 2022. Then comes Manifest and Inventing Anna. The television shows Dahmer – Monster: The Jeffrey Dahmer Story, Bridgerton, and Wednesday are in the top four to six spots. Alchemy of Souls, Emily in Paris, and 1899 are also on the list.

With a Netflix subscription, you can watch your favorite television shows and movies in one place. Like other streaming platforms, such as Amazon Prime Video and HBO Max, the streaming giant continues to record a growing user count and millions in revenue.