Netflix Statistics: How Many Subscribers Does Netflix Have? (2024)

BankMyCell is Featured in Forbes, PBS, CBS, Mashable, CNET, Computer World
Number of Netflix subscribers
You are here:
By Ash Turner
As CEO of CompareMyMobile.com and BankMyCell.com since 2009, Ash has been a pivotal figure in the mobile tech industry. With a background in managing Brightstar’s PhoneRecycleBank, he boasts extensive experience with global carriers and MVNOs like T-Mobile and O2, and leading manufacturers such as Apple and Samsung.

Learn about our editorial process

| Updated on April 08, 2024
Fact Checked By
Marlene Centeno
Marlene specializes in creating comprehensive guides for smartphones, tablets, and smartwatches from leading brands like Apple, Samsung, and Google, demonstrating a deep understanding of these technologies.

Learn about our editorial process

Edited By
Kim Juanillo
Kim, an editor with a rich background in digital content management and developmental psychology, brings a unique blend of analytical and creative skills to BankMyCell. With her background in Psychology, Kim is adept at understanding complex concepts and transforming them into engaging, accessible content.

Learn about our editorial process

Netflix is expected to grow to 282.68 million users in 2024, representing an 8.6% increase from approximately 260.28 million subscribers in 2023. Regarding Netflix’s revenue, the platform generated USD 33.7 million in 2023.

How many Netflix global subscribers are there, or how many people have a Netflix account?

Read more to learn how many subscribers Netflix has, which country has the most Netflix subscribers, and many more.

Most Netflix subscribers in 2022 were from the United States and Canada, and they generated the highest average monthly revenue per streaming customer at $16.37. The second highest ARPU were from Europe, the Middle East, and Africa, at only $5.56 behind the top regions. Netflix revenue per customer in Latin America and the Asia Pacific was around $8.3.

Editors Picks:

  • Total subscribers: There will be around 282.68 million Netflix users in 2024, an 8.6% user growth from 2023. Netflix’s subscriber growth is expected to rise by 8.15% in 2025, an addition of about 23.05 million subscribers from 2024.
  • Monthly active users: Netflix had 221.44 million monthly users worldwide. Around 106.362 million people with Netflix accounts were streaming from Android devices, while 115.12 million were streaming from iOS devices.
  • Total viewers: There are currently 725 million Netflix viewers worldwide, a 4.75% increase or an additional 32.9 million viewers from 2023. It is expected to increase to 754.70 million viewers in 2025, or a 4.09% growth in viewership from 2024.
  • User demographics: Roughly 52% of users on Netflix are female, while 48% are male. The average Netflix subscriber in the US has a net income of not less than USD 50,000 per year. The majority of adults in the US aged 18-64 years old will come from households that subscribe to Netflix.
  • Watch time: Netflix streaming accounted for 22.4% of television viewing time. The platform’s users streamed 3.2 hours of video per day.

How Many Netflix Subscribers Are There?

There will be over 282 million Netflix users in 2024, an 8.6% user growth from the previous year. Netflix’s subscriber count is expected to grow to 305.73 million in 2025.

How Many Users Does Netflix Have by Year (2013-2025)

Number of Users per Year on Netflix

YearNo. of Users
2025*305.73 million
2024*282.68 million
2023*260.28 million
2022230.75 million
2021221.84 million
2020203.66 million
2019167.09 million
2018139.26 million
2017110.64 million
201689.09 million
201570.84 million
201454.48 million
201341.43 million
How Many Users Does Netflix Have by Year
Data Table

Number of Users per Year on Netflix

YearNo. of Users
2025*305.73 million
2024*282.68 million
2023*260.28 million
2022230.75 million
2021221.84 million
2020203.66 million
2019167.09 million
2018139.26 million
2017110.64 million
201689.09 million
201570.84 million
201454.48 million
201341.43 million
Data Graphic
How Many Users Does Netflix Have by Year

*Note: Estimates are based on a regression analysis.

According to our estimates, the number of Netflix consumers in 2025 will be around 305.73 million. It represents an 8% increase over this year’s figures. User count has steadily increased in 11 years, with no discernible downward trend. The streaming service had more than 100 million users by 2017 and reached the 200 million mark by 2020.

Netflix Subscriber Count by Quarter

Quarterly Number of Netflix Subscribers

QuarterNo. of Netflix Subscribers
Q4 2023260.28 million
Q3 2023247.15 million
Q2 2023238.39 million
Q1 2023232.50 million
Q4 2022230.75 million
Q3 2022223.09 million
Q2 2022220.67 million
Q1 2022221.64 million
Q4 2021221.84 million
Q3 2021213.56 million
Q2 2021209.18 million
Q1 2021207.64 million
Netflix Subscriber Count by Quarter
Data Table

Quarterly Number of Netflix Subscribers

QuarterNo. of Netflix Subscribers
Q4 2023260.28 million
Q3 2023247.15 million
Q2 2023238.39 million
Q1 2023232.50 million
Q4 2022230.75 million
Q3 2022223.09 million
Q2 2022220.67 million
Q1 2022221.64 million
Q4 2021221.84 million
Q3 2021213.56 million
Q2 2021209.18 million
Q1 2021207.64 million
Data Graphic
Netflix Subscriber Count by Quarter

There were 260.28 million Netflix users during the fourth quarter of 2023, 13.13 million more users than last quarter, or an increase of around 5%. According to our projections, the number of paid subscribers will rise by 8.6% or 22.4 million from Q4 2023 to Q4 2024.

Key Stats:

  • There were only about 34 million users by the first quarter of 2013. Then, it eventually grew to 41 million by the fourth quarter of the same year.
  • The user count of Netflix increased to over 100 million by the third quarter of 2017, representing a 5% increase from the previous quarter.
  • Netflix’s user count grew to over 203.66 million by the fourth quarter of 2020. It increased by 1% in the first quarter of 2021 and 0.7% in the second quarter of 2021. The total number of users reached 221 million in the fourth quarter of the same year.

Netflix Subscriber Growth

Netflix’s user base increased by 8.6% in 2024, or 22.4 million more users than the previous year. According to our projections, the streaming service’s subscriber growth will further increase by 8.15% in 2025, an addition of about 23.05 million subscribers from 2024.

Netflix Monthly Active Users (MAU)

There were 221.44 million monthly active users on Netflix worldwide. Approximately 106.362 million users stream from Android devices, while roughly 115.12 million users stream from iOS devices.

Total Number of Netflix Viewers Worldwide (2024)

There are currently 725 million Netflix viewers worldwide, approximately a 4.75% increase or an additional 32.9 million users from 2023. It is expected to increase to 754.70 million viewers in 2025 and even 781.70 million in 2026.

Total Netflix Viewers by Year (2020-2026)

Number of Netflix Viewers per Year

YearNo. of Netflix Viewers
2026*781.70 million
2025*754.70 million
2024*725 million
2023*692.10 million
2022*655 million
2021611.10 million
2020544.30 million
Total Netflix Viewers by Year
Data Table

Number of Netflix Viewers per Year

YearNo. of Netflix Viewers
2026*781.70 million
2025*754.70 million
2024*725 million
2023*692.10 million
2022*655 million
2021611.10 million
2020544.30 million
Data Graphic
Total Netflix Viewers by Year

Note: *Forecast data, where viewers are paid subscribers of any age who watch Netflix at least once a month via the app or website.

Netflix has approximately 725 million viewers globally, a 4.7% increase from 2023 or about 32.9 million more in viewership. According to projections, there will be an additional 29.7 million viewers in 2025, a 4.1% increase over 2024.

Key Stats:

  • There were approximately 544 million users of Netflix worldwide in 2020. It increased by 12% the following year, or additional 67 million users.
  • There were 655 million users of Netflix worldwide in 2022. It increased by 6% in 2023, representing 37 million more users for the year.
  • Projections show that from 692 million users in 2023, the number of Netflix viewership worldwide will increase by 725 million in 2024, 755 million in 2025, and 782 million in 2026. It represents a yearly increase of around 3 to 5%.

Share of Ad-Supported Tier Netflix Subscribers Worldwide (2024)

Around 24% of Netflix users worldwide use the ad-supported streaming service tier. Projections show that it will increase by 36% in 2025. By 2027, the ad-supported tier is expected to account for up to 58% of the user base.

Share of Netflix Users Using Ad-Supported Tier (2023-2027)

Share of Ad-Supported Netflix Subscribers per Year

YearShare of Ad-Supported Subscribers
202758%
202647%
202536%
202424%
20237%
Share of Netflix Users Using Ad-Supported Tier
Data Table

Share of Ad-Supported Netflix Subscribers per Year

YearShare of Ad-Supported Subscribers
202758%
202647%
202536%
202424%
20237%
Data Graphic
Share of Netflix Users Using Ad-Supported Tier

Globally, around 24% of consumers on Netflix use the ad-supported tier, and it’s expected to rise to 36% by 2025. According to projections, these figures will reach 47% in 2026 and 58% in 2027.

Netflix Demographics

According to Netflix statistics, approximately 52% of the streaming platform’s users are female, while 48% are male.

Based on data from the global research platform Morning Consult, the average Netflix user in the US is a female aged around their late twenties to forties, more likely without a college degree, and earning less than $50,000 per year.

More than 70% of those aged 18-44 years old in the US have someone in their household subscribed to Netflix.

Netflix Viewing Statistics

Netflix streaming accounted for 22.4% of total television viewing time. Netflix subscribers watched an average of 3.2 hours of video daily, or up to six billion hours monthly. An hour of streaming typically consumes up to 3 GB of data, implying that people consume approximately 288 GB per month just from Netflix.

Netflix Penetration: Share of Households Subscribed to Netflix by Country

Penetration Rate of Netflix Globally

CountryPenetration rate of Netflix
Australia65%
UK57%
U.S.53%
Canada48%
France29%
Spain26%
Germany24%
Mexico23%
South Korea23%
Brazil22%
Italy12%
Japan11%
Penetration Rate of Netflix Globally
Data Table

Penetration Rate of Netflix Globally

CountryPenetration rate of Netflix
Australia65%
UK57%
U.S.53%
Canada48%
France29%
Spain26%
Germany24%
Mexico23%
South Korea23%
Brazil22%
Italy12%
Japan11%