How Many Users are on WhatsApp? User Statistics and Trends (Mar 2023)

Our estimates show that WhatsApp has 2.7 billion monthly active users, a growth of 15% from 2022, or 367 million more monthly users. It ranks first in the list of the most popular global mobile messenger apps, recording around 2 billion monthly active users. WhatsApp has 737 million more monthly active users than Weixin/WeChat and over 1 billion more users than Facebook Messenger.

Note: *Number of monthly active users was estimated using a linear regression analysis based on data from Business of Apps.

Our estimates show that WhatsApp currently has more than 2.7 billion users, a 15% increase from 2022, or 367 million more users. By 2025, the number of WhatsApp users is expected to exceed 3 billion.

Around 367 million more monthly active users were added to the number of WhatsApp users from 2022 to 2023, an increase of 15%. WhatsApp experienced its highest growth in 2016 when its user base increased by 50% or 357 million more users.

WhatsApp has recorded 2.67 billion more users from 2012, representing approximately 2.78 billion users in 2023. Its current number of users is expected to grow by 9% more in 2024, or 251 million more users, and by 18% increase in 2025, or 502 million more users.

Our estimates show that around 138 billion messengers have been sent so far this year, a 10% increase from 2022 or 13 million more messages.

According to our estimates, the WhatsApp Business app has been downloaded 352 million times so far in 2023. Around 2.39 billion global consumers and companies used WhatsApp Business in 2021.

Projections show the number of WhatsApp Business app downloads will increase by 35% by 2025, or 125 million more downloads. It’s estimated that there will be 3.28 billion WhatsApp Business users by 2025.

Note: *Number of downloads was estimated using linear regression analysis based on data from Statista.

WhatsApp Business has received 352 million downloads so far, an increase of 17% from 2022, or around 62 million more downloads. WhatsApp Business reached over 200 million downloads in 2021. According to our projections, WhatsApp downloads will reach 476.82 million by 2025.

Males account for 53.50% of all WhatsApp users worldwide, while females account for 46.50%.

WhatsApp’s most active users are between 36 and 45, accounting for 20% of the total user base. There are more male users on WhatsApp, as they account for 53.50% of the entire user base, while females account for 46.50%. (Sources: Zoko, Statista 1, Statista 2, Statista 3)

WhatsApp is the top messenger app globally, with 44.93 million downloads. It represents 10 million more downloads than Snapchat and Telegram. WhatsApp is the fourth most downloaded app in the US, with one million fewer downloads than Cash App but 9 million more than Snapchat. (Sources: Zoko, Statista 1, Statista 2, Statista 3)

The most active WhatsApp users are those between 36 and 45 years old, making up 20% of all users in the US. The second largest group is aged 15 to 25, accounting for 19%, followed by users aged 46 to 55, making up 17%

WhatsApp statistics show that male users account for 20% of the app’s total user base in the United States. On the other hand, females account for 17%.

India has the highest number of WhatsApp users worldwide, with 390 million. Brazil comes second with a gap of 242 million users behind India. India accounts for 5.81% of all WhatsApp downloads from the Google Play Store worldwide. However, the United States leads the way for WhatsApp downloads on the Apple App Store, accounting for 6.60%.

There are 98 million WhatsApp users in the United States. Around 23% of adults use the application, or roughly one in every four adults. WhatsApp is currently the fourth most downloaded mobile app in the US. On the other hand, the United States ranks fourth worldwide with the most WhatsApp users.

So far, India has the highest number of WhatsApp Business app downloads globally, with 291.58 million.

Countries With the Highest WhatsApp Business App Downloads

With 291.58 million downloads, India has the most WhatsApp Business users. Indonesia comes second with 73.12 million downloads, followed by Brazil with 69.50 million. Pakistan, Nigeria, and Egypt are also on the list, with WhatsApp Business downloads ranging from 16 million to 48 million.