How Many Users Are on WhatsApp? User Statistics and Trends (Feb 2024)

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By Ash Turner
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| Updated on February 20, 2024
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It’s estimated that there are currently 3.03 billion WhatsApp users in 2024, a rise of 9.02% or 250.96 million more users from 2023. WhatsApp is the leading mobile messaging app globally. It also ranks first on the list of the most downloaded apps globally, with 44.93 million downloads. It ranks fourth in the US with 63 million downloads.

Editors Picks:

  • How Many WhatsApp Users Are There?: Our estimates show that there are 3.03 billion WhatsApp monthly active users currently. It is expected that the app’s monthly active users worldwide are going to grow by 8.27% from 2024 to 2025.
  • Number of Downloads for WhatsApp Business: Our estimates show that WhatsApp’s business app will be downloaded 414 million times in 2024. Downloads and business accounts are expected to increase by 15% in 2025.
  • No. of Messages Sent on WhatsApp Daily: Our estimates show that approximately 150 billion WhatsApp messages will be sent daily on average this year. It represents a 9.4% increase from 2023, or 13 billion more daily messages sent through the mobile messaging platform compared to the previous year.
  • Countries With The Most WhatsApp Downloads: There are 390 million users of WhatsApp in India, making it the country with the most WhatsApp users globally. Brazil follows with 148 million people using the instant messaging platform, and then Indonesia with 112 million.
  • WhatsApp Gender Demographics (Worldwide): WhatsApp statistics show that males account for 53.50% of its global users, while females account for 46.50%.
  • WhatsApp Demographics in the USA: The United States has around 98 million WhatsApp users. WhatsApp usage data reveals that the most dominant age group of WhatsApp users in the US is aged from 36 to 45, accounting for 20% of the user base. It also shows that males make up 53.50% of the app’s total user base in the United States, while female users make up 46.50%.
  • WhatsApp’s Popularity: WhatsApp is the most popular messaging app worldwide. It is also the third most popular out of all social media apps of 2023. With 2.7 billion active users in a month, around 52% of internet users globally use the platform

WhatsApp Monthly Active Users (MAU)

How Many People Use WhatsApp?

Our estimates show that WhatsApp has 3.031 billion monthly active users, a growth of 9.02% from 2023, or 250 million more monthly users. It ranks first in the list of the most popular global mobile messenger apps. It is followed by WeChat, more commonly known as Weixin in China, and Facebook Messenger.

WhatsApp Number of Users Monthly (2012-2025)

WhatsApp User Growth (2012–2025)

YearUsers
2025*3282.18 million
2024*3031.23 million
2023*2780.27 million
20222413 million
20212289 million
20202102 million
20191813 million
20181560 million
20171323 million
20161076 million
2015719 million
2014409 million
2013213 million
2012103 million
WhatsApp Number of Users Monthly
Data Table

WhatsApp User Growth (2012–2025)

YearUsers
2025*3282.18 million
2024*3031.23 million
2023*2780.27 million
20222413 million
20212289 million
20202102 million
20191813 million
20181560 million
20171323 million
20161076 million
2015719 million
2014409 million
2013213 million
2012103 million
Data Graphic
WhatsApp Number of Users Monthly

Note: *Number of monthly active users was estimated using a linear regression analysis based on data from Business of Apps.

Our estimates show that WhatsApp currently has more than 3.031 billion users, a 9% increase from 2023, or 250million more users. WhatsApp experienced its highest growth in 2016 when its user base increased by 50% or 357 million more users. By 2025, the number of WhatsApp users is expected to reach 3.282 billion.

Key Stats:

  • WhatsApp has recorded a growth of 2.67 billion more monthly active users from 2012 to 2023.
  • Projections show that there will be around 3 billion users of WhatsApp in 2024, representing 251 million more users from 2023, or a rise of 9%.
  • WhatsApp reached over 1 billion users in 2016, representing a 50% increase from the previous year or 357 million more users.
  • WhatsApp surpassed 2 billion users in 2020 when it gained 289 million more users compared to 2019, or a 16% increase.
  • Internet users worldwide can download the instant messaging app WhatsApp on Google Play Store and Apple App Store.
  • Facebook acquired WhatsApp in February 2014 and paid approximately $16 billion. That consists of US $4 billion in cash and roughly US $12 billion in Facebook shares.

WhatsApp User Growth

Around 250 million more monthly active users were added to the number of WhatsApp users from 2023 to 2024, an increase of 9%. Its current number of users is expected to grow by 8.27% more in 2025, or 251 million more users to a total of 3.282 billion users.

Number of Mobile Messages Sent On WhatsApp Daily (2024)

Our estimates show that around 150 billion messages are being sent over the app on average daily this year. This is a 9.4% increase from 2023, or 13 billion more messages per day.

Key Stats:

  • Around 50 billion messages were sent on WhatsApp daily in 2016, which increased by 20% the following year. It represents 10 billion more messages sent through the platform in a day.
  • Approximately 100 billion messages were sent on WhatsApp per day in 2020, representing a 66% increase over 2017, or 40 billion more messages. The numbers from 2020 increased by 12.31% the following year, or 12.31 billion more messages daily.
  • Around 125 billion messages were sent on WhatsApp messenger per day in 2022, representing 75 billion more messages on a daily average since 2016.

WhatsApp Business Users and Downloads (2024)

According to our estimates, the WhatsApp Business app will be downloaded 379.23 million times in 2024. Around 2.39 billion global consumers and companies used WhatsApp Business in 2021.

Projections show the number of WhatsApp Business app downloads will increase by 14.74% by 2025, or 55.91 million more downloads. It’s estimated that there will be more than 1.2 billion WhatsApp Business users this year.

WhatsApp Business Downloads (2018-2025)

WhatsApp Business Statistics (No. of Downloads from 2018–2025)

YearNo. of Downloads
2025*476.82 million
2024*414.45 million
2023*316.16 million
2022*277.44 million
2021200.34 million
2020170.46 million
201998.85 million
201837.87 million
WhatsApp Business Downloads
Data Table

WhatsApp Business Statistics (No. of Downloads from 2018–2025)

YearNo. of Downloads
2025*476.82 million
2024*414.45 million
2023*316.16 million
2022*277.44 million
2021200.34 million
2020170.46 million
201998.85 million
201837.87 million
Data Graphic
WhatsApp Business Downloads

Note: *Number of downloads was estimated using linear regression analysis based on data from Statista.

WhatsApp Business will be downloaded 379.23 million times in 2024, an increase of 19.9% from 2023, or around 63.07 million more downloads. WhatsApp Business reached over 200 million downloads in 2021. According to our projections, WhatsApp downloads will reach 435.14 million by 2025.

Key Stats:

  • WhatsApp Business was downloaded 37.58 million times in 2018. Roughly 63 million more downloads were recorded the following year. The number of WhatsApp downloads reached over 175 million in 2020.
  • There were 220.52 million WhatsApp downloads in 2021, which increased by 31% the following year, or 69 million more downloads.
  • According to our projections, there will be a 17% increase in WhatsApp downloads from 2023, or an additional 62 million more downloads. It means that WhatsApp is expected to be downloaded for 414.45 million in 2024.

WhatsApp User Demographics Worldwide

Males account for 53.50% of all WhatsApp users worldwide, while females account for 46.50%.

WhatsApp Demographics in the US: Do Americans Use WhatsApp?

The United States has around 98 million WhatsApp users. The country’s most dominant age group is 36 to 45 years old, accounting for 20% of its user base. There are more male users on WhatsApp, as they account for 53.50% of the entire user base, while females account for 46.50%. (Sources: Zoko, Statista 1, Statista 2, Statista 3)

WhatsApp is the top messenger app globally, with 44.93 million downloads. It represents 10 million more downloads than Snapchat and Telegram. WhatsApp is the fourth most downloaded app in the US, with one million fewer downloads than Cash App but 9 million more than Snapchat. (Sources: Zoko, Statista 1, Statista 2, Statista 3)

WhatsApp Users in the US Age Demographics

The most active WhatsApp users are those between 36 and 45 years old, making up 20% of all users in the US. The second largest group is aged 15 to 25, accounting for 19%, followed by users aged 46 to 55, making up 17%

WhatsApp Users in the US Gender Demographics

WhatsApp statistics show that male users account for 53.50% of the app’s total user base in the United States. On the other hand, females account for 46.50% of American users.

Top Countries: Who Uses WhatsApp The Most?

India has the highest number of WhatsApp users worldwide, with 390 million. Brazil comes second with a gap of 148 million users. India accounts for 5.81% of all WhatsApp downloads from the Google Play Store worldwide. However, the United States leads the way for WhatsApp downloads on the Apple App Store, accounting for 6.60%.

WhatsApp Users by Country (2024)

Number of WhatsApp Users by Country

CountryNo. of Users
India390 million
Brazil148 million
Indonesia112 million
United States98 million
Philippines88 million
Mexico77 million
Turkey56 million
Egypt55 million
Germany44 million
Nigeria40 million
Italy35 million
WhatsApp Users by Country
Data Table

Number of WhatsApp Users by Country

CountryNo. of Users
India390 million
Brazil148 million
Indonesia112 million
United States98 million
Philippines88 million
Mexico77 million
Turkey56 million
Egypt55 million
Germany44 million
Nigeria40 million
Italy35 million
Data Graphic
WhatsApp Users by Country

Key Stats:

  • With 390 million users in India, WhatsApp statistics show that the country leads in terms of WhatsApp user count. Brazil comes second with 148 million people, followed by Indonesia with 112 million.
  • WhatsApp statistics show the US has 10 million more users of WhatsApp than the Philippines. On the other hand, the Philippines has 11 million more users than Mexico.
  • According to WhatsApp statistics, Turkey and Egypt have about 50 million users each, while Germany and Nigeria have about 40 million. There are 35 million users of the app in Italy.

WhatsApp Users in the USA

There are 98 million WhatsApp users in the United States. Around 23% of adults use the application, or roughly one in every four adults. WhatsApp is currently the fourth most downloaded mobile app in the US. On the other hand, the United States ranks fourth worldwide with the most WhatsApp users.

Which Country Has the Highest Downloads for WhatsApp Business?

So far, India has the highest number of WhatsApp Business app downloads globally, with 291.58 million.

Top Countries by WhatsApp In-App Revenues

Countries With the Highest WhatsApp Business App Downloads

CountryNo. of WhatsApp Business Downloads
India291.58 million
Indonesia73.12 million
Brazil69.50 million
Pakistan48.16 million
Nigeria22.37 million
Egypt16.15 million
Russia15.46 million
Mexico14.88 million
United States12.22 million
Colombia10.90 million
Countries With the Highest WhatsApp Business App Downloads
Data Table
CountryNo. of WhatsApp Business Downloads
India291.58 million
Indonesia73.12 million
Brazil69.50 million
Pakistan48.16 million
Nigeria22.37 million
Egypt16.15 million
Russia15.46 million
Mexico14.88 million
United States12.22 million
Colombia10.90 million
Data Graphic
Countries With the Highest WhatsApp Business App Downloads

With 291.58 million downloads, India has the most WhatsApp Business users. Indonesia comes second with 73.12 million downloads, followed by Brazil with 69.50 million. Pakistan, Nigeria, and Egypt are also on the list, with WhatsApp Business downloads ranging from 16 million to 48 million.