How Many Users Are on WhatsApp? User Statistics and Trends (Oct 2023)
It’s estimated that there are currently 2.78 billion WhatsApp users in 2023, a rise of 15% or 367 million more users from 2022. WhatsApp is the leading mobile messaging app globally. It also ranks first on the list of the most downloaded apps globally, with 44.93 million downloads. It ranks fourth in the US with 63 million downloads.
Editors Picks:
- How Many WhatsApp Users Are There?: Our estimates show that there are 2.7 billion WhatsApp monthly active users currently. It is expected that the app’s monthly active users worldwide are going to grow by 18% from 2023 to 2025.
- Number of Downloads for WhatsApp Business: Our estimates show that WhatsApp’s business app will be downloaded 352 million times in 2023. Downloads and business accounts are expected to increase by 35% in 2025.
- No. of Messages Sent on WhatsApp Daily: Our estimates show that approximately 138 billion WhatsApp messages will be sent daily on average this year. It represents a 10% increase from 2022, or 13 billion more daily messages sent through the mobile messaging platform compared to the previous year.
- Countries With The Most WhatsApp Downloads: There are 390 million users of WhatsApp in India, making it the country with the most WhatsApp users globally. Brazil follows with 148 million people using the instant messaging platform, and then Indonesia with 112 million.
- WhatsApp Gender Demographics (Worldwide): WhatsApp statistics show that males account for 53.50% of its global users, while females account for 46.50%.
- WhatsApp Demographics in the USA: The United States has around 98 million WhatsApp users. WhatsApp usage data reveals that the most dominant age group of WhatsApp users in the US is aged from 36 to 45, accounting for 20% of the user base. It also shows that males make up 53.50% of the app’s total user base in the United States, while female users make up 46.50%.
- WhatsApp’s Popularity: WhatsApp is the most popular messaging app worldwide. It is also the third most popular out of all social media apps of 2023. With 2.7 billion active users in a month, around 52% of internet users globally use the platform
WhatsApp Monthly Active Users (MAU)
How Many People Use WhatsApp?
Our estimates show that WhatsApp has 2.7 billion monthly active users, a growth of 15% from 2022, or 367 million more monthly users. It ranks first in the list of the most popular global mobile messenger apps. It is followed by WeChat, more commonly known as Weixin in China, and Facebook Messenger.
WhatsApp Number of Users Monthly (2012-2025)
WhatsApp User Growth (2012–2025)
| Year | Users |
|---|---|
| 2025* | 3282.18 million |
| 2024* | 3031.23 million |
| 2023* | 2780.27 million |
| 2022 | 2413 million |
| 2021 | 2289 million |
| 2020 | 2102 million |
| 2019 | 1813 million |
| 2018 | 1560 million |
| 2017 | 1323 million |
| 2016 | 1076 million |
| 2015 | 719 million |
| 2014 | 409 million |
| 2013 | 213 million |
| 2012 | 103 million |
- Data Table
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WhatsApp User Growth (2012–2025)
Year Users 2025* 3282.18 million 2024* 3031.23 million 2023* 2780.27 million 2022 2413 million 2021 2289 million 2020 2102 million 2019 1813 million 2018 1560 million 2017 1323 million 2016 1076 million 2015 719 million 2014 409 million 2013 213 million 2012 103 million - Data Graphic
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Note: *Number of monthly active users was estimated using a linear regression analysis based on data from Business of Apps.
Our estimates show that WhatsApp currently has more than 2.7 billion users, a 15% increase from 2022, or 367 million more users. WhatsApp experienced its highest growth in 2016 when its user base increased by 50% or 357 million more users. By 2025, the number of WhatsApp users is expected to exceed 3 billion.
Key Stats:
- WhatsApp has recorded a growth of 2.67 billion more monthly active users from 2012 to 2023.
- Projections show that there will be around 3 billion users of WhatsApp in 2024, representing 251 million more users from 2023, or a rise of 9%.
- WhatsApp reached over 1 billion users in 2016, representing a 50% increase from the previous year or 357 million more users.
- WhatsApp surpassed 2 billion users in 2020 when it gained 289 million more users compared to 2019, or a 16% increase.
- Internet users worldwide can download the instant messaging app WhatsApp on Google Play Store and Apple App Store.
- Facebook acquired WhatsApp in February 2014 and paid approximately $16 billion. That consists of US $4 billion in cash and roughly US $12 billion in Facebook shares.
WhatsApp User Growth
Around 367 million more monthly active users were added to the number of WhatsApp users from 2022 to 2023, an increase of 15%. Its current number of users is expected to grow by 9% more in 2024, or 251 million more users, and by 18% increase in 2025, or 502 million more users.
Number of Mobile Messages Sent On WhatsApp Daily (2023)
Our estimates show that around 138 billion messages are being sent over the app on average daily this year. This is a 10% increase from 2022, or 13 billion more messages per day.
Key Stats:
- Around 50 billion messages were sent on WhatsApp daily in 2016, which increased by 20% the following year. It represents 10 billion more messages sent through the platform in a day.
- Approximately 100 billion messages were sent on WhatsApp per day in 2020, representing a 66% increase over 2017, or 40 billion more messages. The numbers from 2020 increased by 12.31% the following year, or 12.31 billion more messages daily.
- Around 125 billion messages were sent on WhatsApp messenger per day in 2022, representing 75 billion more messages on a daily average since 2016.
WhatsApp Business Users and Downloads (2023)
According to our estimates, the WhatsApp Business app has been downloaded 352 million times so far in 2023. Around 2.39 billion global consumers and companies used WhatsApp Business in 2021.
Projections show the number of WhatsApp Business app downloads will increase by 35% by 2025, or 125 million more downloads. It’s estimated that there will be 3.28 billion WhatsApp Business users by 2025.
WhatsApp Business Downloads (2018-2025)
WhatsApp Business Statistics (No. of Downloads from 2018–2025)
| Year | No. of Downloads |
|---|---|
| 2025* | 476.82 million |
| 2024* | 414.45 million |
| 2023* | 352.08 million |
| 2022* | 289.71 million |
| 2021 | 220.52 million |
| 2020 | 175.95 million |
| 2019 | 101.05 million |
| 2018 | 37.58 million |
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WhatsApp Business Statistics (No. of Downloads from 2018–2025)
Year No. of Downloads 2025* 476.82 million 2024* 414.45 million 2023* 352.08 million 2022* 289.71 million 2021 220.52 million 2020 175.95 million 2019 101.05 million 2018 37.58 million - Data Graphic
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Note: *Number of downloads was estimated using linear regression analysis based on data from Statista.
WhatsApp Business has received 352 million downloads so far, an increase of 17% from 2022, or around 62 million more downloads. WhatsApp Business reached over 200 million downloads in 2021. According to our projections, WhatsApp downloads will reach 476.82 million by 2025.
Key Stats:
- WhatsApp Business was downloaded 37.58 million times in 2018. Roughly 63 million more downloads were recorded the following year. The number of WhatsApp downloads reached over 175 million in 2020.
- There were 220.52 million WhatsApp downloads in 2021, which increased by 31% the following year, or 69 million more downloads.
- According to our projections, there will be a 17% increase in WhatsApp downloads from 2023, or an additional 62 million more downloads. It means that WhatsApp is expected to be downloaded for 414.45 million in 2024.
WhatsApp User Demographics Worldwide
Males account for 53.50% of all WhatsApp users worldwide, while females account for 46.50%.
WhatsApp Demographics in the US: Do Americans Use WhatsApp?
The United States has around 98 million WhatsApp users. The country’s most dominant age group is 36 to 45 years old, accounting for 20% of its user base. There are more male users on WhatsApp, as they account for 53.50% of the entire user base, while females account for 46.50%. (Sources: Zoko, Statista 1, Statista 2, Statista 3)
WhatsApp is the top messenger app globally, with 44.93 million downloads. It represents 10 million more downloads than Snapchat and Telegram. WhatsApp is the fourth most downloaded app in the US, with one million fewer downloads than Cash App but 9 million more than Snapchat. (Sources: Zoko, Statista 1, Statista 2, Statista 3)
WhatsApp Users in the US Age Demographics
The most active WhatsApp users are those between 36 and 45 years old, making up 20% of all users in the US. The second largest group is aged 15 to 25, accounting for 19%, followed by users aged 46 to 55, making up 17%
WhatsApp Users in the US Gender Demographics
WhatsApp statistics show that male users account for 53.50% of the app’s total user base in the United States. On the other hand, females account for 46.50% of American users.
Top Countries: Who Uses WhatsApp The Most?
India has the highest number of WhatsApp users worldwide, with 390 million. Brazil comes second with a gap of 148 million users. India accounts for 5.81% of all WhatsApp downloads from the Google Play Store worldwide. However, the United States leads the way for WhatsApp downloads on the Apple App Store, accounting for 6.60%.
WhatsApp Users by Country (2023)
Number of WhatsApp Users by Country
| Country | No. of Users |
|---|---|
| India | 390 million |
| Brazil | 148 million |
| Indonesia | 112 million |
| United States | 98 million |
| Philippines | 88 million |
| Mexico | 77 million |
| Turkey | 56 million |
| Egypt | 55 million |
| Germany | 44 million |
| Nigeria | 40 million |
| Italy | 35 million |
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Number of WhatsApp Users by Country
Country No. of Users India 390 million Brazil 148 million Indonesia 112 million United States 98 million Philippines 88 million Mexico 77 million Turkey 56 million Egypt 55 million Germany 44 million Nigeria 40 million Italy 35 million - Data Graphic
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Key Stats:
- With 390 million users in India, WhatsApp statistics show that the country leads in terms of WhatsApp user count. Brazil comes second with 148 million people, followed by Indonesia with 112 million.
- WhatsApp statistics show the US has 10 million more users of WhatsApp than the Philippines. On the other hand, the Philippines has 11 million more users than Mexico.
- According to WhatsApp statistics, Turkey and Egypt have about 50 million users each, while Germany and Nigeria have about 40 million. There are 35 million users of the app in Italy.
WhatsApp Users in the USA
There are 98 million WhatsApp users in the United States. Around 23% of adults use the application, or roughly one in every four adults. WhatsApp is currently the fourth most downloaded mobile app in the US. On the other hand, the United States ranks fourth worldwide with the most WhatsApp users.
Which Country Has the Highest Downloads for WhatsApp Business?
So far, India has the highest number of WhatsApp Business app downloads globally, with 291.58 million.
Top Countries by WhatsApp In-App Revenues
Countries With the Highest WhatsApp Business App Downloads
| Country | No. of WhatsApp Business Downloads |
|---|---|
| India | 291.58 million |
| Indonesia | 73.12 million |
| Brazil | 69.50 million |
| Pakistan | 48.16 million |
| Nigeria | 22.37 million |
| Egypt | 16.15 million |
| Russia | 15.46 million |
| Mexico | 14.88 million |
| United States | 12.22 million |
| Colombia | 10.90 million |
- Data Table
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Country No. of WhatsApp Business Downloads India 291.58 million Indonesia 73.12 million Brazil 69.50 million Pakistan 48.16 million Nigeria 22.37 million Egypt 16.15 million Russia 15.46 million Mexico 14.88 million United States 12.22 million Colombia 10.90 million - Data Graphic
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With 291.58 million downloads, India has the most WhatsApp Business users. Indonesia comes second with 73.12 million downloads, followed by Brazil with 69.50 million. Pakistan, Nigeria, and Egypt are also on the list, with WhatsApp Business downloads ranging from 16 million to 48 million.
