Disney+ Users: How Many Subscribers Does Disney+ Have? (Jun 2023)

It is estimated that Disney+ will reach 209.16 million subscribers by the end of 2023, an increase of 44.96 million or 27.38% from 2022. The Walt Disney Company, Disney’s parent company, initially estimated that the streaming platform would reach 60 to 90 million users by 2024, making it impressive that it took them less than two years to get more than 100 million users.

Disney+ had 161.8 million subscribers worldwide in the first quarter of 2023, which is a 1.46% decline in subscriber count from the fourth quarter of 2022. It is the first time this streaming service has seen a drop in users since its launch in November 2019. After two years of its release, Disney+ achieved 126.8 million downloads.

Disney+ is a streaming service developed by the Walt Disney Company. They offer a wide range of series and movies from Pixar, Disney, Star Wars, Marvel, National Geographic, and many more. It is available in over 100 countries.

In Q1 2023, Disney Plus had 161.8 million subscribers worldwide, 2.4 million users less than the previous quarter, or a 1.46% decline in subscribers. It is the first drop in user numbers for this streaming service since its launch in November 2019 due to the limited availability of Indian Premier League cricket matches on Disney Plus Hotstar, its Indian brand.

Despite a decline in the number of Disney Plus subscribers, it still has more than 50 million more global subscribers than its closest competitor, HBO Max.

Note: *Number of users was estimated using a linear regression analysis based on Q4 data from Statista.

Disney Plus reached 164.2 million subscribers in 2022, a massive increase of 90.5 million after a year of its launch in 2020. The Disney Plus subscription numbers are expected to continue growing in the following years. It is expected to reach 299.66 million subscribers by 2025, a 45.25 million or 17.78% increase from the estimated number of 2024.

Disney Plus’ number of users grew by 44.96 million or 27.38% in 2023. It is expected to gain 90.5 million more subscribers by 2025, achieving a 43.27% user growth from 2023.

Disney+ had 42 million subscribers in the US in 2022, representing a 25.57% penetration rate in the country. The subscription platform will have around 122 million viewers in the US in 2023, a 12.2 million or 11.11% increase in viewership from 2022.

In 2021, Disney+ Originals, Star Wars: The Mandalorian, came in second place on the most in-demand original series in the US, one of the factors of additional millions of new subscribers.

In the US, the company offers a Disney bundle wherein subscribers can have full access to three streaming services such as Disney+, Hulu, and ESPN+.

Disney Plus is expected to have 152.8 million viewers in the US by 2026, an increase of 30.8 million or 25.24% from this year. With the ad-supported tier introduced in December 2022, Disney Plus reached almost 110 million viewers in the US by the end of the year.

Ad-supported tier is a subscription plan where you can watch movies and series with ads for US $7.99 per month, which is US $3 less than the ad-free premium plan.

Disney+ generated an average revenue per user (ARPU) of US $3.93 monthly in the first quarter of 2023, a minimal increase of US $0.02 over the fourth quarter of 2022.

Disney Plus generated the highest ARPU with US $5.63 in the second quarter of 2020. Then it declined until the second quarter of 2021, dropping US $1.64 or 29.12%. While in 2022, the streaming service’s ARPU fell quarter over quarter, except that it was steady in the second and third quarters. Early this year, it showed a slight increase in ARPU compared to the fourth quarter of last year.

Disney Plus’ ARPU in the first quarter of 2023 is US $3.93, a $0.48 decrease from the first quarter of 2022.

As Disney+ continues to focus on providing animated and fantasy films that are appealing to children and families, a large part of Disney+ users (45%) are under 18 years old. Twenty-three percent are aged between 18 and 34, and 32% are over 35.

In the fourth quarter of 2022, Disney+ generated a 15% market share in the subscription video-on-demand (SVOD) segment.

The dominant age group of Disney+ is 2 to 7 years old in the US, with a share of 43% of users. Males also account for the largest share at 52%. The United States has the second-largest Disney+ user base, with 42 million subscribers.

In the US, ages 2 to 7 account for 43% of the Disney Plus audience. Twenty-five percent are aged 18 to 34, 24% are 35 to 54, and 8% are over 55.

Most of the Disney Plus users in the US are males, accounting for 52% of users, while females account for 48%.

India has the largest Disney+ user base, with 52 million subscribers. Despite declining subscribers to the Indian brand Disney+ Hotstar in the country due to the limited availability of Indian Premier League cricket matches, it remains the leading country with the most subscribers.

With 52 million subscribers, India has the largest number of Disney Plus subscribers. The United States came in second with 42 million subscribers, followed by Brazil with 8 million, the United Kingdom with 7.5 million, and Mexico with 6 million.

In 2023, Disney+ has over 500 movies, 15,000 episodes, and 80 Disney+ Originals. The streaming platform managed to pull several titles from Netflix and other streaming services.

With Disney+ basic or premium subscription, users can create and customize up to 7 profiles online across web browsers, smartphones, computers, and TV. It is also worth noting that a paid subscriber can enjoy streaming on four screens simultaneously.