How Many Users Does Pinterest Have? Users Statistics & Trends (Sep 2023)

It is estimated that there are going to be 544 million global monthly active users for Pinterest in 2023, a 21% increase or approximately 94 million additional users from 2022. This means that more than 11% of social media users in the world use the app monthly.

Note: *Number of users was estimated using linear regression analysis based on data from Statista.

According to Pinterest statistics, the app currently has 544 million users. It represents a 21% increase or 94 million additional users from 2022. Based on projections, the number of Pinners is expected to grow by 10% in 2024, or 53 million more users, and by 20% in 2025, or more than 100 million more users.

According to our estimates, Pinterest’s users will continue to grow by 10% from 2023 to 2024., or an increase of around 53 million more users. There will be more than 100 million Pinners in 2025, a 20% increase from 2023. .

Pinterest’s traffic reached 985.5 million per month in 2023. The website is ranked 30th worldwide and ranked 25th in the US by size of monthly traffic.

The United States has the most Pinterest users, with 84.60 million users. Pinterest is the sixth most popular social media app in the United States.

Brazil comes in second with around 28 million people, followed by Mexico with 19.45 million. Also included in the top five countries with the most Pinners are Germany with 15.88 million and France with 10.65 million.

The United States currently has the most Pinterest users, with 84.60 million. Brazil follows with 28.05 million and Mexico with 19.45 million. Germany has 15.88 million users, while France has 5.23 million fewer than Germany. Both Canada and Italy have over 8 million users.

As of the fourth quarter of 2022, the United States and Canada had 95 million Pinterest users, while Europe had 124 million. The rest of the world had around 231 million.

According to our estimates, Pinterest’s average revenue per user (ARPU) is currently around US $2.24, an increase of about US $0.28 from 2022. Projections show an upward trend in the coming years, as Pinterest’s ARPU is expected to reach $2.46 in 2024 and $2.69 in 2025.

Note: * The number of users was estimated using linear regression analysis based on Q4 data from Statista.

Our estimates show that Pinterest’s average revenue per user (ARPU) is currently around US $2.24, an increase of around US $0.28 from 2022. In the last eight years, Pinterest recorded its lowest ARPU in 2016 at US $0.74 and the highest this 2023 with $2.24. According to projections, the platform’s ARPU is expected to reach $2.46 in 2024 and $2.69 in 2025.

According to Pinterest statistics, females account for 76.20% of their users, and males account for 17.20%. The remaining 6.60% preferred not to specify. Pinners aged 25 to 34 are also the most dominant users of the app, accounting for 38.9% of the platform’s total user base.

Based on Pinterest statistics worldwide, users within the age group 25-34 make up the majority of users on the app. They account for approximately 39% of the entire user base. People aged 18-24 come in second with 23%, followed by those aged 35-44 with 16%. Females are the most dominant Pinners across all age groups. So what percent of Pinterest users are men? They account for 17.20% of the app’s total users.

Pinterest statistics show that females account for 76.20% of all users. It is one of the most female-dominated online social platforms like Snapchat, if not the most-female dominated platform. One possible reason for this is that Pinterest’s most popular pinners are also women, and users may share similar interests with them, such as fashion, design, and lifestyle.

Pinterest usage statistics show that the age group distribution of Pinterest users in the United States is mostly even. Users aged 18-29 slightly lead in size with 27%. Females account for 70% of users on the app, while males account for 30%. According to most Pinners in the country, they use the platform mainly for entertainment.

Many users of Pinterest in the US are aged 18 to 29, accounting for 27% of the platform’s user base. On the other hand, users aged 30-39 account for 26%, and those aged 50-64 account for 25%. People aged 40-49 account for only 21% of Pinners, making them the minority.

Females accounted for 70% of all Pinterest users in the United States, while males accounted for 30%.

Joy Cho, the top paid influencer on Pinterest, has 15.2 million followers. She has 2.8 million monthly views on average.