How Many Users Does Pinterest have? Users Statistics & Trends (Mar 2023)

There are 544 million Pinterest users, a 21% increase or approximately 94 million additional users since 2022. Pinterest’s highest number of users in the last eight years is in 2023, followed by 2020, with 459 million users.

Note: *Number of users was estimated using linear regression analysis based on data from Statista.

According to Pinterest statistics, the app currently has 544 million users. It represents a 21% increase or 94 million additional users from 2022. Based on projections, the number of Pinners is expected to grow by 10% in 2024, or 53 million more users, and by 20% in 2025, or more than 100 million more users.

Pinterest users increased by 94 million in 2023 compared to the previous year, representing a rise of 21%. According to our estimates, the social media app’s user base will continue to grow, with around 53 million more users in 2024, or a 10% increase from 2023. There will be more than 100 million Pinners in 2025, a 20% increase from 2023.

Pinterest’s traffic reached 1.1 billion in January 2023, up 2.17% from the previous month. It has the same monthly visitors as the social media app Discord and only 0.6% fewer visits than LinkedIn.

The United States has the most Pinterest users, with 84.60 million users. Brazil comes in second with around 28 million people, followed by Mexico with 19.45 million. Also included in the top five countries with the most Pinners are Germany with 15.88 million and France with 10.65 million. In 2022, Pinterest became the sixth most popular social media app in the United States.

The United States currently has the most Pinterest users, with 84.60 million. Brazil follows with 28.05 million and Mexico with 19.45 million. Germany has 15.88 million users, while France has 5.23 million fewer than Germany. Both Canada and Italy have over 8 million users.

As of the fourth quarter of 2022, the United States and Canada had 95 million Pinterest users, 25 million fewer than Europe. The rest of the world has 136 million more users than the United States and Canada combined.

According to our estimates, Pinterest’s average revenue per user (ARPU) is currently around US $2.24, up about US $0.28 from 2022. Projections show an upward trend in the coming years, as Pinterest’s ARPU is expected to reach $2.46 in 2024 and $2.69 in 2025.

Note: *Number of users was estimated using linear regression analysis based on Q4 data from Statista.

Our estimates show that Pinterest’s average revenue per user (ARPU) is currently around US $2.24, an increase of around US $0.28 from 2022. In the last eight years, Pinterest recorded its lowest ARPU in 2016 at US $0.74 and the highest this 2023 with $2.24. According to projections, the platform’s ARPU is expected to reach $2.46 in 2024 and $2.69 in 2025.

According to Pinterest statistics, females account for 76.20% of their users, males account for 17.20%, and unspecified users account for 6.60%. Pinners aged 25 to 34 are also the most dominant users of the app, accounting for 38.9% of the platform’s total user base.

Based on Pinterest statistics worldwide, people aged 25-34 make up the majority of users on the app. They account for approximately 39% of the entire user base. People aged 18-24 come in second with 23%, followed by those aged 35-44 with 16%. Females are the most dominant Pinners across all age groups.

Pinterest statistics show that females account for 76.20% of all users, while males only account for 17.20%. It is a female-dominated platform like Facebook, Instagram, and Snapchat. One possible reason for this is that Pinterest’s most popular users are also women, and users may share similar interests with them, such as fashion, design, and lifestyle.

Pinterest usage statistics show that people aged 25-34 are the most active users of the app in the United States. Females account for 70% of users on the app, while males account for 30%. According to most Pinners, they use the platform mainly for entertainment.

Most users of Pinterest in the US are aged 18 to 29, accounting for 27% of the platform’s user base. On the other hand, users aged 30-39 account for 26%, and those aged 50-64 account for 25%. People aged 40-49 account for only 21% of Pinners, making them the minority.

In 2022, females accounted for 70% of all Pinterest users, while males accounted for 30%.

Joy Cho, the top paid influencer on Pinterest, has 15.2 million followers. She has 2.8 million monthly views on average.

The top paid influencer on Pinterest is Joy Cho, who has 15.2 million followers on the app. Poppytalk follows with 10.4 million followers, and Maryann Rizzo with 9 million users.