How Many Users Does Pinterest have? Users Statistics & Trends (Mar 2023)

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Number of Pinterest users
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  • Are you an avid user of the social media platform Pinterest, also known as a Pinner? If so, you would know that it’s one the best apps out there when looking for creative ideas.
  • Pinterest allows you to discover Pins that you can save to your boards to keep fresh ideas for your next outfit, travel, or DIY project.
  • Learn interesting facts about Pinterest in this article. Let’s take a look on the current stats, like Pinterest’s global audience and how it compares to other social media platforms.

Estimates show that there are currently 544.29 million active Pinterest users, an increase of 21% or additional 94 million users from last year. There are more females on the app than males, with the former accounting for 76.20% while the latter is around 17.20%. Pinterest stats show that the app is ranked 15th among the most active social media sites worldwide. (Sources: Statista 1, Statista 2, DataReportal)

Editors Picks:

  • Total users: Pinterest stats show that the app currently has 544 million monthly active users, and projections show that it will grow by 10% in 2024 and 20% in 2025.
  • MAU: Pinterest’s users are currently at 544 million. It represents a rise of 21% or approximately 94 million more users since 2022.
  • Average Revenue Per User: Pinterest stats reveal that the average revenue per user (ARPU) is currently estimated to be around US $2.24, up about US $0.28 from 2022.
  • Pinterest demographics statistics: At the moment, women make up 76.20% of Pinterest subscribers, followed by men at 17.20%, and unspecified users at 6.60%.
  • Top Pinterest Influencer: Pinterest marketing stats show that the top influencer on the app is Joy Cho, who has 15.2 million followers. She also receives 2.8 million Pinterest searches or monthly views on the social media platform.

Pinterest’s Monthly Active Users (MAU)

How Many Users Does Pinterest Have in 2023?

There are 544 million Pinterest users, a 21% increase or approximately 94 million additional users since 2022. Pinterest’s highest number of users in the last eight years is in 2023, followed by 2020, with 459 million users.

Number of Pinterest Users Annually (2016-2025)

Yearly Number of Pinners

YearNo. of Users
2025*651 million
2024*597.64 million
2023*544.29 million
2022450 million
2021431 million
2020459 million
2019335 million
2018265 million
2017216 million
2016160 million
Data Table

Yearly Number of Pinners

YearNo. of Users
2025*651 million
2024*597.64 million
2023*544.29 million
2022450 million
2021431 million
2020459 million
2019335 million
2018265 million
2017216 million
2016160 million
Data Graphic

Note: *Number of users was estimated using linear regression analysis based on data from Statista.

According to Pinterest statistics, the app currently has 544 million users. It represents a 21% increase or 94 million additional users from 2022. Based on projections, the number of Pinners is expected to grow by 10% in 2024, or 53 million more users, and by 20% in 2025, or more than 100 million more users.

Key Stats:

  • Pinterest trends show that the number of Pinners fell by 6% in 2021 from 2020, representing a loss of 28 million users. However, the following year saw a 4% increase in users or an additional 19 million users.
  • Pinterest’s advertising reach or user base surpassed 200 million in 2017 and 300 million in just two years. In 2020, the app had over 400 million users.
  • There was a 26% increase in Pinners from 2018 to 2019, or 70 million users of the app.
  • In 2021, the average cost for Pinterest ads was around $1.50 per click, unlike other platforms like Instagram, which cost $3.56.
  • Pinterest trends increased by approximately 56% in six months, compared to 38% on other platforms.

Pinterest User Growth

Pinterest users increased by 94 million in 2023 compared to the previous year, representing a rise of 21%. According to our estimates, the social media app’s user base will continue to grow, with around 53 million more users in 2024, or a 10% increase from 2023. There will be more than 100 million Pinners in 2025, a 20% increase from 2023.

Pinterest Monthly Traffic Statistics

Pinterest’s traffic reached 1.1 billion in January 2023, up 2.17% from the previous month. It has the same monthly visitors as the social media app Discord and only 0.6% fewer visits than LinkedIn.

Which Country Has the Most Pinterest Users

The United States has the most Pinterest users, with 84.60 million users. Brazil comes in second with around 28 million people, followed by Mexico with 19.45 million. Also included in the top five countries with the most Pinners are Germany with 15.88 million and France with 10.65 million. In 2022, Pinterest became the sixth most popular social media app in the United States.

Top Countries by Pinterest Users (2023)

Countries With Most Pinners in 2023

CountryNo. of Users
United States84.60 million
Brazil28.05 million
Mexico19.45 million
Germany15.88 million
France10.65 million
Canada8.44 million
Italy8.08 million
United Kingdom7.61 million
Argentina7.09 million
Spain7.01 million
Japan6.93 million
Colombia5.97 million
Poland5.42 million
Netherlands4.43 million
Chile3.57 million
Australia3.45 million
Belgium2.69 million
Portugal2.06 million
Romania2.01 million
Greece1.84 million
Data Table

Countries With Most Pinners in 2023

CountryNo. of Users
United States84.60 million
Brazil28.05 million
Mexico19.45 million
Germany15.88 million
France10.65 million
Canada8.44 million
Italy8.08 million
United Kingdom7.61 million
Argentina7.09 million
Spain7.01 million
Japan6.93 million
Colombia5.97 million
Poland5.42 million
Netherlands4.43 million
Chile3.57 million
Australia3.45 million
Belgium2.69 million
Portugal2.06 million
Romania2.01 million
Greece1.84 million
Data Graphic

The United States currently has the most Pinterest users, with 84.60 million. Brazil follows with 28.05 million and Mexico with 19.45 million. Germany has 15.88 million users, while France has 5.23 million fewer than Germany. Both Canada and Italy have over 8 million users.

Key Stats:

  • The social media app Pinterest has over seven million users in the United Kingdom, Argentina, and Spain.
  • Pinterest has over 2 million users in Belgium, Portugal, and Romania. On the other hand, Greece has around 1.84 million users nationwide.
  • Colombia has 5.97 million Pinterest subscribers as of 2023, leading Poland by around 550 thousand fewer users. However, Poland has over 900,000 more users than the Netherlands.

Pinterest Monthly Active Users by Region

As of the fourth quarter of 2022, the United States and Canada had 95 million Pinterest users, 25 million fewer than Europe. The rest of the world has 136 million more users than the United States and Canada combined.

Pinterest Monthly Active Users by Region

Key Stats:

  • The number of Pinterest subscribers in the United States and Canada increased by 3% between the second and third quarters of 2022, totaling 95 million users. However, the figure remained unchanged until the fourth quarter of 2022.
  • Between the first and second quarters of 2022, the number of Pinterest users fell by 2.5% or approximately 3 million. The numbers improved by the third quarter of 2022, with a total of 120 million Pinners. It grew by 3% or 4 million more users the following quarter.
  • Compared to the United States, Canada, and Europe, the number of Pinterest users in the rest of the world recorded an upward trend as 2022 progressed.
  • There were 220 million users of Pinterest in the first quarter of 2022, which increased by 1.36% or 3 million more by the second quarter.
  • A 3% increase in the Pinterest audience was seen from the second to the third quarter of 2022. There was also a 0.4% increase from the third to the fourth quarter of 2022. That’s 231 million Pinners outside the United States, Canada, and Europe.

Pinterest Average Revenue Per User (ARPU) (2023)

According to our estimates, Pinterest’s average revenue per user (ARPU) is currently around US $2.24, up about US $0.28 from 2022. Projections show an upward trend in the coming years, as Pinterest’s ARPU is expected to reach $2.46 in 2024 and $2.69 in 2025.

Pinterest ARPU Per Year (2016-2025)

Pinterest’s Annual Average Revenue per User

YearARPU (in US dollars)
2025*2.7
2024*2.47
2023*2.24
20221.96
20211.93
20201.57
20191.22
20181.06
20170.83
20160.74
Data Table

Pinterest’s Annual Average Revenue per User

YearARPU (in US dollars)
2025*2.7
2024*2.47
2023*2.24
20221.96
20211.93
20201.57
20191.22
20181.06
20170.83
20160.74
Data Graphic

Note: *Number of users was estimated using linear regression analysis based on Q4 data from Statista.

Our estimates show that Pinterest’s average revenue per user (ARPU) is currently around US $2.24, an increase of around US $0.28 from 2022. In the last eight years, Pinterest recorded its lowest ARPU in 2016 at US $0.74 and the highest this 2023 with $2.24. According to projections, the platform’s ARPU is expected to reach $2.46 in 2024 and $2.69 in 2025.

Key Stats

  • Pinterest’s average revenue per user increased by $0.35 or 29% from 2019 to 2020.
  • The average revenue per user on Pinterest was only $0.83 in 2017, but it increased to $1.06 in 2018.
  • Projections show that Pinterest’s average revenue per user will amount to US $2.69 by 2025, a 39% growth from 2021.

Pinterest User Demographics Worldwide (2023)

According to Pinterest statistics, females account for 76.20% of their users, males account for 17.20%, and unspecified users account for 6.60%. Pinners aged 25 to 34 are also the most dominant users of the app, accounting for 38.9% of the platform’s total user base.

Age Distribution of Pinterest Users (2023)

Based on Pinterest statistics worldwide, people aged 25-34 make up the majority of users on the app. They account for approximately 39% of the entire user base. People aged 18-24 come in second with 23%, followed by those aged 35-44 with 16%. Females are the most dominant Pinners across all age groups.

Pinterest User Gender Distribution (2023)

Pinterest statistics show that females account for 76.20% of all users, while males only account for 17.20%. It is a female-dominated platform like Facebook, Instagram, and Snapchat. One possible reason for this is that Pinterest’s most popular users are also women, and users may share similar interests with them, such as fashion, design, and lifestyle.

Pinterest User Demographics in the US

Pinterest usage statistics show that people aged 25-34 are the most active users of the app in the United States. Females account for 70% of users on the app, while males account for 30%. According to most Pinners, they use the platform mainly for entertainment.

Age Distribution of Pinterest Users in the US

Most users of Pinterest in the US are aged 18 to 29, accounting for 27% of the platform’s user base. On the other hand, users aged 30-39 account for 26%, and those aged 50-64 account for 25%. People aged 40-49 account for only 21% of Pinners, making them the minority.

Gender Distribution of Pinterest Users in the US

In 2022, females accounted for 70% of all Pinterest users, while males accounted for 30%.

Who is the Top Pinterest Influencer?

Joy Cho, the top paid influencer on Pinterest, has 15.2 million followers. She has 2.8 million monthly views on average.

Top 10 Most-Paid Influencers on Pinterest

The top paid influencer on Pinterest is Joy Cho, who has 15.2 million followers on the app. Poppytalk follows with 10.4 million followers, and Maryann Rizzo with 9 million users.

Most Followed and Top-Paid Pinners

UserNo. of Followers
Joy Cho2.80 million
Poppytalk10.4 million
Maryann Rizzo9 million
Jane Wang8 million
HonestlyWTF7 million
Bonnie Tsang7 million
Evelyn6.7 million
Pejper/Anna Karin6.7 million
Veanad/ Danaë Vokolos5.1 million
Christine Martinez Loya5 million
Data Table
UserNo. of Followers
Joy Cho2.80 million
Poppytalk10.4 million
Maryann Rizzo9 million
Jane Wang8 million
HonestlyWTF7 million
Bonnie Tsang7 million
Evelyn6.7 million
Pejper/Anna Karin6.7 million
Veanad/ Danaë Vokolos5.1 million
Christine Martinez Loya5 million
Data Graphic

Key Stats:

  • Pinterest statistics show that the top ten most paid Pinterest influencers are all female.
  • Based on Pinterest advertising statistics, monthly views for the top paid influencers of the app range from 22,000 to 2 million.
  • The Pinterest boards of the app’s top paid influencers are centered on lifestyle, design, and fashion.