How Many Users Does X/Twitter Have? (Dec 2023)

Key Stats:

• The majority of X/Twitter’s audience, around 38.5%, is between the ages of 25 and 34. According to the most recent Statista data, X/Twitter appeals to a more mature market than Instagram or Snapchat.
• In 2020, Gen-Z users (born between 1997 and 2012) contributed 52% of all tweets posted that year. The interest of younger generations in X/Twitter bodes well for its long-term viability.
• X/Twitter suspended over 900,000 users in early 2020 for violating their community guidelines, a 6% rise from the previous year.
• X/Twitter’s user base shows that approximately 33% have a college degree or higher.
• As of August 2021, the average timeframe for most X/Twitter users accessing the social media platform via its web desktop version is around 11 minutes.
• The average X/Twitter user in the US spends 158.2 minutes per month on the social media platform.
• In 2021, advertising accounted for approximately 92% of X/Twitter’s revenue.

Key Stats:

• Elon Musk, the new CEO of X in 2022, mentioned the possibility of unbanning all banned-for-life accounts, including former President Donald Trump’s. This surprised advertisers that had already pulled ads from Instagram and Facebook because their ad units were placed next to extremist content.
• In 2021, X/Twitter’s revenue was at $5 billion, which is a 35% year-on-year increase.

Key Stats:

• A small group of X/Twitter users creates the vast majority of tweets. A survey over three months in 2021 shows that the top 25% of X/Twitter users by tweet volume produce 97% of all tweets, while the bottom 75% have only 3%.
• X/Twitter demographics show that because only 29.6% of Twitter users are female and 70.4% are male, Twitter is a good platform for brands with male-oriented products or services.
• Because most internet users use their mobile phones, X/Twitter receives approximately 80% of its traffic via mobile. Aside from the X/Twitter app, the platform also has a desktop version, and its functionality is nearly identical.

Key Stats:

• India and Japan have the most X/Twitter audience in Asia, and their combined numbers are larger than X/Twitter’s overall audience in the United States.
• According to X/Twitter’s July 2022 advertising audience data, the social network currently has 30.6 million users of X/Twitter in Western Europe, 27.2 million in Northern Europe, and 27.2 million in Northern Europe. The Caribbean, on the other hand, has 3.3 million users of the platform, while Oceania has 4.9 million.
• Around 6,000 tweets are sent every second globally, corresponding to more than 350,000 tweets per minute. That equates to approximately 200 billion tweets annually.
• Around 70 million X/Twitter users worldwide follow Twitter Topics, a feature that allows accounts to select trends of interest from a list of topics and then follow them.

Key Stats:

• The US is the top country with the most number of users on X/Twitter.
• On average, X/Twitter users in the US spend 158.2 minutes per month on the platform.
• There are slightly more iPhone fans among X/Twitter users. The iOS version of the X/Twitter app has more than 162,000 downloads, while the Android app only has 150,000.

Key Stats:

• People spend 26% more time browsing X/Twitter ads than other social media networks.
• X/Twitter is the fifth most popular, well-known social networking site in Japan.
• According to Top Rank Marketing, many companies have X/Twitter customer support, including Intel, Starbucks, UPS, and Amazon, because the platform provides faster lines of communication than conventional customer service via phone.
• According to X/Twitter, tweets with videos are six times more likely to be retweeted than posts with pictures and three times more likely than Tweets with GIFs.
• Infrequent and frequent tweeters posts in different ways. The former most commonly sends replies to other users. Around 51% of their tweets are replies compared to 30% of more frequent tweeters.

Key Stats:

• Many of the most-followed X/Twitter accounts are entertainers who use the platform to communicate with fans and spread relevant news about their work or improve their public image.
• The verification badge on X/Twitter indicates that a legitimate source manages the account.