YouTube User Statistics: How Many People Use YouTube? (Feb 2024)

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| Updated on February 21, 2024
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YouTube is the world’s second most popular social media platform. It will have 2.9 billion monthly users in 2024, and has an estimated 81 million subscribers to its YouTube Premium version. Around 368 million users access YouTube daily via mobile. Only Facebook surpasses YouTube in terms of active userbase with over 3 billion monthly active users. Around 52.4% of its users are aged 18 to 44, while males account for 55% of its total userbase.

These YouTube statistics show the global power of the video-sharing platform, with the number of users expected to keep rising steadily in the coming years.

Dive into more YouTube Statistics and discover how many users YouTube has and its growth over the years, the number of users who use YouTube Premium, YouTube demographics, the most subscribed YouTube channel, and much more.

Editors Picks:

  • Monthly users: YouTube has around 2.9 billion monthly active users worldwide in 2024. It is expected to gain 200 million more users or a user growth of 6.89% from 2024 to 2025.
  • USA users: There are around 246 million active YouTube users in the United States, with 27.9 million of them subscribing to YouTube Premium in 2024.
  • Mobile users: There are around 368.21 million daily active users on YouTube. More than 361 million access YouTube from iOS devices, while around 7 million access the app from Android devices.
  • YouTube Demographics: The most active group of YouTube users aged 25 to 34 years old, accounting for 20.70% of total users. Around 55% of YouTube users are male, while 45% are female.
  • Premium users: YouTube Premium is expected to reach 81 million subscribers worldwide in 2024, a growth of 14% from the previous year. Subscription to the platform is expected to grow to 92 million users by 2025.

YouTube Users (2023)

How Many People Are on YouTube?

YouTube has 2.9 billion users in 2024, an increase of 200 million users or 7.4% growth compared to the previous year. It is the second most popular social network in the world today.

YouTube was founded in 2005 and was acquired by Google a year later. It has evolved into the world’s largest online video platform. It includes a wide range of video content created by global YouTube users, including how-to videos, educational videos, and more.

With over 500 hours of video content posted to YouTube every minute, YouTube users worldwide watch over one billion hours of video daily, generating a billion views.

YouTube ranks third among the world’s most popular video streaming and entertainment apps, with 154 million downloads from global users in 2022. It also received US $39.15 million in in-app purchase revenues from the United States and US $17.49 million from Japan.

YouTube Monthly Active Users (MAU) (2010-2025)

YearMonthly Active Users (in billions)
2025*3.1
2024*2.9
2023*2.7
20222.6
20212.5
20202.3
20192
20181.8
20171.6
20161.5
20151.3
20141.1
20131
20120.7
20110.5
20100.2
YouTube Monthly Active Users (MAU)
Data Table
YearMonthly Active Users (in billions)
2025*3.1
2024*2.9
2023*2.7
20222.6
20212.5
20202.3
20192
20181.8
20171.6
20161.5
20151.3
20141.1
20131
20120.7
20110.5
20100.2
Data Graphic
YouTube Monthly Active Users (MAU)

Note: *Number of users was estimated using linear regression analysis.

The table above shows actual and estimated figures of the monthly active users on YouTube from 2010 to 2025. It is anticipated to reach 2.9 billion users this year and 3.1 billion by 2025. YouTube had 200 million users in 2010, which means a massive 2.65 billion increase in 13 years.

YouTube Monthly Users and User Growth

YouTube will have around 2.9 billion users in 2024, showing a growth of 200 million users or 7.4% from the previous year. It is expected to grow by 6.89% from 2024 to 2025, or a projected 3.1 billion users.

YouTube’s global ad revenue generated US $29.24 billion in 2022, a slight increase from the previous fiscal period’s US $28.8 billion. At the same time, it accounts for 11.35% of Google’s total revenue from YouTube ads.

How Many Visits Does YouTube Receive in a Month?

With 8.4 billion visits worldwide, mobile devices generate the most YouTube traffic. Around 71.66 billion visits are generated by mobile devices, while around 8.4 billion visits come from desktop devices. In total, 80.06 billion access YouTube every month.

How Many People Have YouTube Premium? (2024)

YouTube Premium is expected to reach 81 million subscribers worldwide in 2024, up by 10 million or 14% from the previous year. YouTube Premium is a subscription service where you can enjoy YouTube videos and YouTube music without video ads.

There are anticipated 27.9 million subscribers in the United States in 2024, accounting for around 34% of the total subscribers globally.

Number of YouTube Premium Subscribers (2015-2025)

YearNumber of Subscribers (in millions)
2025*92
2024*81
2023*71
202280
202150
202030
201918
201810
20172.8
20163
20151.5
Number of YouTube Premium Subscribers
Data Table
YearNumber of Subscribers (in millions)
2025*92
2024*81
2023*71
202280
202150
202030
201918
201810
20172.8
20163
20151.5
Data Graphic
Number of YouTube Premium Subscribers

Note: *Number of subscribers was estimated at Compound Annual Growth Rate (CAGR 60% 2021-2022).

The table above displays the total number of YouTube Premium subscribers worldwide from 2015 to 2025. It is expected to have 92 million subscribers by 2025. YouTube Premium had 1.5 million subscribers in 2015, which means it gained 80.5 million users in 9 years.

YouTube Premium Subscribers and User Growth

YouTube Premium subscribers will reach 81 million users in 2024, showing a growth of 48 million or 14% from the previous year. With 13.58% year-on-year (YoY) growth, the number of YouTube Premium subscribers will be 92 million by 2025.

YouTube Daily Active Users (DAU)

How Many People Watch YouTube Daily?

Around 368.21 million users access YouTube on Android and iOS devices daily. It is reported that 6.98 million YouTube daily active users (DAU) come from Android devices, while iOS devices account for the largest share with 361.23 million DAU.

Daily active users on YouTube who access the app from Android devices declined by 870 thousand or 11.08%, while those using iOS devices show a significant growth of 38.96% or over 100 million added DAU in just a year.

YouTube Shorts, where you can watch short video content, had 50 billion active users daily in 2022, a vast 20 billion or 66% increase from its initial release last year. They first trialed this feature in the Indian market following the ban of TikTok in the country.

YouTube User Demographics

Age and Gender Distribution of Youtube Users

Most YouTube users are 25 to 34 years old, accounting for 20.70% of total users. Males comprise 11.9% of this age group, while females comprise 8.8%. In support of this, 54.4% of YouTube users are male, while 45.6% are female.

Gen Z (ages 18-24) appears less fond of watching YouTube, ranking third in the age distribution with only 15%, lagging 1.7% behind the percentage of 35 to 44-year-olds.

Other age groups include 45 to 54 years old (11.90% of the YouTube demographics), 55 to 64 years old (8.80%), and over 65 years old (9%).

According to YouTube usage statistics in the United States, 35% of parents allow their under-11-year-old kids to watch YouTube numerous times per day, even though the online platform explicitly states that it is not recommended for users under the age of 13. In comparison, only 5% of parents encourage their children under 11 to watch YouTube videos more than once every few weeks.

Which Country Watches the Most YouTube?

India has the most significant number of YouTube users, with 467 million accessing one of the popular social media platforms in 2023. It is also worth mentioning that two Indian YouTube channels are in the top 10 of the most viewed videos worldwide.

Regarding monthly traffic to YouTube.com, the platform is visited by most internet users in the United States, with 11.7 billion visits in 2022. South Korea came in second, with 8.25 billion visits to the video-sharing and live-streaming platform. Users in India and Brazil visited YouTube.com approximately 4.2 billion and 3.6 billion times, respectively.

YouTube Users by Country (2023)

CountryAudience Size (in millions)
India467
United States246
Brazil142
Indonesia139
Mexico81.8
Japan78.4
Pakistan71.7
Germany70.9
Vietnam63
Turkey57.9
Philippines57.7
United Kingdom57.1
France52.1
South Korea46
Egypt45.9
Italy43.9
Thailand43.9
Spain40.7
Bangladesh34.4
Canada33.1
YouTube Users by Country
Data Table
CountryAudience Size (in millions)
India467
United States246
Brazil142
Indonesia139
Mexico81.8
Japan78.4
Pakistan71.7
Germany70.9
Vietnam63
Turkey57.9
Philippines57.7
United Kingdom57.1
France52.1
South Korea46
Egypt45.9
Italy43.9
Thailand43.9
Spain40.7
Bangladesh34.4
Canada33.1
Data Graphic
YouTube Users by Country

In 2023, India will have the most YouTube users, with 467 million people accessing the popular social media platform. The United States came in second, with 246 million users. Brazil occupied the third spot with 142 million users, Indonesia with 139 million, and Mexico with 81.80 million.

The United Arab Emirates has the highest YouTube penetration in 2023, with 98% of its digital population being platform users. The Netherlands came in second, with active YouTube users increasing steadily, making it one of the country’s most popular social media platforms. The global YouTube reach was around 37%.

How Many YouTube Users Are There in the US?

There are 246 million YouTube viewers in the United States. It is the second country with the world’s most extensive YouTube user base. With projected 2.8514 billion users globally this 2023, the United States has an 8.62% expected YouTube penetration.

Which YouTube Channel Has the Most Views?

Wiz Khalifa Music’s YouTube channel has enormous monthly views, with 5.99 billion. Its music video for See You Again with Charlie Puth dethroned Gangnam Style of Psy in the charts of most watched YouTube video in 2017. As of today, the Furious 7 movie soundtrack has received over 5 billion views on YouTube.

Most Viewed YouTube Channels Worldwide

YouTube ChannelMonthly Views (in billions)
Wiz Khalifa Music5.99
Wow Kidz5.02
T-Series2.72
Cocomelon – Nursery Rhymes2.42
SET India2.33
Wow Kidz Comedy1.94
One311.72
DALLMYD1.66
SonySAB1.63
LeoNata Family1.47
Most Viewed YouTube Channels Worldwide
Data Table
YouTube ChannelMonthly Views (in billions)
Wiz Khalifa Music5.99
Wow Kidz5.02
T-Series2.72
Cocomelon – Nursery Rhymes2.42
SET India2.33
Wow Kidz Comedy1.94
One311.72
DALLMYD1.66
SonySAB1.63
LeoNata Family1.47
Data Graphic
Most Viewed YouTube Channels Worldwide

Wiz Khalifa Music’s YouTube channel has the most monthly views, with 5.99 billion, followed by Wow Kidz, which has 5.02 billion monthly views. Most popular YouTube channels with over a billion monthly views today have children and music videos uploaded.

T-Series, an Indian music record label that had previously dominated the most viewed YouTube channels worldwide in 2021, came in third with 2.72 billion video views in 2022. However, the YouTube channel has the most subscribers, with 229 million subscribers in the same year.

Baby Shark from Pinkfong Kids’ Songs & Stories YouTube channel is the most viewed YouTube video in the world with 12.3 billion views in 2023, surpassing Luis Fonsie featuring Daddy Yankee’s Despacito a year before.

Users watch music videos actively. Fresh releases especially reach immense traffic within 24 hours. The rise of Korean pop, commonly known as K-pop, in 2012, when Gangnam Style became a hit, made way for the genre to enter the Western music industry. BTS, Blackpink, and Twice are among the famous artists who drive global internet users to open the YouTube app.