How Many Apps Are On The App Store (Feb 2024)

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| Updated on February 21, 2024
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Apple App Store Statistics

There are millions of paid and free apps made by app developers, with over 1.8 million available in Apple’s app store alone.

Apple App Store apps are classified into various categories, and it is interesting to see which ones are the most popular and earn the most money.

Read more to learn about the Apple App Store, from how many apps there are in the platform and mobile app usage of users to the number of downloads per year.

Editors Picks:

  • How Many Apps are in the App Store: The Apple App Store is expected to have over 1.83 million apps in 2024, an increase of around 1.49% or 27,000 more apps from the previous year.
  • Total no. of apps existing: In total, including all iOS and Android app stores, there are currently 8.93 million apps available in the world. In 2024, over 1.8 million apps are expected to be available in Apple’s App Store and over 3.9 million Android apps on Google Play.
  • Revenue generated by the App Store: The App Store is estimated to generate US$ 111.88 billion in revenue for its apps and games in 2024. The total projected revenue of the app industry in 2024 at US$ 522.70 billion, and expected to grow to US$ 673.80 billion by 2027.
  • No. of total app downloads: The App Store has seen about 8.1 billion app downloads for 2022. BeReal was the most downloaded app in September 2022, with 13.89 million downloads. TikTok comes in second place, trailing BeReal by only 6.38 million downloads.
  • Average no. of apps installed on a smartphone: An average person has 40 mobile applications installed, with approximately 18 apps being used 89% of the time.
  • No. of apps used by a person daily: Around 49% of people open an app more than 11 times daily.

How Many Apps Are There on the App Store?

The App Store is expected to have 1.83 million apps available in 2024. There were over 1.803 million apps available in the App Store in 2023, out of the 8.93 million apps available worldwide. The Google Play Store, Apple’s top rival and app store for Android users, is expected to have 3.95 million apps in 2024.

The Apple App Store, however, is more effective in generating revenue. In 2022, the App Store generated US$ 86.8 billion in revenue, compared to Google Play’s US$ 42.3 billion.

Number of Apps in App Store Per Year (2009-2025)

Number of Apps in the App Store (2009-2025)

QuarterNo. of Apps (in millions)
2025*1.810
2024*1.830
20231.803
20221.724
20212.005
20202.098
20191.837
20181.901
20172.055
20162.171
20151.77
Number of Apps in App Store Per Year
Data Table

Number of Apps in the App Store (2009-2025)

QuarterNo. of Apps (in millions)
2025*1.810
2024*1.830
20231.803
20221.724
20212.005
20202.098
20191.837
20181.901
20172.055
20162.171
20151.77
Data Graphic
Number of Apps in App Store Per Year

The App Store had over 1.8 million apps in 2023 and is expected to grow to 1.83 million this year. The App Store’s app count peaked in 2016 with over 2.1 million apps.

Key Stats

  • The App Store saw its lowest number of apps in 2015, when it recorded around 1.7 million apps.
  • The highest growth for the number of apps in the app store was in 2016, when it increased by 401,106 apps or a 22.65% app growth from the previous year.
  • The number of apps on the App Store decreased by more than 161,000 between 2016 and 2017 and then by 90,000 in 2018.

Growth of Mobile Apps Available in the App Store

There is expected to be a 1.49% increase in mobile apps available in the App Store in 2024 compared to the previous year.

App Store App Revenue Statistics

The Apple App Store is estimated to generate US$ 111.88 billion in revenue in 2024 from its apps and games. This is around 21% of the total projected revenue of the App industry in 2024 at US $522.70 billion.

Mobile gaming apps was responsible for US$ 50 billion for App Store’s revenue for 2022, 57.6% of the platform’s total app revenue. Non-gaming apps in the Apple App Store generated US$ 36.3 billion.

The app market had US$ 265.80 billion in revenue from advertising, US$ 204.90 billion for in-app purchases, and US$ 2.25 billion for paid app downloads in 2022. There are approximately 8.93 million available apps worldwide, with 1.642 million available on the Apple App Store.

Quarterly App Store Mobile App Revenue

Quarterly Revenue for App Store Mobile Apps

QuarterRevenue (in billion USD)
Q2 202321.8
Q1 202322.7
Q4 202221.9
Q3 202221.2
Q2 202221.9
Q1 202221.8
Q4 202122.1
Q3 202121.5
Quarterly App Store Mobile App Revenue
Data Table

Quarterly Revenue for App Store Mobile Apps

QuarterRevenue (in billion USD)
Q2 202321.8
Q1 202322.7
Q4 202221.9
Q3 202221.2
Q2 202221.9
Q1 202221.8
Q4 202122.1
Q3 202121.5
Data Graphic
Quarterly App Store Mobile App Revenue

Key Stats

  • The App Store’s highest quarterly revenue to date is at US$ 22.7 billion during the first quarter of 2023
  • From the fourth quarter of 2020, the quarterly revenue for mobile apps in the App Store has not decreased below US $20 billion.
  • The App Store’s mobile app revenue increased from approximately US $5 billion in the third quarter of 2016 to more than US $10 billion in the third quarter of 2017.

Annual App Store Mobile App Revenue

Annual Revenue for App Store Mobile Apps

YearRevenue (in billions USD)
2025*122.4
2024*111.9
2023*101.4
202286.8
202185.1
202072.3
201958.4
201846.6
201738.5
201628.6
Yearly App Store Mobile App Revenue
Data Table

Annual Revenue for App Store Mobile Apps

YearRevenue (in billions USD)
2025*122.4
2024*111.9
2023*101.4
202286.8
202185.1
202072.3
201958.4
201846.6
201738.5
201628.6
Data Graphic
Yearly App Store Mobile App Revenue

Key Stats

  • In the last years, the annual revenue for mobile apps in the App Store followed an increasing trend.
  • 2016 had the lowest yearly revenue in the last six years, at US $28.6 billion. However, the figures improved, with 2017 earning US $9.9 billion more than the previous year and 2018 making US $18 billion more.
  • The annual revenue for mobile apps in the App Store has continually increased from 2016 to 2022, with a base figure of over US $28 billion in 2016. It has grown by more than 200% from 2016 to 2022.

Most Popular App Categories in App Store 2024

The Apple App Store’s most popular app category is gaming apps, which make up 12.68% of all iOS apps. Gaming apps were responsible for US$ 50 billion in revenue for 2022, 57.6% of the App Store’s total app revenue.

Most Popular App Categories by Share of Available Apps

App CategoriesMarket Share
Games12.68%
Business10.35%
Education9.79%
Utilities9.22%
Lifestyle7.93%
Food & Drink6.58%
Shopping5.26%
Health & Fitness5.08%
Productivity4.84%
Finance4.16%
Entertainment3.92%
Travel3.26%
Medical2.53%
Sports2.37%
Social Networking2.16%
Music1.93%
News1.66%
Photography1.61%
Reference1.41%
Navigation1.06%
Books0.97%
Stickers0.70%
Weather0.30%
Newsstand0.13%
Developer Tools0.10%
No Category0.01%
Most Popular App Categories by Share of Available Apps
Data Table
App CategoriesMarket Share
Games12.68%
Business10.35%
Education9.79%
Utilities9.22%
Lifestyle7.93%
Food & Drink6.58%
Shopping5.26%
Health & Fitness5.08%
Productivity4.84%
Finance4.16%
Entertainment3.92%
Travel3.26%
Medical2.53%
Sports2.37%
Social Networking2.16%
Music1.93%
News1.66%
Photography1.61%
Reference1.41%
Navigation1.06%
Books0.97%
Stickers0.70%
Weather0.30%
Newsstand0.13%
Developer Tools0.10%
No Category0.01%
Data Graphic
Most Popular App Categories by Share of Available Apps

The Apple App Store’s most popular app category is gaming apps, which make up 12.68% of all iOS apps. Gaming apps are followed by business apps, which are only 2% behind. Both with a market share of around 9%, utility, and education apps are in second and third place, respectively.

Newstand, Developer Tools, and apps that do not fit into any categories have the lowest market shares in the Apple App Store, each with a share of just 0.1%.

As of the third quarter of 2022, social networking apps had a share of 2.16%, 0.21%  below sports apps, and 0.23% above music apps.

Key Stats:

  • As of the third quarter of 2022, social networking apps had a share of 2.16%, 0.21% below sports apps but 0.23% above music apps.
  • In the third quarter of 2022, apps in the news and photography categories had a market share of over 1.6%.
  • Apps for shopping and health and fitness had respective market shares of 5.26% and 5.08% in the third quarter of 2022. On the other hand, finance and productivity apps each had a market share of more than 4%.

Top Apps in the App Store 2024

Which Apps Has the Most Downloads on the App Store?

Google was the most downloaded app among Apple users worldwide, with 6.36 million downloads. CapCut, a photo and video editing platform, was the second most popular with 6.16 million downloads.

AppNo. of Downloads (in millions)
Google6.36
CapCut6.16
ICOCA5.23
ChatGPT4.65
TikTok4.12
WhatsApp Messenger3.91
YouTube3.66
Instagram3.54
Google Chrome2.69
TikTok - Global Video Community2.63
Apps with the Most App Store Downloads
Data Table
AppNo. of Downloads (in millions)
Google6.36
CapCut6.16
ICOCA5.23
ChatGPT4.65
TikTok4.12
WhatsApp Messenger3.91
YouTube3.66
Instagram3.54
Google Chrome2.69
TikTok - Global Video Community2.63
Data Graphic
Apps with the Most App Store Downloads

The most downloaded app for iPhone users worldwide was Google, with 6.36 million downloads. It is followed by CapCut, only 200,000 downloads behind Google.

ICOCA and ChatGPT are in third and fourth place, with over 5 million and over 4 million downloads, respectively. Around 4.12 million people have downloaded TikTok, followed by WhatsApp and YouTube with over 3 million downloads each.

Key Stats:

  • Subway Surfers, Messenger, Amazon Prime Video, and Facebook were among the most downloaded apps on the Apple App Store in 2022, with over three million downloads each.
  • Bereal was the most downloaded app in the Apple App Store around 2022. It’s a photo app launched in 2019, and it allows users to post a dual camera picture with their friends.
  • TikTok, one of the popular short-form video apps right now, was the second most downloaded app on the Apple App Store in 2022.

Top Social Media Apps in the App Store, by Number of App Downloads

The currently most popular social media app on the App Store is WhatsApp, with 4.63 million downloads in a month. This is followed by Telegram, Facebook, and Messenger, each with around two million downloads each.

Social Media Apps with the Most App Store Downloads

AppNo. of Downloads
WhatsApp4.63
Telegram2.80
Facebook2.28
Messenger2.07
Google Meet1.47
Discord1.46
BeReal1.21
Jagat0.80
Life3600.64
LINE0.59