BankMyCell is a cell phone trade-in website, since October 2018, we have accumulated data from resale savvy Americans to understand upgrade cycle trends. We collected the consumer’s current device branding as they went to trade-in or value their old smartphones, verifying it was the succeeding activation of their old device.
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Since October 2018, iPhone trade-in site BankMyCell has been collecting data on the new device people have during the valuation and trade-in of their old iPhone. The result is a vast dataset of 38,043 individuals, providing insight into consumers upgrade cycle patterns and Apple’s brand loyalty during the online trade-in process.
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We have the evolution of the iPhone & iOS in a stunning infographic, see the unit iOS features evolve along with unit sales, stocks, release dates and more.
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The second installment in our depreciation series, we look at the resale value trends of the Galaxy S10 compared to the iPhone XS.
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We ran a survey of over a thousand 22-37-year-olds to find out why they are ignoring and avoiding phone calls. See why calls are declining here too
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