How Many People Use WeChat? User Statistics & Trends (Nov 2023)

In 2023, WeChat is expected to reach 1.374 billion monthly active users (MAU) worldwide. Our estimates show a significant year-on-year (YoY) growth of 4.64% or 61 million more active users than the estimated number of WeChat users last year. It is currently the fifth most popular social media app in the world.

An interesting fact to note is that WeChat is called Weixin in China. It is one of the messaging apps created by the Chinese company Tencent rebranded as WeChat for international audiences.

The messaging service has many popular features, particularly WeChat Moments, wherein WeChat users can update their status and share photos and videos with friends. According to the WeChat usage statistics, most WeChat users use the app to check WeChat Moments.

Note: *Number of users was estimated using linear regression analysis based on data from Statista.

The growth of WeChat active users has been slow-moving in the past few years as most Chinese smartphone users already have an account. The app hit its first billion with its global user base in 2018, seven years after the social media app launched.

Latest WeChat statistics show that WeChat MAU is expected to grow by 7.79% or 107 million more users in 2025 compared to 2023. WeChat users are expected to reach 1.374 billion this year, an increase of 61 million or 4.64% from 2022.

WeChat Mini Programs will have an estimated 614 million daily active users in 2023. It shows a substantial year-on-year (YoY) growth of 13.91% or 75 million over the last year. According to the WeChat revenue statistics from Tencent, the company’s annual transactions rose by more than 600% when the foreign business launched Mini Programs.

WeChat Mini Programs is a cloud-based sub-applications within the WeChat ecosystem. According to the WeChat usage stats, WeChat users spend an average of 68.1 minutes on Mini Programs. Mini Program users spend more time on mobile gaming.

Note: *Number of users was estimated using linear regression analysis based on data from Statista.

WeChat Mini Programs started with 160 million daily active users (DAU) in 2017. Its DAU has increased by almost 284% in 2023.

Current WeChat data reveals that WeChat Mini Programs is anticipated to reach 764 million daily active users by 2025, representing a growth rate of 24.42% or 150 million over 2023.

WeChat Pay is China’s second-most popular digital payment option, with an estimated 1.133 billion active users in 2023. It is expected to show a significant increase of 92 million or 8.83% over the last year.

Note: *Number of users was estimated using linear regression analysis based on data from BusinessofApps.

WeChat Pay users have increased significantly since 2016, from 430 million that year to a 163% increase in total users in 2023.

WeChat Pay is expected to reach 1.318 billion users by 2025, an increase of 16.32% or 185 million more users from 2023.

WeChat Work is expected to reach 102 million users in 2023, an increase of 11.5 million or 12.70% from the previous year.

WeChat Work, commonly known as WeCom, is a remote working solution developed by Tencent. It has 73.40 million active users in 2021. The platform’s user base doubled as people adapted to working from home setups.

Note: *Number of users was estimated using linear regression analysis based on data from BusinessofApps.

WeChat Work is expected to reach 125 million users by 2025. From 2017 to 2023, WeChat Work’s users have grown by 240% to 102.0 million users.

The projected number of users for WeChat Work by 2025 is 125 million, representing a growth rate of 22.54% or 23 million more users from 2023

WeChat is popular among internet users over 50, accounting for 22.7% of the total users, with males accounting for 52.9%.

22.7% of WeChat users are over the age of 51, according to the most recent WeChat stats by age distribution. The under-24 age group comes in second with a 22.3% share, slightly behind the 51 and up age group.

WeChat users are mostly males, with a 52.9% share of the total WeChat accounts, which is only slightly higher than female users, who account for 47.1% based on the latest WeChat statistics by gender distribution.

China has the largest WeChat app downloads, accounting for 66.31 million in 2022. Although WeChat has predominantly Chinese users, it also has users in other countries, such as the United States, Indonesia, Vietnam, and Malaysia. These countries contributed 7.3 million app downloads, with the United States contributing the most.

China has the most WeChat app downloads, with 66.31 million, followed by the United States, with 2.08 million in 2022. Southeast Asian countries like Indonesia and Vietnam also saw significant growth in WeChat user numbers, with 2.07 million and 1.78 million app downloads, respectively.

China has the highest share of WeChat in-app purchase (IAP) revenue, generating US $55.97 million or 91% of the total share

China has the largest WeChat in-app purchase revenue, accounting for US $55.97 million in 2022. Other important markets for WeChat included the United States, Hong Kong, and Canada, which collected US $3.7 million in IAP revenue.

WeChat is not just a messaging app; it also features a video channel where content creators, businesses, and individuals can upload short videos. Weile Jiaxiang Mahjong, the animated game channel, is the top WeChat video channel with 1,003.90 influence index points in 2021.

The influence index is measured by the content volume posted by a channel and the performance of the content, which includes the total number of likes, views, and reach of the trending content.

The animated game channel, Weile Jiaxiang Mahjong, is the most influential channel on WeChat, garnering a 1,003.90 influence index, followed by Monk Yichan with 991.80 points.

In 2021, the most influential official account on WeChat was “cctvyscji,” which belonged to the state-owned broadcaster China Central Television. It received a 1,022.50 influence index.

The content volume posted by a channel and the performance of the content, which includes the total number of likes, views, and reach of the trending content, are used to calculate the influence index.

According to WeChat Wiki, there are more than 20 million Official Accounts. WeChat Official Account owners agree that the app benefits them as it helps them save money by more than 30%.

CCTV-2 Finance (cctvyscj), Heilongjiang TV – Night News (yehang82898289), DXY (DingXiangYiSheng), and Hangzhou Transport Radio (hzfm918) are the most influential WeChat official accounts with more than 1000 influence index.

74.2% of WeChat Official Account users utilize the app to receive news and boost their company’s visibility.