PHONE DEPRECIATION & PRICE DROPS 2018

THIS YEAR'S BIGGEST WINNERS AND LOSERS

CELL PHONE DEPRECIATION INTRODUCTION

Much like the cars industry and other electronic devices you buy, over time they will lose value. With cell phones, this is due to the regular releases of new phones causing yours to become outdated, the decline in software or hardware capabilities, and physical general cosmetic wear.

Not every phone depreciates the same, we tracked the trade-in prices hourly for the last year and decided to analyze which phones are 2018’s biggest winners and losers.

QUICK LINKS TO THE DATA

Use the links below to jump to navigate the pricing analysis or jump straight to the bottom where we have over 100 phones depreciation values for 2018. Simply filter by brand, model, release date and depreciation rate to find this year’s biggest winners and losers.

iPHONE DEPRECIATION

2018 RESALE PRICING TRENDS

RESALE VALUE IMPACT OF 2018’s iPHONE RELEASES

The table below shows how the yearly release cycle is the most aggressive factor in your iPhones depreciation, this data demonstrates the devaluation of iPhone’s purchased in 2016-17. As you can see, if you’re planning on upgrading to a new model and you finally paid off your old one, the headlines about selling your iPhone before the yearly release is not a statement to take lightly. Between the US and UK markets we’ve tracked since 2009, we’ve consistently witnessed the biggest resale price drops every time a new iPhone has been released – for newer models this can be well over $100 in a few short months. Furthermore, as you’ll see from the chart below even the newer staggered release format between September-November did not spare the iPhones from falling in value.

  • iPhone resale value aggressively plummets with every new iPhone release
  • Out of the 38.46% loss in value the iPhone X 256GB received this year, 26.29% happened between Sept-Dec
  • Out of the 29.91% loss in value the iPhone 8 Plus 256GB received this year, 20.75% happened between Sep-Dec

*Figures shown are averages from all storage sizes for each device, see here for storage capacity specific depreciation

BRAND NEW iPHONE DEPRECIATION (XS, XS MAX AND XR)

Following the standard September release pattern of Apple, new iPhones see a hard-hitting dip in value from their original resale value in the first few months, then stabilize as they enter the following year – this stabilization can be seen in the previous chart above. In the case of this year’s iPhone releases, we ignored September pricing for the XS as they remained the same until October, then began to decline.

From the recent XS and XR releases in 2018, we’ve seen:

  • iPhone XS Max lost 15.30% from its originally resale value
  • iPhone XS lost 12.89% from its originally resale value
  • iPhone XR lost 5.38% from its originally resale value (Nov 2018 Release)

*Figures shown are averages from all storage sizes for each device, see here for storage capacity specific depreciation

RESALE VALUE DECLINE OF THE 2017 iPHONE’S

Again, the new iPhone keynote and releases triggered an overwhelming loss in value for last year’s iPhone 8, 8 Plus and X models. In fact, 78.89% of the iPhone 8’s total depreciation this year happened in just over 3 months following the announcement of the XS/XR models. Likewise, 69.37 of the iPhone 8 Plus and 69.99% of the iPhone X happened in the same period.

From its resale starting price in January 2018:

  • iPhone 8 lost 31.41% with 24.78% dropping between Sept-Dec
  • iPhone 8 Plus lost 29.91% with 20.75% dropping between Sept-Dec
  • iPhone X lost 38.46% with 26.92% dropping between Sept-Dec

*Figures shown are averages from all storage sizes for each device, see here for storage capacity specific depreciation

RESALE VALUE DECLINE OF THE 2016 iPHONE’S

Breaking the normal release date pattern, the iPhone SE launched in March 2016, however the iPhone 7/Plus came in September 2016 as usual. As you can see the decline of in value from year start to finish is much the same, however the monthly decline curve is much steadier. A lower figure of 53.39% of the total year’s iPhone 7 depreciation happened over 3 months following the announcement of the XS/XR models, 59.58% for the iPhone 8 Plus – both are still much lower that 2017’s iPhone 8 losing 78.89%.

From its resale starting price in January 2018:

  • iPhone SE only lost 10.28% of the 37.20% during the Sept-Dec
  • iPhone 7 lost 40.55% with 21.65% dropping between Sept-Dec
  • iPhone 7 Plus lost 31.13% with 18.55% dropping between Sept-Dec

*Figures shown are averages from all storage sizes for each device, see here for storage capacity specific depreciation

RESALE VALUE DECLINE OF THE 2015 iPHONE’S

The iPhone 6S/Plus was released in September 2015, the data shows even devices 3 years old can be impacted by the new releases in a big way. In this case, the more expensive 6S Plus model lost 60.82% of its total depreciation in 2018 from the XS announcement onwards – The iPhone 6S only lost 37.17% of its total.

From its resale starting price in January 2018:

  • iPhone 6S lost 42.64% with a lower 15.85% decline between Sept-Dec
  • iPhone 6S Plus lost 25.83% with 15.71% dropping between Sept-Dec

*Figures shown are averages from all storage sizes for each device, see here for storage capacity specific depreciation

SAMSUNG GALAXY S DEPRECIATION

2018 RESALE PRICING TRENDS

SAMSUNG GALAXY S9 2018 PRICE DROP

You would think the value of the latest phones packed full of cutting-edge power and features would be safe for a year or so, well you’d be wrong. In less than nine months the Samsung Galaxy S9 and S9+ models have lost up to 35.07% of their resale value. Furthermore, when you look at the brand new price in March (S9: $720 / S9+: $840) these phones are now worth 59% less than what the consumer paid for them.

From its resale starting price in March 2018:

  • Samsung Galaxy S9 lost 35.07% of its trade-in value, 59.72% of its brand new value
  • Samsung Galaxy S9 lost 30.26% of its trade-in value, 59.52% of its brand new value

*Figures shown are averages from all storage sizes for each device, see here for storage capacity specific depreciation

SAMSUNG GALAXY S7 AND S8 2018 PRICE DROP

The release of the Samsung Galaxy S9 this year impacted the value of the Galaxy S8 the most, losing half of the total depreciation in the year in the first 4 months, similar to the iPhones. The Samsung Galaxy S7 pricing has been much more volatile, losing value initially during the months after the release then recovering to its initial year start value through in June.

From its resale starting price in January 2018:

  • Samsung Galaxy S7 lost 34.01% of its trade-in value, a huge 33.67% being in Q3/Q4
  • Samsung Galaxy S8 lost 38.11% of its trade-in value, 20.52% in the quarter following the S9 launch

*Figures shown are averages from all storage sizes for each device, see here for storage capacity specific depreciation

SAMSUNG GALAXY S6/S6 EDGE 2018 PRICE DROP

The values of the Galaxy S6 and S6 Edge showed real volatility following the S9 announcement, instantly dropping the resale value by half of its total depreciation in the year. This sharp spike trend was however short-lived, much like the S7 in the previous chart, all 3 devices showed signs of recovering their worth 2-3 months following the S9 launch.

From its resale starting price in January 2018:

  • Samsung Galaxy S6 lost 15.34% of its trade-in value
  • Samsung Galaxy S6 Edge lost 9.12% of its trade-in value
  • Samsung Galaxy S6 Edge+ lost 14.34% of its trade-in value

*Figures shown are averages from all storage sizes for each device, see here for storage capacity specific depreciation

100+ POPULAR PHONES DEPRECIATION IN 2018

WINNERS AND LOSERS

WHAT HAS THE DATA SHOWN US

When looking at brand new flagship phones, it’s clear to see that iPhone’s are excellent at retaining their value over time compared to other popular Android handsets. Except, when the new iPhone is released – it will unleash chaos on your trade-in value. If you plan your iPhone purchases and payment contracts around these dates you can get a much bigger payday when you trade-in later. For example, if you’re a person who upgrades their iPhone every year, you could have made $148 extra by using the 30-day price lock on trade-in sites in September 2018 instead of selling your iPhone X in October 2018.

Ignoring all phone release triggered price drops, which phone holds its value the best?

  • The Galaxy S9 was released at $720, but was worth $290 nine months later (-59.72%)
  • The iPhone X was released at $999, but was worth $690 nine months later (-30.93%)

If you’re a Samsung customer the rules are much the same, however, if you have forgotten to trade-in your old phone for some reason, then selling directly after may not be the best option. Many of the 1-3-year-old phones we observed in the data recovered some value in 4-6 weeks following the price crash.

Click and sort the columns on the data table below to check out the price trends by brand, starting price, release date and most importantly depreciation.

BrandModelStart PriceEnd PriceDepreciationRelease Date
AppleiPhone 5S 16GB6526-60.00%Sep-13
SonyXperia Z3+9038-57.78%Jan-15
HuaweiNexus 6P 32GB12053-55.83%Sep-15
AppleiPhone 5 16GB4622-52.17%Sep-12
AppleiPhone 5S 32GB7034-51.43%Sep-13
AppleiPhone 6 Plus 32GB20098-51.00%Sep-14
AppleiPhone 6 32GB14070-50.00%Sep-14
LGG6 64GB220111-49.55%Mar-17
HuaweiNexus 6P 128GB14272-49.30%Sep-15
SamsungGalaxy S4 32GB5830-48.28%Mar-13
AppleiPhone 6S 128GB235125-46.81%Sep-15
AppleiPhone 6 16GB13575-44.44%Sep-14
HuaweiNexus 6P 64GB12670-44.44%Sep-15
AppleiPhone 6S 32GB190106-44.21%Sep-15
AppleiPhone 5C 16GB5028-44.00%Sep-13
AppleiPhone 5S 64GB7844-43.59%Sep-13
AppleiPhone 5C 8GB4023-42.50%Sep-13
AppleiPhone SE 32GB13075-42.31%Mar-16
AppleiPhone 7 32GB310180-41.94%Sep-16
AppleiPhone 5 64GB5834-41.38%Sep-12
AppleiPhone 7 256GB366215-41.26%Sep-16
AppleiPhone 6 128GB170100-41.18%Sep-14
AppleiPhone 6S 16GB170101-40.59%Sep-15
HTCOne M8 16GB4225-40.48%Mar-14
HTCOne M8 32GB4225-40.48%Mar-14
AppleiPhone 5C 32GB5533-40.00%Sep-13
HTC10 32GB11670-39.66%Apr-16
SamsungGalaxy S8 128GB314190-39.49%Apr-17
LGNexus 5X 16GB8250-39.02%Sep-15
MotorolaNexus 6 64GB9055-38.89%Nov-14
LGNexus 5X 32GB8552-38.82%Sep-15
AppleiPhone 7 128GB340209-38.53%Sep-16
SamsungGalaxy S4 64GB5232-38.46%Mar-13
AppleiPhone X 256GB780480-38.46%Nov-17
MotorolaNexus 6 32GB8653-38.37%Nov-14
SamsungGalaxy S9 256GB470290-38.30%Feb-18
AppleiPhone 5 32GB5031-38.00%Sep-12
AppleiPhone 6S 64GB200124-38.00%Sep-15
AppleiPhone 6 64GB14490-37.50%Sep-14
HTC10 64GB12075-37.50%Apr-16
SamsungGalaxy J3 (2017)4025-37.50%Jun-17
SamsungGalaxy S8 64GB300190-36.67%Apr-17
GooglePixel 2 64GB300190-36.67%Oct-17
LGG34126-36.59%May-14
AppleiPhone SE 16GB11070-36.36%Mar-16
AppleiPhone SE 64GB14090-35.71%Mar-16
SamsungGalaxy S9 128GB450290-35.56%Feb-18
LGG58253-35.37%Jan-16
AppleiPhone SE 128GB155101-34.84%Mar-16
AppleiPhone X 64GB720470-34.72%Nov-17
SamsungGalaxy S7 64GB15098-34.67%Mar-16
LGG45838-34.48%Jan-16
AppleiPhone 6 Plus 128GB206135-34.47%Sep-14
HTCOne M96442-34.38%Jan-15
GooglePixel 2 128GB320210-34.38%Oct-17
AppleiPhone 7 Plus 256GB430285-33.72%Sep-16
NokiaLumia 10203020-33.33%Jul-13
SonyXperia Z3 Compact6040-33.33%Jan-14
HTCOne M8s3020-33.33%Mar-14
SamsungGalaxy S7 32GB14798-33.33%Mar-16
SamsungGalaxy J7 (2017)7550-33.33%Jan-17
SonyXperia Z27047.5-32.14%Jan-14
SamsungGalaxy S9+ Plus 128GB500340-32.00%Feb-18
AppleiPhone 6 Plus 16GB170116-31.76%Sep-14
AppleiPhone 8 256GB490335-31.63%Sep-17
AppleiPhone 8 Plus 256GB570390-31.58%Sep-17
AppleiPhone 7 Plus 32GB350240-31.43%Sep-16
AppleiPhone 8 64GB430296-31.16%Sep-17
SamsungGalaxy S9 64GB420290-30.95%Feb-18
AppleiPhone 7 Plus 128GB405280-30.86%Sep-16
LGG6 32GB160111-30.63%Mar-17
AppleiPhone 6 Plus 64GB188131-30.32%Sep-14
AppleiPhone 6S Plus 128GB270190-29.63%Sep-15
GooglePixel 2 XL 128GB350247-29.43%Oct-17
HTCDesire 8203525-28.57%Sep-14
SamsungGalaxy S9+ Plus 64GB475340-28.42%Feb-18
HTCDesire Eye5036-28.00%Jan-15
AppleiPhone 8 Plus 64GB500360-28.00%Sep-17
SamsungGalaxy Note 3 16GB6144-27.87%Sep-13
GooglePixel 2 XL 64GB320232-27.50%Oct-17
HTCOne A97051-27.14%Jun-18
AppleiPhone 6S Plus 64GB240178-25.83%Sep-15
AppleiPhone 6S Plus 16GB215160-25.58%Sep-15
LGK102015-25.00%Jan-16
SamsungGalaxy Note 3 32GB6146-24.59%Sep-13
SamsungGalaxy S5 32GB5844-24.14%May-14
SonyXperia Z2 Tablet 32GB5240-23.08%Mar-14
SamsungGalaxy Note 5 32GB131101-22.90%Aug-15
SamsungGalaxy Note 3 64GB6148-21.31%Sep-13
AppleiPhone 6S Plus 32GB204161-21.08%Sep-15
SamsungGalaxy Note 5 128GB130104-20.00%Aug-15
SamsungGalaxy Note 5 64GB131106-19.08%Aug-15
SamsungGalaxy S5 16GB5444-18.52%May-14
SamsungGalaxy S6 64GB11897-17.80%Mar-15
AppleiPhone XS Max 512GB825680-17.58%Sep-18
SonyXperia Z2 Tablet 16GB4033-17.50%Mar-14
SamsungGalaxy S6 Edge+ 64GB140116-17.14%Aug-15
SonyXperia Z36050.5-15.83%Jan-14
AppleiPhone XS 512GB760640-15.79%Sep-18
AppleiPhone XS Max 64GB680580-14.71%Sep-18
SamsungGalaxy S6 Edge 128GB130111-14.62%Mar-15
SamsungGalaxy S6 128GB121104-14.05%Mar-15
SamsungGalaxy S6 32GB10086-14.00%Mar-15
SamsungGalaxy Note Edge 32GB10591-13.33%Nov-14
SamsungGalaxy Note Edge 64GB10591-13.33%Nov-14
AppleiPhone XS Max 256GB750650-13.33%Sep-18
AppleiPhone XS 64GB600521-13.17%Sep-18
SamsungGalaxy S4 16GB3228-12.50%Mar-13
AppleiPhone XR 256GB500440-12.00%Oct-18
SamsungGalaxy S6 Edge+ 32GB125111-11.20%Aug-15
SamsungGalaxy S6 Edge 64GB120107-10.83%Mar-15
AppleiPhone XS 256GB650590-9.23%Sep-18
LGV30222211-4.95%Sep-17
AppleiPhone XR 64GB400390-2.50%Oct-18
AppleiPhone XR 128GB4704700.00%Oct-18

DEPRECIATION DATA EXPLAINED

2018 Specific Data Methodology

  • The depreciation data displayed is for the online trade-in market in 2018
  • The initial figure is the first available trade-in price for a phone in 2018, the final figure is the latest available price for a phone in 12/04/2018
  • Depreciation is measured by a percentage decrease calculation of those figures.
  • This is not a depreciation decrease from the devices initial launch (unless the phone launched in 2018 or being specifically mentioned within the content)

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Discover what causes your phone to lose value - Our phone depreciation statistics shows what phones have lost the most and least resale value in 2018. #depreciation #cellphone #pricedrop #apple #iphone #samsung #android #ios