Netflix Statistics: How Many Subscribers Does Netflix Have? (Mar 2023)


How many Netflix global subscribers are there, or how many people have a Netflix account? Read more to learn how many subscribers does Netflix have, which country has the most Netflix subscribers, and many more.
Netflix had approximately 230.75 million subscribers in 2022. It’s expected to grow to 251.15 million users in 2023, representing a 9% increase. Regarding Netflix’s revenue, the platform generated $31.61 million in 2022, and projections show it will increase by 7% in 2023, or 33.7 million users.
Most Netflix subscribers in 2022 were from the United States and Canada, and they generated the highest average monthly revenue per streaming customer at $16.37. The second highest are Europe, the Middle East, and Africa, only $5.56 behind the top regions. Netflix revenue in Latin America and the Asia Pacific was around 8%.
Editors Picks:
- Total users: There were over 230 million Netflix users by the end of 2022, with a projected increase of around 251 million by 2023. (Source: Statista)
- Monthly active users: Netflix had 221.44 million users worldwide as of January 2022. Around 106.362 million people with Netflix accounts were streaming from Android devices while 115.12 million were streaming from iOS devices. (Source: Statista)
- User demographics: Roughly 52% of users on Netflix are female, while 48% are male. The average Netflix subscriber is a Millennial woman with no college education who lives in the American suburbs and has a net income of not less than US $50,000 per year. Approximately 75% of households aged 18-34 use Netflix. (Sources: Business Insider, TrueList, Statista)
- Watch time: In 2022, Netflix streaming accounted for 22.4% of television viewing time. The platform’s users streamed 3.2 hours of video per day in 2020.
How Many Netflix Subscribers Are There?
There were over 230 million Netflix users by the end of 2022, 4% more than the previous year. According to our estimates, the number of users will reach around 251 million by 2023.
How Many Users Does Netflix Have by Year (2013-2023)
Number of Users per Year on Netflix
Year | No. of Users |
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Q4 2023* | 251.15 million |
Q4 2022 | 230.75 million |
Q4 2021 | 221.84 million |
Q4 2020 | 203.66 million |
Q4 2019 | 167.09 million |
Q4 2018 | 139.26 million |
Q4 2017 | 110.64 million |
Q4 2016 | 89.09 million |
Q4 2015 | 70.84 million |
Q4 2014 | 54.48 million |
Q4 2013 | 41.43 million |
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Number of Users per Year on Netflix
Year No. of Users Q4 2023* 251.15 million Q4 2022 230.75 million Q4 2021 221.84 million Q4 2020 203.66 million Q4 2019 167.09 million Q4 2018 139.26 million Q4 2017 110.64 million Q4 2016 89.09 million Q4 2015 70.84 million Q4 2014 54.48 million Q4 2013 41.43 million - Data Graphic
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Note: *Estimates based on a CAGR Q1 2020-Q4 2022 2.14%
According to our estimates, the number of Netflix consumers in 2023 will be around 251 million. It represents an 8% increase over last year’s figures. User count has steadily increased in 11 years, with no discernible downward trend. The streaming service had more than 100 million users by 2017 and reached the 200 million mark by 2020.
Netflix Subscriber Count by Quarter
Quarterly Number of Netflix Subscribers
Quarter | No. of Netflix Subscribers |
---|---|
Q4 2023 | 251 million |
Q3 2023 | 245.88 million |
Q2 2023 | 240.73 million |
Q1 2023 | 235.69 million |
Q4 2022 | 230.75 million |
Q3 2022 | 223.09 million |
Q2 2022 | 220.67 million |
Q1 2022 | 221.64 million |
Q4 2021 | 221.84 million |
Q3 2021 | 213.56 million |
Q2 2021 | 209.18 million |
Q1 2021 | 207.64 million |
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Quarterly Number of Netflix Subscribers
Quarter No. of Netflix Subscribers Q4 2023 251 million Q3 2023 245.88 million Q2 2023 240.73 million Q1 2023 235.69 million Q4 2022 230.75 million Q3 2022 223.09 million Q2 2022 220.67 million Q1 2022 221.64 million Q4 2021 221.84 million Q3 2021 213.56 million Q2 2021 209.18 million Q1 2021 207.64 million - Data Graphic
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There were 230.75 million Netflix users during the fourth quarter of 2022, 7.66 million more users than last year, or an increase of around 3%. According to our projections, the number of paid subscribers will rise by 2% or 235.69 million by the first quarter of 2023.
Key Stats:
- There were only about 34 million users by the first quarter of 2013. Then, it eventually grew to 41 million by the fourth quarter of the same year.
- The user count of Netflix increased to over 100 million by the third quarter of 2017, representing a 5% increase from the previous quarter.
- Netflix’s user count grew to over 203.66 million by the fourth quarter of 2020. It increased by 1% in the first quarter of 2021 and 0.7% in the second quarter of 2021. The total number of users reached 221 million in the fourth quarter of the same year.
- The United States and Canada generated the highest average monthly revenue per streaming customer in 2022 at $16.37.
- Following US and Canada are Europe, the Middle East, and Africa, with an average monthly revenue per streaming customer at $10.81. Latin America gets the third spot with $8.58 ARPU, followed by Asia Pacific with $8.34.
Netflix Subscriber Count by Quarter
Netflix’s user base increased by 4% in 2022, or 8.91 million more users than the previous year. According to our projections, the streaming service’s subscriber growth will increase by 8.84% from 2022, or about 51.15 million subscribers.
Netflix Monthly Active Users (MAU)
There were 221.44 million monthly active users on Netflix worldwide as of January 2022. Approximately 106.362 million users stream from Android devices, while roughly 115.12 million users stream from iOS devices.
Total Number of Netflix Viewers Worldwide (2023)
There are currently 692 million Netflix subscribers worldwide, a 6% increase from 2022 or additional 37 million users. It is expected to increase to 725 million in 2024 and even 781.70 million in 2026.
Total Netflix Viewers by Year (2020-2026)
Number of Netflix Viewers per Year
Year | No. of Netflix Viewers |
---|---|
2026* | 781.70 million |
2025* | 754.70 million |
2024* | 725 million |
2023* | 692.10 million |
2022* | 655 million |
2021 | 611.10 million |
2020 | 544.30 million |
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Number of Netflix Viewers per Year
Year No. of Netflix Viewers 2026* 781.70 million 2025* 754.70 million 2024* 725 million 2023* 692.10 million 2022* 655 million 2021 611.10 million 2020 544.30 million - Data Graphic
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Note: *Forecast data, where viewers are paid subscribers of any age who watch Netflix at least once a month via the app or website.
Netflix has approximately 692.10 million paid subscribers globally, a 6% increase from 2022 or about 37 million more users. According to projections, there will be an additional 32.9 million users in 2024, a 5% increase over last year.
Key Stats:
- There were approximately 544 million users of Netflix worldwide in 2020. It increased by 12% the following year, or additional 67 million users.
- There were 655 million users of Netflix worldwide in 2022. It increased by 6% in 2023, representing 37 million more users for the year.
- Projections show that from 692 million users in 2023, the number of Netflix subscribers worldwide will increase by 725 million in 2024, 755 million in 2025, and 782 million in 2026. It represents a yearly increase of 4%.
Share of Ad-Supported Tier Netflix Subscribers Worldwide (2023)
Around 7% of Netflix users worldwide use the ad-supported streaming service tier. Projections show that it will increase by 24% in 2024. By 2027, the ad-supported tier is expected to account for up to 58% of the user base. (Source: Statista)
Netflix announced the ad-supported tier by the end of 2022 to offset its losses after losing more than 200,000 customers at the start of 2022. (Source: Statista)
Share of Netflix Users Using Ad-Supported Tier (2023-2027)
Share of Ad-Supported Netflix Subscribers per Year
Year | Share of Ad-Supported Subscribers |
---|---|
2027 | 58% |
2026 | 47% |
2025 | 36% |
2024 | 24% |
2023 | 7% |
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Share of Ad-Supported Netflix Subscribers per Year
Year Share of Ad-Supported Subscribers 2027 58% 2026 47% 2025 36% 2024 24% 2023 7% - Data Graphic
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Globally, around 7% of consumers on Netflix use the ad-supported tier, and it’s expected to rise to 24% by 2024. According to projections, these figures will reach 36% in 2025 and 58% in 2027.
Netflix Demographics
According to Netflix statistics, approximately 52% of the streaming platform’s users are female, while 48% are male. Based on data prepared for Insider from the firm’s global research platform, Morning Consult Brand Intelligence, the average Netflix user is a Millennial woman without a college degree living in the American suburbs earning less than $50,000 per year.
Most Netflix paid subscribers to come from households with age groups 18-34, accounting for around 75% of those subscribed to Netflix. Users 65 and older account for only 44% of the total user base.
Netflix Viewing Statistics
Netflix streaming accounted for 22.4% of total television viewing time in 2022. In 2020, Netflix subscribers watched an average of 3.2 hours of video daily, or up to six billion hours monthly. An hour of streaming typically consumes up to 3 GB of data, implying that people consume approximately 288 GB per month just from Netflix.
Netflix Penetration: Share of Households Subscribed to Netflix by Country
Penetration Rate of Netflix Globally
Country | Penetration rate of Netflix |
---|---|
Australia | 65% |
UK | 57% |
U.S. | 53% |
Canada | 48% |
France | 29% |
Spain | 26% |
Germany | 24% |
Mexico | 23% |
South Korea | 23% |
Brazil | 22% |
Italy | 12% |
Japan | 11% |
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Penetration Rate of Netflix Globally
Country Penetration rate of Netflix Australia 65% UK 57% U.S. 53% Canada 48% France 29% Spain 26% Germany 24% Mexico 23% South Korea 23% Brazil 22% Italy 12% Japan 11% - Data Graphic
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Netflix statistics show that Australia had the highest Netflix penetration rate of 65% as of 2022. The United Kingdom follows with 57% and the United States with 53%. Brazil, Italy, and Japan, on the other hand, have penetration rates of 22%, 12%, and 11%, respectively.
Netflix is available in over 190 countries, but its television shows and movies catalog varies by country and change regularly. According to the Netflix FAQ, some countries don’t support Netflix, including North Korea, China, Russia, Syria, and Crimea.
How Many Netflix Subscribers Are There in the US and Canada?
There were 74.30 million Netflix subscribers in the United States and Canada during the fourth quarter of 2022, a 1% increase from the previous quarter. In the first quarter of 2022, there were 74.58 million users in the United States and Canada, a 0.26% increase from the same quarter of last year.
In the last five quarters, the fourth quarter of 2021 had the most users in the United States and Canada, with 75.22 million. On the other hand, the lowest was during the second quarter of 2022, with 73.28 million users only.
The Top TV Shows on Netflix in 2022-2023
Top 25 TV Shows on Neflix
Top 25 TV Shows on Neflix |
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Stranger Things |
Manifest |
Inventing Anna |
Dahmer – Monster: The Jeffrey Dahmer Story |
Bridgerton |
Wednesday |
Café con aroma de mujer |
Pasión de gavilanes |
All of Us Are Dead |
The Crown |
Extraordinary Attorney Woo |
Pablo Escobar, The Drug Lord |
Ozark |
The Sandman |
Business Proposal |
Yo soy Betty la fea |
Cobra Kai |
The Lincoln Lawyer |
Love Is Blind |
Elite |
Emily in Paris |
1899 |
Alchemy of Souls |
The Umbrella Academy |
The Watcher |
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Top 25 TV Shows on Neflix
Top 25 TV Shows on Neflix Stranger Things Manifest Inventing Anna Dahmer – Monster: The Jeffrey Dahmer Story Bridgerton Wednesday Café con aroma de mujer Pasión de gavilanes All of Us Are Dead The Crown Extraordinary Attorney Woo Pablo Escobar, The Drug Lord Ozark The Sandman Business Proposal Yo soy Betty la fea Cobra Kai The Lincoln Lawyer Love Is Blind Elite Emily in Paris 1899 Alchemy of Souls The Umbrella Academy The Watcher - Data Graphic
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Stranger Things was the most popular Netflix show in the world in 2022. Then comes Manifest and Inventing Anna. The television shows Dahmer – Monster: The Jeffrey Dahmer Story, Bridgerton, and Wednesday are in the top four to six spots. Alchemy of Souls, Emily in Paris, and 1899 are also on the list.
With a Netflix subscription, you can watch your favorite television shows and movies in one place. Like other streaming platforms, such as Amazon Prime Video and HBO Max, the streaming giant continues to record a growing user count and millions in revenue.