Mobile Gaming Industry Revenue Statistics

How Much is the Mobile Gaming Industry Worth? 2024

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| Updated on April 08, 2024
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The global mobile gaming market is forecast to be valued at US $172.10 billion in 2023, an increase of $19.6 billion or 12.85% from the previous year. The mobile gaming industry growth is expected to reach 10.11% in 2024, or $189.50 billion in revenue.

This article features everything you need to know about the rapid growth and trends of the mobile gaming industry, including the revenue and number of mobile gamers by country, mobile games market share, and many more.

Editors Picks:

  • Mobile Gaming Market Size: The mobile gaming market is estimated to be valued at US $172.10 billion this 2023, achieving a 12.9% year-on-year growth. It is projected to grow by 17.20% from 2023 to 2025, an increase of $29.6 billion in revenue.
  • Mobile Gaming Revenue Share: Out of the total digital gaming industry revenue worldwide, mobile gaming was responsible for 77.7% of revenue. This shows the growing popularity of mobile devices as a gaming platform.
  • Mobile Game Users: There will be 1.925 billion mobile gamers in the world this 2023. At a 25.1% penetration rate in the same period, around one in four people worldwide will be playing mobile games. It is expected to grow to 2.3 billion gamers by 2027, which will mean a 20.66% user growth in four years.
  • ARPU for Mobile Games: The Mobile Games segment’s average revenue per user is expected to be $89.38 in 2023. It is forecasted that it will increase by 6.7% in 2027 for an ARPU of $95.41.
  • Top Country by Mobile Gaming Revenue: The Chinese market is anticipated to generate the most revenue at $81.90 billion in 2023.
  • Top Mobile Gaming Companies: Tencent, the company behind PUBG Mobile and Honor of Kings, leads the mobile gaming revenue with $27.88 billion. It is followed by Netease, Garena, Activision Blizzard, and Cygames.

How Much is the Mobile Gaming Industry Worth?

Mobile Game Industry Revenue by Year (2021-2027)

GenderAnnual Revenue (in USD)
2025$201.70
2024$189.50
2023$172.10
2022$152.50
2021$139.70
2020$114.60
2019$85.25

Note: The data shown is based on current exchange rates and reflects the market effects of the Russia and Ukraine war. It was last updated in November 2022.

Mobile Game Industry Revenue by Year
Data Table

Mobile Game Industry Revenue by Year (2021-2027)

GenderAnnual Revenue (in USD)
2025$201.70
2024$189.50
2023$172.10
2022$152.50
2021$139.70
2020$114.60
2019$85.25

Note: The data shown is based on current exchange rates and reflects the market effects of the Russia and Ukraine war. It was last updated in November 2022.

Data Graphic
Mobile Game Industry Revenue by Year

The mobile gaming industry is estimated to grow by 35.65% from 2021 to 2024. The $152.50 billion estimated mobile gaming market value for 2022 is an increase of $12.8 billion, or 9.16%, from 2021. It is estimated to generate $189.50 billion by 2024.

In July 2022, the global mobile gaming market generated an estimated $6.7 billion from gamers’ in-app purchases in Google Play Store and App Store, a 10.2% year-on-year decrease.

Mobile gamers usually spend their money purchasing in Mid-Core mobile games, which account for 60% of revenue in 2022. Mid-core games require more skill and strategy to master than casual games because they are more challenging and engaging. It also frequently includes side quests, multiplayer experiences, and resource management.

Video Game Industry Revenue by Device

DeviceMarket Revenue (in billion USD)
Mobile$103.50
Console$53.00
PC$40.40
Video Game Industry Revenue by Device
Data Table
DeviceMarket Revenue (in billion USD)
Mobile$103.50
Console$53.00
PC$40.40
Data Graphic
Video Game Industry Revenue by Device

The mobile device has the highest gaming revenue, with $103.50 billion in the world this 2022. Console follows with $53 billion, while PC comes in last with $40.40 billion. Smartphones generate the vast majority of mobile gaming revenue, with tablet devices accounting for only a tiny portion of total mobile gaming revenue.

Mobile puzzle games top the market by genre, generating 21.18% of mobile gaming revenue, specifically in iOS devices, in North America in the second quarter of 2021.

iOS Gaming Revenue By Genre US (2021)

GenreRevenue Share (%)
Puzzle21.18%
Casino18.90%
Strategy17.17%
RPG14.23%
Simulation10.40%
Shooter5.56%
Lifestyle3.86%
Sports3.40%
AR/Location based1.67%
Driving1.60%
Arcade1.34%
Card games0.62%
Hypercasual0.06%
iOS Gaming Revenue By Genre US
Data Table
GenreRevenue Share (%)
Puzzle21.18%
Casino18.90%
Strategy17.17%
RPG14.23%
Simulation10.40%
Shooter5.56%
Lifestyle3.86%
Sports3.40%
AR/Location based1.67%
Driving1.60%
Arcade1.34%
Card games0.62%
Hypercasual0.06%
Data Graphic
iOS Gaming Revenue By Genre US

Top Mobile Game Genres by Revenue Share

Puzzle games lead the mobile gaming genres in popularity with 21.18% revenue share, followed by Casino with 18.9% and Strategy games with 17.17 in the US this Q2 2021.

  • Puzzle – 21.18%
  • Casino – 18.9%
  • Strategy – 17.17%
  • RPG – 14.23%
  • Simulation – 10.4%
  • Shooter – 5.56%
  • Lifestyle – 3.86%
  • Sports – 3.4%
  • AR/Location based – 1.67%
  • Driving – 1.60%

Mobile Gaming Content Market Value US (2011-2023)

YearMobile Gaming Content Revenue (in billion USD)
2023*$37.10
2022*$29.10
2021*$27.70
2020*$25.20
2019$21.90
2018$17.50
2017$11.30
2016$10.00
2015$6.60
2014$5.40
2013$3.90
2012$2.80
2011$2.00
Mobile Gaming Content Market Value US
Data Table
YearMobile Gaming Content Revenue (in billion USD)
2023*$37.10
2022*$29.10
2021*$27.70
2020*$25.20
2019$21.90
2018$17.50
2017$11.30
2016$10.00
2015$6.60
2014$5.40
2013$3.90
2012$2.80
2011$2.00
Data Graphic
Mobile Gaming Content Market Value US

Note: *All values are estimated.

The mobile gaming content market in the US is estimated to be worth $37.10 billion this 2023. It is anticipated to grow by 27.56% in the next year. The mobile segment has a huge share of the overall gaming software market.

Mobile Gaming Free-to-play (F2P) market value US (2018-2023)

YearMobile F2P Market Share (in billion USD)
2023*$14.94
2022*$14.36
2021*$13.78
2020*$13.20
2019$12.60
2018$10.80
Mobile Gaming Free-to-play (F2P) market value US
Data Table
YearMobile F2P Market Share (in billion USD)
2023*$14.94
2022*$14.36
2021*$13.78
2020*$13.20
2019$12.60
2018$10.80
Data Graphic
Mobile Gaming Free-to-play (F2P) market value US

Free-to-play (F2P) mobile gaming is expected to account for $14.36 billion in market share in 2022, rising to $14.94 billion by 2023 in the United States. The mobile segment is also expected to have the largest share in most of the F2P market.

Mobile Gaming Market Size Growth 2021-2025 (CAGR)

YearMobile Gaming Revenue Growth (in %)
20256.4
202410.1
202312.9
20229.2
202121.9
202034.4
Mobile Gaming Market Size Growth
Data Table
YearMobile Gaming Revenue Growth (in %)
20256.4
202410.1
202312.9
20229.2
202121.9
202034.4
Data Graphic
Mobile Gaming Market Size Growth

Note: *All values are estimated.

This 2023, the mobile gaming market growth is expected to achieve a 12.9% year-on-year increase. Mobile gaming growth saw its biggest leap during the pandemic when it reached a 34.4% increase in revenue in 2020.

Worldwide Mobile Gaming Revenue Share

YearMobile Game Market Share (%)
202578.1
202478.1
202377.7
202277.4
202175.6
202074.1
Worldwide Mobile Gaming Revenue Share
Data Table
YearMobile Game Market Share (%)
202578.1
202478.1
202377.7
202277.4
202175.6
202074.1
Data Graphic
Worldwide Mobile Gaming Revenue Share

Note: *All values are estimated.

This year, mobile gaming is responsible for around 77.7% of the total digital gaming revenue in the world. From 2020 up to the present, mobile games have provided around 75% or more of the revenue share in gaming worldwide.

Mobile Gaming User Revenue Statistics

In this section, you will discover the mobile gaming industry’s growth in user revenue, including the number of people who play games on mobile devices, the user penetration rate, and average revenue per user (ARPU).

How Many People Play Mobile Games in 2023?

YearNumber of Mobile Gamers (in billions)
20272.323
20262.241
20252.158
20242.074
20231.925
20221.746
20211.826
20201.647
How Many People Play Mobile Games
Data Table
YearNumber of Mobile Gamers (in billions)
20272.323
20262.241
20252.158
20242.074
20231.925
20221.746
20211.826
20201.647
Data Graphic
How Many People Play Mobile Games

Around 1.925 billion play mobile games worldwide this 2023, an increase of 10.24% or 179 million more users from the previous year. It is expected to grow, accounting for 2.3 billion mobile gamers by 2027, which will mean a 20.66% growth in four years despite China’s ongoing ban on several mobile games from the West.

Mobile Gaming User Penetration Rate

YearUser Penetration Rate (in %)
202729.2
202628.4
202527.6
202426.8
202325.1
202222.9
202124.2
202022.1
Mobile Gaming User Penetration Rate
Data Table
YearUser Penetration Rate (in %)
202729.2
202628.4
202527.6
202426.8
202325.1
202222.9
202124.2
202022.1
Data Graphic
Mobile Gaming User Penetration Rate

The mobile gaming user penetration is expected to be 25.1% in 2023. This means that around one in four people worldwide play mobile games. The percentage of mobile gamers is expected to grow to around 30% of the world’s population in 2027.

Mobile Games: Average Revenue Per User (ARPU)

YearARPU (in USD)
202795.41
202694.53
202593.42
202491.37
202389.38
202287.32
202176.48
202069.59
Mobile Games: Average Revenue Per User (ARPU)
Data Table
YearARPU (in USD)
202795.41
202694.53
202593.42
202491.37
202389.38
202287.32
202176.48
202069.59
Data Graphic
Mobile Games: Average Revenue Per User (ARPU)

The Mobile Games segment’s average revenue per user (ARPU) is expected to be $89.38 in 2023, up by $2.06 from 2022. It is forecasted that it will reach $95.41 by 2027. The Chinese market is anticipated to generate the most revenue at $81.90 billion in 2023

Top 10 Companies by Game Revenue Market Share

Tencent, the company behind PUBG Mobile and Honor of Kings, leads the mobile game revenue statistics with $27.88 billion. See below the top ten companies ranked by mobile gaming revenue in 2021, along with the year they were founded.

Mobile Game PublishersRevenue (USD)
Tencent (1998)$27.888 billion
Netease (1997)$10.048 billion
Garena (2009)$4.320 billion
Activision Blizzard (2008)$3.182 billion
Cygames (2011)$2.282 billion
Zynga (2007)$2.250 billion
Supercell (2010)$2.240 billion
miHoYo Limited (2011)$1.495 billion
Niantic (2011)$909 million
Electronic Arts (1982)$718 million
Top 10 Companies by Game Revenue Market Share
Data Table
Mobile Game PublishersRevenue (USD)
Tencent (1998)$27.888 billion
Netease (1997)$10.048 billion
Garena (2009)$4.320 billion
Activision Blizzard (2008)$3.182 billion
Cygames (2011)$2.282 billion
Zynga (2007)$2.250 billion
Supercell (2010)$2.240 billion
miHoYo Limited (2011)$1.495 billion
Niantic (2011)$909 million
Electronic Arts (1982)$718 million
Data Graphic
Top 10 Companies by Game Revenue Market Share

What is the biggest video game company today?

Tencent is the largest mobile game company in the world, with revenue generating nearly $28 billion in 2021. Founded in China way back in 1998, they are the developers of popular mobile games such as PUBG Mobile, Honor of Kings, and Moonlight Blade (Tianya Mingyue Knife).

With approximately $2.01 billion in revenue from gaming apps across the Google Play and Apple App Store worldwide, PUBG Mobile will be the most popular mobile game of Tencent in 2021. It also achieved the most downloaded mobile gaming title of the year.

In addition, Tencent’s market growth globally is because of its investments in over 40 gaming companies that developed popular gaming apps such as Fortnite, League of Legends, and Clash of Clans.

Mobile Gaming Revenue by Country

CountryMobile Gaming Revenue (in billion USD)
United States$41.33
China$34.45
Japan$32.71
South Korea$10.31
Germany$3.43
Mobile Gaming Revenue by Country
Data Table
CountryMobile Gaming Revenue (in billion USD)
United States$41.33
China$34.45
Japan$32.71
South Korea$10.31
Germany$3.43
Data Graphic
Mobile Gaming Revenue by Country

The top five mobile gaming markets in the world are the US, China, Japan, South Korea, and Germany. In 2022, the United States generated $41.33 billion in mobile gaming revenue, topping the global charts. China came in second with $34.45 billion, while Japan followed with $32.71 billion, falling 5% behind. South Korea took the fourth spot with $10.31 billion, and Germany came in the top 5 with $3.43 billion.

How Much is the Mobile Game Market Worth in the US

The United States generated $41.33 billion in revenue in 2022, dominating the mobile gaming market. It is set to reach a 7.31% compound annual growth rate (CAGR) by 2022 to 2027, projecting a market volume of $58.81 billion by 2027.

The user penetration is expected to be 44.9% in 2022 and 52.9% by 2027. It stems from the fact that the pandemic has dramatically affected the mobile gaming industry worldwide, particularly in the US. Game developers build more games, and smartphones are developed to provide a more robust user experience, attracting more gamers. As a result, the total market size will amount to $41.71 billion in 2022.

How Much is the Mobile Game Market Worth in China

China generated $34.45 billion in revenue in 2022, falling 16.64% behind the United States in the mobile games market. The number of gamers is anticipated to grow to 737.5 million, with a user penetration of 50.2% by 2027.

How Much is the Mobile Game Market Worth in Japan

Japan generated $32.71 billion in revenue in 2022, trailing China by 5% in the mobile games market. By 2027, the number of gamers is expected to reach 38.2 million, with a user penetration of 31.1%.

How Much is the Mobile Game Market Worth in South Korea

In 2022, South Korea generated $10.31 billion in revenue, trailing Japan by 68.48% in the mobile games market. By 2027, the number of gamers is expected to increase to 25.7 million, with a user penetration of 50.2%.

How Much is the Mobile Game Market Worth in Germany

Germany generated $3.44 billion in revenue in the mobile games industry in 2022. The number of gamers is expected to reach 19.4 million by 2027, with a user penetration of 23.2%.

Mobile Gaming Penetration by Country

CountryUser Penetration By Percent of Population
United States44.90%
South Korea43.40%
China36.80%
Mexico34.70%
United Kingdom33.80%