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Smartphone Brand Loyalty During Trade-in 2019

BankMyCell is a cell phone trade-in website, since October 2018, we have accumulated data from resale savvy Americans to understand upgrade cycle trends. We collected the consumer’s current device branding as they went to trade-in or value their old smartphones, verifying it was the succeeding activation of their old device.

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BankMyCell: iPhone Brand Loyalty Study at Trade-in

Since October 2018, iPhone trade-in site BankMyCell has been collecting data on the new device people have during the valuation and trade-in of their old iPhone. The result is a vast dataset of 38,043 individuals, providing insight into consumers upgrade cycle patterns and Apple’s brand loyalty during the online trade-in process.