{"id":3689,"date":"2019-07-26T09:26:47","date_gmt":"2019-07-26T09:26:47","guid":{"rendered":"http:\/\/www.bankmycell.com\/blog\/?p=3689"},"modified":"2024-03-05T14:05:53","modified_gmt":"2024-03-05T14:05:53","slug":"smartphone-brand-loyalty-during-trade-in-2019","status":"publish","type":"post","link":"https:\/\/www.bankmycell.com\/blog\/smartphone-brand-loyalty-during-trade-in-2019\/","title":{"rendered":"Smartphone Brand Loyalty During Trade-in 2019"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row type=&#8221;vc_default&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; bg_color_value=&#8221;#3f4c5e&#8221; css=&#8221;.vc_custom_1531243988023{margin-top: -50px !important;margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1709013709092{margin-bottom: 0px !important;padding-top: 60px !important;padding-bottom: 0px !important;}&#8221;][vc_custom_heading text=&#8221;Smartphone Brand Loyalty Statistics (2019)&#8221; font_container=&#8221;tag:h1|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903243036{margin-top: 20px !important;padding-bottom: 10px !important;}&#8221;][vc_custom_heading text=&#8221;Online Cell Phone Trade-In Market&#8221; font_container=&#8221;tag:h2|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903279530{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; accent_color=&#8221;#2e3947&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3705&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;none&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1564430755427{margin-bottom: 0px !important;padding-bottom: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;bg_color&#8221; bg_override=&#8221;ex-full&#8221; bg_color_value=&#8221;#1d998f&#8221;][vc_column][vc_column_text el_class=&#8221;.white-content&#8221; css=&#8221;.vc_custom_1578484142405{padding-right: 10px !important;padding-left: 10px !important;}&#8221;]<\/p>\n<p style=\"text-align: center; font-size: 22px; line-height: 1.5em;\"><a style=\"color: #ffffff !important;\" href=\"https:\/\/www.bankmycell.com\/\">BankMyCell<\/a> is a cell phone trade-in website, since October 2018, we have accumulated data from resale savvy Americans to understand upgrade cycle trends. We collected the consumer\u2019s current device branding as they went to trade-in or value their old smartphones, verifying it was the succeeding activation of their old device.<\/p>\n<p style=\"text-align: center; font-size: 22px; line-height: 1.5em;\">Profiling user trends in this way not only helps provide a better customer journey by predicting the phone brand consumers are likely to have next, but as you\u2019ll see below, it gives some sensational insights into brand retention in the online trade-in market.<\/p>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner]<div class=\" ubtn-ctn-center \"><a class=\"ubtn-link ult-adjust-bottom-margin ubtn-center ubtn-normal \" href=\"https:\/\/www.bankmycell.com\/sell\/cell-phones\" ><button type=\"button\" id=\"ubtn-1999\"  class=\"ubtn ult-adjust-bottom-margin ult-responsive ubtn-normal ubtn-no-hover-bg  none  ubtn-sep-icon ubtn-sep-icon-at-left  ubtn-shd  ubtn-center  shd-bottom tooltip-69d0a31e44520\"  data-hover=\"#ffffff\" data-border-color=\"\" data-bg=\"#cc1c6b\" data-hover-bg=\"#dc043b\" data-border-hover=\"\" data-shadow-hover=\"0 5px #8c0126;\" data-shadow-click=\"none\" data-shadow=\"0 5px #aa012e;\" data-shd-shadow=\"5\"  data-ultimate-target='#ubtn-1999'  data-responsive-json-new='{\"font-size\":\"desktop:18px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Chivo&#039;;font-weight:700;border:none;box-shadow: 0 5px #aa012e;background: #cc1c6b;color: #ffffff;\"><span class=\"ubtn-data ubtn-icon\"><i class=\"Defaults-arrow-circle-right\" style=\"font-size:16px;color:#ffffff;\"><\/i><\/span><span class=\"ubtn-hover\" style=\"background-color:#dc043b\"><\/span><span class=\"ubtn-data ubtn-text \" >SELL MY PHONE<\/span><\/button><\/a><\/div>[\/vc_column_inner][\/vc_row_inner]<div class=\"ult-spacer spacer-69d0a31e445ce\" data-id=\"69d0a31e445ce\" data-height=\"40\" data-height-mobile=\"40\" data-height-tab=\"40\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row anchor=&#8221;wageschart&#8221;][vc_column css=&#8221;.vc_custom_1543852140696{margin-top: 40px !important;}&#8221;][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;Key Trade-in Statistics&#8221; font_container=&#8221;tag:h3|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903295847{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#1d998f&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.dt-breadcrumbs-id-b77f70177a01e5c7efff9e607bd95057 .breadcrumbs {\n  display: inline-block;\n  margin: 0;\n  padding: 0px 0px 0px 10px;\n  border: 0px solid ;\n  border-radius: 0px;\n}\n.dt-breadcrumbs-id-b77f70177a01e5c7efff9e607bd95057 .breadcrumbs * {\n  color: #a2a5a6;\n}<\/style><div class=\"dt-breadcrumbs-shortcode dt-breadcrumbs-id-b77f70177a01e5c7efff9e607bd95057 align-left\"><div class=\"assistive-text\">You are here:<\/div><ol class=\"breadcrumbs text-small\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><a itemprop=\"item\" href=\"https:\/\/www.bankmycell.com\/blog\/\" title=\"Home\"><span itemprop=\"name\">Home<\/span><\/a><meta itemprop=\"position\" content=\"1\" \/><\/li><\/ol><\/div>[vc_raw_html]JTVCYXV0aG9yX2luZm8lNUQlMEElNUJzb2NpYWxfd2FyZmFyZSU1RA==[\/vc_raw_html]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>Only <strong><span style=\"color: #1d998f;\">10.8%<\/span><\/strong> of HTC respondents stayed loyal, with <span style=\"color: #1d998f;\"><strong>32.1%<\/strong><\/span> heading to Samsung, <span style=\"color: #1d998f;\"><strong>17.1%<\/strong><\/span> to Apple.<\/li>\n<li>HTC was the only popular brand that didn\u2019t retain the majority of their fans, <span style=\"color: #1d998f;\"><strong>ranking 4th in its brand switch data.<\/strong><\/span><\/li>\n<li>Only <span style=\"color: #1d998f;\"><strong>9.6%<\/strong><\/span> HTC U12 owners remained with HTC, <strong><span style=\"color: #1d998f;\">37.1%<\/span><\/strong> headed to a Samsung device.<\/li>\n<li>Apple had <span style=\"color: #1d998f;\"><strong>74.6%<\/strong><\/span> iPhone trade-in brand loyalty, with <strong><span style=\"color: #1d998f;\">12.8%<\/span><\/strong> heading to Samsung, <strong><span style=\"color: #1d998f;\">5.3%<\/span><\/strong> to LG.<\/li>\n<li>Only <span style=\"color: #1d998f;\"><strong>65.9%<\/strong><\/span> iPhone XS owners remained with Apple, <strong><span style=\"color: #1d998f;\">18.6%<\/span><\/strong> headed to a Samsung device.<\/li>\n<li>Samsung had <span style=\"color: #1d998f;\"><strong>63.9%<\/strong> <\/span>trade-in brand loyalty, with <span style=\"color: #1d998f;\"><strong>17%<\/strong><\/span> heading to Apple.<\/li>\n<li>Google had <span style=\"color: #1d998f;\"><strong>51.0%<\/strong><\/span> trade-in brand loyalty, with <span style=\"color: #1d998f;\"><strong>13.2%<\/strong><\/span> heading to Samsung.<\/li>\n<li>Google stands out as the brand that had the least owners going to Apple at <span style=\"color: #1d998f;\"><strong>10.1%<\/strong><\/span>.<\/li>\n<li>All other non-Apple brands consistently had between <span style=\"color: #1d998f;\"><strong>17.0% &#8211; 17.5%<\/strong><\/span> getting an iPhone after.<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][\/vc_row_inner]<div class=\"ult-spacer spacer-69d0a31e4473e\" data-id=\"69d0a31e4473e\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]<strong><div class=\"swp_social_panel swp_horizontal_panel swp_flat_fresh  swp_default_full_color swp_other_full_color swp_individual_full_color scale-100 scale-full_width\" 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rel=\"nofollow noreferrer noopener\" class=\"nc_tweet swp_share_link\" data-count=\"0\" data-link=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.bankmycell.com\/blog\/smartphone-brand-loyalty-during-trade-in-2019\/&media=https%3A%2F%2Fwww.bankmycell.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F07%2Fpin-loyalty.jpg&description=BankMyCell+collected+data+on+the+branding+of+consumers+old+smartphones+during+valuation+and+trade-in+to+get+sensational+insights+into+brand+retention.+via+%40bankmycell\" href=\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https:\/\/www.bankmycell.com\/blog\/smartphone-brand-loyalty-during-trade-in-2019\/&media=https%3A%2F%2Fwww.bankmycell.com%2Fblog%2Fwp-content%2Fuploads%2F2019%2F07%2Fpin-loyalty.jpg&description=BankMyCell+collected+data+on+the+branding+of+consumers+old+smartphones+during+valuation+and+trade-in+to+get+sensational+insights+into+brand+retention.+via+%40bankmycell\" ><span class=\"swp_count swp_hide\"><span class=\"iconFiller\"><span class=\"spaceManWilly\"><i class=\"sw swp_pinterest_icon\"><\/i><span class=\"swp_share\">Pin<\/span><\/span><\/span><\/span><\/a><\/div><div class=\"nc_tweetContainer swp_share_button swp_linkedin\" data-network=\"linkedin\"><a class=\"nc_tweet swp_share_link\" rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/cws\/share?url=https%3A%2F%2Fwww.bankmycell.com%2Fblog%2Fsmartphone-brand-loyalty-during-trade-in-2019%2F\" data-link=\"https:\/\/www.linkedin.com\/cws\/share?url=https%3A%2F%2Fwww.bankmycell.com%2Fblog%2Fsmartphone-brand-loyalty-during-trade-in-2019%2F\"><span class=\"swp_count swp_hide\"><span class=\"iconFiller\"><span class=\"spaceManWilly\"><i class=\"sw swp_linkedin_icon\"><\/i><span class=\"swp_share\">Share<\/span><\/span><\/span><\/span><\/a><\/div><div class=\"nc_tweetContainer swp_share_button swp_more\" data-network=\"more\"><a class=\"nc_tweet swp_share_link\" rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"#\" data-link=\"#\"><span class=\"swp_count swp_hide\"><span class=\"iconFiller\"><span class=\"spaceManWilly\"><i class=\"sw swp_more_icon\"><\/i><span class=\"swp_share\">More<\/span><\/span><\/span><\/span><\/a><\/div><\/div><\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2583|url^https:\/\/www.bankmycell.com\/blog\/wp-content\/uploads\/2018\/09\/social-media-background.png|caption^null|alt^null|title^social-media-background|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_img_attach=&#8221;fixed&#8221; bg_override=&#8221;ex-full&#8221;][vc_column css=&#8221;.vc_custom_1536064830635{margin-top: 40px !important;margin-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;SMARTPHONE BRAND LOYALTY OVERVIEW&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903304475{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; el_width=&#8221;80&#8243; accent_color=&#8221;#ffffff&#8221;][vc_custom_heading text=&#8221;PHONE TRADE-IN MARKET 2019&#8243; font_container=&#8221;tag:h4|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903317054{padding-bottom: 10px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]On the 17th July 2019, we released <a href=\"https:\/\/www.bankmycell.com\/blog\/iphone-trade-in-loyalty-study\/\">iPhone data<\/a> that was tracked from Oct \u201918 to Jun \u201919 to look at all the Apple-specific trends in the online trade-in market. Here we look at the data from 15th Jan &#8211; 15th July 2019; all brands in this study were analyzed during the same period.[\/vc_column_text][vc_custom_heading text=&#8221;Smartphone Brand Loyalty Statistics (Online Trade-in Market 2019)&#8221; font_container=&#8221;tag:h4|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903329211{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#1d998f&#8221;][vc_column_text]The chart below provides a visual overview of brand retention at trade-in for each of these popular smartphone brands. It is no surprise that Apple and Samsung stand out as the manufacturers with the highest brand retention. Consumers that were looking to sell their HTC phone were highlighted as having the most evenly distributed brand switch data between the pack.[\/vc_column_text]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>Apple had <strong><span style=\"color: #1d998f;\">74.6%<\/span><\/strong> iPhone trade-in brand loyalty, with <strong><span style=\"color: #1d998f;\">12.8%<\/span><\/strong> heading to Samsung, <strong><span style=\"color: #1d998f;\">5.3%<\/span><\/strong> to LG.<\/li>\n<li>Samsung had <strong><span style=\"color: #1d998f;\">63.9%<\/span><\/strong> trade-in brand loyalty, with<span style=\"color: #1d998f;\"> <strong>17%<\/strong><\/span> heading to Apple, <span style=\"color: #1d998f;\"><strong>8%<\/strong><\/span> to LG.<\/li>\n<li>Google had <span style=\"color: #1d998f;\"><strong>51.0%<\/strong><\/span> trade-in brand loyalty, with the lowest volume heading to Apple at <span style=\"color: #1d998f;\"><strong>10.1%.<\/strong><\/span><\/li>\n<li>LG, Motorola and HTC all fell below <span style=\"color: #1d998f;\"><strong>41%<\/strong><\/span> brand loyalty at trade-in.<\/li>\n<li>Only <span style=\"color: #1d998f;\"><strong>10.8%<\/strong><\/span> of HTC respondents stayed loyal, with <span style=\"color: #1d998f;\"><strong>32.1%<\/strong> <\/span>heading to Samsung, <span style=\"color: #1d998f;\"><strong>17.1%<\/strong><\/span> to Apple.<\/li>\n<\/ul>\n<\/div>[vc_single_image image=&#8221;3713&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;]<div class=\"ult-spacer spacer-69d0a31e4518b\" data-id=\"69d0a31e4518b\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion color=&#8221;black&#8221; active_section=&#8221;0&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Click here to see the figures used in the chart above&#8221; tab_id=&#8221;1564478045383-76f6a7af-bbe5&#8243;][vc_column_text]<\/p>\n<ul>\n<li>74.6% iPhone trade-in: Samsung 12.8% | LG 5.3% | Motorola 2.3% | Google 1.1% | HTC 0.5%<\/li>\n<li>63.9% Samsung trade-in: Apple 17.0% | LG 8.0% | Motorola 3.1% | Google 1.7% | HTC 0.4%<\/li>\n<li>51.0% Google trade-in: Samsung 13.2% | HTC 12.0% | Apple | 10.1% | LG 6.2% | Motorola 2.6%<\/li>\n<li>40.7% LG trade-in: Samsung 23.5% | Apple 17.5% | Motorola 5.4% | Google 1.9% | HTC 0.3%<\/li>\n<li>37.2% Motorola trade-in: Samsung 18.5% | Apple 17.2% | LG 13.2% | Google 4.2% | HTC 1.2%<\/li>\n<li>10.8% HTC trade-in: Samsung 32.1% | Apple 17.1% | LG 14.7% | Motorola 9.6% | Google 3.4%<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<div class=\"ult-spacer spacer-69d0a31e451a7\" data-id=\"69d0a31e451a7\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2583|url^https:\/\/www.bankmycell.com\/blog\/wp-content\/uploads\/2018\/09\/social-media-background.png|caption^null|alt^null|title^social-media-background|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_img_attach=&#8221;fixed&#8221; bg_override=&#8221;ex-full&#8221; el_id=&#8221;section-2&#8243;][vc_column css=&#8221;.vc_custom_1536064830635{margin-top: 40px !important;margin-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;SMARTPHONE LOYALTY BY BRAND&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903347542{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; el_width=&#8221;80&#8243; accent_color=&#8221;#ffffff&#8221;][vc_custom_heading text=&#8221;PHONE TRADE-IN MARKET 2019&#8243; font_container=&#8221;tag:h4|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903363152{padding-bottom: 10px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;RANKED #1&#8243; font_container=&#8221;tag:h4|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903609510{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#1d998f&#8221;][vc_custom_heading text=&#8221;iPhone Brand Loyalty Statistics (Online Trade-in Market 2019)&#8221; font_container=&#8221;tag:h4|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903621186{padding-bottom: 10px !important;}&#8221;][vc_column_text]<strong>Key findings:<\/strong>[\/vc_column_text]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>Apple had <span style=\"color: #1d998f;\"><strong>74.6%<\/strong><\/span> trade-in brand loyalty, <strong><span style=\"color: #1d998f;\">ranked 1st<\/span><\/strong> overall so far in 2019.<\/li>\n<li><strong><span style=\"color: #1d998f;\">12.8%<\/span><\/strong> of iPhone owners using our site moved to rival Samsung.<\/li>\n<li><strong><span style=\"color: #1d998f;\">25.4%<\/span> <\/strong>of iPhone owners moved to an Android\/RIM\/Windows device.<\/li>\n<\/ul>\n<\/div>[vc_single_image image=&#8221;3709&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;]<div class=\"ult-spacer spacer-69d0a31e451ef\" data-id=\"69d0a31e451ef\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion color=&#8221;black&#8221; active_section=&#8221;0&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Top 10: Click here to see the figures&#8221; tab_id=&#8221;1564478278866-bd288a41-e519&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Apple &#8211; 74.6%<\/li>\n<li>Samsung -12.8%<\/li>\n<li>LG &#8211; 5.3%<\/li>\n<li>Motorola &#8211; 2.3%<\/li>\n<li>ZTE 2%<\/li>\n<li>Google &#8211; 1.1%*<\/li>\n<li>Alcatel &#8211; 1.0%*<\/li>\n<li>HTC &#8211; 0.5%*<\/li>\n<li>OnePlus &#8211; 0.3%*<\/li>\n<li>Huawei &#8211; 0.2%*<\/li>\n<li>Other &#8211; 0.8%<\/li>\n<\/ul>\n<p><em>*Entries merged into \u2018other\u2019 in the chart above<\/em>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<div class=\"ult-spacer spacer-69d0a31e45204\" data-id=\"69d0a31e45204\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;RANKED #2&#8243; font_container=&#8221;tag:h5|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903630112{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#1d998f&#8221;][vc_custom_heading text=&#8221;Samsung Brand Loyalty Statistics (Online Trade-in Market 2019)&#8221; font_container=&#8221;tag:h4|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903688662{padding-bottom: 10px !important;}&#8221;][vc_column_text]<strong>Key findings:<\/strong>[\/vc_column_text]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>Samsung had <span style=\"color: #1d998f;\"><strong>63.9%<\/strong><\/span> trade-in brand loyalty, <span style=\"color: #1d998f;\"><strong>ranked 2nd<\/strong><\/span> overall.<\/li>\n<li><span style=\"color: #1d998f;\"><strong>17%<\/strong><\/span> of Samsung owners moved to an iOS device.<\/li>\n<li><span style=\"color: #1d998f;\"><strong>83%<\/strong><\/span> of Samsung owners had upgraded to an Android\/RIM\/Windows device.<\/li>\n<\/ul>\n<\/div>[vc_single_image image=&#8221;3712&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;]<div class=\"ult-spacer spacer-69d0a31e45244\" data-id=\"69d0a31e45244\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion color=&#8221;black&#8221; active_section=&#8221;0&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Top 10: Click here to see the figures&#8221; tab_id=&#8221;1564478486279-3ead4432-f56b&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Samsung &#8211; 63.9%<\/li>\n<li>Apple &#8211; 17.0%<\/li>\n<li>LG &#8211; 8.0%<\/li>\n<li>Motorola &#8211; 3.1%<\/li>\n<li>Google &#8211; 1.7%<\/li>\n<li>ZTE &#8211; 1.4%*<\/li>\n<li>Alcatel &#8211; 1.4%*<\/li>\n<li>OnePlus &#8211; 1.0%*<\/li>\n<li>HTC &#8211; 0.4%*<\/li>\n<li>Huawei &#8211; 0.4%*<\/li>\n<li>Other &#8211; 1.6%<\/li>\n<\/ul>\n<p><em>*Entries merged into \u2018other\u2019 in the chart above<\/em>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<div class=\"ult-spacer spacer-69d0a31e45257\" data-id=\"69d0a31e45257\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;RANKED #3:&#8221; font_container=&#8221;tag:h5|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903695596{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#1d998f&#8221;][vc_custom_heading text=&#8221;Google Brand Loyalty Statistics (Online Trade-in Market 2019)&#8221; font_container=&#8221;tag:h4|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903701426{padding-bottom: 10px !important;}&#8221;][vc_column_text]<strong>Key findings:<\/strong>[\/vc_column_text]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>Google had <span style=\"color: #1d998f;\"><strong>51.0%<\/strong><\/span> trade-in brand loyalty, <span style=\"color: #1d998f;\"><strong>ranked 3rd<\/strong><\/span> overall.<\/li>\n<li><span style=\"color: #1d998f;\"><strong>10.1%<\/strong><\/span> of Google smartphone owners moved to an iOS device (the lowest non-Apple switch data).<\/li>\n<li><span style=\"color: #1d998f;\"><strong>89.9%<\/strong><\/span> of Google smartphone owners had upgraded to an Android\/RIM\/Windows device.<\/li>\n<\/ul>\n<\/div>[vc_single_image image=&#8221;3707&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;]<div class=\"ult-spacer spacer-69d0a31e45292\" data-id=\"69d0a31e45292\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion color=&#8221;black&#8221; active_section=&#8221;0&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Top 10: Click here to see the figures&#8221; tab_id=&#8221;1564478483988-16b5a3ea-2024&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Google &#8211; 51.0%<\/li>\n<li>Samsung &#8211; 13.2%<\/li>\n<li>HTC &#8211; 12.0%<\/li>\n<li>Apple &#8211; 10.1%<\/li>\n<li>LG &#8211; 6.2%<\/li>\n<li>Motorola &#8211; 2.6%*<\/li>\n<li>OnePlus &#8211; 1.7%*<\/li>\n<li>ZTE &#8211; 1.2%*<\/li>\n<li>Asus &#8211; 0.4%*<\/li>\n<li>Alcatel &#8211; 0.3%*<\/li>\n<li>Other &#8211; 1.2%<\/li>\n<\/ul>\n<p><em>*Entries merged into \u2018other\u2019 in the chart above<\/em>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<div class=\"ult-spacer spacer-69d0a31e452a4\" data-id=\"69d0a31e452a4\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;RANKED #4&#8243; font_container=&#8221;tag:h5|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903708976{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#1d998f&#8221;][vc_custom_heading text=&#8221;LG Brand Loyalty Statistics (Online Trade-in Market 2019)&#8221; font_container=&#8221;tag:h4|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903719478{padding-bottom: 10px !important;}&#8221;][vc_column_text]<strong>Key findings:<\/strong>[\/vc_column_text]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>LG had <span style=\"color: #1d998f;\"><strong>40.7%<\/strong><\/span> trade-in brand loyalty, <span style=\"color: #1d998f;\"><strong>ranked 4th<\/strong><\/span> overall.<\/li>\n<li><span style=\"color: #1d998f;\"><strong>17.5%<\/strong><\/span> of LG owners moved to an iOS device.<\/li>\n<li><span style=\"color: #1d998f;\"><strong>82.5%<\/strong><\/span> of LG owners had upgraded to an Android\/RIM\/Windows device.<\/li>\n<\/ul>\n<\/div>[vc_single_image image=&#8221;3710&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;]<div class=\"ult-spacer spacer-69d0a31e452e2\" data-id=\"69d0a31e452e2\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion color=&#8221;black&#8221; active_section=&#8221;0&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Top 10: Click here to see the figures&#8221; tab_id=&#8221;1564478482464-a4a11a7a-ea19&#8243;][vc_column_text]<\/p>\n<ul>\n<li>LG &#8211; 40.7%<\/li>\n<li>Samsung &#8211; 23.5%<\/li>\n<li>Apple &#8211; 17.5%<\/li>\n<li>Motorola &#8211; 5.4%<\/li>\n<li>ZTE &#8211; 3.7%<\/li>\n<li>Alcatel &#8211; 3.3%*<\/li>\n<li>Google &#8211; 1.9%*<\/li>\n<li>Huawei &#8211; 0.7%*<\/li>\n<li>Essential &#8211; 0.4%*<\/li>\n<li>HTC &#8211; 0.3%*<\/li>\n<li>Other &#8211; 2.6%<\/li>\n<\/ul>\n<p><em>*Entries merged into \u2018other\u2019 in the chart above<\/em>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<div class=\"ult-spacer spacer-69d0a31e452f2\" data-id=\"69d0a31e452f2\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;RANKED #5&#8243; font_container=&#8221;tag:h5|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903726603{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#1d998f&#8221;][vc_custom_heading text=&#8221;Motorola Brand Loyalty Statistics (Online Trade-in Market 2019)&#8221; font_container=&#8221;tag:h4|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903732553{padding-bottom: 10px !important;}&#8221;][vc_column_text]<strong>Key findings:<\/strong>[\/vc_column_text]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>Motorola had <span style=\"color: #1d998f;\"><strong>37.9%<\/strong><\/span> trade-in brand loyalty, <span style=\"color: #1d998f;\"><strong>ranked 5th<\/strong><\/span> out of all the brands.<\/li>\n<li><strong><span style=\"color: #1d998f;\">17.2%<\/span><\/strong> of Motorola owners moved to an iOS device.<\/li>\n<li><span style=\"color: #1d998f;\"><strong>82.8%<\/strong><\/span> of Motorola owners had upgraded to an Android\/RIM\/Windows device.<\/li>\n<\/ul>\n<\/div>[vc_single_image image=&#8221;3711&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;]<div class=\"ult-spacer spacer-69d0a31e45328\" data-id=\"69d0a31e45328\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion color=&#8221;black&#8221; active_section=&#8221;0&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Top 10: Click here to see the figures&#8221; tab_id=&#8221;1564478480749-14149f40-7547&#8243;][vc_column_text]<\/p>\n<ul>\n<li>Motorola &#8211; 37.2%<\/li>\n<li>Samsung &#8211; 18.5%<\/li>\n<li>Apple &#8211; 17.2%<\/li>\n<li>LG &#8211; 13.2%<\/li>\n<li>Google &#8211; 4.2%<\/li>\n<li>ZTE &#8211; 2.0%*<\/li>\n<li>Alcatel &#8211; 1.9%*<\/li>\n<li>HTC &#8211; 1.2%*<\/li>\n<li>Amazon &#8211; 1.0%*<\/li>\n<li>Lenovo &#8211; 0.8%*<\/li>\n<li>Other &#8211; 2.9%<\/li>\n<\/ul>\n<p><em>*Entries merged into \u2018other\u2019 in the chart above<\/em>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<div class=\"ult-spacer spacer-69d0a31e45337\" data-id=\"69d0a31e45337\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;RANKED #6&#8243; font_container=&#8221;tag:h4|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903740013{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#1d998f&#8221;][vc_custom_heading text=&#8221;HTC Brand Loyalty Statistics (Online Trade-in Market 2019)&#8221; font_container=&#8221;tag:h5|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903745697{padding-bottom: 10px !important;}&#8221;][vc_column_text]<strong>Key findings:<\/strong>[\/vc_column_text]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>HTC had <span style=\"color: #1d998f;\"><strong>10.8%<\/strong><\/span> trade-in brand loyalty, <span style=\"color: #1d998f;\"><strong>ranked 6th<\/strong> <\/span>out of all the brands.<\/li>\n<li><span style=\"color: #1d998f;\"><strong>17.1%<\/strong><\/span> of HTC owners moved to an iOS device.<\/li>\n<li><span style=\"color: #1d998f;\"><strong>82.9%<\/strong><\/span> of HTC owners had upgraded to an Android\/RIM\/Windows device.<\/li>\n<\/ul>\n<\/div>[vc_single_image image=&#8221;3708&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;]<div class=\"ult-spacer spacer-69d0a31e45369\" data-id=\"69d0a31e45369\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion color=&#8221;black&#8221; active_section=&#8221;0&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Top 10: Click here to see the figures&#8221; tab_id=&#8221;1564478478305-46b4f56b-69fc&#8221;][vc_column_text]<\/p>\n<ul>\n<li>Samsung &#8211; 32.1%<\/li>\n<li>Apple &#8211; 17.1%<\/li>\n<li>LG &#8211; 14.7%<\/li>\n<li>HTC &#8211; 10.8%<\/li>\n<li>Motorola &#8211; 9.6%<\/li>\n<li>ZTE &#8211; 5.7%*<\/li>\n<li>Alcatel &#8211; 3.6%*<\/li>\n<li>Google &#8211; 3.4%*<\/li>\n<li>Huawei &#8211; 1.1%*<\/li>\n<li>Asus &#8211; 0.4%*<\/li>\n<li>Other &#8211; 1.5%<\/li>\n<\/ul>\n<p><em>*Entries merged into \u2018other\u2019 in the chart above<\/em>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<div class=\"ult-spacer spacer-69d0a31e45376\" data-id=\"69d0a31e45376\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2583|url^https:\/\/www.bankmycell.com\/blog\/wp-content\/uploads\/2018\/09\/social-media-background.png|caption^null|alt^null|title^social-media-background|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_img_attach=&#8221;fixed&#8221; bg_override=&#8221;ex-full&#8221;][vc_column css=&#8221;.vc_custom_1536064830635{margin-top: 40px !important;margin-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;SMARTPHONE LOYALTY BY DEVICE&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903752258{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; el_width=&#8221;80&#8243; accent_color=&#8221;#ffffff&#8221;][vc_custom_heading text=&#8221;PHONE TRADE-IN MARKET 2019&#8243; font_container=&#8221;tag:h4|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903757413{padding-bottom: 10px !important;}&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Device Specific Brand Loyalty During Online Trade-in&#8221; font_container=&#8221;tag:h4|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903763302{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; accent_color=&#8221;#1d998f&#8221;][vc_column_text]<strong>Key findings:<\/strong>[\/vc_column_text]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li><strong>iPhone XS:<\/strong> <span style=\"color: #1d998f;\"><strong>65.9%<\/strong><\/span> remained with Apple, <span style=\"color: #1d998f;\"><strong>18.6%<\/strong><\/span> headed to a Samsung device<\/li>\n<li><strong>iPhone X: <span style=\"color: #1d998f;\">76.9%<\/span><\/strong> remained with Apple, <strong><span style=\"color: #1d998f;\">13.6%<\/span><\/strong> headed to a Samsung device<\/li>\n<li><strong>Galaxy S9: <span style=\"color: #1d998f;\">73.1%<\/span><\/strong> remained with Samsung, <span style=\"color: #1d998f;\"><strong>12.2%<\/strong><\/span> headed to an Apple device<\/li>\n<li><strong>Galaxy S8:<\/strong> <span style=\"color: #1d998f;\"><strong>70.8%<\/strong><\/span> remained with Samsung, <span style=\"color: #1d998f;\"><strong>15.1%<\/strong><\/span> headed to an Apple device<\/li>\n<li><strong>LG G6:<\/strong> <span style=\"color: #1d998f;\"><strong>45.7%<\/strong><\/span> remained with LG, <span style=\"color: #1d998f;\"><strong>22.6%<\/strong><\/span> headed to a Samsung device<\/li>\n<li><strong>Moto G6<\/strong>: <span style=\"color: #1d998f;\"><strong>42.0%<\/strong><\/span> remained with Motorola, <span style=\"color: #1d998f;\"><strong>22.0%<\/strong><\/span> headed to an Apple device<\/li>\n<li><strong>Pixel 2 XL:<\/strong> <span style=\"color: #1d998f;\"><strong>63.6%<\/strong><\/span> remained with Google, <span style=\"color: #1d998f;\"><strong>11.0%<\/strong><\/span> headed to an Apple device<\/li>\n<li><strong>HTC U12:<\/strong> <span style=\"color: #1d998f;\"><strong>9.6%<\/strong><\/span> remained with HTC, <span style=\"color: #1d998f;\"><strong>37.1%<\/strong><\/span> headed to a Samsung device<\/li>\n<\/ul>\n<\/div>[vc_single_image image=&#8221;3714&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221;]<div class=\"ult-spacer spacer-69d0a31e453ea\" data-id=\"69d0a31e453ea\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_tta_accordion color=&#8221;black&#8221; active_section=&#8221;0&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;Click here to see the figures used in the chart above&#8221; tab_id=&#8221;1564478756379-1ba82738-09c1&#8243;][vc_column_text]<\/p>\n<ul>\n<li>iPhone XS: Apple 65.9% | Samsung 18.6% | LG 4.9% | Motorola 3.5% | Other 7.0%<\/li>\n<li>iPhone X: Apple 76.9% | Samsung 13.6% | LG 3.1% | Motorola 2.0% | Other 4.4%<\/li>\n<li>Galaxy S9: Apple 12.2% | Samsung 73.1% | LG 6.2% | Motorola 1.9% | Other 6.6%<\/li>\n<li>Galaxy S8: Apple 15.1% | Samsung 70.8% | LG 5.4% | Motorola 3.2% | Other 5.6%<\/li>\n<li>LG G6: Apple 14.9% | Samsung 22.6% | LG 45.7% | Motorola 3.9% | Other 13.0%<\/li>\n<li>Moto G6: Apple 22.0% | Samsung 8.6% | LG 14.3% | Motorola 42.0% | Other 13.1%<\/li>\n<li>Pixel 2 XL: Apple 11.0% | Samsung 8.3% | Google 63.6% | HTC 6.5% | Other 10.7%<\/li>\n<li>HTC U12: Apple 9.7% | Samsung 37.1% | LG 14.5% | Motorola 19.4% | Other 19.4%<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion]<div class=\"ult-spacer spacer-69d0a31e453f6\" data-id=\"69d0a31e453f6\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; content_placement=&#8221;middle&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2583|url^https:\/\/www.bankmycell.com\/blog\/wp-content\/uploads\/2018\/09\/social-media-background.png|caption^null|alt^null|title^social-media-background|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_img_attach=&#8221;fixed&#8221; bg_override=&#8221;ex-full&#8221; el_id=&#8221;method&#8221;][vc_column css=&#8221;.vc_custom_1536064830635{margin-top: 40px !important;margin-bottom: 40px !important;}&#8221;][vc_custom_heading text=&#8221;METHODOLOGY&#8221; font_container=&#8221;tag:h3|text_align:center|color:%23ffffff&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1613903769394{padding-bottom: 10px !important;}&#8221;][vc_separator color=&#8221;custom&#8221; el_width=&#8221;80&#8243; accent_color=&#8221;#ffffff&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]BankMyCell\u2019s report is based on the collection of brand data for marketing material, with the goal knowing the next device a consumer has to offer trade-in prices at various stages of the upgrade cycle. Consumers valuing or trading in their old devices were asked what their current device branding was, and if it directly succeeded the model they&#8217;re valuing.<\/p>\n<p>This sizable dataset gave us a unique insight into consumer upgrade patterns within the trade-in market.<\/p>\n<p><strong>Methodology:<\/strong><\/p>\n<ul>\n<li>The dataset was based on 64,273 unique users looking to sell one of the 323 devices in our cell phone database<\/li>\n<li>Our online audience 62.4% millennials \/ 37.6% were 36-65+<\/li>\n<li>60.7% female \/ 39.3% male gender split<\/li>\n<li>Users validated the new device was succeeding the previous device they were selling, previous activations were excluded from the data.<\/li>\n<li>The data runs from 01\/15\/19 \u2013 07\/15\/19.<\/li>\n<\/ul>\n<p><strong>Disclosures:<\/strong><\/p>\n<ul>\n<li>Regrettably, we could not use Huawei as the US ban caused the category to be disabled on the site, resulting in the data being limited and invalid in terms of its comparability.<\/li>\n<li>This report portrays a sample size of the US online trade-in market and does not represent the brand loyalty as a whole.<\/li>\n<li>The data is from our site and does not include own brand managed, carrier, instore, and other trade-in market routes.<\/li>\n<li>HTC was inactive on the site for catalog maintenance between 01\/01\/19 \u2013 01\/14\/19, so the data runs from 01\/15\/19 \u2013 07\/15\/19 for all brands in all the assets featured above.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"ult-spacer spacer-69d0a31e453fe\" data-id=\"69d0a31e453fe\" data-height=\"50\" data-height-mobile=\"50\" data-height-tab=\"50\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row type=&#8221;vc_default&#8221; el_class=&#8221;.row-margin-fix&#8221; el_id=&#8221;number of users \/ stats&#8221;][vc_column css=&#8221;.vc_custom_1613571940511{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 15px !important;padding-right: 15px !important;padding-bottom: 15px !important;padding-left: 15px !important;background-color: #fcfcfc !important;border-left-color: #ebebeb !important;border-left-style: solid !important;border-right-color: #ebebeb !important;border-right-style: solid !important;border-top-color: #ebebeb !important;border-top-style: solid !important;border-bottom-color: #ebebeb !important;border-bottom-style: solid !important;border-radius: 10px !important;}&#8221; el_class=&#8221;.widget-shadow&#8221;][vc_custom_heading text=&#8221;Related Articles&#8221; font_container=&#8221;tag:h3|font_size:18px|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"hr-thin style-line\" style=\"width: 100%;border-color: #ebebeb;border-top-width: 1px;\"><\/div><div class=\"standard-arrow bullet-top\"><ul>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/cell-phone-depreciation-report-2021-2022\/\">Cell Phone Depreciation Report 2021-2022<\/a><\/li>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/cell-phone-depreciation-report-2020-2021\/\">Cell Phone Depreciation Report 2020-2021<\/a><\/li>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/cell-phone-depreciation-report-2019-2020\/\">Cell Phone Depreciation Report 2019-2020<\/a><\/li>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/us-smartphone-market-share\">US Smartphone Market Share<\/a><\/li>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/smartphone-market-share-in-china\">Smartphone Market Share in China<\/a><\/li>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/smartphone-market-share-in-india\/\">Smartphone Market Share in India<\/a><\/li>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/global-smartwatch-market-share\/\">Global Smartwatch Market Share &amp; Shipments<\/a><\/li>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/global-tablet-market-share\/\">Tablet Market Share Globally &amp; US<\/a><\/li>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/number-of-iphone-users\">Number of iPhone Users in the World and USA<\/a><\/li>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/samsung-market-share-number-of-users\/\">Samsung Market Share, Users and Revenue Statistics\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/www.bankmycell.com\/blog\/android-vs-apple-market-share\/\">Android vs. Apple Market Share: Leading Mobile Operating Systems (OS)<\/a><\/li>\n<\/ul>\n<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTVCc29jaWFsX3dhcmZhcmUlNUQ=[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>BankMyCell is a cell phone trade-in website, since October 2018, we have accumulated data from resale savvy Americans to understand upgrade cycle trends. We collected the consumer\u2019s current device branding as they went to trade-in or value their old smartphones, verifying it was the succeeding activation of their old device.<\/p>\n","protected":false},"author":6,"featured_media":3721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-18","description-off"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/posts\/3689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/comments?post=3689"}],"version-history":[{"count":6,"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/posts\/3689\/revisions"}],"predecessor-version":[{"id":19088,"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/posts\/3689\/revisions\/19088"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/media\/3721"}],"wp:attachment":[{"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/media?parent=3689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/categories?post=3689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bankmycell.com\/blog\/wp-json\/wp\/v2\/tags?post=3689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}